Invest in Angus

Producing engaging online content
2022-03-21 14:00 - 16:00 UTC
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further.
By the end of it you will have the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
How to find, write and package it
How to market it and measure its success.
Amplify your brand and message, and to boost sales and profits.

Email marketing for business
2022-03-21 11:30 - 13:00
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Online Sales: Improve, develop & make more money
2022-03-18 14:00 - 15:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

Go green to grow your business
2022-03-17 14:00 - 16:00
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

What to know if you're planning to recruit from the EEA and beyond
2022-03-17 14:00 - 15:00
Changes have been made to the UK immigration system which apply equally to EU and non-EU citizens. Join this webinar to learn how these changes may affect your access to talent and recruitment plans.

Reimagining life science business services and models using data
2022-03-17 11:00 - 12:00
Learn how data-driven innovation and new business models are transforming healthcare – join this webinar led by GlobalScot Gary White (Senior Director of Strategic Site Solutions at IQVIA).

Video production for social media
2022-03-17 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Meet the Adviser - Marketing Surgery
2022-03-17 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne.

Customer service: Creating the right response, approach and reputation for your business
2022-03-16 14:00 - 16:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business. From deciding on an initial customer service strategy to how to use customer feedback to help grow your business, this webinar covers the key things you need to consider when thinking about how your business interacts with its customers. Some of the topics covered in this webinar include:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when should you measure the service a business delivers
How to use the service provided to promote a business and enable growth

Webinars, live streams, and video conferences: Running a business remotely
2022-03-16 10:00 - 11:30
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Retail Recharge Series - How to Increase Retail Sales
2022-03-15 18:00 - 21:00
The workshop will explore in detail how to increase the value of average transactions through add on’s and upselling, in such a way that the customer does not feel pressured to buy. It will investigate natural, non pressured interactions and the reasons why many businesses fail in this area.
The workshop will cover the following:

Using Customer Service as the foundation to increase sales
Setting Key Performance Indicators to match the needs of the business
Using add on’s and upselling techniques to increase sales
How sales techniques can be adapted to suit different types of customers

The workshop will provide the basis for increasing revenue through identifying opportunities to increase basket size and levels of sales by understanding and satisfying customer needs within a no pressure to buy environment.
This event is for businesses based in Dundee, Angus and Perthshire.

HR – The essentials for running a business
2022-03-15 17:30 - 19:30
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner.
During this time there is a need to do all this and more remotely, and at the same time consider how staff manage both personally and productively during the pandemic.
This webinar will allow the employer to have the main facts in their possession to start taking on staff.
We will look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working.
How you can best manage staff to ensure productivity is kept and mental health is supported during this challenging time.
The impacts of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed.

An introduction to business websites & what you need to consider
2022-03-15 14:00 - 16:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

Geothermal - Scotland's supply chain and international market opportunities
2022-03-15 14:00 - 15:00
The geothermal energy market is rapidly growing with global growth forecast to be over $50 billion dollars by 2027. This webinar will provide an overview of Scotland’s geothermal supply chain and an insight into international geothermal markets.

Blogging for tourism businesses
2022-03-15 11:30 - 13:00
Join a 90 min webinar designed to help you write & distribute great content for blogs and push your website up the page rankings on search engines.
This webinar will cover:

The fundamentals of preparing, writing, and distributing blogs that your visitors will read
How to make sure that that your effort inspires and helps your visitor to plan their trip and book with you
The tools available to help you research, understand your customer and write highly targeted content which will help to optimise your website and grow your audience

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
This webinar will be held on Microsoft Teams.

Business Start-Up: Finance
2022-03-14 18:00 - 20:00
The workshop will look at:

managing a profit and loss account
producing a cashflow statement
working capital
the different sources of finance
the different legal structures of a business

Writing a business plan – Why it's essential for ALL businesses
2022-03-14 13:30 - 15:30
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs.
We will cover:

The business plan structure
What should be included within each section
When and how to use a business plan
The connections (and importance) between the words and the numbers
How to identify and manage cashflow within the business planning process

How to improve your Google search rankings
2022-03-14 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Taking a strategic approach to developing your business
2022-03-11 10:00 - 12:00
The webinar is practical, and outcomes driven.
Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments.
Topics covered during the webinar will include:

Looking at your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

You will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Generating ideas for your business
2022-03-10 14:00 - 16:00
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

Making Apprenticeships Work in a Changing Labour Market
2022-03-10 14:00 - 15:00
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this Labour Market Information webinar we will have an opportunity to hear from the Skills Development Scotland Evidence and Impact team on the latest Scottish L.M.I. trends and analysis.
Who are the evidence and Impact Team and what key LMI outputs are they looking at?
An Overview of Scotland’s economy, what are the impacts of Covid, rising livings costs and inflation to business?
An overview of Scotland’s labour market, employment/unemployment, what are the affects of economic inactivity and what are the top employing occupations?
A look at Green Jobs and an opportunity to ask the team questions on what the trends are telling us.

Understanding the changes to right to work checks for EEA and Swiss nationals
2022-03-10 10:00 - 11:00
New Home Office guidance on right to work checks came into effect from the 1 July 2021 for those employed on or after that date.

Making Graduate Apprenticeships Work for Employers
2022-03-10 10:00 - 11:00
Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Graduate Apprenticeships? Check this out.
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “”Graduate Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take, as an employer, to successfully recruit your first Graduate Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and your employee; how to mentor and support the learner on their journey and much more.

Bookkeeping and finance: The essentials for business
2022-03-10 09:30 - 11:30
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Photography for online business
2022-03-09 18:00 - 20:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Enhance your business with digital
2022-03-09 14:00 - 15:30
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

Making Apprenticeships Work for Diversity
2022-03-09 14:00 - 15:00
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “Equalities – Taking Positive Action in Recruitment through Apprenticeships” webinar we will take a look at the steps you can take, as an employer, to take Positive Action in recruiting Apprentices. You will hear from our equalities team on the support available to employers and from an employer SDS supported to successfully target and recruit MA’s/GA’s to improve the gender and ethnicity balance of their workforce, the results and how they continuing to use this advice and partnerships.

Website analytics to improve your business and sales
2022-03-09 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Making Modern Apprenticeships Work for Employers
2022-03-09 10:00 - 11:00
Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Modern Apprenticeships? Check this out.
Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships work for Scotland’s people, business and economy.
On this “”Modern Apprenticeships: How to take action”” webinar we will take a look at the necessary steps you need to take, as an employer, to successfully recruit your first Modern Apprentice. Expect to learn about: where to find a suitable framework and the learning providers who deliver; finding a suitable candidate that aligns to your business need/values; setting a project that works for you and your employee; how to mentor and support the learner on their journey and much more.

Meet The Adviser - General Surgery
2022-03-09 09:00 - 17:00
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have.
We have slots throughout the day and you will be matched up with an adviser that suits whichever stage of running a business you are at.
