BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T180000
DTEND;TZID=UTC:20230413T200000
DTSTAMP:20260418T201218
CREATED:20230327T081139Z
LAST-MODIFIED:20230327T081139Z
UID:10086853-1681408800-1681416000@investinangus.com
SUMMARY:The Complete Guide to Marketing for Novices
DESCRIPTION:This workshop will be held via Zoom. Joining instructions will be sent upon book your free space. \nThe online workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business. \nThis online workshop is aimed at businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/the-complete-guide-to-marketing-for-novices/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230412T143000
DTEND;TZID=UTC:20230412T163000
DTSTAMP:20260418T201218
CREATED:20230306T134154Z
LAST-MODIFIED:20230306T134154Z
UID:10086695-1681309800-1681317000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-10/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T093000
DTEND;TZID=UTC:20230405T133000
DTSTAMP:20260418T201218
CREATED:20230306T145940Z
LAST-MODIFIED:20230306T145940Z
UID:10086727-1680687000-1680701400@investinangus.com
SUMMARY:International Marketing: Product\, Positioning\, Target Markets & Gap Analysis
DESCRIPTION:Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? \nIn this webinar\, presenter John McCallum will explore just that\, covering: \n\nBrand positioning in a new market\nWhat to look out for in different markets\nUnderstanding the importance of your brand\nPractical GAP Analysis tools\n\nAt the end of the session\, you’ll have a clearer understanding of what sales and marketing should consider before entering a new market.
URL:https://investinangus.com/event/international-marketing-product-positioning-target-markets-gap-analysis-2/
CATEGORIES:International Trade,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T090000
DTEND;TZID=UTC:20230404T110000
DTSTAMP:20260418T201218
CREATED:20230306T133646Z
LAST-MODIFIED:20230306T133646Z
UID:10086687-1680598800-1680606000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T160000
DTSTAMP:20260418T201218
CREATED:20230220T103346Z
LAST-MODIFIED:20230220T103346Z
UID:10086562-1679580000-1679587200@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-3/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260418T201218
CREATED:20230306T133556Z
LAST-MODIFIED:20230306T133556Z
UID:10086685-1678989600-1678996800@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T130000
DTEND;TZID=UTC:20230316T150000
DTSTAMP:20260418T201218
CREATED:20230220T101021Z
LAST-MODIFIED:20230220T101021Z
UID:10086528-1678971600-1678978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230313T100000
DTEND;TZID=UTC:20230313T120000
DTSTAMP:20260418T201218
CREATED:20230220T100503Z
LAST-MODIFIED:20230220T100503Z
UID:10086516-1678701600-1678708800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-9/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230310T150000
DTEND;TZID=UTC:20230310T170000
DTSTAMP:20260418T201218
CREATED:20230220T100400Z
LAST-MODIFIED:20230220T100400Z
UID:10086514-1678460400-1678467600@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T180000
DTEND;TZID=UTC:20230227T200000
DTSTAMP:20260418T201218
CREATED:20230123T104924Z
LAST-MODIFIED:20230123T104924Z
UID:10086317-1677520800-1677528000@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230214T150000
DTEND;TZID=UTC:20230214T170000
DTSTAMP:20260418T201218
CREATED:20230130T110958Z
LAST-MODIFIED:20230130T110958Z
UID:10086352-1676386800-1676394000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230214T120000
DTEND;TZID=UTC:20230214T140000
DTSTAMP:20260418T201218
CREATED:20230130T110906Z
LAST-MODIFIED:20230130T110906Z
UID:10086350-1676376000-1676383200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230210T130000
DTEND;TZID=UTC:20230210T150000
DTSTAMP:20260418T201218
CREATED:20230130T110725Z
LAST-MODIFIED:20230130T110725Z
UID:10086346-1676034000-1676041200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-8/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230209T140000
DTEND;TZID=UTC:20230209T150000
DTSTAMP:20260418T201218
CREATED:20230130T114924Z
LAST-MODIFIED:20230130T114924Z
UID:10086405-1675951200-1675954800@investinangus.com
SUMMARY:Does your climate tech scale-up have PMF?
DESCRIPTION:So you think you have a great Climate Tech idea\, product or services\, but does it have PMF? \nProduct Market Fit (PMF) is reached when a product or service and its value proposition solve the problem they’re trying to address\, customers are willing to pay for it with their time or money and there is a big enough market to sell to. \nJoin PMF experts from consultancy TRKR\, insights from disruptive built environment technology solution provider Arbnco and SE’s own Innovation specialist team\, to hear about PMF and how to find it.
URL:https://investinangus.com/event/does-your-climate-tech-scale-up-have-pmf/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230209T100000
DTEND;TZID=UTC:20230209T120000
DTSTAMP:20260418T201218
CREATED:20230130T110543Z
LAST-MODIFIED:20230130T110543Z
UID:10086342-1675936800-1675944000@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-8/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230209T100000
DTEND;TZID=UTC:20230209T110000
DTSTAMP:20260418T201218
CREATED:20230130T113329Z
LAST-MODIFIED:20230130T113329Z
UID:10086382-1675936800-1675940400@investinangus.com
SUMMARY:Understanding Your Customer and Building a Customer Avatar
DESCRIPTION:If businesses don’t understand their customers they can’t sell effectively to them. \nThis webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want.
URL:https://investinangus.com/event/understanding-your-customer-and-building-a-customer-avatar-2/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230201T180000
DTEND;TZID=UTC:20230201T200000
DTSTAMP:20260418T201218
CREATED:20221220T113704Z
LAST-MODIFIED:20221220T113704Z
UID:10086122-1675274400-1675281600@investinangus.com
SUMMARY:Marketing Strategy Workshop
DESCRIPTION:This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. \nMarketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop\, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place. \nThis workshop will look at: \n\nMarketing Audit – current knowledge and success.\nUnderstanding what ‘Marketing’ is.\nThe importance and benefits of planning.\nHow to develop your Marketing Strategy.\nMeasuring your marketing output\nTop tips to improve your Marketing Strategy\n\nBy the end of this workshop\, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.
URL:https://investinangus.com/event/marketing-strategy-workshop-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230127T090000
DTEND;TZID=UTC:20230127T110000
DTSTAMP:20260418T201218
CREATED:20230123T100727Z
LAST-MODIFIED:20230123T100727Z
UID:10086257-1674810000-1674817200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230118T140000
DTEND;TZID=UTC:20230118T160000
DTSTAMP:20260418T201218
CREATED:20230109T095508Z
LAST-MODIFIED:20230109T095508Z
UID:10086160-1674050400-1674057600@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/market-research-made-easy-9/
LOCATION:The Cabin\, 6 Union Street\, Monifieth\, DD5 4NG
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230112T140000
DTEND;TZID=UTC:20230112T160000
DTSTAMP:20260418T201218
CREATED:20221220T095109Z
LAST-MODIFIED:20221220T095109Z
UID:10086116-1673532000-1673539200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230106T090000
DTEND;TZID=UTC:20230106T110000
DTSTAMP:20260418T201218
CREATED:20221220T094752Z
LAST-MODIFIED:20221220T094752Z
UID:10086108-1672995600-1673002800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221214T100000
DTEND;TZID=UTC:20221214T120000
DTSTAMP:20260418T201218
CREATED:20221212T101712Z
LAST-MODIFIED:20221212T101712Z
UID:10086032-1671012000-1671019200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T180000
DTEND;TZID=UTC:20221206T200000
DTSTAMP:20260418T201218
CREATED:20220912T103631Z
LAST-MODIFIED:20220912T103631Z
UID:10085449-1670349600-1670356800@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-7/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221202T090000
DTEND;TZID=UTC:20221202T110000
DTSTAMP:20260418T201218
CREATED:20221128T103505Z
LAST-MODIFIED:20221128T103505Z
UID:10085941-1669971600-1669978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T090000
DTEND;TZID=UTC:20221130T170000
DTSTAMP:20260418T201218
CREATED:20221024T114532Z
LAST-MODIFIED:20221024T114532Z
UID:10085772-1669798800-1669827600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of our team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-8/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221125T140000
DTEND;TZID=UTC:20221125T160000
DTSTAMP:20260418T201218
CREATED:20221024T114014Z
LAST-MODIFIED:20221024T114014Z
UID:10085762-1669384800-1669392000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T180000
DTEND;TZID=UTC:20221123T200000
DTSTAMP:20260418T201218
CREATED:20220906T135513Z
LAST-MODIFIED:20220906T135513Z
UID:10085431-1669226400-1669233600@investinangus.com
SUMMARY:Marketing Strategy Workshop
DESCRIPTION:This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. \nMarketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop\, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place. \nThis workshop will look at: \n\nMarketing Audit – current knowledge and success.\nUnderstanding what ‘Marketing’ is.\nThe importance and benefits of planning.\nHow to develop your Marketing Strategy.\nMeasuring your marketing output\nTop tips to improve your Marketing Strategy\n\nBy the end of this workshop\, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-strategy-workshop-3/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T140000
DTEND;TZID=UTC:20221117T160000
DTSTAMP:20260418T201218
CREATED:20221024T112654Z
LAST-MODIFIED:20221024T112654Z
UID:10085734-1668693600-1668700800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T093000
DTEND;TZID=UTC:20221116T170000
DTSTAMP:20260418T201218
CREATED:20220906T135317Z
LAST-MODIFIED:20220906T135317Z
UID:10085427-1668591000-1668618000@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of the team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-6/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T120000
DTEND;TZID=UTC:20221115T140000
DTSTAMP:20260418T201218
CREATED:20221024T111252Z
LAST-MODIFIED:20221024T111252Z
UID:10085720-1668513600-1668520800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR