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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250107T130000
DTEND;TZID=UTC:20250107T150000
DTSTAMP:20260412T123817
CREATED:20241118T093355Z
LAST-MODIFIED:20241118T093355Z
UID:10090316-1736254800-1736262000@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241220T140000
DTEND;TZID=UTC:20241220T153000
DTSTAMP:20260412T123817
CREATED:20241125T102831Z
LAST-MODIFIED:20241125T102831Z
UID:10090367-1734703200-1734708600@investinangus.com
SUMMARY:How To Develop a Brand For Your Business
DESCRIPTION:Your brand does not just mean which name or logo you choose\, it is so much more. Getting your brand right and following the correct process is essential for any new business owner. This bootcamp is designed for those people who are either pre-start or at the very early-stage of running their own business. \nWe’ll look at the principles of branding and the 5 key elements to each brand. We will guide you through each step and give you tools and templates that will help you on your brand journey. \nAgenda: \n• Understanding the difference between a brand and a logo \n• The 5 key elements of a brand \n• Your brand position \n• Your brand promise \n• Your brand values \n• Your brand story \n• Brand Associations \n• Next steps for you
URL:https://investinangus.com/event/how-to-develop-a-brand-for-your-business/
CATEGORIES:Business Start-up,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241216T130000
DTEND;TZID=UTC:20241216T150000
DTSTAMP:20260412T123817
CREATED:20241118T092848Z
LAST-MODIFIED:20241118T092848Z
UID:10090304-1734354000-1734361200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241213T140000
DTEND;TZID=UTC:20241213T160000
DTSTAMP:20260412T123817
CREATED:20241104T103049Z
LAST-MODIFIED:20241104T103049Z
UID:10090229-1734098400-1734105600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241212T100000
DTEND;TZID=UTC:20241212T120000
DTSTAMP:20260412T123817
CREATED:20241104T102847Z
LAST-MODIFIED:20241104T102847Z
UID:10090225-1733997600-1734004800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-34/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241211T140000
DTEND;TZID=UTC:20241211T160000
DTSTAMP:20260412T123817
CREATED:20241104T102752Z
LAST-MODIFIED:20241104T102752Z
UID:10090223-1733925600-1733932800@investinangus.com
SUMMARY:Photography for digital marketing
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses
URL:https://investinangus.com/event/photography-for-digital-marketing-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241210T130000
DTEND;TZID=UTC:20241210T150000
DTSTAMP:20260412T123817
CREATED:20241118T092556Z
LAST-MODIFIED:20241118T092556Z
UID:10090298-1733835600-1733842800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241206T140000
DTEND;TZID=UTC:20241206T160000
DTSTAMP:20260412T123817
CREATED:20241104T102445Z
LAST-MODIFIED:20241104T102445Z
UID:10090215-1733493600-1733500800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241205T160000
DTEND;TZID=UTC:20241205T180000
DTSTAMP:20260412T123817
CREATED:20241021T081539Z
LAST-MODIFIED:20241021T081539Z
UID:10090153-1733414400-1733421600@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T140000
DTEND;TZID=UTC:20241204T160000
DTSTAMP:20260412T123817
CREATED:20241104T101902Z
LAST-MODIFIED:20241104T101902Z
UID:10090213-1733320800-1733328000@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241204T100000
DTEND;TZID=UTC:20241204T120000
DTSTAMP:20260412T123817
CREATED:20241111T100526Z
LAST-MODIFIED:20241111T100526Z
UID:10090265-1733306400-1733313600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-33/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T140000
DTEND;TZID=UTC:20241203T160000
DTSTAMP:20260412T123817
CREATED:20241104T101748Z
LAST-MODIFIED:20241104T101748Z
UID:10090211-1733234400-1733241600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-8/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241203T130000
DTEND;TZID=UTC:20241203T160000
DTSTAMP:20260412T123817
CREATED:20241125T103041Z
LAST-MODIFIED:20241125T103041Z
UID:10090371-1733230800-1733241600@investinangus.com
SUMMARY:Marketing for your business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points. \nAgenda: \nMarketing and market research \n\nWhat is Marketing?\nHow to understand your audience using market research\n\nUnderstanding Your Customers and Competition \n\nUnderstanding your competitors\nIdentifying your customers and categorising them\nUnderstanding your customers’ needs and motivations\n\nMarketing Planning\, Pricing and Branding \n\nPricing Considerations\nDeveloping your brand\nDeveloping your message\nDeciding on the best marketing methods for your business\nBudgeting and evaluating
URL:https://investinangus.com/event/marketing-for-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241128T100000
DTEND;TZID=UTC:20241128T120000
DTSTAMP:20260412T123817
CREATED:20241014T101622Z
LAST-MODIFIED:20241014T101622Z
UID:10090118-1732788000-1732795200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241127T100000
DTEND;TZID=UTC:20241127T120000
DTSTAMP:20260412T123817
CREATED:20241107T131425Z
LAST-MODIFIED:20241107T131425Z
UID:10090255-1732701600-1732708800@investinangus.com
SUMMARY:Screen Ready Online 2024
DESCRIPTION:Do you want to collaborate with film and TV crews? Or maybe you’re already involved in the industry and want to expand your reach? \nJoin TayScreen for a free online event on Wednesday\, 27th November at 10:00 AM. \nDiscover how your space or service can become sought-after for production and thrive by partnering with production teams. Don’t miss this chance to hear what’s happening in the Fife Tay region and Scotland and learn how to make your location or business stand out in the world of film and television. \nWe’re thrilled to welcome industry experts who will share insights\, answer questions\, and discuss opportunities: \n\nRhian Howells\, Location Manager and CEO Crew Network\nProfessor Niamh Nic Daeid\, Director\, Leverhulme Research Centre for Forensic Science and technical adviser on multiple crime dramas\nChris Wilson\, Head of Communications and Media\, V&A Dundee\nJenni Steele\, Film & Creative Industries Manager\, Visit Scotland\n\nWhat you’ll hear about: \n· What’s involved in location scouting and management\, what productions look for and why productions work with location and production managers. \n· With the region being a magnet for crime drama\, like Karen Pirie and Traces\, it’s a chance to hear if the science is fact or fiction \n· The experience of hosting production such as award winning TV series\, Succession\, by V&A Dundee – a location that’s a museum and open to the public \n· An update on screen tourism as Visit Scotland continues to work with big names in production including Disney’s National Geographic CreativeWorks to target US and UK visitors
URL:https://investinangus.com/event/screen-ready-online-2024/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241122T090000
DTEND;TZID=UTC:20241122T110000
DTSTAMP:20260412T123817
CREATED:20241014T101114Z
LAST-MODIFIED:20241021T081001Z
UID:10090108-1732266000-1732273200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T100000
DTEND;TZID=UTC:20241121T120000
DTSTAMP:20260412T123817
CREATED:20241111T100704Z
LAST-MODIFIED:20241111T100704Z
UID:10090269-1732183200-1732190400@investinangus.com
SUMMARY:An Introduction to Canva
DESCRIPTION:Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. \nBring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic\, bespoke images for your brand. \nIn this workshop\, we’ll cover: \n\nHow to register for a free Canva.com account\nA walk-through of the platform\, including features and toolbars\nThe importance of fonts\, colours\, and effects for maximum impact\nHow to use Canva design templates and adapt them for your business\nHow to create your own designs from scratch using your own imagery\nHow to insert animation on your photos and text\nHow to create engaging reels\nAn explanation of different types of social media content\nHow to save and download from Canva\nHow to upload to Meta Suite Planner\n\nDon’t miss out. Take control of your brand imagery and create stunning visuals for online use. Book your place now!
URL:https://investinangus.com/event/an-introduction-to-canva-2/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T093000
DTEND;TZID=UTC:20241121T170000
DTSTAMP:20260412T123817
CREATED:20241021T164818Z
LAST-MODIFIED:20241021T164818Z
UID:10090182-1732181400-1732208400@investinangus.com
SUMMARY:eCommerce and Digital Trade Symposium
DESCRIPTION:The programme will feature presentations\, case studies\, and panel discussions hosted by industry leaders. It will also include an Exhibitor Zone where attendees can meet and greet with experts from the field. Attendees will have the opportunity to have one-to-one sessions with experts. \nKey topics will include:\n\nInternational and cross border eCommerce – developing new markets\nB2B eCommerce – getting to grips with the latest developments\nImproved productivity – the application of the latest digital technologies\nOmnichannel opportunities – how to serve your customer better\nDigital transformation – what does success look like?\nMarketplaces and social media platforms – how to select the optimal mix\nData and market analysis – exploring new opportunities\nAI and eCommerce – what’s right for your business\n\nWho should attend?\nThe Symposium is geared towards senior decision makers\, business leaders\, digital and eCommerce practitioners\, and commercial teams. To join\, simply register for DIGIT Expo and come along on the day. Your delegate pass will include access to all sessions and networking areas.
URL:https://investinangus.com/event/ecommerce-and-digital-trade-symposium/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Digital Marketing,International Trade,Marketing,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241114T180000
DTEND;TZID=UTC:20241114T200000
DTSTAMP:20260412T123817
CREATED:20241014T100535Z
LAST-MODIFIED:20241014T100535Z
UID:10090090-1731607200-1731614400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T130000
DTEND;TZID=UTC:20241107T150000
DTSTAMP:20260412T123817
CREATED:20241014T094052Z
LAST-MODIFIED:20241014T094052Z
UID:10090073-1730984400-1730991600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-32/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T100000
DTEND;TZID=UTC:20241107T120000
DTSTAMP:20260412T123817
CREATED:20240902T134428Z
LAST-MODIFIED:20240902T134428Z
UID:10089957-1730973600-1730980800@investinangus.com
SUMMARY:An Introduction to Canva
DESCRIPTION:Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. \nBring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic\, bespoke images for your brand. \nIn this workshop\, we’ll cover: \n\nHow to register for a free Canva.com account\nA walk-through of the platform\, including features and toolbars\nThe importance of fonts\, colours\, and effects for maximum impact\nHow to use Canva design templates and adapt them for your business\nHow to create your own designs from scratch using your own imagery\nHow to insert animation on your photos and text\nHow to create engaging reels\nAn explanation of different types of social media content\nHow to save and download from Canva\nHow to upload to Meta Suite Planner\n\nDon’t miss out. Take control of your brand imagery and create stunning visuals for online use. Book your place now!
URL:https://investinangus.com/event/an-introduction-to-canva/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241030T130000
DTEND;TZID=UTC:20241030T160000
DTSTAMP:20260412T123817
CREATED:20241021T165139Z
LAST-MODIFIED:20241021T165139Z
UID:10090186-1730293200-1730304000@investinangus.com
SUMMARY:Marketing for your small business
DESCRIPTION:Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning\, and choosing your price points. \nThe webinar is divided into three sessions. \nMarketing and market research: \n\nwhat is marketing?\nhow to understand your audience using market research\n\nUnderstanding your customers and competition: \n\nunderstanding your competitors\nidentifying your customers and categorising them\nunderstanding your customers’ needs and motivations\n\nMarketing planning\, pricing and branding: \n\npricing considerations\ndeveloping your brand\ndeveloping your message\ndeciding on the best marketing methods for your business\nbudgeting and evaluating\n\nBreaks are provided between the sessions. You can attend all three using the same link\, or choose the parts that suit your needs.
URL:https://investinangus.com/event/marketing-for-your-small-business-3/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241028T130000
DTEND;TZID=UTC:20241028T150000
DTSTAMP:20260412T123817
CREATED:20241014T090308Z
LAST-MODIFIED:20241014T090308Z
UID:10090049-1730120400-1730127600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241023T130000
DTEND;TZID=UTC:20241023T150000
DTSTAMP:20260412T123817
CREATED:20241014T083348Z
LAST-MODIFIED:20241014T083348Z
UID:10090043-1729688400-1729695600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-31/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241015T100000
DTEND;TZID=UTC:20241015T120000
DTSTAMP:20260412T123817
CREATED:20240812T102642Z
LAST-MODIFIED:20240812T102642Z
UID:10089759-1728986400-1728993600@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241014T120000
DTEND;TZID=UTC:20241014T140000
DTSTAMP:20260412T123817
CREATED:20240930T164933Z
LAST-MODIFIED:20240930T164933Z
UID:10090022-1728907200-1728914400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T180000
DTEND;TZID=UTC:20241010T200000
DTSTAMP:20260412T123817
CREATED:20240902T130201Z
LAST-MODIFIED:20240902T130201Z
UID:10089928-1728583200-1728590400@investinangus.com
SUMMARY:Christmas visual merchandising: Make your business sparkle this Christmas
DESCRIPTION:Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You’ll learn how to transform your retail space into a festive\, engaging environment that draws in customers and drives sales. \nFollowing the presentation there will be a Q&A session\, giving you the opportunity to address the topics covered and ask specific questions. \nThis event can be followed up with online one to one sessions for individuals interested in getting further personal support. \nBook now to improve your festive merchandising skills and ensure your business stands out this Christmas!
URL:https://investinangus.com/event/christmas-visual-merchandising-make-your-business-sparkle-this-christmas/
LOCATION:The Craws Nest\, 67 Ravensby Park Gardens\, Carnoustie\, DD7 7NY
CATEGORIES:Business Planning,Marketing,Retail
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241010T130000
DTEND;TZID=UTC:20241010T150000
DTSTAMP:20260412T123817
CREATED:20240930T164839Z
LAST-MODIFIED:20240930T164839Z
UID:10090020-1728565200-1728572400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-30/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241003T130000
DTEND;TZID=UTC:20241003T160000
DTSTAMP:20260412T123817
CREATED:20240812T122618Z
LAST-MODIFIED:20240812T122618Z
UID:10089804-1727960400-1727971200@investinangus.com
SUMMARY:Marketing for your business - Skills Webinar
DESCRIPTION:This bootcamp has been designed as a beginner’s guide for businesses\, focused on the subject of marketing. \nWithout proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
URL:https://investinangus.com/event/marketing-for-your-business-skills-webinar-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240930T140000
DTEND;TZID=UTC:20240930T160000
DTSTAMP:20260412T123817
CREATED:20240708T094742Z
LAST-MODIFIED:20240708T094742Z
UID:10089638-1727704800-1727712000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR