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BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T100000
DTEND;TZID=UTC:20250806T120000
DTSTAMP:20260409T182954
CREATED:20250623T090249Z
LAST-MODIFIED:20250623T090249Z
UID:10091409-1754474400-1754481600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T160000
DTSTAMP:20260409T182954
CREATED:20250623T090140Z
LAST-MODIFIED:20250623T090140Z
UID:10091406-1754402400-1754409600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-41/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T120000
DTEND;TZID=UTC:20250805T123000
DTSTAMP:20260409T182954
CREATED:20250728T144255Z
LAST-MODIFIED:20250728T144255Z
UID:10091613-1754395200-1754397000@investinangus.com
SUMMARY:Lunch and Learn: What makes a business unforgettable
DESCRIPTION:What makes a business unforgettable? It’s not your offer. It’s not your price. It’s not your marketing funnel. \nIt’s how you make people feel. \nIn this Lunch and Learn\, brand messaging expert and certified ‘unreasonable hospitality coach’ Alex Kakavelakis will show solopreneurs\, small businesses and their teams how to apply the moments-that-matter approach\, a practical way to turn everyday client interactions into loyalty-building\, word-of-mouth-generating experiences. \nThis session is perfect for small businesses looking to improve client retention\, founders tired of constantly chasing new leads and anyone trying to stand out in a sea of AI-generated sameness. \nKey takeaways from this session: \n\nWhy retention is your most powerful growth strategy\nHow small\, thoughtful gestures can transform your customer experience\nThe difference between service and hospitality\, and why it matters more than ever\nA simple\, repeatable framework for creating moments that matter in your business\n\nAlex helps founders and teams find the words that make people listen. As a certified StoryBrand guide and ‘unreasonable hospitality coach’\, Alex helps you clarify your message\, focus your marketing budget and build a strategy that turns customers into loyal fans\, through workshops\, masterminds or FCMO services.
URL:https://investinangus.com/event/lunch-and-learn-what-makes-a-business-unforgettable/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250801T120000
DTEND;TZID=UTC:20250801T123000
DTSTAMP:20260409T182954
CREATED:20250728T144029Z
LAST-MODIFIED:20250728T144029Z
UID:10091609-1754049600-1754051400@investinangus.com
SUMMARY:Lunch and Learn: Choosing the right marketing activity for your business
DESCRIPTION:Are you overwhelmed by all the marketing options out there – social media\, email campaigns\, events\, sponsorships\, SEO\, ads? \nAre you unsure where to invest your time and budget? In this 30-minute webinar\, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business\, based on your goals\, audience and resources. You’ll walk away with a practical framework to make confident\, strategic marketing decisions. \nKey takeaways from this session: \n\nClarity on how to match marketing activities with your specific business goals and customer journey\nA simple framework to evaluate which marketing channels are worth your time\, effort and budget\nConfidence to focus on fewer\, more effective activities without getting distracted by trends or pressure to do it all\n\nWith over 25 years of strategic marketing experience\, Lissa is a dynamic force in driving business growth and success. She has previously held senior marketing positions with several Fortune 500 companies\, including CIT\, Dell and JP Morgan Merchant Services\, where she served as VP of marketing for Europe.
URL:https://investinangus.com/event/lunch-and-learn-choosing-the-right-marketing-activity-for-your-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T120000
DTEND;TZID=UTC:20250730T123000
DTSTAMP:20260409T182954
CREATED:20250728T143756Z
LAST-MODIFIED:20250728T143756Z
UID:10091605-1753876800-1753878600@investinangus.com
SUMMARY:Lunch and Learn: Smarter ways to reuse your content
DESCRIPTION:In this Lunch and Learn\, Emma Goode\, founder of 24 fingers\, shares how to get maximum value from the content you already have without reinventing the wheel. \nShe explains how one blog\, video or post can be turned into multiple pieces of content that keep your marketing working harder\, for longer. \nEmma will break down practical\, simple ways to repurpose and multiply what you already do and show you how to stop wasting time creating content that only gets used once. \nKey takeaways from this session: \n\nDiscover how to stretch one piece of content into 24 valuable posts\, emails\, videos and more\nLearn a simple framework to make your marketing work harder and last longer\nPick up quick wins you can use straight away to save time and money\n\nEmma is the founder of 24 fingers\, a company that helps small businesses that are all fingers and thumbs with their online marketing. By using hands\, hearts and minds (and 30 years’ experience in the industry)\, 24 fingers helps founders grow their businesses and brand through digital marketing\, including social media\, SEO\, content marketing and lead generation.
URL:https://investinangus.com/event/lunch-and-learn-smarter-ways-to-reuse-your-content/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T140000
DTEND;TZID=UTC:20250728T160000
DTSTAMP:20260409T182954
CREATED:20250609T102232Z
LAST-MODIFIED:20250609T102232Z
UID:10091328-1753711200-1753718400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T100000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260409T182954
CREATED:20250609T102010Z
LAST-MODIFIED:20250609T102010Z
UID:10091322-1753437600-1753444800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-19/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T100000
DTEND;TZID=UTC:20250723T120000
DTSTAMP:20260409T182954
CREATED:20250609T101744Z
LAST-MODIFIED:20250609T101744Z
UID:10091315-1753264800-1753272000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-41/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T100000
DTEND;TZID=UTC:20250709T120000
DTSTAMP:20260409T182954
CREATED:20250606T141948Z
LAST-MODIFIED:20250606T141948Z
UID:10091290-1752055200-1752062400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250703T140000
DTEND;TZID=UTC:20250703T160000
DTSTAMP:20260409T182954
CREATED:20250606T141733Z
LAST-MODIFIED:20250606T141733Z
UID:10091284-1751551200-1751558400@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-16/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T130000
DTEND;TZID=UTC:20250702T150000
DTSTAMP:20260409T182954
CREATED:20250606T141551Z
LAST-MODIFIED:20250606T141551Z
UID:10091280-1751461200-1751468400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250630T140000
DTEND;TZID=UTC:20250630T160000
DTSTAMP:20260409T182954
CREATED:20250512T084500Z
LAST-MODIFIED:20250512T084500Z
UID:10091184-1751292000-1751299200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-18/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T100000
DTEND;TZID=UTC:20250624T110000
DTSTAMP:20260409T182954
CREATED:20250522T162518Z
LAST-MODIFIED:20250522T162518Z
UID:10091243-1750759200-1750762800@investinangus.com
SUMMARY:Faire: Setting your brand up for success on the marketplace
DESCRIPTION:Faire is the world’s largest wholesale marketplace. It helps independent retailers discover bestsellers and supports brands to connect with those retailers\, while simplifying wholesale operations. \nFaire already works with hundreds of independent retailers and brands across Scotland. It’s partnering with Scottish Enterprise to ensure both retailers and brands feel supported on the platform. \nYou’ll learn: \n\nWhy retailers buy on Faire – and how your brand can reach them\nHow to optimise your profile and presence\nHow to use Faire’s order-taking tools\nHow to boost your ranking\nHow to improve conversion\, retention\, and sales\nHow to make the most of the algorithm\n\nThis webinar is for brands new to Faire – and those already using it – who want to grow their wholesale presence.
URL:https://investinangus.com/event/faire-setting-your-brand-up-for-success-on-the-marketplace/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T100000
DTEND;TZID=UTC:20250620T120000
DTSTAMP:20260409T182954
CREATED:20250512T084235Z
LAST-MODIFIED:20250512T084235Z
UID:10091177-1750413600-1750420800@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T100000
DTEND;TZID=UTC:20250618T120000
DTSTAMP:20260409T182954
CREATED:20250512T084019Z
LAST-MODIFIED:20250512T084019Z
UID:10091171-1750240800-1750248000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-40/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T100000
DTEND;TZID=UTC:20250617T120000
DTSTAMP:20260409T182954
CREATED:20250512T083932Z
LAST-MODIFIED:20250512T083932Z
UID:10091169-1750154400-1750161600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T140000
DTEND;TZID=UTC:20250610T160000
DTSTAMP:20260409T182954
CREATED:20250509T103631Z
LAST-MODIFIED:20250509T103631Z
UID:10091167-1749564000-1749571200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T130000
DTEND;TZID=UTC:20250604T150000
DTSTAMP:20260409T182954
CREATED:20250509T102847Z
LAST-MODIFIED:20250509T102847Z
UID:10091149-1749042000-1749049200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T180000
DTEND;TZID=UTC:20250603T200000
DTSTAMP:20260409T182954
CREATED:20250509T102715Z
LAST-MODIFIED:20250509T102715Z
UID:10091145-1748973600-1748980800@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T100000
DTEND;TZID=UTC:20250603T120000
DTSTAMP:20260409T182954
CREATED:20250509T102503Z
LAST-MODIFIED:20250509T102503Z
UID:10091141-1748944800-1748952000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-15/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250602T140000
DTEND;TZID=UTC:20250602T160000
DTSTAMP:20260409T182954
CREATED:20250509T102414Z
LAST-MODIFIED:20250509T102414Z
UID:10091139-1748872800-1748880000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-40/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T100000
DTEND;TZID=UTC:20250515T120000
DTSTAMP:20260409T182954
CREATED:20250428T075949Z
LAST-MODIFIED:20250428T075949Z
UID:10091078-1747303200-1747310400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250512T140000
DTEND;TZID=UTC:20250512T160000
DTSTAMP:20260409T182954
CREATED:20250414T143957Z
LAST-MODIFIED:20250414T143957Z
UID:10091011-1747058400-1747065600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T170000
DTEND;TZID=UTC:20250507T190000
DTSTAMP:20260409T182954
CREATED:20250414T143913Z
LAST-MODIFIED:20250414T143913Z
UID:10091009-1746637200-1746644400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T130000
DTEND;TZID=UTC:20250507T150000
DTSTAMP:20260409T182954
CREATED:20250428T074703Z
LAST-MODIFIED:20250428T074703Z
UID:10091053-1746622800-1746630000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-39/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250505T170000
DTEND;TZID=UTC:20250505T190000
DTSTAMP:20260409T182954
CREATED:20250428T074417Z
LAST-MODIFIED:20250428T074417Z
UID:10091047-1746464400-1746471600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-17/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T090000
DTEND;TZID=UTC:20250430T120000
DTSTAMP:20260409T182954
CREATED:20250403T103259Z
LAST-MODIFIED:20250403T103259Z
UID:10090957-1746003600-1746014400@investinangus.com
SUMMARY:Pitch\, Post\, Persuade\, People
DESCRIPTION:Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you’ll learn how to pitch your ideas effectively\, post engaging content\, persuade your audience\, and connect with people in the business world. Whether you’re a seasoned entrepreneur or just starting out\, this event is packed with valuable insights and practical tips to help you succeed. Don’t miss out on this opportunity to boost your business skills and network with like-minded individuals! \nThis isn’t just another business event—it’s your chance to gain real-world strategies from industry experts who have helped businesses scale and succeed. \nMeet Your Experts & What You’ll Learn: \nGary Manini (Manini Ltd) –\nhttps://www.linkedin.com/in/garymanini/ | https://www.facebook.com/gary.manini\n✅ Master cold calling & sales techniques\n✅ Generate high-quality leads\n✅ Overcome the fear of selling \nRobbie Irons (Robbie Irons Marketing) –\nwww.linkedin.com/in/robbie-irons | https://www.facebook.com/Robbieironsmarketing\n✅ Create content that stops the scroll & converts\n✅ Build a social media & web strategy that attracts high-value leads \nAndrew Smith (KLT Networking) –\nhttps://www.linkedin.com/in/andrewabn/\n✅ Network with confidence & turn connections into sales\n✅ Discover the follow-up strategy that drives real results \nRebecca Ling (LearnLing) –\nhttps://www.linkedin.com/in/rebecca-ling-22b1a7157/\n✅ Improve workplace communication & collaboration\n✅ Understand personality types for better teamwork \nWhy You Need to Be There \n✔️ Build confidence in sales & marketing\n✔️ Learn practical\, actionable strategies\n✔️ Expand your network with like-minded professionals\n✔️ Walk away with a game plan to grow your business
URL:https://investinangus.com/event/pitch-post-persuade-people/
LOCATION:Malmaison Dundee\, 44 Whitehall Crescent\, Dundee\, DD1 4AY
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T130000
DTEND;TZID=UTC:20250429T150000
DTSTAMP:20260409T182954
CREATED:20250318T165319Z
LAST-MODIFIED:20250318T165319Z
UID:10090903-1745931600-1745938800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T093000
DTEND;TZID=UTC:20250424T110000
DTSTAMP:20260409T182954
CREATED:20250403T104244Z
LAST-MODIFIED:20250403T104244Z
UID:10090964-1745487000-1745492400@investinangus.com
SUMMARY:Marketing Mastery: Spotlighting Features and Benefits for Your Business
DESCRIPTION:During this learning session we’ll look at ways to identify the benefits of your product\, service or creative business so you can use the messaging that your customers ultimately want to hear in your marketing and promotional material. \nThis session will be led by GrowBiz Deputy CEO Clair Smith and Learning and Development Manager Alison Finlay. Both of whom have a sales and marketing background and who will guide you through some key principles to help you with your marketing strategy. \nYou’ll walk away from this session feeling much clearer about what the features and benefits are of your business\, who your customers might be\, how to reach them and what channels to you use to talk to them. \nGrowBiz provides enterprise support to businesses\, social and micro-enterprises and the self-employed across rural and island Scotland. Please only book a space if you are based in rural Scotland. \n\n\n\n\nGrowBiz strives to host fully inclusive events and will do all that we can to cater for your needs. If you need additional support or have concerns about taking part in this event please get in touch with the team at events@growbiz.co.uk and we’ll be happy to help. \nThis event will take place on Zoom and will not be recorded.
URL:https://investinangus.com/event/marketing-mastery-spotlighting-features-and-benefits-for-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T100000
DTEND;TZID=UTC:20250415T120000
DTSTAMP:20260409T182954
CREATED:20250318T164237Z
LAST-MODIFIED:20250318T164237Z
UID:10090875-1744711200-1744718400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-38/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR