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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231003T110000
DTEND;TZID=UTC:20231003T120000
DTSTAMP:20260422T083932
CREATED:20230828T142013Z
LAST-MODIFIED:20230828T142013Z
UID:10087816-1696330800-1696334400@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers – best practice in user experience (UX)
DESCRIPTION:Your website is your shop window to the world. It’s important to manage it well\, so find out how to attract and delight customers with it. \nAt the end of this webinar you will: \n\nUnderstand how users consume content.\nUnderstand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly.\nFind out how to measure user experience cost-effectively.\nHave some great examples of making user experience work.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers-best-practice-in-user-experience-ux-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231005T110000
DTEND;TZID=UTC:20231005T123000
DTSTAMP:20260422T083932
CREATED:20230828T142608Z
LAST-MODIFIED:20230828T142608Z
UID:10087824-1696503600-1696509000@investinangus.com
SUMMARY:Tourism businesses: Instagram\, TikTok & YouTube - should you be on them and how?
DESCRIPTION:Learn how to maximise your content on Instagram\, TikTok\, and YouTube with our webinar designed specifically for tourism businesses. \nAttendees will gain insights into: \n\nUnderstanding key Social Media platforms: Learn about the differences between Instagram\, TikTok\, and YouTube\, including the best content to share for each.\nYour brand’s voice: This includes creating your unique social voice and the importance of creating personas for your business.\nPlatform best practices: Learn how to create meaningful\, engaging\, original and consistent content\, along with platform-specific best practices and creative content ideas for your business.\nShort-form video creation: Understanding the importance of short-form video content\, creating a video checklist\, adhering to best practices\, and using templates to create video’s\nTravel trends analysis: The webinar will also explore the latest travel trends on Instagram\, TikTok\, and YouTube\, helping you stay on top of current social media trends.
URL:https://investinangus.com/event/tourism-businesses-instagram-tiktok-youtube-should-you-be-on-them-and-how/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231012T110000
DTEND;TZID=UTC:20231012T123000
DTSTAMP:20260422T083932
CREATED:20230828T150115Z
LAST-MODIFIED:20230828T150115Z
UID:10087838-1697108400-1697113800@investinangus.com
SUMMARY:Blogging for tourism businesses
DESCRIPTION:This webinar will help you learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231024T110000
DTEND;TZID=UTC:20231024T123000
DTSTAMP:20260422T083932
CREATED:20230828T151132Z
LAST-MODIFIED:20230828T151132Z
UID:10087850-1698145200-1698150600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. \nIt’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-5/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231026T110000
DTEND;TZID=UTC:20231026T123000
DTSTAMP:20260422T083932
CREATED:20230828T151338Z
LAST-MODIFIED:20230828T151338Z
UID:10087852-1698318000-1698323400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. \nIn part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231031T090000
DTEND;TZID=UTC:20231031T170000
DTSTAMP:20260422T083932
CREATED:20230815T103734Z
LAST-MODIFIED:20230815T103734Z
UID:10087706-1698742800-1698771600@investinangus.com
SUMMARY:Scottish Tourism Alliance Autumn Conference
DESCRIPTION:The Scottish Tourism Alliance’s Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations\, panel sessions and plenty of opportunities to catch up with colleagues and create new connections. \nThe programme has been designed to support and empower the tourism and hospitality industry\, and all those connected to it\, to thrive in the present but also well into the future\, as we collectively work to deliver on Scotland’s vision to be a leader in 21st century tourism. \nWhether you’re a business owner or manager\, supplier or aspiring leader\, this is an unmissable event\, with attendees given access to the latest insights\, trends and forecasts for travel and hospitality\, the economy\, and policy as well as an update on Scotland Outlook 2030\, Scotland’s National Tourism Strategy. \nYou will also benefit from invaluable advice and actionable learnings both for tackling challenges and capitalising opportunities that they may be facing in the industry now and in the future.
URL:https://investinangus.com/event/scottish-tourism-alliance-autumn-conference/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Networking,Tourism
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