Tourism businesses – Use analytics to evaluate your digital platforms and get customers
2023-03-21 11:00 - 12:30 UTC
By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics):

The characteristics of people who are accessing your online presence.
What people are doing when they access your website/s or social accounts.
How to set goals and objectives on each platform.
The art of measuring the effectiveness of websites and social posts.
How to continuously improve digital activities – measures to monitor and actions to take.

There will be particular emphasis on cost-effective/free ways to do the above.
