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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240812T120000
DTEND;TZID=UTC:20240812T130000
DTSTAMP:20260413T011934
CREATED:20240617T101210Z
LAST-MODIFIED:20240617T101210Z
UID:10089501-1723464000-1723467600@investinangus.com
SUMMARY:Why you need a strong personal brand to grow your business
DESCRIPTION:In this online session with brand photographer Gerri Campbell\, you will learn how to show your business in an authentic way. It will teach you how you can cut through the digital noise and show your values and personality to your ideal client. \nGerri is a personal brand photographer capturing the unique personality of business owners and their businesses with vibrant photos that stand out and really attract their ideal clients. \nIn this webinar you will: \n\nunderstand how to rise above the crowd in the busy digital space\ngain hands-on knowledge and practical tips that can be immediately applied to your personal brand\nengage in a discussion with experts and peers\, enriching your learning experience
URL:https://investinangus.com/event/why-you-need-a-strong-personal-brand-to-grow-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240806T150000
DTEND;TZID=UTC:20240806T170000
DTSTAMP:20260413T011934
CREATED:20240708T084454Z
LAST-MODIFIED:20240708T084454Z
UID:10089561-1722956400-1722963600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-27/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240731T130000
DTEND;TZID=UTC:20240731T150000
DTSTAMP:20260413T011934
CREATED:20240617T092007Z
LAST-MODIFIED:20240617T092007Z
UID:10089467-1722430800-1722438000@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240731T100000
DTEND;TZID=UTC:20240731T120000
DTSTAMP:20260413T011934
CREATED:20240617T091909Z
LAST-MODIFIED:20240617T091909Z
UID:10089465-1722420000-1722427200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240725T130000
DTEND;TZID=UTC:20240725T160000
DTSTAMP:20260413T011934
CREATED:20240715T083220Z
LAST-MODIFIED:20240715T083220Z
UID:10089680-1721912400-1721923200@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating\n\nBreaks are provided between the sessions. You can attend all three using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/marketing-for-your-small-business-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240719T093000
DTEND;TZID=UTC:20240719T113000
DTSTAMP:20260413T011934
CREATED:20240617T091128Z
LAST-MODIFIED:20240617T091128Z
UID:10089450-1721381400-1721388600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-26/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240711T160000
DTEND;TZID=UTC:20240711T180000
DTSTAMP:20260413T011934
CREATED:20240513T105842Z
LAST-MODIFIED:20240513T105842Z
UID:10089245-1720713600-1720720800@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240710T160000
DTEND;TZID=UTC:20240710T180000
DTSTAMP:20260413T011934
CREATED:20240617T090818Z
LAST-MODIFIED:20240617T090818Z
UID:10089444-1720627200-1720634400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240709T130000
DTEND;TZID=UTC:20240709T160000
DTSTAMP:20260413T011934
CREATED:20240701T162659Z
LAST-MODIFIED:20240701T162659Z
UID:10089544-1720530000-1720540800@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-small-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240709T123000
DTEND;TZID=UTC:20240709T133000
DTSTAMP:20260413T011934
CREATED:20240701T162605Z
LAST-MODIFIED:20240701T162605Z
UID:10089542-1720528200-1720531800@investinangus.com
SUMMARY:Introduction to inclusive marketing & communications
DESCRIPTION:Marketing today is more than just being the first or best product on the market. \nWhen you communicate with your employees\, customers and stakeholders\, you are making a statement about the values and ethos of your organisation. And if you are not approaching your marketing and communications with an inclusive lens\, you risk alienating customers and miss out on revenue. \nJoin this session for more insights on: \n\ninclusive language\naccessibility considerations\ncommon mistakes and tips on engaging a diverse audience
URL:https://investinangus.com/event/introduction-to-inclusive-marketing-communications/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240628T093000
DTEND;TZID=UTC:20240628T103000
DTSTAMP:20260413T011934
CREATED:20240617T100139Z
LAST-MODIFIED:20240617T100139Z
UID:10089489-1719567000-1719570600@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai-4/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240628T090000
DTEND;TZID=UTC:20240628T110000
DTSTAMP:20260413T011934
CREATED:20240429T100803Z
LAST-MODIFIED:20240429T100803Z
UID:10089182-1719565200-1719572400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240627T110000
DTEND;TZID=UTC:20240627T130000
DTSTAMP:20260413T011934
CREATED:20240429T100621Z
LAST-MODIFIED:20240429T100621Z
UID:10089178-1719486000-1719493200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240625T160000
DTEND;TZID=UTC:20240625T180000
DTSTAMP:20260413T011934
CREATED:20240527T083732Z
LAST-MODIFIED:20240527T083732Z
UID:10089293-1719331200-1719338400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240606T133000
DTEND;TZID=UTC:20240606T153000
DTSTAMP:20260413T011934
CREATED:20240429T095751Z
LAST-MODIFIED:20240429T095751Z
UID:10089160-1717680600-1717687800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-25/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240529T150000
DTEND;TZID=UTC:20240529T170000
DTSTAMP:20260413T011934
CREATED:20240429T095517Z
LAST-MODIFIED:20240429T095517Z
UID:10089158-1716994800-1717002000@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240514T100000
DTEND;TZID=UTC:20240514T120000
DTSTAMP:20260413T011934
CREATED:20240422T160103Z
LAST-MODIFIED:20240422T160103Z
UID:10089120-1715680800-1715688000@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-10/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T150000
DTEND;TZID=UTC:20240513T170000
DTSTAMP:20260413T011934
CREATED:20240429T094718Z
LAST-MODIFIED:20240429T094718Z
UID:10089144-1715612400-1715619600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-24/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240507T150000
DTEND;TZID=UTC:20240507T170000
DTSTAMP:20260413T011934
CREATED:20240429T094453Z
LAST-MODIFIED:20240429T094453Z
UID:10089138-1715094000-1715101200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240504T100000
DTEND;TZID=UTC:20240504T120000
DTSTAMP:20260413T011934
CREATED:20240429T092020Z
LAST-MODIFIED:20240429T092020Z
UID:10089136-1714816800-1714824000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240502T180000
DTEND;TZID=UTC:20240502T200000
DTSTAMP:20260413T011934
CREATED:20240416T161040Z
LAST-MODIFIED:20240416T161040Z
UID:10089104-1714672800-1714680000@investinangus.com
SUMMARY:Unlocking Angus: Harnessing Data For Tourism Success
DESCRIPTION:This presentation is tailored to tourism businesses in Angus\, aimed at revealing the power of data. In this session you’ll explore actionable insights\, innovative strategies\, and cutting-edge tools designed to enhance your business’s competitive edge. \nOur expert speakers from the Moffat Centre at Glasgow Caledonian University will guide you through practical examples and case studies showcasing how data-driven decision-making can transform your marketing efforts\, drive sustainable growth and monitor performance. \nFrom understanding visitor trends to pinpointing untapped market opportunities\, this workshop will equip you with the knowledge and tools necessary to thrive in an increasingly data-driven world.
URL:https://investinangus.com/event/unlocking-angus-harnessing-data-for-tourism-success/
LOCATION:Hospitalfield\, Arbroath\, DD11 2NH
CATEGORIES:Business Planning,Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240419T143000
DTEND;TZID=UTC:20240419T163000
DTSTAMP:20260413T011934
CREATED:20240311T102636Z
LAST-MODIFIED:20240311T102636Z
UID:10088837-1713537000-1713544200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T160000
DTEND;TZID=UTC:20240411T180000
DTSTAMP:20260413T011934
CREATED:20240318T095814Z
LAST-MODIFIED:20240318T095814Z
UID:10088902-1712851200-1712858400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-9/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240326T140000
DTEND;TZID=UTC:20240326T160000
DTSTAMP:20260413T011934
CREATED:20240318T095156Z
LAST-MODIFIED:20240318T095156Z
UID:10088892-1711461600-1711468800@investinangus.com
SUMMARY:Cultivating Success: Personal Branding & Marketing Motivation
DESCRIPTION:This unique\, informative and insightful masterclass with Niki Hutcheson our expert in all elements of enhancing your personal brand and reigniting your marketing mojo will leave your motivated to take your marketing to the next level. \nNiki will take you through what you can do when you don’t feel motivated to market yourself or your business? During these two sessions we will uncover how to find your marketing mojo\, as well as 26 things you can do to optimise your personal brand online. Marketing often becomes enjoyable when it starts generating tangible results and that’s what you will be able to achieve after attending these sessions.
URL:https://investinangus.com/event/cultivating-success-personal-branding-marketing-motivation/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240321T140000
DTEND;TZID=UTC:20240321T160000
DTSTAMP:20260413T011934
CREATED:20240129T110309Z
LAST-MODIFIED:20240129T110309Z
UID:10088593-1711029600-1711036800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T120000
DTEND;TZID=UTC:20240320T130000
DTSTAMP:20260413T011934
CREATED:20240226T152831Z
LAST-MODIFIED:20240226T152831Z
UID:10088766-1710936000-1710939600@investinangus.com
SUMMARY:Quit stalling and build your brand
DESCRIPTION:Join this webinar to explore the current range of low-cost digital technologies that can help you build your business and your brand.
URL:https://investinangus.com/event/quit-stalling-and-build-your-brand/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240319T110000
DTEND;TZID=UTC:20240319T130000
DTSTAMP:20260413T011934
CREATED:20240129T104239Z
LAST-MODIFIED:20240129T104239Z
UID:10088583-1710846000-1710853200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240313T100000
DTEND;TZID=UTC:20240313T120000
DTSTAMP:20260413T011934
CREATED:20240122T141618Z
LAST-MODIFIED:20240122T141618Z
UID:10088549-1710324000-1710331200@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T093000
DTEND;TZID=UTC:20240228T113000
DTSTAMP:20260413T011934
CREATED:20231218T154453Z
LAST-MODIFIED:20231218T154453Z
UID:10088378-1709112600-1709119800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240223T093000
DTEND;TZID=UTC:20240223T113000
DTSTAMP:20260413T011934
CREATED:20231218T154042Z
LAST-MODIFIED:20231218T154042Z
UID:10088368-1708680600-1708687800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR