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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220913T180000
DTEND;TZID=UTC:20220913T200000
DTSTAMP:20260419T033816
CREATED:20220621T092120Z
LAST-MODIFIED:20220621T092120Z
UID:10084888-1663092000-1663099200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-5/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220902T140000
DTEND;TZID=UTC:20220902T160000
DTSTAMP:20260419T033816
CREATED:20220822T100738Z
LAST-MODIFIED:20220822T100738Z
UID:10085241-1662127200-1662134400@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220831T090000
DTEND;TZID=UTC:20220831T170000
DTSTAMP:20260419T033816
CREATED:20220801T102007Z
LAST-MODIFIED:20220801T102007Z
UID:10085200-1661936400-1661965200@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThese appointments are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-5/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220826T140000
DTEND;TZID=UTC:20220826T160000
DTSTAMP:20260419T033816
CREATED:20220725T141055Z
LAST-MODIFIED:20220725T141055Z
UID:10085167-1661522400-1661529600@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T100000
DTEND;TZID=UTC:20220825T120000
DTSTAMP:20260419T033816
CREATED:20220725T140728Z
LAST-MODIFIED:20220725T140728Z
UID:10085161-1661421600-1661428800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220817T090000
DTEND;TZID=UTC:20220817T170000
DTSTAMP:20260419T033816
CREATED:20220627T092922Z
LAST-MODIFIED:20220627T092922Z
UID:10084953-1660726800-1660755600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThese appointments are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-3/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T180000
DTEND;TZID=UTC:20220809T200000
DTSTAMP:20260419T033816
CREATED:20220613T103913Z
LAST-MODIFIED:20220613T103913Z
UID:10084856-1660068000-1660075200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220808T100000
DTEND;TZID=UTC:20220808T120000
DTSTAMP:20260419T033816
CREATED:20220725T133924Z
LAST-MODIFIED:20220725T133924Z
UID:10085107-1659952800-1659960000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220722T103000
DTEND;TZID=UTC:20220722T120000
DTSTAMP:20260419T033816
CREATED:20220704T095446Z
LAST-MODIFIED:20220704T095446Z
UID:10084989-1658485800-1658491200@investinangus.com
SUMMARY:The value of print\, radio and direct mail marketing for small businesses
DESCRIPTION:Industry experts explain how\, even in a digital age\, traditional media is an essential – and affordable – part of the marketing mix for small businesses. \n\nTraditional marketing is more affordable than you might think. From direct mail to press advertising and radio\, it remains an integral part of any small business marketing plan. \nHosted by Shelina Begum\, North West Business Editor of The BusinessDesk.com\, former business editor at the Manchester Evening News and editor of Asian News\, this must-attend webinar will explain the different aspects of traditional media and how to plan them in – alongside digital advertising and social media that many business owners embrace every day. \nEnhance your next marketing campaign with top tips from our fantastic panellists Philip Irons\, Head of SME Growth at Mail Metro Media (press advertising/affordability); James Robbins\, Head of Business Development for Membership Plus (the benefits of using Direct Mail) and Judith Spilsbury\, Head of Training and Special Events at the Radiocentre (radio marketing).
URL:https://investinangus.com/event/the-value-of-print-radio-and-direct-mail-marketing-for-small-businesses/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220720T100000
DTEND;TZID=UTC:20220720T110000
DTSTAMP:20260419T033816
CREATED:20220613T103218Z
LAST-MODIFIED:20220613T103218Z
UID:10084842-1658311200-1658314800@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220715T140000
DTEND;TZID=UTC:20220715T160000
DTSTAMP:20260419T033816
CREATED:20220627T085935Z
LAST-MODIFIED:20220627T085935Z
UID:10084937-1657893600-1657900800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend.\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220714T090000
DTEND;TZID=UTC:20220714T170000
DTSTAMP:20260419T033816
CREATED:20220613T102940Z
LAST-MODIFIED:20220613T102940Z
UID:10084838-1657789200-1657818000@investinangus.com
SUMMARY:Tips for Success Sales Surgery
DESCRIPTION:This is an opportunity to book a free on to one appointment with Jim Meldrum of NU-Strategy. If you run a business that relies on finding new customers and getting more business from your existing ones\, then this opportunity is for you. \nThis one hour appointment with Jim will allow you to ask about any issues or advice you need about sales and selling. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/tips-for-success-sales-surgery/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T140000
DTEND;TZID=UTC:20220713T160000
DTSTAMP:20260419T033816
CREATED:20220613T102837Z
LAST-MODIFIED:20220613T102837Z
UID:10084836-1657720800-1657728000@investinangus.com
SUMMARY:Sales Strategy Masterclass
DESCRIPTION:Are you up to date? Is your sales team on the ball or are they stuck in their ways? \nUnlocking the mystique around sales and learning how to grow your business by selling well to the right customer. \nJoin us for a fun afternoon where Jim Meldrum of Nu-Strategy Development\, will break some myths round the art of selling well and how to break the mould and reinvigorate you or your team in the fine art of getting a positive buying decision and saving time to concentrate on the most likely prospects. \nThis two hour masterclass will cover: \n\nIs there such a thing as a “born salesperson”?\nGetting comfortable in selling situations (includes sales advice for people who hate sales)\nThe old ways of selling (and what to look out for when it’s happening to us)\nWhy good deals get stuck (understanding why some customers begin to avoid us)\nThe “Non-Sales” Sales Process (including getting a positive buying decision)\n\nPlease note this masterclass is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/sales-strategy-masterclass/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T120000
DTEND;TZID=UTC:20220713T140000
DTSTAMP:20260419T033816
CREATED:20220627T085731Z
LAST-MODIFIED:20220627T085731Z
UID:10084933-1657713600-1657720800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLooking at your brand strategy\, brand identity and action help you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220712T180000
DTEND;TZID=UTC:20220712T200000
DTSTAMP:20260419T033816
CREATED:20220613T102737Z
LAST-MODIFIED:20220613T102737Z
UID:10084834-1657648800-1657656000@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. \nPlease note: This is a webinar and will be held via Zoom and is aimed at businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-3/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220708T140000
DTEND;TZID=UTC:20220708T160000
DTSTAMP:20260419T033816
CREATED:20220627T085504Z
LAST-MODIFIED:20220627T085504Z
UID:10084929-1657288800-1657296000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales\nWhy keeping the customers\, you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220705T100000
DTEND;TZID=UTC:20220705T110000
DTSTAMP:20260419T033816
CREATED:20220601T142716Z
LAST-MODIFIED:20220601T142716Z
UID:10084802-1657015200-1657018800@investinangus.com
SUMMARY:Creating a niche for your business
DESCRIPTION:Have you ever wondered how to make your business stand out alongside your competition? Join our webinar and discover how finding your niche can benefit your business. \n\nThis webinar will look at how creating a niche for your business can make you more successful\, make it easier to sell your services\, to charge authentically\, simplify your marketing and become more profitable.
URL:https://investinangus.com/event/creating-a-niche-for-your-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220629T180000
DTEND;TZID=UTC:20220629T200000
DTSTAMP:20260419T033816
CREATED:20220613T102310Z
LAST-MODIFIED:20220613T102310Z
UID:10084828-1656525600-1656532800@investinangus.com
SUMMARY:Marketing Strategy Workshop
DESCRIPTION:This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. \nMarketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop\, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place. \nThis workshop will look at: \n\nMarketing Audit – current knowledge and success.\nUnderstanding what ‘Marketing’ is.\nThe importance and benefits of planning.\nHow to develop your Marketing Strategy.\nMeasuring your marketing output\nTop tips to improve your Marketing Strategy\n\nBy the end of this workshop\, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business. \nRegister your place now – as always\, this workshop is free! \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-strategy-workshop/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220627T180000
DTEND;TZID=UTC:20220627T200000
DTSTAMP:20260419T033816
CREATED:20220530T101548Z
LAST-MODIFIED:20220530T101548Z
UID:10084780-1656352800-1656360000@investinangus.com
SUMMARY:Creating value for your customers
DESCRIPTION:It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar\, you will understand the key steps you can take now to understand\, create and improve your value proposition. \nTopics covered include: \n\nHow to create value for your customers\nThe Value Proposition Canvas\nUnderstanding and maximising your value proposition\nThe Customer Journey Concept\nCustomer segments\, needs\, pains and gains
URL:https://investinangus.com/event/creating-value-for-your-customers-11/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220624T100000
DTEND;TZID=UTC:20220624T120000
DTSTAMP:20260419T033816
CREATED:20220523T091224Z
LAST-MODIFIED:20220523T091224Z
UID:10084751-1656064800-1656072000@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-27/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220622T090000
DTEND;TZID=UTC:20220622T170000
DTSTAMP:20260419T033816
CREATED:20220613T102205Z
LAST-MODIFIED:20220613T102205Z
UID:10084826-1655888400-1655917200@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220617T100000
DTEND;TZID=UTC:20220617T120000
DTSTAMP:20260419T033816
CREATED:20220523T090638Z
LAST-MODIFIED:20220523T090638Z
UID:10084737-1655460000-1655467200@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-23/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220614T100000
DTEND;TZID=UTC:20220614T120000
DTSTAMP:20260419T033816
CREATED:20220523T090114Z
LAST-MODIFIED:20220523T090114Z
UID:10084731-1655200800-1655208000@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220609T093000
DTEND;TZID=UTC:20220609T123000
DTSTAMP:20260419T033816
CREATED:20220523T085910Z
LAST-MODIFIED:20220523T085910Z
UID:10084725-1654767000-1654777800@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
URL:https://investinangus.com/event/market-research-made-easy-2/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220526T140000
DTEND;TZID=UTC:20220526T160000
DTSTAMP:20260419T033816
CREATED:20220502T132325Z
LAST-MODIFIED:20220502T132325Z
UID:10084532-1653573600-1653580800@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220524T090000
DTEND;TZID=UTC:20220524T170000
DTSTAMP:20260419T033816
CREATED:20220502T132125Z
LAST-MODIFIED:20220502T132125Z
UID:10084526-1653382800-1653411600@investinangus.com
SUMMARY:Marketing 1-2-1 Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of our team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-sessions/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220516T180000
DTEND;TZID=UTC:20220516T203000
DTSTAMP:20260419T033816
CREATED:20220502T130829Z
LAST-MODIFIED:20220502T130829Z
UID:10084510-1652724000-1652733000@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/market-research-made-easy/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220512T140000
DTEND;TZID=UTC:20220512T160000
DTSTAMP:20260419T033816
CREATED:20220425T091035Z
LAST-MODIFIED:20220425T091035Z
UID:10084485-1652364000-1652371200@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-26/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220511T100000
DTEND;TZID=UTC:20220511T120000
DTSTAMP:20260419T033816
CREATED:20220425T090911Z
LAST-MODIFIED:20220425T090911Z
UID:10084481-1652263200-1652270400@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220428T110000
DTEND;TZID=UTC:20220428T130000
DTSTAMP:20260419T033816
CREATED:20220321T104624Z
LAST-MODIFIED:20220321T104624Z
UID:10084332-1651143600-1651150800@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR