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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221103T110000
DTEND;TZID=UTC:20221103T120000
DTSTAMP:20260425T120613
CREATED:20221017T153409Z
LAST-MODIFIED:20221017T153409Z
UID:10085676-1667473200-1667476800@investinangus.com
SUMMARY:Tourism businesses – Make Instagram work for you
DESCRIPTION:We’ll help you: \n\nFind out if/how Instagram will help grow your business.\nUnderstand how tourism is uniquely suited to Instagram and what elements can be used to drive the best engagement and conversion.\nAppreciate how to use its functionality to create the best content.\nLearn about your followers and gain new followers ideally suited to your content.
URL:https://investinangus.com/event/tourism-businesses-make-instagram-work-for-you-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221108T130000
DTEND;TZID=UTC:20221108T170000
DTSTAMP:20260425T120613
CREATED:20221018T111928Z
LAST-MODIFIED:20221018T111928Z
UID:10085692-1667912400-1667926800@investinangus.com
SUMMARY:Scotland’s Cruise Conference 2022 – What Works for Tourism
DESCRIPTION:In 2022 the return of cruise ship calls around Scotland has been stronger than expected. Throughout the summer\, confidence in cruising by UK and international travellers has increased\, and as Covid regulatory restrictions have eased\, the percentage occupancy on each itinerary has grown month by month. In addition\, new ships ordered pre-pandemic\, have been delivered\, and new cruise lines have emerged onto the market. The 2023 season now promises to be busier for ports and attractions than 2019. \nBut what does this mean for Scottish cruise ports and coastline\, and the visitor attractions and hospitality businesses accessed by cruise guests on our islands and across mainland Scotland? \nScotland’s Cruise Conference – What Works for Tourism 2023 will explore the issues which arise from the re-establishment of cruise tourism for Scotland and its communities. Speakers and attendees will consider the opportunities as well as the concerns arising from the growth in this market – providing information to allow forward planning for different sectors of this market\, as well as considering pressures on services and resources and the work being done by the industry to ensure sustainability.
URL:https://investinangus.com/event/scotlands-cruise-conference-2022-what-works-for-tourism/
LOCATION:Marriot Hotel\, Glasgow Road\, Edinburgh\, EH12 8NF
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221109T080000
DTEND;TZID=UTC:20221110T130000
DTSTAMP:20260425T120613
CREATED:20220829T093434Z
LAST-MODIFIED:20220829T093434Z
UID:10085356-1667980800-1668085200@investinangus.com
SUMMARY:Scotland’s tourism industry conference 2022
DESCRIPTION:Scotland’s tourism industry conference is back for 2022. With a packed programme\, the event is designed to celebrate\, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism. \nThe landscape our industry operates in has changed significantly over recent years\, prompting huge change\, unprecedented challenges but also new opportunities. \nA collaboration between the Scottish Tourism Alliance (STA)\, the Association of Scottish Visitor Attractions (ASVA) and HIT Scotland (Hospitality Industry Trust)\, the Industry Conference will run across two days. It will bring together an exciting range of speakers to deliver important insights\, advice and inspiration to navigate and flourish in this new world and to embrace the new opportunities and responsibilities it presents. This year’s event will also feature an exhibitor hall as well as a complimentary evening reception offering the ideal chance to catch up\, connect and have fun. \nThe biggest conference of its kind in Scotland\, the much-awaited event of the year is the perfect opportunity for the community to re-connect with industry peers\, make new connections\, gain invaluable and actionable learnings from expert speakers\, share knowledge and be inspired. \nThis is an unmissable event for anyone at any level who works\, supports or is interested in the tourism industry.
URL:https://investinangus.com/event/scotlands-tourism-industry-conference-2022/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221114T110000
DTEND;TZID=UTC:20221114T120000
DTSTAMP:20260425T120613
CREATED:20221024T111106Z
LAST-MODIFIED:20221024T111106Z
UID:10085716-1668423600-1668427200@investinangus.com
SUMMARY:Tourism businesses: Turn your customer reviews into increased customers
DESCRIPTION:During this session\, we’ll cover: \n\nHow to manage your online reputation proactively.\nHow to deal with customer or client feedback\, both positive and negative.\n\nHow the importance of reputation has changed since the pandemic.\n\nWhat cost-effective reassurance tools have increased in importance.\nWhat cost-effective reassurance tools are available to tourism businesses such as VisitScotland’s Quality Assurance schemes.
URL:https://investinangus.com/event/tourism-businesses-turn-your-customer-reviews-into-increased-customers/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T090000
DTEND;TZID=UTC:20221207T170000
DTSTAMP:20260425T120613
CREATED:20221007T141736Z
LAST-MODIFIED:20221007T141736Z
UID:10085654-1670317200-1670432400@investinangus.com
SUMMARY:Scottish Agritourism Conference 2022
DESCRIPTION:The Scottish Agritourism annual conference is for anyone keen to help grow our sector to its full potential. \nWhether you are an agritourism business owner\, or a farmer or crofter considering agritourism; part of our vital supply chain or an economic development professional keen to support the sector\, this will be the largest gathering of the agritourism sector in Scotland and everyone is welcome. \nThe event will include three main speaker sessions covering: \n\nSustainability of the Family Farm & Croft – focusing on agritourism as a way of ensuring that future generations can live and work on farm.\nCreating an agritourism destination – a look at farms that have created multi-aspects to their agritourism offering\, increasing opportunities for visitors to spend money.\nPutting Meat on to Agritourism Menus – 50% of agritourism farms in Scotland are to offer food & drink by 2030 as part of the national agritourism strategy. We know that there is high demand from consumers to buy meat direct and a great deal of interest from farmers in selling meat direct to consumers. This session will explore the challenges and opportunities that exist around this. A particular focus will be on access to processing facilities and margins.\n\nAs well as these sessions\, Cabinet Secretary for Rural Affairs and the Islands\, Mairi Gougeon\, will update on Scotland’s Agritourism Strategy; Vikki Millar\, Visit Scotland Marketing Director\, will share data showing the impact of Scottish tourism on the agritourism sector and there will be an update on the overall activity of Scottish Agritourism during the previous 12 months.  \nThroughout the programme you can expect: \n\nInspirational industry speakers and stories\nBreak out sessions by region and agritourism type\nSupplier exhibition\nSuperb networking opportunities\, including a drinks reception and evening dinner
URL:https://investinangus.com/event/scottish-agritourism-conference-2022/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T110000
DTEND;TZID=UTC:20221208T123000
DTSTAMP:20260425T120613
CREATED:20221031T093356Z
LAST-MODIFIED:20221031T093356Z
UID:10085803-1670497200-1670502600@investinangus.com
SUMMARY:Blogging for Tourism Businesses
DESCRIPTION:Learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230123T160000
DTEND;TZID=UTC:20230123T180000
DTSTAMP:20260425T120613
CREATED:20230117T091850Z
LAST-MODIFIED:20230117T091850Z
UID:10086247-1674489600-1674496800@investinangus.com
SUMMARY:Building Resilience in Hospitality and Tourism
DESCRIPTION:The past few years have devastated Scotland’s Hospitality & Tourism industry\, and employers have faced challenges\, including the pandemic\, spiralling energy and supply costs and staff shortages. This event will focus on the tools at our disposal to weather this ‘perfect storm’ while ensuring staff feel valued and supported. \nAimed at Hospitality & Tourism employers\, the event will be an opportunity to reflect on some of the sector’s challenges and explore opportunities to develop resilience through fair work practices.\nAttendees will hear from Gordon McIntyre\, founder of Hospitality Health – a charity focusing on supporting staff in the fantastic world of Hospitality and helping employers better understand how to ensure employee wellbeing. In addition\, a panel of Dundee-based employers sharing their experiences of engaging with Fair Work\, including The Selkie and Dundee University Students Association. \nThe audience will further explore the theme of resilience with a panel of employers\, who will speak more about the benefits (as well as challenges) of implementing fair work and sustainable practices in their business. \nDuring the event\, attendees will have an opportunity to speak with organisations offering support for businesses within the local area\, including Zero Waste Scotland\, NHS Public Health Scotland and Business Gateway. Guests are invited to Networking & Nibbles from the end of the session until 6pm.
URL:https://investinangus.com/event/building-resilience-in-hospitality-and-tourism/
LOCATION:Dundee & Angus College\, Gardyne Campus\, Dundee\, DD5 1NY
CATEGORIES:Business Planning,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230201T110000
DTEND;TZID=UTC:20230201T120000
DTSTAMP:20260425T120613
CREATED:20230130T112220Z
LAST-MODIFIED:20230130T112220Z
UID:10086368-1675249200-1675252800@investinangus.com
SUMMARY:Talking Tourism: 2023 catch-up with VisitScotland
DESCRIPTION:Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region’s Industry Relationship Manager\, find out what business support VisitScotland can offer including: \n\nOne-on-one advice\nQuality Assurance schemes (and how they can help your business!)\nInternationalisation\nDigital
URL:https://investinangus.com/event/talking-tourism-2023-catch-up-with-visitscotland/
CATEGORIES:Business Planning,Digital Marketing,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230208T093000
DTEND;TZID=UTC:20230208T123000
DTSTAMP:20260425T120613
CREATED:20230116T161750Z
LAST-MODIFIED:20230116T161750Z
UID:10086218-1675848600-1675859400@investinangus.com
SUMMARY:Cruise Business Seminar
DESCRIPTION:This seminar\, organised by CruiseForth\, is aimed at businesses who may wish to develop opportunities arising from the cruise ships which visit the Forth and the Tay each year. \nIf you are a cruise friendly business\, operating within 90 minutes of the ports of Leith\, Newhaven\, South Queensferry\, Rosyth or Dundee\, would like to know more about the opportunities\, or believe you have something to offer\, contact Peter Wilson on info@cruiseforth.com to register your attendance. \nTo cover costs there will be an attendance fee of £25\, which will be invoiced in advance (no cancellation within 7 days of the event). For those attending\, who choose to advertise or renew advertising on the CruiseForth Website and App\, then £10 will be deducted from the annual fee (£80) on registration or renewal.
URL:https://investinangus.com/event/cruise-business-seminar/
LOCATION:Doubletree by Hilton\, North Queensferry\, KY11 1HP
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230208T093000
DTEND;TZID=UTC:20230208T133000
DTSTAMP:20260425T120613
CREATED:20230116T092045Z
LAST-MODIFIED:20230116T092045Z
UID:10086215-1675848600-1675863000@investinangus.com
SUMMARY:Scottish Community Tourism (SCOTO) Roadshow
DESCRIPTION:SCOTO is on tour to raise awareness of the scale and impact of community-led tourism across Scotland from January to March 2023. \nFrom Shetland to Selkirk and Benbecula to Brechin\, join our Roadshow and find out how the SCOTO network can support you. \nSCOTO will be at Brechin City Hall on 8 February from 9.30am to 1.30pm. Register to attend.
URL:https://investinangus.com/event/scottish-community-tourism-scoto-roadshow/
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230209T110000
DTEND;TZID=UTC:20230209T120000
DTSTAMP:20260425T120613
CREATED:20230206T093127Z
LAST-MODIFIED:20230206T093127Z
UID:10086431-1675940400-1675944000@investinangus.com
SUMMARY:Digital fundamentals for tourism businesses
DESCRIPTION:An introductory session to the fundamental elements of promoting and managing a Scottish tourism business online. A joint VisitScotland and DigitalBoost event. \nAt the end of this webinar delegates will have learned about: \n\nGetting their business visible online with the right content\, at the right time\, on the right platforms.\nAssessing the quality of their online presence and knowing if they’re reaching their intended audience.\nUsing social media effectively\nThe different online booking and distribution platforms available to tourism businesses.\nCost-effective digital marketing and content distribution
URL:https://investinangus.com/event/digital-fundamentals-for-tourism-businesses-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230214T110000
DTEND;TZID=UTC:20230214T123000
DTSTAMP:20260425T120613
CREATED:20230130T112317Z
LAST-MODIFIED:20230130T112317Z
UID:10086370-1676372400-1676377800@investinangus.com
SUMMARY:Building your business: Get to know Zero Waste Scotland & Business Energy Scotland
DESCRIPTION:Making changes to make your business more sustainable can be challenging and it can be difficult to know where to start. But doing so can benefit both you and the planet\, saving you money whilst also protecting the environment! \nJoin us to get to know more about the support available through Zero Waste Scotland and Business Energy Scotland and how they can help you make your business greener for the future\, with tops tips on: \n\nCarbon and cost savings\nSustainable business models\nFunding and grants available\n\nWhether you’re a hospitality business\, accommodation provider or activity provider\, there is something all tourism businesses can do to become greener in 2023.
URL:https://investinangus.com/event/building-your-business-get-to-know-zero-waste-scotland-business-energy-scotland/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230220T110000
DTEND;TZID=UTC:20230220T120000
DTSTAMP:20260425T120613
CREATED:20230206T094246Z
LAST-MODIFIED:20230206T094246Z
UID:10086445-1676890800-1676894400@investinangus.com
SUMMARY:How to create sustainable tourism experiences to reduce seasonality
DESCRIPTION:Join Xavier Font\, Professor of Sustainability Marketing at the University of Surrey\, to hear how you can extend the season for your business through sustainable tourism. \nIn this free webinar\, you will learn how to effectively use sustainable tourism as a tool for product development\, marketing and developing engaging visitor experiences. \nThis webinar will cover:\n• Products making the way for experiences\n• How to adapt your offering to suit varying seasons\, markets\, and customers\n• Making valuable use of the low-season\n• Designing innovative experiences and driving demand\n• The importance of marketing and storytelling\n• Setting expectations and visualising the benefits of sustainable tourism experiences \nAdvance sign-up is required for this free event\, so register your space today.
URL:https://investinangus.com/event/how-to-create-sustainable-tourism-experiences-to-reduce-seasonality/
CATEGORIES:Business Planning,Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T110000
DTEND;TZID=UTC:20230223T120000
DTSTAMP:20260425T120613
CREATED:20230213T144238Z
LAST-MODIFIED:20230213T144238Z
UID:10086473-1677150000-1677153600@investinangus.com
SUMMARY:Google and VisitScotland presents: tourism experiences – make the most of Google Things to do
DESCRIPTION:Join this special session for tourism experiences (tours\, visitor attractions and activity providers) with Google and VisitScotland. \nHear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. \nYou’ll also gain a better understanding of how to more effectively advertise your tours\, visitor attractions and activities using Google Things to do.
URL:https://investinangus.com/event/google-and-visitscotland-presents-tourism-experiences-make-the-most-of-google-things-to-do/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T160000
DTEND;TZID=UTC:20230227T180000
DTSTAMP:20260425T120613
CREATED:20230210T111124Z
LAST-MODIFIED:20230210T112018Z
UID:10086456-1677513600-1677520800@investinangus.com
SUMMARY:Angus Outdoor Adventure Strategy Workshop
DESCRIPTION:Book your free place today at the Angus Outdoor Adventure Strategy Workshop – Come along\, have your say and get involved in how outdoor adventure tourism is developed in Angus. \nThe Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness of outdoor adventure\, nature\, health and wellbeing focussed tourism activities in Angus. \nThis is an exciting initiative that will give the Marine\, Adventure\, Health and Well-being and Wildlife tourism industry a unique opportunity to look at emerging opportunities\, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry. \nThis is a critical time as we emerge from Covid-19\, face new consumer trends & expectations\, and adapt to a future net zero agenda. Now is the time to help shape the future of the sector in Angus. \nAs part of this process\, we would like to invite you to participate in one of our upcoming workshops being held in Angus. At the workshops we will share with you the key findings to date and importantly the latest outdoor adventure market trends. \nThe workshops will focus on questions such as: \n1. What is the current provision of outdoor experiences in Angus\, and do they meet consumer expectations? \n2. What are the gaps within the current offering and can we identify the potential to develop achievable\, deliverable activities and experiences within Angus? \n3. What differentiates Angus and gives us a competitive advantage as a Marine\, Adventure and Wildlife tourism destination? \n4. What factors are hindering sustainable growth of outdoors adventure tourism in Angus\, and how do we build on our advantages and strengthen the return on our key markets? \nBTS is working with The Angus Tourism Cooperative on the planning process and will facilitate these workshops. We invite you to participate in a workshop to discuss your aspirations and thoughts for outdoors adventure in Angus and to assist in identifying the most appropriate steps that should be taken in the next five years. \nThese workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy. \nEvent Dates \nThe workshops are being held on the following dates and you can book your place on one of the workshops by clicking the links below: \n\nMonday 27th February; 4.00pm – 6.00pm; Murton Farm\, Murton Steading; Arbroath Road; Forfar\, DD8 2RZ; http://bit.ly/3HD0CXe \nTuesday 28th February; 9.30 – 11.30pm; Forbes of Kingennie Country Resort; Kingennie\, Broughty Ferry\, DD5 3RD;  http://bit.ly/40JRPeH \n\nThe workshops are open to any business\, community group\, local authority with an interest in Marine\, Adventure\, Health and Well-Being or Wildlife Tourism in Angus.
URL:https://investinangus.com/event/angus-outdoor-adventure-strategy-workshop/
LOCATION:Murton Farm\, Arbroath Road\, Forfar\, DD8 2RZ
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T093000
DTEND;TZID=UTC:20230228T113000
DTSTAMP:20260425T120613
CREATED:20230210T111309Z
LAST-MODIFIED:20230210T112025Z
UID:10086459-1677576600-1677583800@investinangus.com
SUMMARY:Angus Outdoor Adventure Strategy Workshop
DESCRIPTION:Book your free place today at the Angus Outdoor Adventure Strategy Workshop – Come along\, have your say and get involved in how outdoor adventure tourism is developed in Angus. \nThe Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness of outdoor adventure\, nature\, health and wellbeing focussed tourism activities in Angus. \nThis is an exciting initiative that will give the Marine\, Adventure\, Health and Well-being and Wildlife tourism industry a unique opportunity to look at emerging opportunities\, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry. \nThis is a critical time as we emerge from Covid-19\, face new consumer trends & expectations\, and adapt to a future net zero agenda. Now is the time to help shape the future of the sector in Angus. \nAs part of this process\, we would like to invite you to participate in one of our upcoming workshops being held in Angus. At the workshops we will share with you the key findings to date and importantly the latest outdoor adventure market trends. \nThe workshops will focus on questions such as: \n1. What is the current provision of outdoor experiences in Angus\, and do they meet consumer expectations? \n2. What are the gaps within the current offering and can we identify the potential to develop achievable\, deliverable activities and experiences within Angus? \n3. What differentiates Angus and gives us a competitive advantage as a Marine\, Adventure and Wildlife tourism destination? \n4. What factors are hindering sustainable growth of outdoors adventure tourism in Angus\, and how do we build on our advantages and strengthen the return on our key markets? \nBTS is working with The Angus Tourism Cooperative on the planning process and will facilitate these workshops. We invite you to participate in a workshop to discuss your aspirations and thoughts for outdoors adventure in Angus and to assist in identifying the most appropriate steps that should be taken in the next five years. \nThese workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy. \nEvent Dates \nThe workshops are being held on the following dates and you can book your place on one of the workshops by clicking the links below: \n\nMonday 27th February; 4.00pm – 6.00pm; Murton Farm\, Murton Steading; Arbroath Road; Forfar\, DD8 2RZ; http://bit.ly/3HD0CXe \nTuesday 28th February; 9.30 – 11.30pm; Forbes of Kingennie Country Resort; Kingennie\, Broughty Ferry\, DD5 3RD;  http://bit.ly/40JRPeH \n\nThe workshops are open to any business\, community group\, local authority with an interest in Marine\, Adventure\, Health and Well-Being or Wildlife Tourism in Angus.
URL:https://investinangus.com/event/angus-outdoor-adventure-strategy-workshop-2/
LOCATION:Forbes of Kingennie\, DD5 3RD
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T110000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260425T120613
CREATED:20230213T143900Z
LAST-MODIFIED:20230213T143900Z
UID:10086467-1677582000-1677585600@investinangus.com
SUMMARY:Tourism industry webinar: free energy-saving advice and funding
DESCRIPTION:Business Energy Scotland are partnering with VisitScotland to deliver a free webinar to provide energy saving advice and highlight the funding and support available to tourism businesses. \nDiscover what free support is available so you can quickly get started making changes. \nJoin to learn about: \n\nThe interest-free loans available to Scottish small and medium-sized enterprises (SMEs) – currently with up to £30k cashback grants\nThe fully funded expert consultancy advice and support available to SMEs\nHow you can help your business minimise the impact of rising energy costs and reduce your carbon footprint\nBusinesses that have already implemented energy-saving changes\, what they did and the positive impact this has had on their business\n\nWho should attend? \nThis event is designed specifically for managers\, directors and owners of Scottish tourism businesses and organisations\, including accommodation providers\, attractions\, and more. This webinar will be especially useful for decision makers in these organisations who hold responsibility for business improvement\, and responsible and sustainable tourism targets.
URL:https://investinangus.com/event/tourism-industry-webinar-free-energy-saving-advice-and-funding/
CATEGORIES:Energy,Finance,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T110000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260425T120613
CREATED:20230213T144325Z
LAST-MODIFIED:20230213T144325Z
UID:10086475-1677582000-1677585600@investinangus.com
SUMMARY:Google and VisitScotland presents: tourism accommodation – make the most of Google Hotels and Google Vacation Rentals
DESCRIPTION:Join this special session for tourism accommodation (hotels\, B&Bs\, guest houses\, hostels and self-catering owners) with Google and VisitScotland. \nHear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. \nYou’ll also gain a better understanding of how to more effectively advertise your accommodation using Google Hotels and Google Vacation Rentals.
URL:https://investinangus.com/event/google-and-visitscotland-presents-tourism-accommodation-make-the-most-of-google-hotels-and-google-vacation-rentals/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T090000
DTEND;TZID=UTC:20230309T170000
DTSTAMP:20260425T120613
CREATED:20221118T153657Z
LAST-MODIFIED:20221118T153657Z
UID:10085881-1678266000-1678381200@investinangus.com
SUMMARY:ScotHot
DESCRIPTION:ScotHot\, Scotland’s leading showcase for food\, drink\, hospitality and tourism\, will return to the SEC Glasgow from 8 – 9 March 2023. \nThe show offers an unmissable opportunity to meet with suppliers\, network with others to share ideas and inspiration\, and learn about the latest trends from across the industry. \nFind out more about exhibiting.
URL:https://investinangus.com/event/scothot/
LOCATION:SEC Glasgow\, Exhibition Way\, Glasgow\, G3 8YW
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230308T093000
DTEND;TZID=UTC:20230308T130000
DTSTAMP:20260425T120613
CREATED:20230130T112508Z
LAST-MODIFIED:20230130T112508Z
UID:10086372-1678267800-1678280400@investinangus.com
SUMMARY:Destination Scotland – The power of food tourism
DESCRIPTION:The Power of Food Tourism is a unique\, informative\, and inspirational event like no other. For starters\, it’s only three-hours long. Short enough to let diaries breathe\, long enough for you to glean some fantastic takeaways. \nSo\, the event actively encourages those in food and drink\, tourism\, agritourism\, hospitality & catering\, destinations\, local authorities\, media\, in fact\, anyone who wants to know more to saddle up and come along. You may be a start-up\, looking to diversify or a well-established organisation curious about the opportunities. \nThe event won’t bore you with endless presentations but rather thrill and enthuse with a dynamic mixture of recognised industry experts\, interactive sessions\, discussion panels\, top tips\, takeaways\, and fun. Fun is important and the event will have plenty of it. \nAbove all\, the event is your chance to learn about the incredible people who make it all happen and why. To hear their stories\, ideas\, and ingenuity. To hear why they are relentless in their desire to put food and drink centre-stage and attract visitors. Delivered by Scotland food and drink and in partnership with the Scottish Tourism Alliance.
URL:https://investinangus.com/event/destination-scotland-the-power-of-food-tourism/
LOCATION:Scottish Event Campus\, Exhibition Way\, Glasgow\, G3 8YW
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230309T110000
DTEND;TZID=UTC:20230309T120000
DTSTAMP:20260425T120613
CREATED:20230220T095546Z
LAST-MODIFIED:20230220T095546Z
UID:10086508-1678359600-1678363200@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers
DESCRIPTION:Your website is your shop window to the world. It’s even more important now to manage it well\, so find out how to attract and delight customers with it. \nAt the end of this webinar you’ll: \n\nUnderstand how users consume content.\nUnderstand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly.\nFind out how to measure user experience cost-effectively.\nHave some great examples of making user experience work.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260425T120613
CREATED:20230213T144012Z
LAST-MODIFIED:20230213T144012Z
UID:10086469-1678960800-1678969800@investinangus.com
SUMMARY:Become a CPD-certified green champion
DESCRIPTION:Business Energy Scotland deliver a live green champions webinar\, in partnership with VisitScotland\, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. \nThere are many growing challenges for businesses in Scotland today\, including rising energy costs and the climate emergency. Visitors to Scotland are also increasingly aware and conscious of the environmental impacts of their visits and seek transparency from businesses on their sustainable and green credentials. \nThis green champion training course will equip your business with the tools\, knowledge and advice you need to meet these challenges – and has already helped more than 4\,000 businesses across Scotland. \nDesigned specifically for Scottish tourism businesses\, this training will cover the entire green champions foundation modules. These will provide you with the skills and knowledge you need to develop a profitable\, green-focused businesses. \nGreen champions training will help your businesses to: \n\nReduce energy\, water and raw material use\nIncrease profits and create a competitive advantage\nGet access to free Scottish Government support\, funding and grants to improve business efficiency\nDemonstrate commitment to the environment and win new customers\n\nBy training to become the green champion for your business you’ll: \n\nLearn how to increase staff engagement in energy efficiency and recycling\nEnhance your CV\nGet free access to time-saving tools\, templates and tried-and-tested techniques
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-2/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T110000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260425T120613
CREATED:20230220T100909Z
LAST-MODIFIED:20230220T100909Z
UID:10086526-1678964400-1678968000@investinangus.com
SUMMARY:Tourism businesses: make TikTok work for you
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. \nIn this webinar\, we will cover: \n\nUnderstand how tourism is uniquely suited to TikTok and what elements can be used to drive the best engagement and conversion.\nAppreciate how to use its functionality to create the best content.\nIdeas for your tourism business for creating content to entertain\, inspire or educate your audience.
URL:https://investinangus.com/event/tourism-businesses-make-tiktok-work-for-you/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T110000
DTEND;TZID=UTC:20230321T123000
DTSTAMP:20260425T120613
CREATED:20230220T101855Z
LAST-MODIFIED:20230220T101855Z
UID:10086546-1679396400-1679401800@investinangus.com
SUMMARY:Tourism businesses – Use analytics to evaluate your digital platforms and get customers
DESCRIPTION:By the end of this webinar\, you will understand how to find out (for Google\, Instagram & Facebook Analytics): \n\nThe characteristics of people who are accessing your online presence.\nWhat people are doing when they access your website/s or social accounts.\nHow to set goals and objectives on each platform.\nThe art of measuring the effectiveness of websites and social posts.\nHow to continuously improve digital activities – measures to monitor and actions to take.\n\nThere will be particular emphasis on cost-effective/free ways to do the above.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-5/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T110000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260425T120613
CREATED:20230220T103148Z
LAST-MODIFIED:20230220T103148Z
UID:10086558-1679569200-1679574600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T153000
DTEND;TZID=UTC:20230323T163000
DTSTAMP:20260425T120613
CREATED:20230306T121055Z
LAST-MODIFIED:20230306T121055Z
UID:10086673-1679585400-1679589000@investinangus.com
SUMMARY:Fife Tourism Talks: Accessibility - practical advice
DESCRIPTION:The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. \nThese free webinars are a great way of hearing from industry experts\, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm\, via Teams. \nThis talk we welcome Euans Guide\, the disabled access charity best known for EuansGuide.com\, the disabled access review website.
URL:https://investinangus.com/event/fife-tourism-talks-accessibility-practical-advice/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230327T110000
DTEND;TZID=UTC:20230327T123000
DTSTAMP:20260425T120613
CREATED:20230220T103959Z
LAST-MODIFIED:20230220T103959Z
UID:10086570-1679914800-1679920200@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses
DESCRIPTION:Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. \nIn part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T110000
DTEND;TZID=UTC:20230330T123000
DTSTAMP:20260425T120613
CREATED:20230220T104339Z
LAST-MODIFIED:20230220T104339Z
UID:10086578-1680174000-1680179400@investinangus.com
SUMMARY:Blogging for tourism businesses
DESCRIPTION:Learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-3/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230419T090000
DTEND;TZID=UTC:20230420T160000
DTSTAMP:20260425T120613
CREATED:20230109T102529Z
LAST-MODIFIED:20230109T102529Z
UID:10086173-1681894800-1682006400@investinangus.com
SUMMARY:VisitScotland Connect 2023
DESCRIPTION:VisitScotland Connect 2023 will be taking place at the P&J Live Aberdeen on April 19-20\, 2023. \nVisitScotland is focused on rebuilding international tourism demand and supporting the country’s ambitions to be a leading destination for responsible tourism. \nThe format for this event will be a new business-to-business travel trade workshop connecting Buyers from around the globe with Scottish tourism businesses\, helping to rebuild Scotland’s valuable tourism industry. \nSpeak to your VisitScotland contact if you are interested in joining this event or use the registration links on the website.
URL:https://investinangus.com/event/visitscotland-connect-2023/
LOCATION:P&J Live\, East Burn Road\, Aberdeen\, AB21 9FX\, United Kingdom
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230420T153000
DTEND;TZID=UTC:20230420T163000
DTSTAMP:20260425T120613
CREATED:20230306T121201Z
LAST-MODIFIED:20230306T121201Z
UID:10086675-1682004600-1682008200@investinangus.com
SUMMARY:Fife Tourism Talks: Who are our visitors?
DESCRIPTION:The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. \nThese free webinars are a great way of hearing from industry experts\, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm\, via Teams. \nThis session we welcome Duncan from 56 Insight who are conducting research on who our current and potential visitors are.
URL:https://investinangus.com/event/fife-tourism-talks-who-are-our-visitors/
CATEGORIES:Tourism
END:VEVENT
END:VCALENDAR