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X-WR-CALDESC:Events for Invest in Angus
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SUMMARY:Using Artificial Intelligence (AI) for Your Content Marketing
DESCRIPTION:During this learning session we’ll be looking at ways in which you can specifically use ChatGPT to assist you in your business. \nYou’ll discover how AI can identify specific needs\, allowing you to create targeted content that speaks directly to your customer base\, fostering strong connections and driving local business growth. \nBy the end of the session you’ll understand more about how AI can help you with some practical suggestions for your business. Plus we’ll cover some of the following: \n\n\nMaster creating custom content that wows your customers. \n\n\nStay ahead of the game by using AI for smart\, focused marketing. \n\n\nGet tips to make your business smoother and in turn potentially earn more. \n\n\nHow to maximise your time so you can work more efficiently. \n\n\nThis session will be delivered by GrowBiz Learning and Development Manager Alison Finlay and by Clair Smith Deputy CEO of GrowBiz. Both have a marketing background and will be able to demonstrate to you their experiences of using AI.
URL:https://investinangus.com/event/using-artificial-intelligence-ai-for-your-content-marketing/
CATEGORIES:Digital Marketing,Marketing,Technology
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SUMMARY:Branding & Pricing: Set Your Business Up For Growth
DESCRIPTION:Our Branding & Pricing workshop is great for business owners who want to build a strong foundation for their business. In this session our experts will guide you through creating a clear Branding Framework and an aligned Pricing Strategy Blueprint. By the end\, you’ll have a personalised plan to define your brand’s unique value and price it for profit and growth. \nIn a competitive market\, your brand isn’t just a logo; it’s a promise. And your pricing isn’t just a number; it’s a key part of your brand. This workshop brings these two essential elements together\, ensuring they work in harmony. \nYou’ll work through a series of structured exercises to build a comprehensive blueprint for your business. \nThis workshop is highly interactive and provides a dedicated template that you’ll complete as you go\, with plenty of time for group discussions\, peer feedback\, and one-on-one support. \nWhat You’ll Learn \n\nClarify Your Brand Purpose: Define your ‘why’ to communicate with confidence.\nKnow Your Ideal Customer: Pinpoint who you’re targeting and how to reach them.\nStand Out: Shape a unique brand identity that sets you apart.\nPrice with Purpose: Explore pricing models and value-based strategies.\nCreate Pricing Tiers: Build a structure that attracts different customer types and boosts revenue.\n\nIt’s perfect for anyone who feels uncertain about what their brand stands for or how to price their offerings effectively.
URL:https://investinangus.com/event/branding-pricing-set-your-business-up-for-growth-2/
LOCATION:Forfar Community Campus\, Kirriemuir Road\, Forfar\, DD8 3TG
CATEGORIES:Marketing
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