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X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220811T100000
DTEND;TZID=UTC:20220811T120000
DTSTAMP:20260403T190010
CREATED:20220725T134523Z
LAST-MODIFIED:20220725T134523Z
UID:10085119-1660212000-1660219200@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220810T180000
DTEND;TZID=UTC:20220810T200000
DTSTAMP:20260403T190010
CREATED:20220725T134434Z
LAST-MODIFIED:20220725T134434Z
UID:10085117-1660154400-1660161600@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220810T140000
DTEND;TZID=UTC:20220810T160000
DTSTAMP:20260403T190010
CREATED:20220725T134328Z
LAST-MODIFIED:20220725T134328Z
UID:10085115-1660140000-1660147200@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220810T100000
DTEND;TZID=UTC:20220810T120000
DTSTAMP:20260403T190010
CREATED:20220725T134236Z
LAST-MODIFIED:20220725T134236Z
UID:10085113-1660125600-1660132800@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T180000
DTEND;TZID=UTC:20220809T200000
DTSTAMP:20260403T190010
CREATED:20220613T103913Z
LAST-MODIFIED:20220613T103913Z
UID:10084856-1660068000-1660075200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-4/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T130000
DTEND;TZID=UTC:20220809T153000
DTSTAMP:20260403T190010
CREATED:20220802T150631Z
LAST-MODIFIED:20220802T150631Z
UID:10085203-1660050000-1660059000@investinangus.com
SUMMARY:Building a Strong Future for Tourism in Angus
DESCRIPTION:Register your place and learn more about building a strong future for your tourism business. \nThis workshop\, held in partnership with the Angus Tourism Cooperative\, is open to Angus tourism businesses\, community groups and volunteers to come along and hear from three key speakers who will provide insights into the future of tourism. \nFollowing the speakers\, there will be four groups focusing on discussions around preparing Angus for the future of tourism. This is an opportunity to share information and ideas on your vision for the future\, spark new connections and work together on innovative collaborative projects. \nSpeakers \nDuncan Stewart\, 56 Degree Insights \nDuncan will present the latest market insights and trends in tourism and explain how you can use these to inform business decisions. You will also learn where you can access data easily using your own digital tools as well as free published data. \nStewart Walker\, BTS Consulting \nStewart has been appointed by Angus Council to support delivery of the Strategic Tourism Infrastructure Development Plan (STIDP) for Angus. Stewart has been engaging tourism stakeholders to identify issues arising from an increase in tourism and he will share some of these key findings. Stewart will share why it’s so important to have a STIDP plan and what the final report will consist of. \nRhonda McFarlane\, Funding Officer\, Angus Council \nRhonda has supported businesses and community groups with funding applications for eight years. Rhonda will present a flavour of the funding that is currently available for different projects and where you can access this information. Learn how Angus Council can help support your funding application. \nWorkshops \n\nWhat are the future ambitions for your business?\nWhat infrastructure improvements would you like to see that will improve/enhance the customer experience/journey in Angus?\nPreparing Angus to welcome visitors of the future – blue sky thinking.\nWhat help/support do you need to grow and develop your business?\n\nAgenda \n1pm – Arrival and networking \n1.30pm – Welcome and presentations from speakers \n2pm – Comfort break \n2.10pm – 4 x 20 minute workshops \n3.30pm – Networking & close
URL:https://investinangus.com/event/building-a-strong-future-for-tourism-in-angus/
LOCATION:Links Hotel\, Mid Links\, Montrose\, DD10 8RL
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T100000
DTEND;TZID=UTC:20220809T120000
DTSTAMP:20260403T190010
CREATED:20220725T134101Z
LAST-MODIFIED:20220725T134101Z
UID:10085111-1660039200-1660046400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220808T140000
DTEND;TZID=UTC:20220808T160000
DTSTAMP:20260403T190010
CREATED:20220725T134012Z
LAST-MODIFIED:20220725T134012Z
UID:10085109-1659967200-1659974400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220808T100000
DTEND;TZID=UTC:20220808T120000
DTSTAMP:20260403T190010
CREATED:20220725T133924Z
LAST-MODIFIED:20220725T133924Z
UID:10085107-1659952800-1659960000@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220805T140000
DTEND;TZID=UTC:20220805T160000
DTSTAMP:20260403T190010
CREATED:20220725T133831Z
LAST-MODIFIED:20220725T133831Z
UID:10085105-1659708000-1659715200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220804T130000
DTEND;TZID=UTC:20220804T140000
DTSTAMP:20260403T190010
CREATED:20220711T092248Z
LAST-MODIFIED:20220711T092248Z
UID:10085069-1659618000-1659621600@investinangus.com
SUMMARY:Living Circular – minimising the impact of disposal
DESCRIPTION:There are two complementary consultations: proposals for a Circular Economy Bill and a Route Map to 2025 and beyond.  \n\n\nBoth consultations outline key activities to move Scotland towards a more circular economy.  The Circular Economy Bill will establish the legislative framework to support Scotland’s transition to a zero waste and circular economy\, significantly increase reuse and recycling rates\, and modernise and improve waste and recycling services.  The Route Map is specifically aimed at maximising progress towards our waste and recycling targets. \n\nBy modernising waste and recycling services across Scotland\, we will make it easy for people to do the right thing for the planet. In this fourth session of the series\, we will be specifically talking about minimising the impact of disposal\, focusing on this particular package of the Route Map. \n\nJoining us on the panel:\n\n\n\nJane Beasley – Policy Lead\, Route Map\, Zero Waste Scotland\nRay Georgeson – Head of Resource Management\, Waste and Recycling\, Zero Waste Scotland\nOther guest speakers will be announced in due course.
URL:https://investinangus.com/event/living-circular-minimising-the-impact-of-disposal/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220804T100000
DTEND;TZID=UTC:20220804T120000
DTSTAMP:20260403T190010
CREATED:20220725T133742Z
LAST-MODIFIED:20220725T133742Z
UID:10085103-1659607200-1659614400@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220803T140000
DTEND;TZID=UTC:20220803T160000
DTSTAMP:20260403T190010
CREATED:20220725T133650Z
LAST-MODIFIED:20220725T133650Z
UID:10085101-1659535200-1659542400@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220803T100000
DTEND;TZID=UTC:20220803T120000
DTSTAMP:20260403T190010
CREATED:20220725T133600Z
LAST-MODIFIED:20220725T133600Z
UID:10085099-1659520800-1659528000@investinangus.com
SUMMARY:The Basics of trading on Ebay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at Ebay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220802T180000
DTEND;TZID=UTC:20220802T200000
DTSTAMP:20260403T190010
CREATED:20220613T103810Z
LAST-MODIFIED:20220613T103810Z
UID:10084854-1659463200-1659470400@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-5/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220802T140000
DTEND;TZID=UTC:20220802T160000
DTSTAMP:20260403T190010
CREATED:20220725T133514Z
LAST-MODIFIED:20220725T133514Z
UID:10085097-1659448800-1659456000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220802T100000
DTEND;TZID=UTC:20220802T123000
DTSTAMP:20260403T190010
CREATED:20220621T100516Z
LAST-MODIFIED:20220621T100516Z
UID:10084920-1659434400-1659443400@investinangus.com
SUMMARY:Two Part Accredited Climate Emergency Training
DESCRIPTION:Our two-part programme provides you with a certificate in carbon literacy\, giving you the knowledge and skills you’ll need to identify where you can make changes; changes to help your business be more cost-efficient and better prepared to meet both customer expectations and new regulations\, in a net-zero Scotland. \nPlease Note: Both sessions plus self-study must be completed to be eligible for certification\, so please ensure you can commit to both dates – 2nd and 9th August; 10:00 – 12:30. \nAbout the course \nThis free online training is certified by The Carbon Literacy Project and delivered by their official partner in Scotland\, Keep Scotland Beautiful. \nYou will learn about the challenges of the climate emergency and be provided with effective tools to take back into your organisation\, to help create focus on sustainability and decarbonisation. \nWhat is carbon literacy and why is it important to me? \nCarbon Literacy is the knowledge and capacity required to create a positive shift in how mankind lives\, works and behaves in response to climate change. The Carbon Literacy Project’s definition of it is: \n‘An awareness of the carbon costs and impacts of everyday activities and the ability and motivation to reduce emissions\, on an individual\, community and organisational basis.’ \nIt’s important because a shift is already happening amongst consumers and businesses\, as they look for reassurance from retailers and suppliers that efforts are being made towards sustainability and minimising carbon emissions. Not only will it be important for organisations to be able to provide that reassurance to customers but soon\, regulations will be introduced that will need to be met legally. \nBeing carbon literate means you will be better equipped to help your organisation identify where changes might be required\, what changes can realistically be made\, and find opportunities to make your organisation more resilient and responsive to the impacts of climate change. With a plan in place\, ready to be implemented\, your organisation can continue to attract sales from customers in a world where expectations will be high. \nWhat will I get out of the course? \nAfter around 8 hours of learning (see course structure below)\, you will be eligible for an individual Certrificate in Carbon Literacy\, independently verified by The Carbon Literacy Project. \nYou will find the training empowers you to take practical action on climate change and develop skills and experience you can apply in the workplace\, no matter what your role or what level of an organisation you work at.  If you and your organisation are in the early stages of considering your climate change impacts and planning for net-zero\, this training provides a fantastic opportunity to get you started. \nCourse structure \nThe training uses a mix of delivery methods over two weeks\, including live\, interactive webinars and self-study. The total time commitment for the course is 7-8 hours of learning\, structured as follows: \nSession One – 2.5hr online workshopAn introduction to climate change\nClimate impacts and adaptation\nSession Two – 2.5hr online workshopReducing emissions\nClimate action and communication\nSelf-study material between the sessions \nBy the end of the course\, you will: \nUnderstand the basic science and impacts of climate change\nKnow what’s being done locally\, nationally and internationally\nBe able to identify impacts\, risks and opportunities for Scotland\nBe able to reflect on your organisation/sector’s role and what you can do
URL:https://investinangus.com/event/two-part-accredited-climate-emergency-training/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220729T140000
DTEND;TZID=UTC:20220729T160000
DTSTAMP:20260403T190010
CREATED:20220725T133417Z
LAST-MODIFIED:20220725T133417Z
UID:10085095-1659103200-1659110400@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220729T100000
DTEND;TZID=UTC:20220729T120000
DTSTAMP:20260403T190010
CREATED:20220704T105911Z
LAST-MODIFIED:20220704T105911Z
UID:10085047-1659088800-1659096000@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:Your customer has changed\, they are looking to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can both increase sales and increase profits. \nWe will look at: \n\nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe Sustainability Triple Bottom Line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T180000
DTEND;TZID=UTC:20220728T190000
DTSTAMP:20260403T190010
CREATED:20220627T092645Z
LAST-MODIFIED:20220627T092645Z
UID:10084951-1659031200-1659034800@investinangus.com
SUMMARY:Learning Zone - How to run a more efficient business
DESCRIPTION:This session will look at reviewing costs and running an efficient business. \n\nGovernance and process\nGood financial management\nUnderstanding your sales and costs\nTargeting only profitable customers\nReduce stock\nCut wastage (process\, people\, and projects)
URL:https://investinangus.com/event/learning-zone-how-to-run-a-more-efficient-business/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T130000
DTEND;TZID=UTC:20220728T150000
DTSTAMP:20260403T190010
CREATED:20220704T105814Z
LAST-MODIFIED:20220704T105814Z
UID:10085045-1659013200-1659020400@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T130000
DTEND;TZID=UTC:20220728T140000
DTSTAMP:20260403T190010
CREATED:20220711T092142Z
LAST-MODIFIED:20220711T092142Z
UID:10085067-1659013200-1659016800@investinangus.com
SUMMARY:Living Circular – reducing food waste
DESCRIPTION:There are two complementary consultations: proposals for a Circular Economy Bill and a Route Map to 2025 and beyond.  \n\n\nBoth consultations outline key activities to move Scotland towards a more circular economy.  The Circular Economy Bill will establish the legislative framework to support Scotland’s transition to a zero waste and circular economy\, significantly increase reuse and recycling rates\, and modernise and improve waste and recycling services.  The Route Map is specifically aimed at maximising progress towards our waste and recycling targets. \n\nBy modernising waste and recycling services across Scotland\, we will make it easy for people to do the right thing for the planet. \n\n\nIn this third session of the series\, we will be specifically talking about reducing food waste\, focusing on this particular package of the Route Map.  Tackling food waste is one of the most important ways we can reduce the carbon impact of Scotland’s waste.; \n\n\nJoining us on the panel:\n\n\n\nCampbell Reid – Research Analyst\, Zero Waste Scotland\nOther guest speakers will be announced in due course.
URL:https://investinangus.com/event/living-circular-reducing-food-waste/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T100000
DTEND;TZID=UTC:20220728T120000
DTSTAMP:20260403T190010
CREATED:20220704T105722Z
LAST-MODIFIED:20220704T105722Z
UID:10085043-1659002400-1659009600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220728T090000
DTEND;TZID=UTC:20220728T170000
DTSTAMP:20260403T190010
CREATED:20220704T105630Z
LAST-MODIFIED:20220704T105630Z
UID:10085041-1658998800-1659027600@investinangus.com
SUMMARY:Ask an Expert: Tax Surgery
DESCRIPTION:With over 20 years experience working in accountancy\, Lauren was previously employed as a Senior Tax Manager at Scotland’s largest firm of independent chartered accountants\, Johnston Carmichael. \nSo whether you’d like to know what business expenses you can claim\, if you should register as a limited company\, or how to calculate your tax\, no query is too big or too small! \nPlease note these appointments are for Dundee\, Angus and Perth based businesses.
URL:https://investinangus.com/event/ask-an-expert-tax-surgery-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220727T180000
DTEND;TZID=UTC:20220727T190000
DTSTAMP:20260403T190010
CREATED:20220627T092540Z
LAST-MODIFIED:20220627T092540Z
UID:10084949-1658944800-1658948400@investinangus.com
SUMMARY:Learning Zone – Successfully starting a business
DESCRIPTION:So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable. Avoid the pitfalls when starting up. \n\nWhy start-ups fail (cash\, time\, market research).\nSpend time researching your idea.\nWill you be a sole trader or a limited company?\nWhat are your main revenue streams?\nWhat are your main start up and running costs?\nWhat assets\, resources and people do you need?
URL:https://investinangus.com/event/learning-zone-successfully-starting-a-business/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220726T180000
DTEND;TZID=UTC:20220726T200000
DTSTAMP:20260403T190010
CREATED:20220704T105529Z
LAST-MODIFIED:20220704T105529Z
UID:10085039-1658858400-1658865600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220726T180000
DTEND;TZID=UTC:20220726T200000
DTSTAMP:20260403T190010
CREATED:20220704T105436Z
LAST-MODIFIED:20220704T105436Z
UID:10085037-1658858400-1658865600@investinangus.com
SUMMARY:A Guide to Completing Your Self Assessment Tax Return
DESCRIPTION:If you are newly self-employed and required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self Assessment Tax Return\, the key dates\, the basics about expenses and record keeping\, as well as how income tax and National Insurance Contributions are calculated\, then this is the workshop for you.
URL:https://investinangus.com/event/a-guide-to-completing-your-self-assessment-tax-return-5/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220726T140000
DTEND;TZID=UTC:20220726T160000
DTSTAMP:20260403T190010
CREATED:20220725T123318Z
LAST-MODIFIED:20220725T123318Z
UID:10085093-1658844000-1658851200@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220725T180000
DTEND;TZID=UTC:20220725T200000
DTSTAMP:20260403T190010
CREATED:20220704T103723Z
LAST-MODIFIED:20220704T103723Z
UID:10085035-1658772000-1658779200@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-18/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220725T130000
DTEND;TZID=UTC:20220725T150000
DTSTAMP:20260403T190010
CREATED:20220627T092444Z
LAST-MODIFIED:20220627T092444Z
UID:10084947-1658754000-1658761200@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-2/
CATEGORIES:Business Start-up,Finance
END:VEVENT
END:VCALENDAR