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BEGIN:VEVENT
DTSTART;TZID=UTC:20230106T090000
DTEND;TZID=UTC:20230106T110000
DTSTAMP:20260419T020950
CREATED:20221220T094752Z
LAST-MODIFIED:20221220T094752Z
UID:10086108-1672995600-1673002800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221214T100000
DTEND;TZID=UTC:20221214T120000
DTSTAMP:20260419T020950
CREATED:20221212T101712Z
LAST-MODIFIED:20221212T101712Z
UID:10086032-1671012000-1671019200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T180000
DTEND;TZID=UTC:20221206T200000
DTSTAMP:20260419T020950
CREATED:20220912T103631Z
LAST-MODIFIED:20220912T103631Z
UID:10085449-1670349600-1670356800@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-7/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221202T090000
DTEND;TZID=UTC:20221202T110000
DTSTAMP:20260419T020950
CREATED:20221128T103505Z
LAST-MODIFIED:20221128T103505Z
UID:10085941-1669971600-1669978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T090000
DTEND;TZID=UTC:20221130T170000
DTSTAMP:20260419T020950
CREATED:20221024T114532Z
LAST-MODIFIED:20221024T114532Z
UID:10085772-1669798800-1669827600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of our team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-8/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221125T140000
DTEND;TZID=UTC:20221125T160000
DTSTAMP:20260419T020950
CREATED:20221024T114014Z
LAST-MODIFIED:20221024T114014Z
UID:10085762-1669384800-1669392000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T180000
DTEND;TZID=UTC:20221123T200000
DTSTAMP:20260419T020950
CREATED:20220906T135513Z
LAST-MODIFIED:20220906T135513Z
UID:10085431-1669226400-1669233600@investinangus.com
SUMMARY:Marketing Strategy Workshop
DESCRIPTION:This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. \nMarketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop\, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place. \nThis workshop will look at: \n\nMarketing Audit – current knowledge and success.\nUnderstanding what ‘Marketing’ is.\nThe importance and benefits of planning.\nHow to develop your Marketing Strategy.\nMeasuring your marketing output\nTop tips to improve your Marketing Strategy\n\nBy the end of this workshop\, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-strategy-workshop-3/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T140000
DTEND;TZID=UTC:20221117T160000
DTSTAMP:20260419T020950
CREATED:20221024T112654Z
LAST-MODIFIED:20221024T112654Z
UID:10085734-1668693600-1668700800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T093000
DTEND;TZID=UTC:20221116T170000
DTSTAMP:20260419T020950
CREATED:20220906T135317Z
LAST-MODIFIED:20220906T135317Z
UID:10085427-1668591000-1668618000@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of the team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-6/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T120000
DTEND;TZID=UTC:20221115T140000
DTSTAMP:20260419T020950
CREATED:20221024T111252Z
LAST-MODIFIED:20221024T111252Z
UID:10085720-1668513600-1668520800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221108T180000
DTEND;TZID=UTC:20221108T200000
DTSTAMP:20260419T020950
CREATED:20220906T135115Z
LAST-MODIFIED:20220906T135115Z
UID:10085423-1667930400-1667937600@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-6/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221028T140000
DTEND;TZID=UTC:20221028T160000
DTSTAMP:20260419T020950
CREATED:20221003T102626Z
LAST-MODIFIED:20221003T102626Z
UID:10085630-1666965600-1666972800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221026T093000
DTEND;TZID=UTC:20221026T170000
DTSTAMP:20260419T020950
CREATED:20220920T152749Z
LAST-MODIFIED:20220920T152749Z
UID:10085519-1666776600-1666803600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of our team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-7/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T100000
DTEND;TZID=UTC:20221025T120000
DTSTAMP:20260419T020950
CREATED:20221003T102113Z
LAST-MODIFIED:20221003T102113Z
UID:10085626-1666692000-1666699200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-4/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221020T140000
DTEND;TZID=UTC:20221020T160000
DTSTAMP:20260419T020950
CREATED:20221003T101541Z
LAST-MODIFIED:20221003T101541Z
UID:10085620-1666274400-1666281600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T180000
DTEND;TZID=UTC:20221018T200000
DTSTAMP:20260419T020950
CREATED:20220920T151503Z
LAST-MODIFIED:20220920T151503Z
UID:10085499-1666116000-1666123200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-8/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T140000
DTEND;TZID=UTC:20221018T160000
DTSTAMP:20260419T020950
CREATED:20220906T134712Z
LAST-MODIFIED:20220906T134712Z
UID:10085415-1666101600-1666108800@investinangus.com
SUMMARY:Customer Persona: Identify the tools to help uncover insights about people
DESCRIPTION:Customer Personas are used to help you understand key traits\, behaviours\, goals\, responsibilities\, and needs of a specific type of user and then look at how you will attract the best customer segments for your business. \nThis is a two part reservation for the events listed below. \nWeek 1: Tuesday 18th October 2pm – 4pm \nRoddy McLean will be talking about the universal challenges of digital marketing / the importance of content marketing as a brand building tool and the corresponding need for deep understanding of the target audience followed by introduction of the audience persona roadmap process. \nWeek 2: Tuesday 25th October 2pm – 4pm \nThis will be a practical session focusing on the persona roadmap process itself and how to walk through the various steps. \nBooking this event will automatically reserve your space for both webinars.
URL:https://investinangus.com/event/customer-persona-identify-the-tools-to-help-uncover-insights-about-people/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220928T180000
DTEND;TZID=UTC:20220928T200000
DTSTAMP:20260419T020950
CREATED:20220704T114341Z
LAST-MODIFIED:20220704T114341Z
UID:10085054-1664388000-1664395200@investinangus.com
SUMMARY:Marketing Strategy Workshop
DESCRIPTION:This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. \nMarketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop\, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place. \nThis workshop will look at: \n\nMarketing Audit – current knowledge and success.\nUnderstanding what ‘Marketing’ is.\nThe importance and benefits of planning.\nHow to develop your Marketing Strategy.\nMeasuring your marketing output\nTop tips to improve your Marketing Strategy\n\nBy the end of this workshop\, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business.
URL:https://investinangus.com/event/marketing-strategy-workshop-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220928T090000
DTEND;TZID=UTC:20220928T170000
DTSTAMP:20260419T020950
CREATED:20220711T091351Z
LAST-MODIFIED:20220711T091351Z
UID:10085063-1664355600-1664384400@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThese appointments are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220923T140000
DTEND;TZID=UTC:20220923T160000
DTSTAMP:20260419T020950
CREATED:20220822T110915Z
LAST-MODIFIED:20220822T110915Z
UID:10085304-1663941600-1663948800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220913T180000
DTEND;TZID=UTC:20220913T200000
DTSTAMP:20260419T020950
CREATED:20220621T092120Z
LAST-MODIFIED:20220621T092120Z
UID:10084888-1663092000-1663099200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-5/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220902T140000
DTEND;TZID=UTC:20220902T160000
DTSTAMP:20260419T020950
CREATED:20220822T100738Z
LAST-MODIFIED:20220822T100738Z
UID:10085241-1662127200-1662134400@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220831T090000
DTEND;TZID=UTC:20220831T170000
DTSTAMP:20260419T020950
CREATED:20220801T102007Z
LAST-MODIFIED:20220801T102007Z
UID:10085200-1661936400-1661965200@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThese appointments are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-5/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220826T140000
DTEND;TZID=UTC:20220826T160000
DTSTAMP:20260419T020950
CREATED:20220725T141055Z
LAST-MODIFIED:20220725T141055Z
UID:10085167-1661522400-1661529600@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T100000
DTEND;TZID=UTC:20220825T120000
DTSTAMP:20260419T020950
CREATED:20220725T140728Z
LAST-MODIFIED:20220725T140728Z
UID:10085161-1661421600-1661428800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220817T090000
DTEND;TZID=UTC:20220817T170000
DTSTAMP:20260419T020950
CREATED:20220627T092922Z
LAST-MODIFIED:20220627T092922Z
UID:10084953-1660726800-1660755600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThese appointments are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-3/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T180000
DTEND;TZID=UTC:20220809T200000
DTSTAMP:20260419T020950
CREATED:20220613T103913Z
LAST-MODIFIED:20220613T103913Z
UID:10084856-1660068000-1660075200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220808T100000
DTEND;TZID=UTC:20220808T120000
DTSTAMP:20260419T020950
CREATED:20220725T133924Z
LAST-MODIFIED:20220725T133924Z
UID:10085107-1659952800-1659960000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220722T103000
DTEND;TZID=UTC:20220722T120000
DTSTAMP:20260419T020950
CREATED:20220704T095446Z
LAST-MODIFIED:20220704T095446Z
UID:10084989-1658485800-1658491200@investinangus.com
SUMMARY:The value of print\, radio and direct mail marketing for small businesses
DESCRIPTION:Industry experts explain how\, even in a digital age\, traditional media is an essential – and affordable – part of the marketing mix for small businesses. \n\nTraditional marketing is more affordable than you might think. From direct mail to press advertising and radio\, it remains an integral part of any small business marketing plan. \nHosted by Shelina Begum\, North West Business Editor of The BusinessDesk.com\, former business editor at the Manchester Evening News and editor of Asian News\, this must-attend webinar will explain the different aspects of traditional media and how to plan them in – alongside digital advertising and social media that many business owners embrace every day. \nEnhance your next marketing campaign with top tips from our fantastic panellists Philip Irons\, Head of SME Growth at Mail Metro Media (press advertising/affordability); James Robbins\, Head of Business Development for Membership Plus (the benefits of using Direct Mail) and Judith Spilsbury\, Head of Training and Special Events at the Radiocentre (radio marketing).
URL:https://investinangus.com/event/the-value-of-print-radio-and-direct-mail-marketing-for-small-businesses/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220720T100000
DTEND;TZID=UTC:20220720T110000
DTSTAMP:20260419T020950
CREATED:20220613T103218Z
LAST-MODIFIED:20220613T103218Z
UID:10084842-1658311200-1658314800@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-2/
CATEGORIES:Marketing
END:VEVENT
END:VCALENDAR