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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T130000
DTEND;TZID=UTC:20260113T150000
DTSTAMP:20260407T115748
CREATED:20251202T103053Z
LAST-MODIFIED:20251202T103053Z
UID:10092653-1768309200-1768316400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-47/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T100000
DTEND;TZID=UTC:20260113T120000
DTSTAMP:20260407T115748
CREATED:20251202T102811Z
LAST-MODIFIED:20251202T102811Z
UID:10092651-1768298400-1768305600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260112T140000
DTEND;TZID=UTC:20260112T160000
DTSTAMP:20260407T115748
CREATED:20251202T102509Z
LAST-MODIFIED:20251202T102509Z
UID:10092649-1768226400-1768233600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260109T120000
DTEND;TZID=UTC:20260109T123000
DTSTAMP:20260407T115748
CREATED:20251216T094741Z
LAST-MODIFIED:20251216T094741Z
UID:10092774-1767960000-1767961800@investinangus.com
SUMMARY:How to create a simple customer persona | Lunch and Learn
DESCRIPTION:In this fast-paced\, practical webinar\, Angela Venoya will tell you how to create a customer persona that improves your marketing without you wasting hours on guesswork or unnecessary details. \nUsing a simple framework\, you’ll uncover what truly motivates your audience\, what holds them back and what triggers them to take action. \nBy the end\, you’ll walk away with a clear persona you can use to guide your content\, messaging and offers immediately. \nTopics covered in this session: \n\nA simple persona framework: The four elements that matter: the problem\, the goal\, the objections and the triggers\nA method of building an accurate persona: A fast\, repeatable process you can use before every campaign or piece of content\nInstant marketing clarity: How this persona helps you improve your messaging\, create more relevant content and boost conversions effortlessly
URL:https://investinangus.com/event/how-to-create-a-simple-customer-persona-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260108T140000
DTEND;TZID=UTC:20260108T160000
DTSTAMP:20260407T115748
CREATED:20251202T100737Z
LAST-MODIFIED:20251202T100737Z
UID:10092645-1767880800-1767888000@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260108T100000
DTEND;TZID=UTC:20260108T120000
DTSTAMP:20260407T115748
CREATED:20251202T100506Z
LAST-MODIFIED:20251202T100506Z
UID:10092643-1767866400-1767873600@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260107T100000
DTEND;TZID=UTC:20260107T120000
DTSTAMP:20260407T115748
CREATED:20251202T094243Z
LAST-MODIFIED:20251202T094243Z
UID:10092639-1767780000-1767787200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-45/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251212T120000
DTEND;TZID=UTC:20251212T123000
DTSTAMP:20260407T115748
CREATED:20251105T150413Z
LAST-MODIFIED:20251105T150413Z
UID:10092419-1765540800-1765542600@investinangus.com
SUMMARY:Supercharge your start-up with marketing trends for 2026 | Lunch and Learn
DESCRIPTION:Join Lorna Bladen\, Chief Marketing Officer at Enterprise Nation\, Alison Battisby\, founder of Avocado Social\, and Martha Keith\, founder of Martha Brook\, for an inspiring and insight-packed webinar exploring the marketing trends set to define 2026. \nIn this session\, Lorna and Alison will unpack how rapid changes in technology\, consumer expectations\, and digital culture are transforming the way small businesses connect with customers. You’ll gain a forward-thinking view of what’s next – and leave with practical steps you can take right now to stay ahead. \nTopics covered in this session: \n\nAI-powered marketing for everyone: How to use automation and personalisation tools to save time and boost engagement\nThe creator economy meets small business: How to collaborate with creators and communities to grow your brand authentically\nSustainability and storytelling: Why conscious marketing is winning hearts (and sales) – and how to communicate your values effectively\nSocial platforms in 2026: Where your audience will actually spend their time and what content is driving results\nBudget-friendly innovation: Smart ways to test new ideas without big-brand budgets
URL:https://investinangus.com/event/supercharge-your-start-up-with-marketing-trends-for-2026-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251211T120000
DTEND;TZID=UTC:20251211T123000
DTSTAMP:20260407T115748
CREATED:20251202T135105Z
LAST-MODIFIED:20251202T135105Z
UID:10092700-1765454400-1765456200@investinangus.com
SUMMARY:How small businesses can create great videos | Lunch and Learn
DESCRIPTION:Join this Lunch and Learn as we showcase a new way of video editing – as a team. \nWhether you’re in marketing\, comms or creative\, you’ll discover how anyone – no matter what their skill level or where they’re based – can co-create professional\, on-brand videos quickly and effortlessly. No expensive equipment and no steep learning curves. \nVideo is the most powerful storytelling format brands can employ – and companies that use video on their landing pages see conversion rates increase by up to 80%. \nYet many teams still believe great video requires big budgets or advanced technical expertise. Today\, that’s no longer true. \nWith next-generation online collaborative tools\, teams can now plan\, edit and publish video content together in real time – saving time\, money and creative energy. \nTopics covered in this session: \n\nHow co-creating videos saves time and money\nA live demo of team video editing in action\nPractical tips for how to make videos quickly and easily
URL:https://investinangus.com/event/how-small-businesses-can-create-great-videos-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251209T100000
DTEND;TZID=UTC:20251209T120000
DTSTAMP:20260407T115748
CREATED:20251022T093148Z
LAST-MODIFIED:20251022T093148Z
UID:10092290-1765274400-1765281600@investinangus.com
SUMMARY:How To Generate and Increase Sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-46/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251205T120000
DTEND;TZID=UTC:20251205T140000
DTSTAMP:20260407T115748
CREATED:20251022T092602Z
LAST-MODIFIED:20251022T092602Z
UID:10092278-1764936000-1764943200@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251205T093000
DTEND;TZID=UTC:20251205T113000
DTSTAMP:20260407T115748
CREATED:20251022T092441Z
LAST-MODIFIED:20251022T092441Z
UID:10092276-1764927000-1764934200@investinangus.com
SUMMARY:How To Build Your Brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-25/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251204T140000
DTEND;TZID=UTC:20251204T143000
DTSTAMP:20260407T115748
CREATED:20251202T134425Z
LAST-MODIFIED:20251202T134425Z
UID:10092696-1764856800-1764858600@investinangus.com
SUMMARY:Email marketing must-haves: Quick tips for lasting success
DESCRIPTION:Email is a powerful marketing tool – it works! With an average ROI of £38 for every £1 you spend\, email delivers results you can measure. \nJoin Constant Contact’s Dave Charest for proven quick tips to get the best possible success from your email marketing: \n\nPlan and drive action: Learn a five-step framework\, from mapping out a successful annual plan to creating promotional email series (Announcement\, Reminder\, Last Chance) that drive immediate purchases.\nDesign for today’s audience: Make sure your emails are engaging by mastering the seven essential elements of email design and writing compelling copy that clearly answers the “who\, why and what” for your readers.\nGrow your list and measure impact: Discover the three main reasons people subscribe and move beyond simple open and click rates to measure the real business impact – looking at conversion rates\, total sales and overall ROI (return on investment).
URL:https://investinangus.com/event/email-marketing-must-haves-quick-tips-for-lasting-success/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251204T120000
DTEND;TZID=UTC:20251204T123000
DTSTAMP:20260407T115748
CREATED:20251202T134121Z
LAST-MODIFIED:20251202T134121Z
UID:10092694-1764849600-1764851400@investinangus.com
SUMMARY:Five easy Meta ad creatives you can launch | Lunch and Learn
DESCRIPTION:If your Meta ads results have been volatile – or\, frankly\, disappointing – you may have missed the ads memo. \nA huge algorithm called Andromeda rolled out in 2025 and it changes how ads are targeted and what matters to Meta now. \nIn this workshop\, Aggie Meroni will cover what has changed and why you shouldn’t be overwhelmed by the variety of ad creatives you now need in your ad account. \nTwo or three similar ads won’t cut it anymore. Aggie will show you how to quickly launch five very different ads\, with content you probably have already saved in your phone. \nTopics covered in this session: \n\nHow to stay ahead of your competition by learning about the biggest algorithm change on Meta since 2021\nHow targeting has changed and how your ads need to adapt\nFive different ad creative types you can create on the go\, from your phone
URL:https://investinangus.com/event/five-easy-meta-ad-creatives-you-can-launch-lunch-and-learn/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251203T130000
DTEND;TZID=UTC:20251203T150000
DTSTAMP:20260407T115748
CREATED:20251022T092203Z
LAST-MODIFIED:20251022T092203Z
UID:10092271-1764766800-1764774000@investinangus.com
SUMMARY:How To Deliver Low-Cost\, High Impact Marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-26/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251202T140000
DTEND;TZID=UTC:20251202T160000
DTSTAMP:20260407T115748
CREATED:20251022T091915Z
LAST-MODIFIED:20251022T091915Z
UID:10092267-1764684000-1764691200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251126T130000
DTEND;TZID=UTC:20251126T150000
DTSTAMP:20260407T115748
CREATED:20251008T122038Z
LAST-MODIFIED:20251008T122038Z
UID:10092179-1764162000-1764169200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-45/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251124T120000
DTEND;TZID=UTC:20251124T123000
DTSTAMP:20260407T115748
CREATED:20251117T173229Z
LAST-MODIFIED:20251117T173229Z
UID:10092566-1763985600-1763987400@investinangus.com
SUMMARY:Storytelling and why it matters in business | Lunch and Learn
DESCRIPTION:When you’re building a business\, it’s easy to focus on the tangible\, like your product\, your pitch or your pricing. But what truly sets you apart isn’t just what you sell – it’s the story you tell. \nIn this session\, Anne Beth Jordan will tell you how to tailor your story to fit your client’s audience’s needs – whether you’re inspiring\, selling or building your brand. \nYou’ll also leave with practical storytelling techniques you can apply immediately to your business communications. \nTopics covered in this session: \n\nWhy we all have a story to tell – and which one will help you connect with your client’s business\nUsing story strategically in branding\, marketing and leadership\nBalancing vulnerability and professionalism – when your stories draw your clients closer to you\nAbout the
URL:https://investinangus.com/event/storytelling-and-why-it-matters-in-business-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251118T100000
DTEND;TZID=UTC:20251118T120000
DTSTAMP:20260407T115748
CREATED:20250923T083110Z
LAST-MODIFIED:20250923T083110Z
UID:10092072-1763460000-1763467200@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251113T140000
DTEND;TZID=UTC:20251113T143000
DTSTAMP:20260407T115748
CREATED:20251105T112516Z
LAST-MODIFIED:20251105T112516Z
UID:10092400-1763042400-1763044200@investinangus.com
SUMMARY:VisitScotland Business Essentials Bitesize Webinars: Enhance your Google listing
DESCRIPTION:Make sure your business stands out online. \nIn this bitesize session\, discover how to claim\, verify and optimise your Google Business Profile to reach more visitors and showcase what makes your offering unique.
URL:https://investinangus.com/event/visitscotland-business-essentials-bitesize-webinars-enhance-your-google-listing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251111T140000
DTEND;TZID=UTC:20251111T160000
DTSTAMP:20260407T115748
CREATED:20250923T082536Z
LAST-MODIFIED:20250923T082536Z
UID:10092063-1762869600-1762876800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251110T120000
DTEND;TZID=UTC:20251110T123000
DTSTAMP:20260407T115748
CREATED:20251105T150711Z
LAST-MODIFIED:20251105T150711Z
UID:10092421-1762776000-1762777800@investinangus.com
SUMMARY:How to design an effective sales funnel | Lunch and Learn
DESCRIPTION:Are you a small business owner looking to attract more of the right customers and turn interest into consistent sales? \nJoin us for an interactive session led by Vandita Agarwal designed to help you build\, refine\, and optimise your customer journey from start to finish. \nTopics covered in this session: \n\nAttract and convert the right customers\nDesign a seamless customer journey\nOptimise each stage with data and automation
URL:https://investinangus.com/event/how-to-design-an-effective-sales-funnel-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251107T120000
DTEND;TZID=UTC:20251107T140000
DTSTAMP:20260407T115748
CREATED:20251008T110723Z
LAST-MODIFIED:20251008T110723Z
UID:10092162-1762516800-1762524000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T110000
DTEND;TZID=UTC:20251106T123000
DTSTAMP:20260407T115748
CREATED:20251008T134740Z
LAST-MODIFIED:20251008T134740Z
UID:10092203-1762426800-1762432200@investinangus.com
SUMMARY:Expanding Your Market: Progressing from Direct Sales into Retail or Wholesale
DESCRIPTION:GrowBiz Enterprise Facilitator Daniel Muir will guide you through the key steps\, considerations\, and benefits of expanding your sales channels. Daniel has a background in supply chain management and understands the challenges small businesses face when trying to scale. He’ll share practical insights to help you figure out the best way to grow—whether that’s expanding into wholesale\, retail\, or both. \nDuring the session we’ll explore together: \n\n\nRetail opportunities – how to position your product for retailers\, what motivates them\, and how to handle margin expectations while maintaining profitable growth. \n\n\nWholesale strategies – how working with wholesalers can increase your reach\, reduce logistics challenges\, and simplify operations\, and what you need to have in place to work with wholesalers. \n\n\nPractical considerations – from packaging\, barcoding\, and pallets to stock management and production capacity. \n\n\nBy the end\, you’ll see how scaling through retail or wholesale can help you expand beyond your local geography\, save time and delivery costs\, and drive higher volumes\, sales\, and revenues. \nFinally\, we hope you’ll walk away with the clarity and the confidence to take your next step.
URL:https://investinangus.com/event/expanding-your-market-progressing-from-direct-sales-into-retail-or-wholesale/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T100000
DTEND;TZID=UTC:20251106T120000
DTSTAMP:20260407T115748
CREATED:20251008T105347Z
LAST-MODIFIED:20251008T105347Z
UID:10092158-1762423200-1762430400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-25/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T140000
DTEND;TZID=UTC:20251103T160000
DTSTAMP:20260407T115748
CREATED:20250923T081911Z
LAST-MODIFIED:20250923T081911Z
UID:10092051-1762178400-1762185600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T093000
DTEND;TZID=UTC:20251103T113000
DTSTAMP:20260407T115748
CREATED:20251008T100731Z
LAST-MODIFIED:20251008T100731Z
UID:10092152-1762162200-1762169400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251030T120000
DTEND;TZID=UTC:20251030T123000
DTSTAMP:20260407T115748
CREATED:20251022T101540Z
LAST-MODIFIED:20251022T101540Z
UID:10092324-1761825600-1761827400@investinangus.com
SUMMARY:Lunch and Learn: How to use AI in marketing ethically and responsibly
DESCRIPTION:Want to create high-quality content faster without losing your brand’s voice or accuracy? \nJoin expert marketer Martin Wilde for a fast\, hands-on session for organisations on using AI across your marketing and comms. \nFrom website content and email marketing to social posts and promotional materials\, learn how to ideate\, draft\, localise and repurpose quickly without the risk of creating generic content\, losing accuracy and your unique tone of voice. \nLeave with a pre-publish checklist\, challenge prompts and a process that keeps content accurate. \nTopics covered in this session: \n\nA practical\, end-to-end workflow\, from idea to publication\, with clear approval steps that protect accuracy\, tone and reduce bias\nA copy-and-paste prompt pack to ideate\, outline\, draft and publish repurpose across web\, email and social\nEthical guardrails and quick tests (cite-or-strike\, five-second clarity\, bias scan)
URL:https://investinangus.com/event/lunch-and-learn-how-to-use-ai-in-marketing-ethically-and-responsibly/
CATEGORIES:Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251027T120000
DTEND;TZID=UTC:20251027T123000
DTSTAMP:20260407T115748
CREATED:20251022T101217Z
LAST-MODIFIED:20251022T101217Z
UID:10092319-1761566400-1761568200@investinangus.com
SUMMARY:Lunch and Learn: Five ways to get customers without spending money
DESCRIPTION:Ready to get noticed by the tools you already use\, land high-value deals without ad spend and turn your Instagram into a 24/7 sales engine? \nIn this high-impact webinar with entrepreneur Timothy Armoo\, you’ll uncover unconventional\, proven strategies for getting in front of the right audiences without spending money. \nTopics covered in this session: \n\nHow to get featured by the software tools you use daily\nHow to hijack viral posts and land huge deals\nThe secret to turning your Instagram highlights into an always-on sales funnel\nHow to partner with leaders in your industry without paying them
URL:https://investinangus.com/event/lunch-and-learn-five-ways-to-get-customers-without-spending-money/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251024T120000
DTEND;TZID=UTC:20251024T123000
DTSTAMP:20260407T115748
CREATED:20251022T101042Z
LAST-MODIFIED:20251022T101042Z
UID:10092317-1761307200-1761309000@investinangus.com
SUMMARY:Lunch and Learn: How to get the best out of working with a journalist
DESCRIPTION:In this 30-minute session led by Fiona Scott\, you’ll learn what makes journalists happy\, what you shouldn’t do when interacting with a journalist and why third-party validation from journalists is more important than ever. \nTopics covered in this session: \n\nWhat journalists are not looking for\nWhat they are looking for\nHow getting validation from an independent third party can have a positive impact on your small business
URL:https://investinangus.com/event/lunch-and-learn-how-to-get-the-best-out-of-working-with-a-journalist/
CATEGORIES:Marketing
END:VEVENT
END:VCALENDAR