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DTSTART;TZID=UTC:20231129T100000
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SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-20/
CATEGORIES:Digital Marketing,Marketing
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DTSTART;TZID=UTC:20231129T103000
DTEND;TZID=UTC:20231129T113000
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SUMMARY:Mastering Sustainability Messaging: How to engage ‘Persuadables’ on Climate
DESCRIPTION:Do you struggle to find the words to craft clear and compelling comms on climate? \nKeen to engage new audiences with your sustainability messaging and grow your market share? \nFollowing the landmark report ‘Beyond the Climate Bubble’\, new research by Media Bounty investigates the language\, cultural context\, values and norms of Persuadable communities. \nWe’ll be sharing actionable guidance on developing simpler\, sharper climate-related messages to engage these audiences with your brand. \nWho are ‘The Persuadables’? \nThese are the 69% of the UK that climate-related comms currently fails to reach. \nIn the UK\, roughly 14% of people are already very engaged in climate issues. 17% are not – and won’t be convinced otherwise. \n‘The Persuadables’ are the remaining 69%. This group believes climate change is happening\, but right now they’re not too engaged. \nUnlocking their underlying support for climate issues presents an opportunity for brands to engage an untapped audience with sustainable products – making reaching this group the key to growth for ethical brands. \nMedia Bounty is on a mission to improve the effectiveness of climate-related comms to this group\, to deliver brand growth and drive action on climate.
URL:https://investinangus.com/event/mastering-sustainability-messaging-how-to-engage-persuadables-on-climate/
CATEGORIES:Marketing
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