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SUMMARY:PR on a shoestring | Lunch and Learn
DESCRIPTION:Learn how to craft a story\, PR tricks for making sure journalists open your emails\, when to run a PR campaign and how to achieve results\, in this session with Suzanne Noble. \nWhether you’re looking to employ an outside agency or run a PR campaign yourself\, this workshop will help you understand the basics of PR. \nTopics covered in this session: \n\nThe different types of PR stories\nHow to write a press release\nHow to target journalists\, and specific ones to target\nTricks of the PR trade
URL:https://investinangus.com/event/pr-on-a-shoestring-lunch-and-learn/
CATEGORIES:Marketing,PR
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SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-16/
CATEGORIES:Digital Marketing,Marketing
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