Invest in Angus

X (Twitter) for business
2023-12-04 10:00 - 12:00 UTC
This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good X profile (and the options available to you).
X best practice content and what makes the perfect post.
Social Media Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of X paid advertising.
The benefits of subscribing to “Blue” (and the paid features on offer).

Facebook for business
2023-12-04 14:00 - 16:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
Understand the power of Facebook advertising, and other selling options available to you.
Discover other business opportunities presented by Facebook, including how to promote and sell products and services.
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.

Instagram for business
2023-12-04 18:00 - 20:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Blogging for business
2023-12-05 10:00 - 12:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

The essentials of bookkeeping and what expenses you can claim
2023-12-05 14:00 - 16:00, 2023-12-18 10:00 - 12:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Build a customer focused business
2023-12-06 10:00 - 12:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business.
We will cover:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when you should measure the service a business delivers
How to use the service provided to promote a business and enable growth

How to build a culture of inclusion
2023-12-06 12:00 - 13:30
1 billion people worldwide live with a disability and businesses must create inclusive spaces for those living with disabilities and long-term health conditions (many of which are invisible).
Disability Inclusion Consultant, Luis Canto E Castro, outlines how businesses can make their workplaces inclusive for all staff. He’ll also highlight ways they can improve how they engage with disabled clients/customers.
Through his lived experiences (being born with a neuromuscular disability requiring 24×7 care) and sharing personal experiences of exclusion and inclusion, he will cover topics like the Intersectionality of disability, allyship and provide tangible actions that can be taken towards including those who are often excluded.
This approach will also highlight that the principles and insights shared can be applied to all protected characteristics, including hidden disabilities.
Luis Canto E Castro is a Diversity & Inclusion Consultant at Mildon, a consultancy and advisory business. Luis works with businesses to devise diversity and inclusion strategies, re-engineer processes and systems to minimise the impact of bias and build a culture of inclusion.

Producing engaging online content
2023-12-06 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

Ready, Steady, Grow: How to Expand Your Business
2023-12-06 16:00 - 18:00
Ready to accelerate your business growth but unsure where to begin?
Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success.
Through collaborative discussions with like-minded businesses, you’ll gain new insights, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support.
Don’t miss this opportunity to take your business to new heights!

TikTok and Instagram Reels for business
2023-12-06 18:00 - 20:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

Help Boost International Visitor Numbers and Enhance Experiences
2023-12-07 11:00 - 12:00
The world is travelling again on a mass scale; international visitor numbers are increasing, with the recovery of inbound holiday visits to Scotland, faster than for the UK as whole.
Is your business ready to capitalise on the return of the international market, to stand out from the competition and to offer the high-quality experience these visitors expect?
The Scottish Tourism Alliance (STA) is partnering with leading, globally ranked translation and interpreting organisation, Transatlantic Translations Group (TTG), to deliver a free online webinar on using translation and interpreting as a powerful tool to attract international visitors and enhance their experience.
Whether you’re a hotel or visitor attraction, a tour operator or destination management organisation, this webinar is relevant for hospitality and tourism businesses of all types and sizes, and will debunk the myths, highlight the tangible benefits and offer accessible and actionable advice related to accessing language solutions now or in the future.
As well as hearing how businesses have successfully unlocked the opportunities provided by translation and interpreting, there will be plenty of opportunities to ask questions, both anonymously ahead of the event and during the session.

The Basics of Starting a Business
2023-12-07 16:00 - 18:00
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business.
You will also learn about the key considerations when starting a business and what steps you will need to take from legal, financial and strategic standpoints.
By the end of the webinar, you will have the information required to start building an action plan and be confident about understanding the next steps.

How to start a business: The basics
2023-12-07 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

e-Commerce with Shopify
2023-12-08 09:30 - 11:30
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website.
By the end of this webinar, you will be able to:

Understand the essential features that a website needs to have to sell physical and digital products online
Understand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website
Use the Shopify page builder and work with free themes to get the design and style of your website on-brand
Understand how to manage orders and deliver great customer service
Understand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist

Build your brand and promotional graphics
2023-12-08 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

How to write and develop your business plan
2023-12-11 10:00 - 12:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

How to improve your Google search rankings - Part 1: On page optimisation
2023-12-11 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

How Artificial Intelligence (AI) can help your business marketing
2023-12-11 18:00 - 20:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Online Sales: Improve, develop & make more money
2023-12-12 10:00 - 12:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

Google Analytics – Understand how your website performs
2023-12-12 14:00 - 16:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Kickstart your Marketing
2023-12-12 16:00 - 18:00
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.
The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content
Overall, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.

The basics of trading on eBay, Etsy and Amazon Marketplaces
2023-12-13 10:00 - 12:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at eBay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

How to build a digital marketing plan
2023-12-13 14:00 - 16:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

How to protect and manage your intellectual property
2023-12-14 10:00 - 12:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

HR – Recruiting, managing, and retaining staff
2023-12-14 13:00 - 15:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Business Finance Viability
2023-12-14 16:00 - 18:00
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses.
Through a series of engaging exercises, you’ll gain a deeper understanding of your business’s financial viability, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years, this webinar is tailored to your needs, providing you with the knowledge and skills to take your business to the next level.
Don’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!

State of Polish Offshore Wind Market
2023-12-15 09:00 - 10:00
This webinar will cover developments in the polish offshore wind market to date.
You will learn about the existing project pipeline, market opportunities and challenges, as well as future growth potential.

Email marketing for business
2023-12-15 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-12-18 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital
