Video production for digital marketing
2026-01-29 10:00 - 12:00 UTC
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise
Get to know the various digital platforms that can be utilised to view and share video content
See what editing apps are available and how to add music and subtitles

How to sell through WhatsApp and messaging apps
2026-01-29 14:00 - 15:00
Customers increasingly expect quick, convenient conversations with the businesses they buy from.
Messaging apps like WhatsApp, Facebook Messenger and Instagram DMs have become powerful channels for answering questions, giving personalised recommendations and even completing sales on the spot.
Join this free Tech Hub webinar to discover how your small business can use messaging apps to engage customers, speed up responses and turn conversations into sales. You’ll find out how to provide great service, showcase products and manage orders directly from your phone.
Whether you’re a small business owner, retailer or service provider, this session will give you the confidence to use messaging apps as a powerful, low-cost sales channel.
What you’ll learn:

Why messaging matters: The growing shift towards chat-based customer communication
Sales through conversation: How to recommend products and guide buyers through quick chats
Taking orders in-app: Practical methods for capturing customer details, sending payment links and confirming orders
Building trust through fast replies: Tips to deliver helpful, personalised responses without extra admin
Tools and shortcuts: Using templates, catalogues and automated replies to save time and stay organised

Who should attend:

Small business owners wanting to boost sales through direct conversations
Retailers offering personalised recommendations
Service providers handling bookings or enquiries
Anyone looking to streamline customer communication through mobile chat apps

How to build your brand
2026-01-29 17:00 - 19:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks
