Pinterest for business
2023-04-18 10:00 - 12:00 UTC
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

The Graduate Visa Route - An Update for Scottish Employers
2023-04-18 11:00 - 12:00
The UK Government opened the Graduate Visa route in summer 2021. This route gives certain employers another visa option to help access international talent. Join us to learn more about this route, how it could help you access international talent, and things employers can do to look to the future.
If you’re a Scotland-based small-to-midsized enterprise, TalentScotland can support your business in a number of ways.

The business benefits of running a sustainable business
2023-04-18 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

Google Analytics – Understand how your website performs
2023-04-18 18:00 - 20:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

VisitScotland Connect 2023
2023-04-19 09:00 - 2023-04-20 16:00 | P&J Live, East Burn Road, Aberdeen, AB21 9FX, United Kingdom
VisitScotland Connect 2023 will be taking place at the P&J Live Aberdeen on April 19-20, 2023.
VisitScotland is focused on rebuilding international tourism demand and supporting the country’s ambitions to be a leading destination for responsible tourism.
The format for this event will be a new business-to-business travel trade workshop connecting Buyers from around the globe with Scottish tourism businesses, helping to rebuild Scotland’s valuable tourism industry.
Speak to your VisitScotland contact if you are interested in joining this event or use the registration links on the website.

How to protect and manage your intellectual property
2023-04-19 10:00 - 12:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Tay Cities Clean Growth Website Launch
2023-04-19 10:00 - 14:00
You are invited to take part in the public launch of the www.taycitiescleangrowth.scot website – An online community designed to enable and encourage businesses, industry, academia and others to collaborate, share knowledge and drive low carbon and clean growth innovation, while benefitting the Tay Cities by driving investment to the region. With its central geography, mixed economy and broad base of academic, professional expertise and active developments, Tayside is a great place to exploit this ongoing economic transformation as we address climate change and post Covid recovery.
The Tay Cities Clean Growth website provides an opportunity to represent the mix of clean growth projects not only in the Tay Cities Deal but extending it far beyond to enable inter-project synergies, wider project development, knowledge exchange and R&D collaboration, as well as creating an environment for investor engagement. The website will act as a central platform to facilitate, support, and accelerate clean growth across the Tayside economy.
Come along and hear more about how we aim to create a community that works together and presents the Tay Region’s clean growth opportunities and synergies as a collective Unique Selling Point. Clean Growth in the Tay Cities Region has a special focus on; Sustainable Mobility, Green Agri-tech, Clean Energy, Circular Economy and Data and Digital Solutions.
There will be networking opportunities to meet and talk to project owners from the four focus areas as well as local authority representatives and likeminded attendees. You will also have the opportunity to meet the team at the D’Arcy Thompson Simulator Centre for an overview of their work and the methodologies applied to digitise clients requirements
Eden Campus Tours will be available and can be booked on the day, you will have the opportunity to:

Attend a general outside walking tour providing overall clean growth strategy of the Eden Campus and visit the 1MW Solar PV array.
Visit and walk round our 6.5MW District Heating Network Centre which provide low carbon heat to University buildings, then visit our 1MW Solar PV providing green power to the Campus.

Skilled worker route: How employers can sponsor international talent
2023-04-19 11:00 - 12:00
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent.
As a Scottish based SME, TalentScotland can support your business in a number of ways.

The basics of trading on eBay, Etsy and Amazon Marketplaces
2023-04-19 14:00 - 16:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at eBay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

International Micro Agility in E-Commerce
2023-04-20 10:00 - 11:00
The ability of small businesses to navigate the ecommerce world faster than global corporations is increasingly important. Leveraging the power of automation, outsourcing and tech to offer exceptional customer service and personalised marketing. This can play a key role in building loyal brand support, fuelling rapid growth in a competitive space.
This webinar will focus on the use of modern communication tools (email, chat, SMS, social) to deliver segmented and highly personalised marketing and customer service. These tools enable brands to engage with their customers on a more specific and personal level, delivering value and driving repeat revenue.

Get impact & engagement with social media analytics
2023-04-20 10:00 - 12:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.

An update on Right to Work checks
2023-04-20 11:00 - 12:00
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date.
This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you’ll have the opportunity to have any questions you might have.

How to improve your Google search rankings - Part 1: On page optimisation
2023-04-20 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Fife Tourism Talks: Who are our visitors?
2023-04-20 15:30 - 16:30
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry.
These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via Teams.
This session we welcome Duncan from 56 Insight who are conducting research on who our current and potential visitors are.

How to start a business: The basics
2023-04-20 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

A Guide to Completing your Self-Assessment Tax Return with EQ Chartered Accountants
2023-04-20 18:00 - 20:00
If you are newly self-employed and are required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self-Assessment Tax Return then this workshop is for you.
The session will cover the key dates, the basics about allowable expenses and record keeping, as well as how income tax and National Insurance Contributions are calculated.

Upgrade your business marketing with a CRM system
2023-04-21 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

Email marketing for business
2023-04-21 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

How to write and develop your business plan
2023-04-24 11:30 - 13:30
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

Planning & scheduling your online content
2023-04-24 15:00 - 17:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

An Introduction to International SEO
2023-04-25 10:00 - 11:00
Digital marketing can help your business to attract customers. This webinar will introduce you to a number of SEO techniques that will help your business.
From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow international business. It’s ideal for those starting out in digital marketing or in need of a skills update.
Learn the key principles of digital marketing and how develop results-focused essential skills using the right tools.
What’s involved?
The session will cover key digital marketing topics, such as:

Key principles of digital marketing and a results-driven approach
Using the right tools and data to inform the design and development of your website
SEO basics and how to get more traffic from Google
Increasing engagement through social media
The importance of reviews and user-generated content

What will I learn?
You’ll leave the session knowledge of:

How to develop a plan with performance measures
How to brief or begin website design and development
What Google ‘likes’ and looks for in a website
What to do and not do when developing a social media plan
How to manage user reviews and deal with online complaints

How Artificial Intelligence (AI) can help your business marketing
2023-04-25 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

The Good Grant Guide
2023-04-25 10:00 - 12:00
Grant applications have a reputation for being hard to complete – even companies experienced at winning bids are finding it more and more challenging to secure funding.
Our free 2-hour workshop will arm you with the tools and understanding required to feel confident in your grant application. Delivered in a friendly, interactive virtual webinar, your expert guide is Nicola Musgrove, Entrepreneurial Programmes Director of Anchored In. Nicola’s specialities include mentoring companies on developing their business case for funding and investment, coaching them on completing grant applications, and preparing for investment. She also actively works with a pool of Innovate UK and EU grant assessors and so has a unique insight into what they are looking for.
Nicola will explain how to think like an assessor, using an Innovate UK SMART grant application example. She will provide a best practice approach, taking you through the positives and pitfalls using real-world examples and tips from real-life Innovate UK grant assessors. She’ll also tell you where grants can be found. You’ll leave with a step-by-step process to build up your own application.

The low-cost guide to marketing your business
2023-04-25 14:30 - 16:30
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

Online Sales: Improve, develop & make more money
2023-04-25 18:00 - 20:00
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide.
We will cover:

Factors to consider when selling online.
What eCommerce options exist, and the benefits of each
Differences in available eCommerce platforms
Benefits of automation
Key items to optimise performance

International Marketing: Product, Positioning, Target Markets & Gap Analysis
2023-04-26 09:30 - 13:00
Moving into a new market is both exciting and terrifying.
There are tremendous opportunities as well as unknown pitfalls.
From a sales and marketing perspective how should you navigate these?
This workshop will cover the following areas:
·         Understand what brand positioning is
·         How to position your product or service in a new market
·         What to look for in different markets
·         What’s important about your brand
·         Practical GAP Analysis tools
As a result of attending this masterclass you will obtain a clearer understanding of what sales and marketing should consider before entering a new market.

How to build a digital marketing plan
2023-04-26 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Latest updates on the low cost visa routes
2023-04-26 11:00 - 12:00
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

Blogging for business
2023-04-26 14:00 - 16:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

The essentials of bookkeeping and what expenses you can claim
2023-04-27 09:00 - 11:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated
