Invest in Angus

Making digital content accessible
2023-05-03 18:00 - 20:00 UTC
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all.
By the end of this webinar, you will be able to:

Understand and consider the barriers and challenges faced by others when accessing digital content.
Assess your digital content on how easy it is for others to access, consume and understand.
Review your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.
Use social media functions and tools to help make your content more accessible.
Understand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.

Pinterest for business
2023-05-03 14:00 - 16:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

Twitter for business
2023-05-03 10:00 - 12:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Producing engaging online content
2023-05-02 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.
In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Website User Experience – Is your website fit for purpose?
2023-05-02 10:00 - 12:00
Websites should look good and function well, and give your website visitors and customers a positive user experience.
During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including:

Understand what User Experience is
A look at some of the key factors, including credibility, value, purpose and more
Hints, tips and tools to help you start improving elements of your website
An overview of tools to help you measure User Experience

International Digital Platforms and Tools for B2B Lead Generation
2023-05-02 09:30 - 13:00
B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome.
Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK, France, Italy, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M, US Internet Retailer Top 200 e-commerce business.
Roddy has established two successful new ventures, Feral, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.

HR – Recruiting, managing, and retaining staff
2023-04-28 17:00 - 19:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Photography for online business
2023-04-28 14:00 - 16:00
An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business.
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Paid for advertising
2023-04-28 10:00 - 12:00
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

Creative Concierge: summer 2023
2023-04-27 18:00 - 20:00
VisitScotland have teamed up with the V&A Dundee to invite front-line tourism, hospitality and retail staff to the first Creative Concierge event of the year.
Come along and hear about some of the exciting new things to see and do in the city over the coming months. You’ll have the opportunity to take a look at V&A Dundee’s newest exhibition – Tartan, hear about Radio One’s Big Weekend and The Dundee Tartan Trail. VisitScotland will provide an update on tourism and you’ll have the chance to meet some of the friendly VisitScotland iCentre team.
These events are a great way to catch up with colleagues working in the industry. Join us from 6pm – 8pm on Thursday 27 April at V&A Dundee.
Front-of-house staff as well as sole traders are invited to attend to learn more and to share with your customers and guests.
Format
6.00pm Guests arrive, refreshments served
6.20pm Welcome to the event and V&A Dundee
6.25pm Hear about V&A Dundee – Tartan exhibition, Radio One’s Big Weekend, and the Dundee Tartan Trails
7.00pm Guests visit Tartan and networking
8.00pm Close
Dress code – Tartan (optional)

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-04-27 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

Scale-up visa route
2023-04-27 11:00 - 12:00
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent.
Join us to learn more about this new route and how it could help you access international talent.

Build your ecommerce sales on Amazon
2023-04-27 10:00 - 11:00
With more than 80% of UK online customers using Amazon, all product-based businesses need to control how their brand appears on the channel.
In this webinar, we look at the critical points to help you grow a successful brand on Amazon, both at home and across global marketplaces.

The essentials of bookkeeping and what expenses you can claim
2023-04-27 09:00 - 11:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Blogging for business
2023-04-26 14:00 - 16:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

Latest updates on the low cost visa routes
2023-04-26 11:00 - 12:00
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

How to build a digital marketing plan
2023-04-26 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

International Marketing: Product, Positioning, Target Markets & Gap Analysis
2023-04-26 09:30 - 13:00
Moving into a new market is both exciting and terrifying.
There are tremendous opportunities as well as unknown pitfalls.
From a sales and marketing perspective how should you navigate these?
This workshop will cover the following areas:
·         Understand what brand positioning is
·         How to position your product or service in a new market
·         What to look for in different markets
·         What’s important about your brand
·         Practical GAP Analysis tools
As a result of attending this masterclass you will obtain a clearer understanding of what sales and marketing should consider before entering a new market.

Online Sales: Improve, develop & make more money
2023-04-25 18:00 - 20:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

The low-cost guide to marketing your business
2023-04-25 14:30 - 16:30
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

The Good Grant Guide
2023-04-25 10:00 - 12:00
Grant applications have a reputation for being hard to complete – even companies experienced at winning bids are finding it more and more challenging to secure funding.
Our free 2-hour workshop will arm you with the tools and understanding required to feel confident in your grant application. Delivered in a friendly, interactive virtual webinar, your expert guide is Nicola Musgrove, Entrepreneurial Programmes Director of Anchored In. Nicola’s specialities include mentoring companies on developing their business case for funding and investment, coaching them on completing grant applications, and preparing for investment. She also actively works with a pool of Innovate UK and EU grant assessors and so has a unique insight into what they are looking for.
Nicola will explain how to think like an assessor, using an Innovate UK SMART grant application example. She will provide a best practice approach, taking you through the positives and pitfalls using real-world examples and tips from real-life Innovate UK grant assessors. She’ll also tell you where grants can be found. You’ll leave with a step-by-step process to build up your own application.

How Artificial Intelligence (AI) can help your business marketing
2023-04-25 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

An Introduction to International SEO
2023-04-25 10:00 - 11:00
Digital marketing can help your business to attract customers. This webinar will introduce you to a number of SEO techniques that will help your business.
From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow international business. It’s ideal for those starting out in digital marketing or in need of a skills update.
Learn the key principles of digital marketing and how develop results-focused essential skills using the right tools.
What’s involved?
The session will cover key digital marketing topics, such as:

Key principles of digital marketing and a results-driven approach
Using the right tools and data to inform the design and development of your website
SEO basics and how to get more traffic from Google
Increasing engagement through social media
The importance of reviews and user-generated content

What will I learn?
You’ll leave the session knowledge of:

How to develop a plan with performance measures
How to brief or begin website design and development
What Google ‘likes’ and looks for in a website
What to do and not do when developing a social media plan
How to manage user reviews and deal with online complaints

Planning & scheduling your online content
2023-04-24 15:00 - 17:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

How to write and develop your business plan
2023-04-24 11:30 - 13:30
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

Email marketing for business
2023-04-21 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Upgrade your business marketing with a CRM system
2023-04-21 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

A Guide to Completing your Self-Assessment Tax Return with EQ Chartered Accountants
2023-04-20 18:00 - 20:00
If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you.
The session will cover the key dates, the basics about allowable expenses and record keeping, as well as how income tax and National Insurance Contributions are calculated.

How to start a business: The basics
2023-04-20 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Fife Tourism Talks: Who are our visitors?
2023-04-20 15:30 - 16:30
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry.
These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via Teams.
This session we welcome Duncan from 56 Insight who are conducting research on who our current and potential visitors are.
