Invest in Angus

Taking a strategic approach to developing your business
2022-03-11 10:00 - 12:00 UTC
The webinar is practical, and outcomes driven.
Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments.
Topics covered during the webinar will include:

Looking at your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

You will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Generating ideas for your business
2022-03-10 14:00 - 16:00
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

Making Apprenticeships Work in a Changing Labour Market
2022-03-10 14:00 - 15:00
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this Labour Market Information webinar we will have an opportunity to hear from the Skills Development Scotland Evidence and Impact team on the latest Scottish L.M.I. trends and analysis.
Who are the evidence and Impact Team and what key LMI outputs are they looking at?
An Overview of Scotland’s economy, what are the impacts of Covid, rising livings costs and inflation to business?
An overview of Scotland’s labour market, employment/unemployment, what are the affects of economic inactivity and what are the top employing occupations?
A look at Green Jobs and an opportunity to ask the team questions on what the trends are telling us.

Understanding the changes to right to work checks for EEA and Swiss nationals
2022-03-10 10:00 - 11:00
New Home Office guidance on right to work checks came into effect from the 1 July 2021 for those employed on or after that date.

Making Graduate Apprenticeships Work for Employers
2022-03-10 10:00 - 11:00
Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Graduate Apprenticeships? Check this out.
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “”Graduate Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take, as an employer, to successfully recruit your first Graduate Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and your employee; how to mentor and support the learner on their journey and much more.

Bookkeeping and finance: The essentials for business
2022-03-10 09:30 - 11:30
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Photography for online business
2022-03-09 18:00 - 20:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Enhance your business with digital
2022-03-09 14:00 - 15:30
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

Making Apprenticeships Work for Diversity
2022-03-09 14:00 - 15:00
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “Equalities – Taking Positive Action in Recruitment through Apprenticeships” webinar we will take a look at the steps you can take, as an employer, to take Positive Action in recruiting Apprentices. You will hear from our equalities team on the support available to employers and from an employer SDS supported to successfully target and recruit MA’s/GA’s to improve the gender and ethnicity balance of their workforce, the results and how they continuing to use this advice and partnerships.

Website analytics to improve your business and sales
2022-03-09 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Making Modern Apprenticeships Work for Employers
2022-03-09 10:00 - 11:00
Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Modern Apprenticeships? Check this out.
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “”Modern Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take, as an employer, to successfully recruit your first Modern Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and your employee; how to mentor and support the learner on their journey and much more.

Meet The Adviser - General Surgery
2022-03-09 09:00 - 17:00, 2022-03-03 09:00 - 17:00
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have.
We have slots throughout the day and you will be matched up with an adviser that suits whichever stage of running a business you are at.

Retail Recharge Series - The Power of Great Customer Service in your Retail Business
2022-03-08 18:00 - 21:00
Great customer service is critical to any retail business. This workshop will look at the levels of customer service expected/required and how this directly relates to the generation of increased sales and profit. It will help you to understand how to interact on a personal level with your customer (despite online sales increasing, the majority of retail transactions are still face to face).
We will look at body language and communication skills, recruitment, training and coaching, to ensure that you and your team understand and have the skills to deliver the level of service to match your brand image. This in turn will develop customer loyalty and provide the foundation for growing your customer base and increasing sales/profits.
The workshop will cover the following:

Understanding you customer
Definition of great customer service
How body language and natural communication can influence sales
Why levels of customer service and communication need to reflect the business brand image.

This event is for businesses in Dundee, Angus and Perthshire.

Starting a business: Everything you need to know
2022-03-08 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Sales – How to find them, make them and keep them
2022-03-08 14:00 - 16:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like and a good understanding of their problems, needs and wants is key to sales success.
How to develop your sales platform using digital tools, platforms, and techniques.
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.
The key phases in prospecting, qualifying, and converting sales prospects.
The value of a Sales Funnel and how it can be used to help plan and achieve sales.
Why keeping the customers you already have is the best sales strategy of all?
The importance of appropriate customer service in retaining customers.

Search Engine Optimisation (SEO) for tourism businesses – Part 2
2022-03-08 11:30 - 13:00
In part 1, we saw how search engines work and how to find out what people are searching for.
In part 2, we’ll look at the many factors that influence how far up the search rankings you go.
We will cover:

The ways you can optimise these factors
how to keep up with future changes in the algorithms that search engines use
How to use tools and plug-ins such as Google Search Console, Google My Business and robots.txt.
A practical demonstration of how to avoid ‘violations’ and their consequent penalties

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
This webinar will be held on Microsoft Teams.

Making Foundation Apprenticeships Work for Employers
2022-03-08 10:00 - 11:00
Are you an employer that wants to support your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Foundation Apprenticeships? Check this out.
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “”Foundation Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take, as an employer, to successfully recruit your first Foundation Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and the learner; how to mentor and support the learner on their journey and much more.

Start-Up: Business Planning
2022-03-07 18:00 - 20:00
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

Paid for advertising
2022-03-07 18:00 - 19:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

Online user experience: How to analyse it and improve it
2022-03-07 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

Facebook for business
2022-03-07 10:00 - 12:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Apprenticeships work for your business
2022-03-07 10:00 - 11:00
Employers that want to find new talent, develop their workforce and build skills they need now, for a sustainable future should join this one hour webinar to find out how apprenticeships can offer the solution.
• Hear from other employers and their apprentices about the benefits of apprenticeships
• Find out from experts about the practical support available to recruit or upskill existing employees through apprenticeships
• Learn how Foundation, Modern and Graduate Apprenticeships can support employee progression and skills development
This event is for employers of all sizes and sectors across Scotland to find out how Scottish Apprenticeships can work for their business.
Panelists include Scottish Power Energy Networks, Sitekit, Pulsion Technology and West Highland College UHI.
Hosted by the Scottish Apprenticeship Advisory Board, in partnership with Scottish Training Federation, Scottish Chamber of Commerce, Federation of Small Businesses Scotland and Skills Development Scotland.
Scottish Apprenticeships are backed by the Scottish Government and play a key role in its work to support Scotland’s people and the economy, including the Young Person’s Guarantee.

Search Engine Optimisation (SEO) for tourism businesses – Part 1
2022-03-04 13:00 - 14:30
It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings.
This first session will show you how search engines work, the anatomy of results pages and what customers and clients look at on these pages.
You’ll also learn how to find out what key words people are using when they search for your service, and we’ll demonstrate how you can use that information to increase your ranking in results pages.
This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
This webinar will be held on Microsoft Teams.

Digital Coaching Session from DigitalBoost: Setting Up a New Website on WordPress
2022-03-04 09:30 - 12:30
A hands on practical session for people who are ready to set up their new website and want to use WordPress to do so. We will work you through the actions required.
We will demonstrate, step by step, how to set up a WordPress website. You should be prepared to go through these steps, at least partially, with us.

An Introduction to Self-Employment and Starting your own Business
2022-03-03 18:00 - 20:00
This workshop aims to make you aware of the various requirements involved in setting up a business.
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
This webinar is for businesses based in Dundee, Angus or Perth.

Start-Up: Awareness
2022-03-03 18:00 - 20:00

Go green to grow your business
2022-03-03 17:30 - 19:30
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Twitter for business
2022-03-03 14:00 - 16:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
You will also learn about:

Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.

Marketing your business on a budget
2022-03-03 10:00 - 12:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.
