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SUMMARY:Introduction to inclusive marketing & communications
DESCRIPTION:Marketing today is more than just being the first or best product on the market. \nWhen you communicate with your employees\, customers and stakeholders\, you are making a statement about the values and ethos of your organisation. And if you are not approaching your marketing and communications with an inclusive lens\, you risk alienating customers and miss out on revenue. \nJoin this session for more insights on: \n\ninclusive language\naccessibility considerations\ncommon mistakes and tips on engaging a diverse audience
URL:https://investinangus.com/event/introduction-to-inclusive-marketing-communications/
CATEGORIES:Marketing
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DTSTART;TZID=UTC:20240709T130000
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UID:10089544-1720530000-1720540800@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-small-business/
CATEGORIES:Marketing
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