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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251111T140000
DTEND;TZID=UTC:20251111T160000
DTSTAMP:20260407T115433
CREATED:20250923T082536Z
LAST-MODIFIED:20250923T082536Z
UID:10092063-1762869600-1762876800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251110T120000
DTEND;TZID=UTC:20251110T123000
DTSTAMP:20260407T115433
CREATED:20251105T150711Z
LAST-MODIFIED:20251105T150711Z
UID:10092421-1762776000-1762777800@investinangus.com
SUMMARY:How to design an effective sales funnel | Lunch and Learn
DESCRIPTION:Are you a small business owner looking to attract more of the right customers and turn interest into consistent sales? \nJoin us for an interactive session led by Vandita Agarwal designed to help you build\, refine\, and optimise your customer journey from start to finish. \nTopics covered in this session: \n\nAttract and convert the right customers\nDesign a seamless customer journey\nOptimise each stage with data and automation
URL:https://investinangus.com/event/how-to-design-an-effective-sales-funnel-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251107T120000
DTEND;TZID=UTC:20251107T140000
DTSTAMP:20260407T115433
CREATED:20251008T110723Z
LAST-MODIFIED:20251008T110723Z
UID:10092162-1762516800-1762524000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T110000
DTEND;TZID=UTC:20251106T123000
DTSTAMP:20260407T115433
CREATED:20251008T134740Z
LAST-MODIFIED:20251008T134740Z
UID:10092203-1762426800-1762432200@investinangus.com
SUMMARY:Expanding Your Market: Progressing from Direct Sales into Retail or Wholesale
DESCRIPTION:GrowBiz Enterprise Facilitator Daniel Muir will guide you through the key steps\, considerations\, and benefits of expanding your sales channels. Daniel has a background in supply chain management and understands the challenges small businesses face when trying to scale. He’ll share practical insights to help you figure out the best way to grow—whether that’s expanding into wholesale\, retail\, or both. \nDuring the session we’ll explore together: \n\n\nRetail opportunities – how to position your product for retailers\, what motivates them\, and how to handle margin expectations while maintaining profitable growth. \n\n\nWholesale strategies – how working with wholesalers can increase your reach\, reduce logistics challenges\, and simplify operations\, and what you need to have in place to work with wholesalers. \n\n\nPractical considerations – from packaging\, barcoding\, and pallets to stock management and production capacity. \n\n\nBy the end\, you’ll see how scaling through retail or wholesale can help you expand beyond your local geography\, save time and delivery costs\, and drive higher volumes\, sales\, and revenues. \nFinally\, we hope you’ll walk away with the clarity and the confidence to take your next step.
URL:https://investinangus.com/event/expanding-your-market-progressing-from-direct-sales-into-retail-or-wholesale/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T100000
DTEND;TZID=UTC:20251106T120000
DTSTAMP:20260407T115433
CREATED:20251008T105347Z
LAST-MODIFIED:20251008T105347Z
UID:10092158-1762423200-1762430400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-25/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T140000
DTEND;TZID=UTC:20251103T160000
DTSTAMP:20260407T115433
CREATED:20250923T081911Z
LAST-MODIFIED:20250923T081911Z
UID:10092051-1762178400-1762185600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T093000
DTEND;TZID=UTC:20251103T113000
DTSTAMP:20260407T115433
CREATED:20251008T100731Z
LAST-MODIFIED:20251008T100731Z
UID:10092152-1762162200-1762169400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251030T120000
DTEND;TZID=UTC:20251030T123000
DTSTAMP:20260407T115433
CREATED:20251022T101540Z
LAST-MODIFIED:20251022T101540Z
UID:10092324-1761825600-1761827400@investinangus.com
SUMMARY:Lunch and Learn: How to use AI in marketing ethically and responsibly
DESCRIPTION:Want to create high-quality content faster without losing your brand’s voice or accuracy? \nJoin expert marketer Martin Wilde for a fast\, hands-on session for organisations on using AI across your marketing and comms. \nFrom website content and email marketing to social posts and promotional materials\, learn how to ideate\, draft\, localise and repurpose quickly without the risk of creating generic content\, losing accuracy and your unique tone of voice. \nLeave with a pre-publish checklist\, challenge prompts and a process that keeps content accurate. \nTopics covered in this session: \n\nA practical\, end-to-end workflow\, from idea to publication\, with clear approval steps that protect accuracy\, tone and reduce bias\nA copy-and-paste prompt pack to ideate\, outline\, draft and publish repurpose across web\, email and social\nEthical guardrails and quick tests (cite-or-strike\, five-second clarity\, bias scan)
URL:https://investinangus.com/event/lunch-and-learn-how-to-use-ai-in-marketing-ethically-and-responsibly/
CATEGORIES:Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251027T120000
DTEND;TZID=UTC:20251027T123000
DTSTAMP:20260407T115433
CREATED:20251022T101217Z
LAST-MODIFIED:20251022T101217Z
UID:10092319-1761566400-1761568200@investinangus.com
SUMMARY:Lunch and Learn: Five ways to get customers without spending money
DESCRIPTION:Ready to get noticed by the tools you already use\, land high-value deals without ad spend and turn your Instagram into a 24/7 sales engine? \nIn this high-impact webinar with entrepreneur Timothy Armoo\, you’ll uncover unconventional\, proven strategies for getting in front of the right audiences without spending money. \nTopics covered in this session: \n\nHow to get featured by the software tools you use daily\nHow to hijack viral posts and land huge deals\nThe secret to turning your Instagram highlights into an always-on sales funnel\nHow to partner with leaders in your industry without paying them
URL:https://investinangus.com/event/lunch-and-learn-five-ways-to-get-customers-without-spending-money/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251024T120000
DTEND;TZID=UTC:20251024T123000
DTSTAMP:20260407T115433
CREATED:20251022T101042Z
LAST-MODIFIED:20251022T101042Z
UID:10092317-1761307200-1761309000@investinangus.com
SUMMARY:Lunch and Learn: How to get the best out of working with a journalist
DESCRIPTION:In this 30-minute session led by Fiona Scott\, you’ll learn what makes journalists happy\, what you shouldn’t do when interacting with a journalist and why third-party validation from journalists is more important than ever. \nTopics covered in this session: \n\nWhat journalists are not looking for\nWhat they are looking for\nHow getting validation from an independent third party can have a positive impact on your small business
URL:https://investinangus.com/event/lunch-and-learn-how-to-get-the-best-out-of-working-with-a-journalist/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251021T130000
DTEND;TZID=UTC:20251021T170000
DTSTAMP:20260407T115433
CREATED:20251008T100554Z
LAST-MODIFIED:20251008T100554Z
UID:10092150-1761051600-1761066000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251020T100000
DTEND;TZID=UTC:20251020T123000
DTSTAMP:20260407T115433
CREATED:20251003T140952Z
LAST-MODIFIED:20251003T140952Z
UID:10092136-1760954400-1760963400@investinangus.com
SUMMARY:#MadeOnAMobile
DESCRIPTION:Do you watch videos on YouTube\, TikTok\, Instagram or LinkedIn and wonder… should I be doing that too? \nIf you want to promote your business\, share your story\, or build your brand\, video is a powerful way to connect. This two-part workshop will show you how to create authentic\, engaging content\, using just your phone. \nSession 1: Filmmaking Foundations (Online via Zoom) \nStart with the essentials that will shape everything you create: \nPlan and structure your story\nCompose compelling shots\nEdit video clips with sound\, titles and transitions\, all on your mobile device\nVideo is the only format where your audience can hear your voice\, see your face\, and feel your passion\, even when you’re not in the room. \nWhether you use Apple or Android\, you’ll leave with the confidence to shoot and edit creative content that truly connects. \nThis is a two part event. When you book the first session you are also booking session 2 on 23rd October at Arbroath Football Club from 10am – 4.30pm\, where you’ll get hands-on experience with interview techniques and learn how to share your finished video across social media and the web\, ensuring it reaches and resonates with the right audience.
URL:https://investinangus.com/event/madeonamobile/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251015T130000
DTEND;TZID=UTC:20251015T150000
DTSTAMP:20260407T115433
CREATED:20250908T162046Z
LAST-MODIFIED:20250908T162046Z
UID:10091941-1760533200-1760540400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251013T120000
DTEND;TZID=UTC:20251013T123000
DTSTAMP:20260407T115433
CREATED:20251008T160146Z
LAST-MODIFIED:20251008T160146Z
UID:10092213-1760356800-1760358600@investinangus.com
SUMMARY:Lunch and Learn: Bringing your business story to life
DESCRIPTION:Storytelling brings the emotional element into the buying process. Knowing how and when to use your story ensures that people hear what you have to say and engage with it. \nIn this webinar\, Bev Hepting will look at how you can incorporate your story into your business marketing and create highly compelling messages in the process. \nTopics covered in this session: \n\nHow to put your story together\nHow to incorporate it into your business message\nHow to deliver your story and message with confidence and clarity
URL:https://investinangus.com/event/lunch-and-learn-bringing-your-business-story-to-life/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251010T120000
DTEND;TZID=UTC:20251010T123000
DTSTAMP:20260407T115433
CREATED:20250923T091842Z
LAST-MODIFIED:20250923T091842Z
UID:10092095-1760097600-1760099400@investinangus.com
SUMMARY:Lunch and Learn: Why changing the high-street narrative is vital for success
DESCRIPTION:In this webinar\, Laura Harris from HighStreetPositives will explore why changing the narrative about our high streets is vital for business success\, investment and local engagement. \nUsing survey insights and real-life examples\, she’ll show you how to build pride in your place\, share local good news\, collaborate with fellow enterprises and highlight the high street as a community hub – all to strengthen both your business and your town. \nTopics covered in this session: \n\nWhy narrative matters – understand how perceptions influence local engagement and your business\, with insights from HSP surveys\nBuilding pride in place – practical steps for small businesses to foster community spirit and collaborate with other local enterprises\nMaking high streets experiential\, convenient and community-focused – actionable ways to attract and retain customers while contributing to a vibrant\, valued local high street
URL:https://investinangus.com/event/lunch-and-learn-why-changing-the-high-street-narrative-is-vital-for-success/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251007T100000
DTEND;TZID=UTC:20251007T120000
DTSTAMP:20260407T115433
CREATED:20250908T161127Z
LAST-MODIFIED:20250908T161127Z
UID:10091933-1759831200-1759838400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251007T100000
DTEND;TZID=UTC:20251007T110000
DTSTAMP:20260407T115433
CREATED:20250923T084042Z
LAST-MODIFIED:20250923T084042Z
UID:10092078-1759831200-1759834800@investinangus.com
SUMMARY:How to scale your business on TikTok Shop
DESCRIPTION:The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop\, where content and commerce seamlessly merge. \nWhile traditional marketplaces remain essential\, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos\, LIVE shopping\, and partnerships with creators. \nThis free webinar\, led by Nora Zukauskaite\, Integrated Marketing Director at TikTok Shop UK & Europe\, will show you how to harness the potential of TikTok shop. \nIt’s designed for small businesses that sell goods and products and will help you learn how to open a shop and grow revenue through shoppable content on TikTok Shop. It will particularly benefit your business if you sell products across FMCG\, Home and Living\, Electronics\, or Beauty and Fashion. \nDuring the session\, you’ll learn: \n\nPractical steps to set up your TikTok Shop and start selling quickly\nHow to create shoppable videos\, LIVE shopping\, and use the affiliate programme\nTips for optimising your TikTok Shop for maximum visibility\, engagement and sales\n\nWhether you’re new to TikTok Shop or looking to scale your existing presence\, this session will give you the insights and tools to succeed.
URL:https://investinangus.com/event/how-to-scale-your-business-on-tiktok-shop/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T140000
DTEND;TZID=UTC:20251006T160000
DTSTAMP:20260407T115433
CREATED:20250825T130559Z
LAST-MODIFIED:20250825T130559Z
UID:10091794-1759759200-1759766400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T093000
DTEND;TZID=UTC:20251006T113000
DTSTAMP:20260407T115433
CREATED:20250825T130449Z
LAST-MODIFIED:20250825T130449Z
UID:10091792-1759743000-1759750200@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251003T093000
DTEND;TZID=UTC:20251003T113000
DTSTAMP:20260407T115433
CREATED:20250923T081734Z
LAST-MODIFIED:20250923T081734Z
UID:10092049-1759483800-1759491000@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251002T120000
DTEND;TZID=UTC:20251002T123000
DTSTAMP:20260407T115433
CREATED:20250923T090729Z
LAST-MODIFIED:20250923T090729Z
UID:10092084-1759406400-1759408200@investinangus.com
SUMMARY:Lunch and Learn: What does AI search mean for marketers\, SEO and content?
DESCRIPTION:AI is rewriting the rules of search in real time and\, frankly\, who isn’t struggling to keep up? \nWith generative AI replacing traditional customer search journeys\, the trusty old playbook for SEO and content marketing isn’t enough anymore to win. \nWe’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. \nTopics covered in this session: \n\nIs SEO dead or just evolving?\nIs it really possible to optimise for large language models (LLMs)?\nWhat role does your website play when answers are generated\, not linked?
URL:https://investinangus.com/event/lunch-and-learn-what-does-ai-search-mean-for-marketers-seo-and-content/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T100000
DTEND;TZID=UTC:20250930T120000
DTSTAMP:20260407T115433
CREATED:20250808T102328Z
LAST-MODIFIED:20250808T102328Z
UID:10091712-1759226400-1759233600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T123000
DTSTAMP:20260407T115433
CREATED:20250923T092133Z
LAST-MODIFIED:20250923T092133Z
UID:10092099-1759147200-1759149000@investinangus.com
SUMMARY:Lunch and Learn: How to build a multi-layered communication strategy
DESCRIPTION:If your emails are getting ignored and your DMs are collecting dust\, it’s time to rethink your approach. \nThis short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people\, start better conversations and grow your customer base. \nTopics covered in this session: \n\nWhy a single-channel approach no longer cuts it\nThe three key layers every outreach strategy should include\nHow to follow up\nWhat to say (and when) to get a response
URL:https://investinangus.com/event/lunch-and-learn-how-to-build-a-multi-layered-communication-strategy/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T130000
DTEND;TZID=UTC:20250925T150000
DTSTAMP:20260407T115433
CREATED:20250808T102228Z
LAST-MODIFIED:20250808T102228Z
UID:10091710-1758805200-1758812400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T100000
DTEND;TZID=UTC:20250925T120000
DTSTAMP:20260407T115433
CREATED:20250808T102125Z
LAST-MODIFIED:20250808T102125Z
UID:10091708-1758794400-1758801600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-43/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250923T100000
DTEND;TZID=UTC:20250923T120000
DTSTAMP:20260407T115433
CREATED:20250728T122756Z
LAST-MODIFIED:20250728T122756Z
UID:10091578-1758621600-1758628800@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250918T180000
DTEND;TZID=UTC:20250918T200000
DTSTAMP:20260407T115433
CREATED:20250728T122355Z
LAST-MODIFIED:20250728T122355Z
UID:10091570-1758218400-1758225600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250909T120000
DTEND;TZID=UTC:20250909T123000
DTSTAMP:20260407T115433
CREATED:20250808T122346Z
LAST-MODIFIED:20250808T122346Z
UID:10091748-1757419200-1757421000@investinangus.com
SUMMARY:How to move from inbox to sales
DESCRIPTION:You’re regularly emailing your subscribers – they’re opening\, clicking\, maybe even replying\, but they’re not buying (yet). \nThis free 30-minute webinar is for small business owners who want to turn engagement into sales. Join Minal Patel and Leisa Pickles to learn how to follow up using social media\, networking and phone calls. \nKey takeaways from this session: \n\nWhy email is just the starting point\nHow to spot hot leads\nHow to follow up without being salesy
URL:https://investinangus.com/event/how-to-move-from-inbox-to-sales/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250908T140000
DTEND;TZID=UTC:20250908T160000
DTSTAMP:20260407T115433
CREATED:20250728T121836Z
LAST-MODIFIED:20250728T121836Z
UID:10091562-1757340000-1757347200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250904T100000
DTEND;TZID=UTC:20250904T120000
DTSTAMP:20260407T115433
CREATED:20250808T101422Z
LAST-MODIFIED:20250808T101422Z
UID:10091694-1756980000-1756987200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR