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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220201T120000
DTEND;TZID=UTC:20220201T130000
DTSTAMP:20260425T025134
CREATED:20220117T163542Z
LAST-MODIFIED:20220117T163542Z
UID:10083919-1643716800-1643720400@investinangus.com
SUMMARY:Digital fundamentals for tourism businesses
DESCRIPTION:An introductory session to the fundamental elements of promoting and managing your tourism business online. \nAt the end of this webinar\, you’ll have learned: \n\nHow to increase the visibility of your business online with the right content\, at the right time\, on the right platforms.\nHow to assess the quality of your online presence and know if you have reached your intended audience.\nAbout the different online booking and distribution platforms available to tourism businesses.\nHow to make the most of your digital marketing.\nThe first steps you can take to ensure your content is SEO (Search Engine Optimisation) friendly\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/digital-fundamentals-for-tourism-businesses-2/
CATEGORIES:Digital Marketing,Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T093000
DTEND;TZID=UTC:20220207T163000
DTSTAMP:20260425T025134
CREATED:20220112T165255Z
LAST-MODIFIED:20220112T165255Z
UID:10083891-1644226200-1644251400@investinangus.com
SUMMARY:Complete Storytelling - Dundee Workshop
DESCRIPTION:This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits\, recommendations and increased secondary spend. \nComplete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe\, supported and inspiring environment. Using performance techniques\, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters. \nOver the course of the training\, attendees will learn how the power of your story can motivate staff\, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage\, sell and create brand loyalty. \nCost: The delegate fee is £50\, inclusive of VAT. \nVenue:  This event will be held in Dundee\, at Verdant Works.
URL:https://investinangus.com/event/complete-storytelling-dundee-workshop/
LOCATION:Verdant Works\, West Henderson's Wynd\, Dundee\, DD1 5BT
CATEGORIES:Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T140000
DTEND;TZID=UTC:20220208T150000
DTSTAMP:20260425T025134
CREATED:20220117T164004Z
LAST-MODIFIED:20220117T164004Z
UID:10083927-1644328800-1644332400@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers – Best practice in user experience (UX)
DESCRIPTION:Your website is your shop window to the world\, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. \nThis webinar will cover: \n\nThe importance of knowing your online users’ experience\nGreat examples of making user experience work\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers-best-practice-in-user-experience-ux/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T120000
DTEND;TZID=UTC:20220215T130000
DTSTAMP:20260425T025134
CREATED:20220117T164507Z
LAST-MODIFIED:20220117T164507Z
UID:10083933-1644926400-1644930000@investinangus.com
SUMMARY:Tourism businesses: Managing your online reputation and why it’s even more important now
DESCRIPTION:We will look at: \n\nHow to manage your online reputation proactively\nHow to deal with customer or client feedback\, both positive and negative\nHow the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance\, such as cleanliness and health & safety measures?\nThe functionality some platforms have developed to cater for the change in visitor needs\nWhat other reassurance tools are available to tourism business such as GoodtoGo and Quality assurance schemes\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-managing-your-online-reputation-and-why-its-even-more-important-now-2/
CATEGORIES:Business Planning,COVID-19,Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220222T100000
DTEND;TZID=UTC:20220222T120000
DTSTAMP:20260425T025134
CREATED:20220216T114111Z
LAST-MODIFIED:20220216T114111Z
UID:10084149-1645524000-1645531200@investinangus.com
SUMMARY:North American market immersion session
DESCRIPTION:Tune in and find out why this market is so important to the region and how your tourism business can work with the North American travel trade\, to influence the decision-making process of visitors from this market. \nYou’ll hear from our market specialists on specific characteristics of the North American visitors and how you can tailor your product to appeal to these visitors. \nThese sessions will conclude with the opportunity to ask questions and find out more about working with this market.
URL:https://investinangus.com/event/north-american-market-immersion-session/
CATEGORIES:International Trade,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220222T113000
DTEND;TZID=UTC:20220222T130000
DTSTAMP:20260425T025134
CREATED:20220117T171656Z
LAST-MODIFIED:20220117T171656Z
UID:10083958-1645529400-1645534800@investinangus.com
SUMMARY:Tourism businesses: Use analytics to evaluate your digital platforms and get customers
DESCRIPTION:By the end of this webinar\, you will understand how to find out: \n\nThe characteristics of people who are accessing your digital platforms\nWhat people are doing when they access your websites or social accounts\nHow to set goals and objectives on each platform\nThe art of measuring the effectiveness of website content and social posts\nHow to continuously monitor\, develop and improve your digital activities\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-3/
CATEGORIES:Digital Marketing,Tourism
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