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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260421T140000
DTEND;TZID=UTC:20260421T160000
DTSTAMP:20260421T143247
CREATED:20260302T114217Z
LAST-MODIFIED:20260302T114217Z
UID:10093528-1776780000-1776787200@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260423T130000
DTEND;TZID=UTC:20260423T150000
DTSTAMP:20260421T143247
CREATED:20260302T114533Z
LAST-MODIFIED:20260302T114533Z
UID:10093536-1776949200-1776956400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-50/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260424T120000
DTEND;TZID=UTC:20260424T140000
DTSTAMP:20260421T143247
CREATED:20260302T114623Z
LAST-MODIFIED:20260302T114623Z
UID:10093538-1777032000-1777039200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-29/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260427T130000
DTEND;TZID=UTC:20260427T150000
DTSTAMP:20260421T143247
CREATED:20260302T114748Z
LAST-MODIFIED:20260302T114748Z
UID:10093542-1777294800-1777302000@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-30/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260428T100000
DTEND;TZID=UTC:20260428T120000
DTSTAMP:20260421T143247
CREATED:20260302T114838Z
LAST-MODIFIED:20260302T114838Z
UID:10093544-1777370400-1777377600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account and that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260428T100000
DTEND;TZID=UTC:20260428T120000
DTSTAMP:20260421T143247
CREATED:20260414T161424Z
LAST-MODIFIED:20260414T161424Z
UID:10093757-1777370400-1777377600@investinangus.com
SUMMARY:Market Research Made Simple
DESCRIPTION:Learn who your customers are\, what your competitors are doing and how to spot real market opportunities\, so you can make smarter\, more confident decisions. \nAre you feeling overwhelmed or unsure where to start you’re your market research? Not sure how to stand out in a competitive market? \nMarket research doesn’t need to be complicated. This online workshop will give you the tools\, structure and confidence to understand your target market\, analyse competitors and spot real opportunities so you can make smarter business decisions and grow with clarity. \nYou will learn: \n\nWhat market research is and why it matters\nThe difference between primary and secondary research\nHow to clearly profile your target customer\nHow to analyse competitors meaningfully\nHow to identify trends\, gaps and opportunities\nHow to turn research into practical business decisions\n\nBook your place now and leave knowing exactly how to gather useful insights and turn them into confident next steps.
URL:https://investinangus.com/event/market-research-made-simple-2/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260430T100000
DTEND;TZID=UTC:20260430T120000
DTSTAMP:20260421T143247
CREATED:20260302T115052Z
LAST-MODIFIED:20260302T115052Z
UID:10093550-1777543200-1777550400@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-18/
CATEGORIES:Digital Marketing,Marketing
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