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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230830T130000
DTEND;TZID=UTC:20230830T140000
DTSTAMP:20260418T055623
CREATED:20230605T095524Z
LAST-MODIFIED:20230605T095524Z
UID:10087362-1693400400-1693404000@investinangus.com
SUMMARY:Find your marketing motivation with Niki Hutchison
DESCRIPTION:This workshop aims to help founders and entrepreneurs to be able to enjoy marketing and leverage its benefits for their businesses. \nMarketing is frequently overlooked by entrepreneurs owing to its delayed results or a lack of understanding of how to approach it. \nHowever\, by introducing fun and exciting techniques for integrating marketing\, it can become a prominent aspect of any business owner’s agenda for fostering business growth.
URL:https://investinangus.com/event/find-your-marketing-motivation-with-niki-hutchison/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230825T120000
DTEND;TZID=UTC:20230825T140000
DTSTAMP:20260418T055623
CREATED:20230627T091426Z
LAST-MODIFIED:20230627T091426Z
UID:10087533-1692964800-1692972000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-15/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230818T140000
DTEND;TZID=UTC:20230818T160000
DTSTAMP:20260418T055623
CREATED:20230627T090831Z
LAST-MODIFIED:20230627T090831Z
UID:10087519-1692367200-1692374400@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230811T140000
DTEND;TZID=UTC:20230811T160000
DTSTAMP:20260418T055623
CREATED:20230627T090036Z
LAST-MODIFIED:20230627T090036Z
UID:10087499-1691762400-1691769600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-14/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230808T180000
DTEND;TZID=UTC:20230808T200000
DTSTAMP:20260418T055623
CREATED:20230710T072534Z
LAST-MODIFIED:20230710T072534Z
UID:10087601-1691517600-1691524800@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-2/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230801T170000
DTEND;TZID=UTC:20230801T190000
DTSTAMP:20260418T055623
CREATED:20230627T085216Z
LAST-MODIFIED:20230627T085216Z
UID:10087476-1690909200-1690916400@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230726T150000
DTEND;TZID=UTC:20230726T170000
DTSTAMP:20260418T055623
CREATED:20230627T084646Z
LAST-MODIFIED:20230627T084646Z
UID:10087462-1690383600-1690390800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230721T090000
DTEND;TZID=UTC:20230721T110000
DTSTAMP:20260418T055623
CREATED:20230627T080721Z
LAST-MODIFIED:20230627T080721Z
UID:10087446-1689930000-1689937200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230713T180000
DTEND;TZID=UTC:20230713T200000
DTSTAMP:20260418T055623
CREATED:20230612T082708Z
LAST-MODIFIED:20230612T082708Z
UID:10087378-1689271200-1689278400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230711T190000
DTEND;TZID=UTC:20230711T210000
DTSTAMP:20260418T055623
CREATED:20230627T075719Z
LAST-MODIFIED:20230627T075719Z
UID:10087424-1689102000-1689109200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230703T120000
DTEND;TZID=UTC:20230703T140000
DTSTAMP:20260418T055623
CREATED:20230627T074913Z
LAST-MODIFIED:20230627T074913Z
UID:10087406-1688385600-1688392800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230621T093000
DTEND;TZID=UTC:20230621T130000
DTSTAMP:20260418T055623
CREATED:20230605T095004Z
LAST-MODIFIED:20230605T095004Z
UID:10087355-1687339800-1687352400@investinangus.com
SUMMARY:Build your own silk road to China
DESCRIPTION:In this online masterclass\, Scottish businesses will gain in depth knowledge of business\, digital and eCommerce\, along with great practical tips on how to break into and grow sales within the market.
URL:https://investinangus.com/event/build-your-own-silk-road-to-china/
CATEGORIES:Business Planning,Digital Marketing,International Trade,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230620T100000
DTEND;TZID=UTC:20230620T110000
DTSTAMP:20260418T055623
CREATED:20230605T094904Z
LAST-MODIFIED:20230605T094904Z
UID:10087352-1687255200-1687258800@investinangus.com
SUMMARY:Content Marketing Strategy for B2B Businesses
DESCRIPTION:The average B2B purchaser completes up to 60% of their buying journey before contacting suppliers. That’s why marketing content has a crucial role to play. \nIn this webinar\, international ecommerce expert Roddy McLean will discuss the importance of content marketing and how you can develop a winning strategy.
URL:https://investinangus.com/event/content-marketing-strategy-for-b2b-businesses/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230615T180000
DTEND;TZID=UTC:20230615T210000
DTSTAMP:20260418T055623
CREATED:20230410T085012Z
LAST-MODIFIED:20230410T085012Z
UID:10087043-1686852000-1686862800@investinangus.com
SUMMARY:The Complete Guide to Marketing for Novices
DESCRIPTION:This Face-2-Face workshop will be held in the Montrose Playhouse. \nThe workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/the-complete-guide-to-marketing-for-novices-2/
LOCATION:The Montrose Playhouse\, The Mall\, Montrose\, DD10 8NN
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230612T090000
DTEND;TZID=UTC:20230612T110000
DTSTAMP:20260418T055623
CREATED:20230605T091127Z
LAST-MODIFIED:20230605T091127Z
UID:10087322-1686560400-1686567600@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-12/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230519T143000
DTEND;TZID=UTC:20230519T163000
DTSTAMP:20260418T055623
CREATED:20230425T080426Z
LAST-MODIFIED:20230425T080426Z
UID:10087165-1684506600-1684513800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T143000
DTEND;TZID=UTC:20230516T163000
DTSTAMP:20260418T055623
CREATED:20230425T080333Z
LAST-MODIFIED:20230425T080333Z
UID:10087163-1684247400-1684254600@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230516T120000
DTEND;TZID=UTC:20230516T140000
DTSTAMP:20260418T055623
CREATED:20230425T075239Z
LAST-MODIFIED:20230425T075239Z
UID:10087161-1684238400-1684245600@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-11/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230426T093000
DTEND;TZID=UTC:20230426T130000
DTSTAMP:20260418T055623
CREATED:20230410T085815Z
LAST-MODIFIED:20230410T085815Z
UID:10087046-1682501400-1682514000@investinangus.com
SUMMARY:International Marketing: Product\, Positioning\, Target Markets & Gap Analysis
DESCRIPTION:Moving into a new market is both exciting and terrifying. \nThere are tremendous opportunities as well as unknown pitfalls. \nFrom a sales and marketing perspective how should you navigate these? \nThis workshop will cover the following areas: \n·         Understand what brand positioning is \n·         How to position your product or service in a new market \n·         What to look for in different markets \n·         What’s important about your brand \n·         Practical GAP Analysis tools \nAs a result of attending this masterclass you will obtain a clearer understanding of what sales and marketing should consider before entering a new market.
URL:https://investinangus.com/event/international-marketing-product-positioning-target-markets-gap-analysis-3/
CATEGORIES:International Trade,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230425T143000
DTEND;TZID=UTC:20230425T163000
DTSTAMP:20260418T055623
CREATED:20230306T141904Z
LAST-MODIFIED:20230306T141904Z
UID:10086707-1682433000-1682440200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T180000
DTEND;TZID=UTC:20230413T200000
DTSTAMP:20260418T055623
CREATED:20230327T081139Z
LAST-MODIFIED:20230327T081139Z
UID:10086853-1681408800-1681416000@investinangus.com
SUMMARY:The Complete Guide to Marketing for Novices
DESCRIPTION:This workshop will be held via Zoom. Joining instructions will be sent upon book your free space. \nThe online workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business. \nThis online workshop is aimed at businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/the-complete-guide-to-marketing-for-novices/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230412T143000
DTEND;TZID=UTC:20230412T163000
DTSTAMP:20260418T055623
CREATED:20230306T134154Z
LAST-MODIFIED:20230306T134154Z
UID:10086695-1681309800-1681317000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-10/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T093000
DTEND;TZID=UTC:20230405T133000
DTSTAMP:20260418T055623
CREATED:20230306T145940Z
LAST-MODIFIED:20230306T145940Z
UID:10086727-1680687000-1680701400@investinangus.com
SUMMARY:International Marketing: Product\, Positioning\, Target Markets & Gap Analysis
DESCRIPTION:Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? \nIn this webinar\, presenter John McCallum will explore just that\, covering: \n\nBrand positioning in a new market\nWhat to look out for in different markets\nUnderstanding the importance of your brand\nPractical GAP Analysis tools\n\nAt the end of the session\, you’ll have a clearer understanding of what sales and marketing should consider before entering a new market.
URL:https://investinangus.com/event/international-marketing-product-positioning-target-markets-gap-analysis-2/
CATEGORIES:International Trade,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T090000
DTEND;TZID=UTC:20230404T110000
DTSTAMP:20260418T055623
CREATED:20230306T133646Z
LAST-MODIFIED:20230306T133646Z
UID:10086687-1680598800-1680606000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T160000
DTSTAMP:20260418T055623
CREATED:20230220T103346Z
LAST-MODIFIED:20230220T103346Z
UID:10086562-1679580000-1679587200@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-3/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260418T055623
CREATED:20230306T133556Z
LAST-MODIFIED:20230306T133556Z
UID:10086685-1678989600-1678996800@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T130000
DTEND;TZID=UTC:20230316T150000
DTSTAMP:20260418T055623
CREATED:20230220T101021Z
LAST-MODIFIED:20230220T101021Z
UID:10086528-1678971600-1678978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230313T100000
DTEND;TZID=UTC:20230313T120000
DTSTAMP:20260418T055623
CREATED:20230220T100503Z
LAST-MODIFIED:20230220T100503Z
UID:10086516-1678701600-1678708800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-9/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230310T150000
DTEND;TZID=UTC:20230310T170000
DTSTAMP:20260418T055623
CREATED:20230220T100400Z
LAST-MODIFIED:20230220T100400Z
UID:10086514-1678460400-1678467600@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T180000
DTEND;TZID=UTC:20230227T200000
DTSTAMP:20260418T055623
CREATED:20230123T104924Z
LAST-MODIFIED:20230123T104924Z
UID:10086317-1677520800-1677528000@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy/
CATEGORIES:Marketing
END:VEVENT
END:VCALENDAR