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Unleash the Power of ChatGPT & AI to Drive International Business Growth
2025-06-06 10:00 - 13:30 UTC
AI chatbots like ChatGPT have been filling up headlines for the last couple of years. In more recent times, those headlines have been about how these tools are supporting day-to-day operations in businesses across industries.
ChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content, including articles, social media posts, essays, code and emails.
If you’re looking to learn more about the potential applications for these tools in your business this interactive event is for you.
It covers a wide range of topics and will help you get the most out of your chosen AI tools, including how to effectively prompt to create quality written content, image generation and video production.
This event will be delivered by Stephen Whitelaw, Business Owner, Writer, Speaker and Digital Guru. Stephen has started and grown several successful businesses and has been the recipient of a Deloitte & Touche Fast 50 Award in recognition of establishing one of the UK’s fastest growing businesses.

Mastering prompt engineering with ChatGPT for global business success
2025-06-25 10:00 - 13:30 | Scottish Enterprise Glasgow, 50 Waterloo Street, Glasgow, G2 6HQ
This comprehensive masterclass will immerse you in the world of AI and prompt engineering.
Prompt engineering is the term used for the way you craft your questions or tasks – the ‘prompts’ – for AI models to get the best results. If you’re looking to save time, improve communication, and stay ahead of the competition in a global marketplace, effective prompt engineering can transform the way you work.
This session will help you master interactions with ChatGPT, OpenAI’s advanced generative AI model. It offers a deep dive into the nuances of AI communication, focusing on the intricacies of crafting effective prompts that lead to meaningful and insightful AI-generated content.
After the workshop, you’ll be able to use AI models to work smarter. You’ll learn to craft prompts that help you improve productivity, streamline tasks, spark fresh ideas, and save you time and money.
This masterclass is perfect for Scottish business owners, managers, and professionals who want to unlock the full potential of AI to drive innovation and efficiency. Whether you’re using ChatGPT already or just getting started, this session will give you the skills to craft smarter prompts and get more accurate, useful responses.
This event will be delivered by business owner, writer, speaker, and digital guru Stephen Whitelaw. Stephen has started and grown several successful businesses and has received a Deloitte & Touche Fast 50 Award for establishing one of the UK’s fastest growing businesses.

Unleash the power of ChatGPT and AI
2025-07-01 13:00 - 16:30 | ONE Tech Hub, Schoolhill, Aberdeen, AB10 1JQ
AI is no longer just on the horizon. It’s already here, reshaping how we work, create, and communicate. Since its launch in 2022, ChatGPT has revolutionised industries from education to marketing, customer service to software development – and it’s just getting started.
But here’s the big question: are you using it to its full potential?
In this masterclass supported by ONE Digital Tech and Scottish Enterprise, you’ll go beyond the headlines to explore how tools like ChatGPT, Microsoft Copilot, and Google Gemini are transforming everyday tasks into extraordinary results. Whether you’re writing content, generating images, building presentations, automating emails, or even producing videos, AI can amplify your productivity, creativity, and competitive edge.
Updated weekly to reflect the latest developments, this session is packed with real-world examples, live demos, and practical takeaways you can put to use immediately. You don’t need to be a tech expert — just curious about what’s possible.
Join us and learn:

What generative AI really is (and isn’t)
How to prompt smarter and get better results
The best tools for content creation, ideation, and visual media
How to integrate AI into your workflow safely and ethically

Whether you’re a founder, marketer, educator, leader, or simply AI-curious — this is your chance to get hands-on with the most talked-about technology on the planet. Reserve your spot now and turn AI from a buzzword into a business advantage.

An introduction to Artificial Intelligence (AI) for small businesses
2025-07-03 14:00 - 16:00, 2025-08-11 10:00 - 12:00, 2025-09-11 10:00 - 12:00, 2025-10-09 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will cover:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and MidJourney)
Automating digital content for blogs and social media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Using AI tools to create content for your business
2025-08-05 13:00 - 15:00
In this business.connected workshop in partnership with Vodafone Business, we’ll explore how to harness the power of AI to create smarter, more strategic content – without compromising on authenticity.
Whether you’re a solo entrepreneur, a small business owner or part of a growing team, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values.
Led by Kristian Downer, an expert in digital content and AI applications, the workshop will cover how to use AI tools to generate blogs, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy.
You’ll also learn how to repurpose one idea into a wealth of content across different platforms, and how to use AI-powered analytics to track what’s working, what’s not and where to optimise.
Kristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent, profitable growth. From sole traders to large corporates, he’s delivered proven strategies and high-performing campaigns that drive real results.
Now, as a national trainer for Google Digital Garage through Enterprise Nation, he’s equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing.

Lunch and Learn: Practical AI tips to help your career or small business
2025-08-06 12:00 - 12:30
AI is everywhere, but where do you start if you’re a small business owner, side hustler or simply someone curious about how these tools can help in your everyday work?
In this accessible and hands-on session, Polly Dhaliwal will cut through the noise to share practical ways you can start using AI tools like ChatGPT, Notion AI and more, even if you’re not technical. Whether you’re looking to save time, boost productivity or simply understand what’s possible, this session is for you.
Key takeaways from this session:

How AI is changing how we work and what that means for you
Smart ways to use AI for everyday tasks like planning, writing and research
Time-saving tools and tips anyone can use – no tech background needed
How to approach AI ethically and stay ahead of the curve

As chief operating officer at Enterprise Nation, Polly leads efforts to support over one million small businesses every year. With experience in product development, operations and growing communities, she’s passionate about simplifying journeys for businesses and supporting entrepreneurs to thrive in a competitive landscape.

How AI Can Grow Your Business Globally
2025-08-12 13:00 - 16:30 | Scottish Enterprise Glasgow, 50 Waterloo Street, Glasgow, G2 6HQ
If you’re interested in how AI tools can support your business goals, this two-part masterclass is for you.
Part one, ‘Unleash the power of Chat GPT & AI to drive international business growth’, will introduce AI tools like Chat GPT and how they can be used by businesses like yours.
Part two, ‘The AI-powered business: how businesses can 10x their productivity’, will build on this by providing insight on the best AI tools for business efficiency.
By the end of the sessions, attendees will have gained an understanding of:

The most popular AI Platforms and the language used within them
The AI tools that can enhance productivity
How AI-powered solutions can optimize multiple business operations
How AI can support international expansion through smarter data insights and decision-making
Real-world examples of eCommerce businesses successfully leveraging AI to scale globally.

If you’re using eCommerce to expand internationally and want to leverage AI to scale faster, reduce costs, and free up time for strategic growth, this masterclass will provide practical insights and tools to accelerate your success.

Lunch and Learn: Unlocking the power of AI voice bots
2025-08-13 12:00 - 12:30
Join Pamela Ajogbeje for a practical walkthrough of powerful tools designed to help small business owners simplify operations and scale with confidence.
In this Lunch and Learn, you’ll discover how the Prestige Assistant AI voice bot can handle customer calls, bookings and FAQs 24/7, acting as your always-on receptionist.
Whether you’re looking to improve customer experience, free up your time or turn feedback into income, these tools will help you work smarter, not harder.
Topics covered in this session:

How the Prestige Assistant AI voice bot can manage incoming customer calls, bookings and FAQs automatically
How to turn customer reviews into measurable business growth using the Review to Revenue Management System
How to integrate both tools into your business to save time and increase profitability

AI for Exports - Breaking Into International Markets
2025-08-13 14:00 - 15:30 | Scottish Enterprise, 99 Haymarket Terrace, Edinburgh, EH12 5HD
From market research and customer insights to automated marketing and logistics optimization, AI is transforming how companies scale globally.
If you’re a business using eCommerce to scale internationally, this event is for you.
Led by Ali Shariat, this session will explore how businesses like yours can use AI-powered solutions to scale.
Ali transformed Coconut Merchant from a startup to a £7M powerhouse using Amazon to rival top brands. Capitalizing on this triumph, he secured listings in major UK retailers expanding to 15+ countries. As a co-founder of ThisWayUp, Ali infuses deep technical expertise, benefiting hundreds of brands.
Through the course of this session, Ali will help you gain an understanding of:

The main AI Platforms and the jargon they use
How AI tools can identify and analyse new market opportunities
How to leverage these tools for cost-effective marketing and customer engagement
The AI solutions for streamlining operations, logistics, and customer support across different regions
Real-world examples of businesses successfully using AI to expand internationally.

Lunch and Learn: How generative AI tools work
2025-08-15 12:00 - 12:30
Not sure how to get more done with AI for your business?
In this 30-minute workshop, led by Shimron Walters, you will learn how to get the most out of AI, from better understanding your options to changing the way you prompt and using automated workflows and AI agents. By the end of this session, you will learn how to get more done with less.
Key takeaways from this session:

Learn about the generative AI tools available to you and how they can benefit your business
Learn how to get the most from these generative AI tools to maximise productivity
Learn how you can connect tools to create custom workflows

Shimron is the founder of BitesizedGenius, a social enterprise helping organisations adopt AI and build digital confidence. Shimron brings a wealth of personal and professional experience to his work.

What creative professionals need to know about AI
2025-08-29 10:00 - 16:00 | V&A Museum, 3 Greenmarket, Dundee, DD1 4QB
Everyone’s talking about Artificial Intelligence – but what does it mean for you as an artist or creative?
AI is already having an impact on the creative industries. We think every creative professional should have the opportunity to learn and explore AI tools in a creative and safe environment.
Is it possible to use AI tools in an ethical way? And how can you protect your own work from being exploited.
We’ll explore the ethical issues of using AI, covering topics like intellectual property, environmental impact, and possible misuse.
What we’ll cover:

Discover how Artificial Intelligence apps work
Learn about the most popular and powerful Generative AI tools used by creative professionals: including DALL·E, Midjourney, Copilot, and Gemini
Get advice about protecting your work, and understanding what artists can do to avoid being exploited or replaced by this technology
Discuss ethical issues surrounding AI art, like intellectual property, safety, and the environment

This course is aimed at AI beginners – You don’t need to be a technical expert to take part. We’ve written the course to be jargon-free and easy to understand.
This course is for people working in the culture sector as creative professionals.
This includes visual artists, illustrators, designers, makers and crafters, photographers, filmmakers, performers, writers, and digital creatives such as animators or game designers.
The course is also for educators and facilitators delivering creative workshops or learning programmes. Curators and producers involved in creative projects or exhibitions would also benefit.
You’ll find it useful if your role involves a significant amount of creative work, even if you’d not call yourself an artist. For example marketing professionals, social media managers, and digital content creators.

AI: The power, the productivity, the profit
2025-09-01 18:30 - 19:30
Using agentic AI to run parts of your business when you are tied up.
The host is Sam Onigbanjo, who has over 20 years marketing and coaching experience. He is CEO of AI Academy for Beginners and he publishes regular articles on AI for the SME community. He’s also an alumni of Said Business School, University of Oxford.
Key takeaways from this session:

How to use faceless marketing from the comfort of your home (and keep your privacy)
How agentic AI can help you start, grow and save money
How you can go push products and services global with AI

Scale AI for global productivity miniseries
2025-09-10 10:00 - 12:00
This free executive masterclass miniseries is designed for ambitious leaders who are ready to start or strengthen their AI journey.
Over four expert-led sessions, you’ll gain tools to improve your operations, reduce costs, and future-proof your business using practical, real-world AI applications.
This event will start on Wednesday 10th September and run for 4 weeks every Wednesday until the 1st of October, from 10am to 12pm.

Lunch and Learn: Five steps to using AI authentically
2025-09-15 12:00 - 12:30
Artificial intelligence (AI) is everywhere, but are you telling your clients and customers you’re using it?
Transparency and authenticity are key when implementing AI within your business or workflows. Whether you’re using it to save time, create content or win work, Natalie Luckham covers the key steps to consider when implementing or scaling up your use of use.
Topics covered in this session:

How to crafting a transparency statement and why it’s key
How to make sure your content looks and sounds like you
How to have conversations with customers about AI

Tech Hub bootcamp: AI, reporting and the future of digital tax
2025-09-17 13:00 - 15:00
In these two Tech Hub bootcamps, we’re joined by Jonathan Dowden and Chris Downing, two industry experts from Sage. They’ll provide practical advice for small business owners on financial reporting and Making Tax Digital (MTD).
1pm to 2pm | Financial reporting with Jonathan Dowden

Find out how to become more confident in your financial reporting – with a focus on using AI to help you
Get a demo of Sage tools that will support your reporting
Ask Jonathan any questions you might have in a Q&A

2pm to 3pm | Making Tax Digital with Chris Downing

Get up to speed on MTD: Understand how the law will affect your practice or business, the services you offer and how to effectively communicate your plan.
Simplify financial admin: Discover practical ways to manage digital records and reduce manual work.
Explore the future of finance: See how Sage Copilot, a new AI-powered tool, can help streamline your workflow and transform your approach to accounting.
Ask Chris any questions you might have in a Q&A

Lunch and Learn: How to create an AI action plan tailored to your business
2025-09-18 12:00 - 12:30
AI isn’t just for big tech companies – it’s now an affordable, practical tool for every small business.
In this 30-minute session led by Jacob Colton, we’ll strip away the jargon and give you ideas on how AI can save you hours of work and help grow your revenue.
You’ll hear about AI tools you can use right away for marketing, customer service, admin and data analysis. You’ll come away with a simple action plan so you know exactly what to try first.
Topics covered in this session:

The basics of AI in plain English – what it is, how it works and why it matters for small businesses
Practical, low-cost AI tools for marketing, customer service, admin and data analysis that you can start using immediately
A simple AI action plan tailored to your business so you know exactly what to try first to save time and increase revenue

Lunch and Learn: Simple Excel techniques to help you save time
2025-09-19 12:00 - 12:30
Excel – “can’t live without it” or “can’t understand what the fuss is about”?
Excel is a fantastic tool to organise information in a clear way – think of it as a simple CRM, sales data or a way to manage your social media schedule. And it doesn’t have to be an overwhelming list that takes a lot of wrangling to find what you need.
In this webinar, Alison Pollecutt will show you how to create some simple rules to get Excel to tell you the things that matter (so you don’t need to go searching), help you tame your data and set yourself up for success.
Topics covered in this session:

How to highlight important dates, so you know exactly what’s coming up
How to hide what’s not important and reduce overwhelm
How to fill in your spreadsheet faster and more accurately

Cyber security made simple
2025-09-23 12:00 - 13:30
Cyber threats aren’t just a problem for big businesses – they affect organisations of all sizes, and small businesses are increasingly being targeted. That’s why it’s so important to build cyber awareness into your team from the very beginning.
Cyber Security Made Simple is a free, CPD-accredited training session designed especially for anyone starting-up or running their own business – from start-ups to scale-ups. Led by Katie O’Neill, Head of Skills Academy, Cyber and Fraud Centre Scotland, this interactive session will give you and your team the confidence and practical skills to:

Spot and avoid phishing attempts
Secure devices and data
Respond effectively to cyber incidents

By attending, you’ll be taking a proactive step to protect your business from reputational and financial harm, showing investors and clients that you take cyber resilience seriously. It’s also a great way to start building a strong security culture that grows with your business.

Lunch and Learn: Using automation and AI to save time and money
2025-09-25 12:00 - 12:30
In this Lunch and Learn, Constant Contact’s Molly Caldwell will explain how to use AI and automation to save time and money when marketing your business.
This session will emphasise the importance of automation, particularly email automation for building relationships with your customer base and driving subscribers. Molly will share her top strategies for engaging and expanding an audience, fostering customer loyalty and tailoring email experiences, all with the help of AI.
Topics covered in this session:

How to build momentum with new subscribers
How to build loyalty and nurture relationships
How to create a more personalised experience when marketing your business

Cybersecurity & AI: Simple Steps to Protect Your Business
2025-10-01 11:30 - 12:30
Do you feel your business could be better protected? This session is for you.
Join Pamela Malpas, CEO of 1Office Technologies, for a practical walkthrough of what today’s cyber risks really look like – including how AI is changing both the risks and the solutions.
You’ll leave with simple, cost-effective steps you can take right now to reduce risk, protect your team and clients, and feel confident in the choices you’re making.
Whether you’ve had a close call or just want peace of mind, this session will give you the clarity and control to keep your business running smoothly – without the stress or overwhelm.

Lunch and Learn: How to create a digital product from idea to prototype
2025-10-01 12:00 - 12:30
Do you have an idea for an app, a service or another digital product, but don’t know where to begin?
In this Lunch and Learn, Marco Strillozzi will lay out a straightforward, practical process you can follow to move from concept to prototype – and you don’t need to be a tech expert!
He’ll show you how to define your target audience, differentiate yourself from competitors and use modern no-code/low-code tools to build testable prototypes that you can publish online.
You’ll also learn how to use freelancers and tech partners to fill gaps and accelerate your journey.
Topics covered in this session:

A simple roadmap to prototyping your idea
A list of tools and platforms to get you started
How to promote and validate your prototype with real users

Lunch and Learn: What does AI search mean for marketers, SEO and content?
2025-10-02 12:00 - 12:30
AI is rewriting the rules of search in real time and, frankly, who isn’t struggling to keep up?
With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.
We’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.
Topics covered in this session:

Is SEO dead or just evolving?
Is it really possible to optimise for large language models (LLMs)?
What role does your website play when answers are generated, not linked?

Predicting the future of soil health with AI
2025-10-13 10:30 - 12:00
Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth, hosted by Soil Association.
What role can AI play in assessing soil degradation, mapping vulnerabilities, and identifying the drivers of soil health decline? Can machine learning and process-based models provide reliable insights into Soil Organic Carbon (SOC) dynamics? And how can indicator frameworks be integrated into modelling projects to strengthen our ability to track and safeguard soil health?
Sign up to this free webinar to join leading experts to discuss these topics and learn more about the future of soil science.
In this webinar we are joined by AI 4 Soil Health project partners and a member of the European Commission to discuss AI, modelling and soil health indicator frameworks. The panel will discuss what these methods mean for the future of soil health, explore challenges and opportunities, and share lessons learned from applying models across Europe.

Lunch and Learn: How to set healthy tech boundaries at home and work
2025-10-17 12:00 - 12:30
Juggling client demands, content creation and monitoring your child’s screen time is the modern parent’s triathlon.
Led by Nicola Millington, this hands-on Lunch and Learn will equip you with a concrete framework to handle the specific online challenges you face. Nicola will move from theory to practice, giving you scripts, tools and routines you can implement immediately.
Reclaim your time, protect your mental energy and build your business from a place of calm confidence.
Topics covered in this session:

The 5-minute troll triage: A step-by-step flowchart for assessing and responding to (or ignoring) negative online engagement without it ruining your day.
Designing your digital perimeter: Learn how to configure privacy settings, use content filters and establish “digital-free zones” in your home to protect your family’s peace.
The family media agreement co-created by an entrepreneur: A practical framework for creating a set of online rules with your children, fostering trust and open communication instead of control and secrecy.

Lunch and Learn: Cutting through information overload with AI
2025-10-28 12:00 - 12:30
In this Lunch and Learn Q&A, Dropbox’s Andy Wilson will demonstrate how small businesses can cut through information overload and make AI work for them.
Many AI tools offer generic intelligence, but the real advantage comes from solutions that understand a business’s own content and workflows. AI that understands a team’s work can help them take action faster, make better decisions and work with confidence.
Andy will also explain how Dropbox Dash can make it easier to find relevant information quickly, connect pieces of content across a team and turn existing knowledge into actionable insights, all without starting from scratch.
Topics covered in this session:

How small businesses can leverage AI in ways that are specific to their workflows and content
How AI can accelerate execution and support confident decision-making
How Dropbox Dash enables teams to search naturally, surface relevant information instantly, and build on existing content to get work done faster

Building a business set-up that's ready for AI
2025-10-29 12:00 - 12:30
Running a small business means wearing many hats, but managing your tech shouldn’t be the one that takes up your time. In this online event, we’ll dive into the world of building a resilient, AI-ready technology “stack”.
In this half-hour session, experts from Dell and Intel will show you how the latest tools can simplify device management, boost productivity and give you peace of mind.
You’ll discover how Dell Pro Premium and Intel vPro® make setting up, securing and running devices effortless, and see how features like Autopilot and Lunar Lake can cut down admin and help your team stay connected.
Whether you’re ordering your first business laptops or scaling a growing team, this webinar will give you practical tips to save time, reduce stress and make technology work harder for you.
Join us for a focused chat and walk away with actionable steps to reimagine the way you work.

Lunch and Learn: How to use AI in marketing ethically and responsibly
2025-10-30 12:00 - 12:30
Want to create high-quality content faster without losing your brand’s voice or accuracy?
Join expert marketer Martin Wilde for a fast, hands-on session for organisations on using AI across your marketing and comms.
From website content and email marketing to social posts and promotional materials, learn how to ideate, draft, localise and repurpose quickly without the risk of creating generic content, losing accuracy and your unique tone of voice.
Leave with a pre-publish checklist, challenge prompts and a process that keeps content accurate.
Topics covered in this session:

A practical, end-to-end workflow, from idea to publication, with clear approval steps that protect accuracy, tone and reduce bias
A copy-and-paste prompt pack to ideate, outline, draft and publish repurpose across web, email and social
Ethical guardrails and quick tests (cite-or-strike, five-second clarity, bias scan)
