Webinars, live streams, and video conferences: Running a business remotely
2022-03-16 10:00 - 11:30 UTC
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Customer service: Creating the right response, approach and reputation for your business
2022-03-16 14:00 - 16:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business. From deciding on an initial customer service strategy to how to use customer feedback to help grow your business, this webinar covers the key things you need to consider when thinking about how your business interacts with its customers. Some of the topics covered in this webinar include:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when should you measure the service a business delivers
How to use the service provided to promote a business and enable growth

Meet the Adviser - Marketing Surgery
2022-03-17 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne.

Video production for social media
2022-03-17 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Reimagining life science business services and models using data
2022-03-17 11:00 - 12:00
Learn how data-driven innovation and new business models are transforming healthcare – join this webinar led by GlobalScot Gary White (Senior Director of Strategic Site Solutions at IQVIA).

What to know if you're planning to recruit from the EEA and beyond
2022-03-17 14:00 - 15:00
Changes have been made to the UK immigration system which apply equally to EU and non-EU citizens. Join this webinar to learn how these changes may affect your access to talent and recruitment plans.

Go green to grow your business
2022-03-17 14:00 - 16:00
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Online Sales: Improve, develop & make more money
2022-03-18 14:00 - 15:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

ExploreGB Virtual 2022
2022-03-21 06:00 - 2022-03-24 23:00
Take part in VisitBritain’s flagship leisure trade event which will virtually host over 350 key international hand-picked buyers.
Taking place on 21 – 24 March, all attendees will have access to three full and flexible days of self-selected virtual appointments on 22 – 24 March, a wealth of digital and downloadable resources and the opportunity to create bespoke exhibitors’ resource booths.
It also features a dedicated day (on 21 March) for you to meet one-to-one and access support from our in-market representatives, PR and Business Support teams.

Email marketing for business
2022-03-21 11:30 - 13:00
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Producing engaging online content
2022-03-21 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further.
By the end of it you will have the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
How to find, write and package it
How to market it and measure its success.
Amplify your brand and message, and to boost sales and profits.

Fife & Tayside Procurement Surgery
2022-03-22 09:00 - 13:00
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils Councils, Procurement Surgeries are hosted by each local authority on a rotating basis.
Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by the Supplier Development Programme.
Procurement Surgery Aims
Procurement Surgeries will:

Signpost and prepare businesses to local support, aiming to increase their confidence when tendering with the public sector;
Assist suppliers in gaining knowledge of local supply chain opportunities across Fife and Tayside;
Help the Councils build relationships with suppliers and break down barriers to bidding;
Raise awareness of the opportunities within public sector procurement, such as Regulated Procurement Pipelines; and
Support suppliers in becoming “tender ready” with the Supplier Development Programme to better understand and respond to the “ask” from local authorities in procurement.

Bookings for Procurement Surgeries must be booked in advance by SMEs by logging into the SDP website and answering the required questions that are part of the booking process. Suppliers will be placed on a waiting list in the first instance, and allocated a time slot by the Supplier Development Programme.
Please note: these Procurement Clinics are open to eligible SME businesses based within Angus, Dundee City, Fife and Perth & Kinross Councils only. To learn what local support is available to you in your local authority, please login to your account and contact your local SDP Rep.
This Procurement Surgery will be hosted by Angus Council.

Meet the Adviser – HR Surgery
2022-03-22 09:00 - 17:00
If you are an employer or are thinking of taking on staff, our HR Surgery Day is an opportunity for you to book a one to one appointment over Zoom with our specialist HR Adviser, Isla McIntosh and ask any questions you may have relating to HR and employing staff.

Tourism businesses: why it's so important to get your website cookies right
2022-03-22 12:00 - 13:00
In this session, we’ll look at how to ensure your use of cookies and/or other tracking technologies is compliant with legislation (the Data Protection Act 2018 and CCPA).
By the end of this session, you will have a better understanding of how to ensure you’re capturing better data, including:

General use of tracking technologies
How to ensure your business is compliant
How to make any changes to your site
Best practice for tourism businesses

This session is focused on the technological aspects of cookies and consent and provided for informational purposes only. It should not be construed as legal advice on any subject matter.
This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

Alternative Visa Routes
2022-03-22 14:00 - 15:00
Options for Scottish employers recruiting international talent other than the skilled worker route. Join this webinar to find out which routes are lower cost, more flexible or faster to obtain.

Intellectual property: The fundamentals for business
2022-03-22 14:00 - 16:00
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

Retail Recharge Series - How Visual Merchandising can Positively Influence Retail Sales
2022-03-22 18:00 - 21:00
This workshop will review the basic principles of merchandising and match them to your brand using shop floor and window displays, customer flow, impulse buys and addons, throughout varying types of premises.
This will include the need for consistency and communicating a clear message to your target audience. The physical layout and the look and feel of your business needs to reflect your place in the market and your brand. We will discuss this, and ways to convey your brand USP.
The workshop will cover the following:

Window displays
In shop displays
Product positioning
Promotional signage
Customer flow through premises

The workshop will provide pointers to ensure that your business brand and marketing message are communicated in a simple and consistent way from the earliest point of customer engagement to the sales interaction and beyond.
This webinar is for businesses based in Dundee, Angus and Perthshire.

Protect your business and data from hackers
2022-03-23 10:00 - 11:30
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business.
During the session will cover:

Cyber security and why it matters for businesses
Steps to take to protect yourself including (Backups, Malware protection, Mobile devices, VPNs, Firewalls, Passwords and more secure authentication, avoiding scams and fraud)
Basic Good Practice, to prepare and understand what to do if the worst happens.

Planning & scheduling your online content
2022-03-23 14:00 - 16:00
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this brand new DigitalBoost webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through your blog and email newsletters
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

Get impact & engagement with social media analytics
2022-03-23 18:00 - 20:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, how to use them to improve your social media delivery.

Preparing for Net Zero
2022-03-24 08:00 - 10:00
The Scottish Government has made a commitment to net-zero emissions of all greenhouse gases by 2045. But, did you know that the single greatest cause of the climate crisis is the carbon emissions created by everything we produce, consume and too often bin after just one use.
How is your business preparing for 2045? Support is key to helping business reach these goals but do you know what support is out there? How can you learn from other businesses who are supporting a sustainable region?
Join ourselves and the team from Dundee City Council, Zero Waste Scotland and Circular Tayside in the run up to WWF’s Earth Hour 2022. We’ll hear more about the support available to businesses across city and the opportunities to collaborate with others as we embark on this journey together. We’ll also be joined by businesses who are leading the way with innovative, sustainable and exciting ways to help you on your way to Net Zero.
Over a networking breakfast attendees will enjoy a sustainable vegan breakfast provided by Serendipities, a social enterprise in the form of a cosy, quirky café, dedicated to creating and inspiring social change. They serve delicious homemade vegan sweet and savoury foods as well as responsibly sourced hot drinks, all the while reducing and reusing as much as we can to lessen our negative impact on the environment.
During the event we’ll hear more about Dundee’s Net Zero commitment from Councillor John Alexander.
Cllr Alexander has been an elected representative in Dundee since 2012, holding senior positions in the governing administration including Convener of Housing and Convener of Neighbourhood Services.
As the political leader, John and his team set the strategic direction, agenda, and policy development of Dundee City Council. This includes a leading role and oversight of Dundee’s £1 billion Waterfront Regeneration, the creation of the Michelin-Scotland Innovation Parc and the £350 million Tay Cities Deal.
Partners
Dundee City Council – Sustainable Dundee
Sustainable Dundee is a partnership between public, private and community organisation’s, collaborating on activities projects and strategies that build on the City’s Climate Action Plan. Led by Dundee City Council, Sustainable Dundee develops innovative solutions and public engagement that support a just transition to a net-zero, climate resilient future.
Zero Waste Scotland
Zero Waste Scotland exists to lead Scotland to use products and resources responsibly, focusing on where we can have the greatest impact on climate change.
Using evidence and insight, our goal is to inform policy, and motivate individuals and businesses to embrace the environmental, economic, and social benefits of a circular economy.
We are a not-for-profit environmental organisation, funded by the Scottish Government and European Regional Development Fund.
Circular Tayside
Circular Tayside is a collaboration between Zero Waste Scotland, Perthshire Chamber of Commerce and Dundee and Angus Chamber of Commerce that aims to help local businesses and organisations transition towards circular economy.

Instagram for business
2022-03-24 10:00 - 12:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts, to Stories, Reels, and Live Video.

Plan for the ban
2022-03-24 13:00 - 14:00
To engage with as many people, businesses and organisations as possible, Zero Waste Scotland is hosting a live webinar on behalf of the Scottish Government. The webinar will be open to all and live across our social media channels and website.
This is your chance to speak to our team of experts on how to prepare for the upcoming restrictions on single-use plastics, understand how it will affect your business and ask any questions you may have ahead of the new laws coming into force.

Starting a business: Everything you need to know
2022-03-24 14:00 - 16:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Generating ideas for your business
2022-03-24 17:30 - 19:30
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

The Stress-Free Guide to Smashing your Business Goals
2022-03-24 18:30 - 20:00
Here at Business Gateway Tayside, we understand that, as well as bringing a huge sense of personal satisfaction, achievement and freedom, being a small business owner means having to juggle a busy work schedule that can often lead to stress and a feeling of being overwhelmed.
Our Business Owner’s Guide to Smashing Goals and Staying Sane event brings together a panel of experts with a wealth of knowledge on how to effectively organise day-to-day tasks leading to more efficient processes and a happier business owner.
Our speakers will discuss tried and true methods that will help you to streamline your general practices, build a better social media management system and give you a vital understanding of how to cope with work-related stresses. Our speakers for the evening will include Continuous Improvement Practitioner Gillian Reid from Scottish Enterprise and Digital Marketing expert Amanda Inglis from Due North.
The topics for the evening are:

How to effectively manage your day-to-day tasks and plan ahead for milestones and goals
Manage social media without becoming overwhelmed
Staying sane whilst juggling a busy workload

Complete Storytelling - Perth Workshop
2022-03-25 09:30 - 16:30 | The Black Watch Castle and Museum, Hay Street, Perth, PH1 5HR
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.
Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.
Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.
Cost: The delegate fee is £50, inclusive of VAT.
Venue: This event will be held in Perth, at The Black Watch Castle and Museum.

Marketing your business on a budget
2022-03-25 10:00 - 12:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Bookkeeping and finance: The essentials for business
2022-03-28 13:00 - 15:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

The 150th Open industry webinar
2022-03-28 14:30 - 16:00
Join us at this upcoming industry webinar on 28 March from 2.30pm – 4.30pm focusing on the 150th Open Championship coming to Fife this summer.
Find out more about this major golfing event coming to Fife and how your businesses can make the most of this exciting opportunity.
