BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20220412T100000
DTEND;TZID=UTC:20220412T113000
DTSTAMP:20260403T212055
CREATED:20220401T153856Z
LAST-MODIFIED:20220401T153856Z
UID:10084391-1649757600-1649763000@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220408T140000
DTEND;TZID=UTC:20220408T153000
DTSTAMP:20260403T212055
CREATED:20220401T153816Z
LAST-MODIFIED:20220401T153816Z
UID:10084389-1649426400-1649431800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. \nWe will cover: \n\nSetting measurable goals\, establishing what your customers are looking for and competitor analysis.\nDeveloping your brand\nContent strategy\nPrioritising digital channels\nMarketing communications planning and evaluation
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220408T100000
DTEND;TZID=UTC:20220408T120000
DTSTAMP:20260403T212055
CREATED:20220321T093923Z
LAST-MODIFIED:20220321T093923Z
UID:10084308-1649412000-1649419200@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220407T140000
DTEND;TZID=UTC:20220407T160000
DTSTAMP:20260403T212055
CREATED:20220321T093731Z
LAST-MODIFIED:20220321T093731Z
UID:10084306-1649340000-1649347200@investinangus.com
SUMMARY:Generating ideas for your business
DESCRIPTION:Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: \n1. Clarify your motivation behind starting your own business \n2. Appreciate your skills and experiences \n3. Use a range of techniques for generating new business ideas \n4. Gain an appreciation of how to evaluate these ideas \n5. Prepare to get started!
URL:https://investinangus.com/event/generating-ideas-for-your-business-7/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220407T110000
DTEND;TZID=UTC:20220407T120000
DTSTAMP:20260403T212055
CREATED:20220323T171910Z
LAST-MODIFIED:20220323T171910Z
UID:10084380-1649329200-1649332800@investinangus.com
SUMMARY:What is ESG and How to tackle your ESG strategy
DESCRIPTION:Are you looking for more information on ESG (Environmental\, Social and Governance)? Join FSB and our host of experts who will help you to demystify this well-known acronym. This informative session will explore why it is important for businesses to have an ESG strategy. \n\nGovernments across the UK have set the key target of achieving net zero by 2050 (or 2045 in Scotland). Developing an ESG strategy can help your business\, no matter its size\, transition to net zero while becoming more resilient and attracting eco-conscious consumers. \nThis webinar will explain what ESG is\, why it is important to think about it as a small business\, and how it can help your business make a difference in society. Businesses will find out how to overcome the challenges of tacking an ESG strategy and which support is available. \nThis event is ideal for small businesses looking for more information on ESG or how to tackle their ESG strategy.
URL:https://investinangus.com/event/what-is-esg-and-how-to-tackle-your-esg-strategy/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220407T100000
DTEND;TZID=UTC:20220407T120000
DTSTAMP:20260403T212055
CREATED:20220321T093655Z
LAST-MODIFIED:20220321T093655Z
UID:10084304-1649325600-1649332800@investinangus.com
SUMMARY:Bookkeeping and finance: The essentials for business
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including developing basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAfter this webinar\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand how you can fund your business
URL:https://investinangus.com/event/bookkeeping-and-finance-the-essentials-for-business-22/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220406T140000
DTEND;TZID=UTC:20220406T160000
DTSTAMP:20260403T212055
CREATED:20220321T105056Z
LAST-MODIFIED:20220321T105056Z
UID:10084341-1649253600-1649260800@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup Goal conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220406T100000
DTEND;TZID=UTC:20220406T120000
DTSTAMP:20260403T212055
CREATED:20220321T093615Z
LAST-MODIFIED:20220321T093615Z
UID:10084302-1649239200-1649246400@investinangus.com
SUMMARY:Starting a business: Everything you need to know
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers\, the problems your business can solve for them and how you can do that better than the competition. Once that is clear\, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader\, partnership\, or limited company). \nWe will look at: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – to develop an understanding of your market\, who your customers are\, understanding your competition and what the trends are within your chosen field.\nBusiness structure – what are the main business structures? How to decide which is right for you and how to register as a business.\nCreating your start-up action plan – an outline.
URL:https://investinangus.com/event/starting-a-business-everything-you-need-to-know-24/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220406T100000
DTEND;TZID=UTC:20220406T113000
DTSTAMP:20260403T212055
CREATED:20220401T153741Z
LAST-MODIFIED:20220401T153741Z
UID:10084387-1649239200-1649244600@investinangus.com
SUMMARY:Cloud for business
DESCRIPTION:How can you keep track of customers\, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? \nAt the end of this webinar\, you’ll have: \n\nUp-to-date information and tools to help you make strategic back-office decisions.\nReal-world examples will help you understand different cloud-based platforms\, their functions\, and their costs.\nYou will be able to identify which platforms suit your business\, and how their scalability could complement your plans.
URL:https://investinangus.com/event/cloud-for-business-12/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220405T123000
DTEND;TZID=UTC:20220407T193000
DTSTAMP:20260403T212055
CREATED:20220307T105940Z
LAST-MODIFIED:20220307T105940Z
UID:10084261-1649161800-1649359800@investinangus.com
SUMMARY:Discover Scotland: Reconnect 2022
DESCRIPTION:Building on the success of Scotland Reconnect 2020 and 2021\, Discover Scotland: Reconnect 2022\, to be held on 5 – 7 April 2022\, is a three-day virtual event providing an ideal platform to explore new business opportunities and to connect and engage with travel trade buyers representing key overseas markets for Scotland\, through a combination of pre-scheduled and ad-hoc appointments. \nDiscover Scotland: Reconnect 2022 will also support VisitScotland’s commitment to make the country a leading destination for responsible tourism by showcasing new and existing sustainable tourism products. \nIn addition to the virtual event\, we will be running a series of showcases in May and September 2022\, to be known as Discover Scotland: Live Showcase. These will provide live networking for attendees of our virtual event and product familiarisation for buyers with a strong focus on responsible tourism development. More to follow on this in early 2022. \nRegistration for the virtual event is now open. There is no registration fee to attend Discover Scotland: Reconnect 2022\, though participants will require to demonstrate that they are trade-ready. \nThe event will take place: \nTuesday 5 April: 12.30pm – 9.30pm \nWednesday 6 April 8am – 7.30pm \nThursday 7 April 8am – 7.30pm
URL:https://investinangus.com/event/discover-scotland-reconnect-2022/
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220405T123000
DTEND;TZID=UTC:20220405T133000
DTSTAMP:20260403T212055
CREATED:20220323T171826Z
LAST-MODIFIED:20220323T171826Z
UID:10084378-1649161800-1649165400@investinangus.com
SUMMARY:Find your social media edge
DESCRIPTION:For most business owners there comes a point of no return. A pivotal moment when you realise you can no longer function at the same level as you were first starting out. Why? Because the number of different hats you’re wearing while running your business seems to be growing exponentially by the day\, your attention is being pulled in a million competing directions\, and the demands of awaiting online markets and audiences await on a range of fast-moving platforms. \nIn this webinar\, social media marketer\, mentor and influencer marketing expert\, Karina Scott from Girl About Social\, will inspire you to approach social media in a smarter\, more efficient way. She’ll tell you how to transform your social media activity from a source of guilt\, frustration and overwhelm\, to a place of excitement\, potential and growth and ignite your social media presence to inspire engagement from your ideal clients. \nStructure of session \n\nWrite down one question you would like to be answered\nMyth busters {and what you should do instead}\nLinkedIn – 3 key points\nFacebook – 3 key points\nInstagram – 3 key points\nYouTube – 3 key points\nSASSY Approach\nDownload SASSY checklist QR code\n\nAfter the presentation\, there will be an opportunity for you to ask our speaker any questions in a Q/A session.
URL:https://investinangus.com/event/find-your-social-media-edge/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220405T100000
DTEND;TZID=UTC:20220405T120000
DTSTAMP:20260403T212055
CREATED:20220321T105017Z
LAST-MODIFIED:20220321T105017Z
UID:10084339-1649152800-1649160000@investinangus.com
SUMMARY:Online user experience: How to analyse it and improve it
DESCRIPTION:In this webinar you will discover and define your business goals\, design a user-friendly experience and learn how to test and launch your online platform. \nOnce you have completed this webinar you will know more about how to continuously maintain and improve your digital platform\, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.
URL:https://investinangus.com/event/online-user-experience-how-to-analyse-it-and-improve-it-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220404T130000
DTEND;TZID=UTC:20220404T150000
DTSTAMP:20260403T212055
CREATED:20220321T093537Z
LAST-MODIFIED:20220321T093537Z
UID:10084300-1649077200-1649084400@investinangus.com
SUMMARY:Writing a business plan – Why it's essential for ALL businesses
DESCRIPTION:Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. \nWe will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs. \nWe will cover: \n\nThe business plan structure\nWhat should be included within each section\nWhen and how to use a business plan\nThe connections (and importance) between the words and the numbers\nHow to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/writing-a-business-plan-why-its-essential-for-all-businesses-22/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220404T110000
DTEND;TZID=UTC:20220404T123000
DTSTAMP:20260403T212055
CREATED:20220323T165121Z
LAST-MODIFIED:20220323T165121Z
UID:10084376-1649070000-1649075400@investinangus.com
SUMMARY:Leading Change
DESCRIPTION:‘Leading Change’ is the fourth in our series of post-lockdown leadership events with FSB Member Stuart Maddocks\, Clemorton Training and Development. \nOur concluding event will explore how psychology underpins both resistance and acceptance\, building critical understanding and other skills. It will look at developing personal approaches to embracing new ways of doing things\, collaboration with colleagues\, customers and clients and how to take people along in order to effectively implement change to workplace and lifestyle.
URL:https://investinangus.com/event/leading-change/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220401T140000
DTEND;TZID=UTC:20220401T160000
DTSTAMP:20260403T212055
CREATED:20220321T093457Z
LAST-MODIFIED:20220321T093457Z
UID:10084298-1648821600-1648828800@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220401T100000
DTEND;TZID=UTC:20220401T120000
DTSTAMP:20260403T212055
CREATED:20220321T104943Z
LAST-MODIFIED:20220321T104943Z
UID:10084337-1648807200-1648814400@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nWe will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.
URL:https://investinangus.com/event/pinterest-for-business-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T150000
DTEND;TZID=UTC:20220331T170000
DTSTAMP:20260403T212055
CREATED:20211220T162234Z
LAST-MODIFIED:20211220T162234Z
UID:10083822-1648738800-1648746000@investinangus.com
SUMMARY:Young Entrepreneur Starter Pack - Part 2: Structuring your Business and exploring Financials/Funding
DESCRIPTION:Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. \nThis specialist two stage webinar series will provide you with the inspiration\, tools\, and knowledge to start your own business. From developing initial ideas to structuring and funding your business\, you will feel confident\, motivated\, and ready to begin your start-up journey! During this webinar\, we will run through everything you need to know when it comes to setting up your business including legal and tax requirements\, cash flow forecasting and funding options\, and everything else in-between. \nAfter this session\, you will come away with a to-do list and the information needed to help you prepare for kickstarting your ideas. You will have a sound knowledge of start-up costs\, fixed and variable costs\, cash flow forecasts\, a personal survival budget and funding options.
URL:https://investinangus.com/event/young-entrepreneur-starter-pack-part-2-structuring-your-business-and-exploring-financials-funding-10/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T130000
DTEND;TZID=UTC:20220331T143000
DTSTAMP:20260403T212055
CREATED:20211220T162152Z
LAST-MODIFIED:20211220T162152Z
UID:10083820-1648731600-1648737000@investinangus.com
SUMMARY:Young Entrepreneur Starter Pack - Part 1: Ideas Generation & Researching your Idea
DESCRIPTION:Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. \nThis specialist two stage webinar series will provide you with the inspiration\, tools\, and knowledge to start your own business. From developing initial ideas to structuring and funding your business\, you will feel confident\, motivated\, and ready to begin your start-up journey! \nDuring this webinar\, we will help you work through the creative process to come up with a concept you love and test out whether you have the foundations of a successful business. After this session\, you will have a clear understanding of how to undertake the creative process of generating\, developing\, and communicating new thoughts and ideas. You will also recognise the importance of conducting market research and how to use the Business Model Canvas which will support you to form the building blocks needed for business success.
URL:https://investinangus.com/event/young-entrepreneur-starter-pack-part-1-ideas-generation-researching-your-idea-10/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T100000
DTEND;TZID=UTC:20220331T113000
DTSTAMP:20260403T212055
CREATED:20220207T162831Z
LAST-MODIFIED:20220207T162831Z
UID:10084075-1648720800-1648726200@investinangus.com
SUMMARY:Get hands on with collaborative robots for manufacturing SMEs
DESCRIPTION:Are you a manufacturing SME considering a move from manual to automated processes in a factory or production setting? \nHas Robotics always seemed out of reach from a cost and capacity perspective? \nThen it could be time to think (and look) again. \nSmart Hub Lanarkshire has teamed up with Business Gateway National and Scottish Enterprise to help manufacturing SMEs explore Collaborative Robots (Cobots). \nAnd this time\, it’s less about the theory and much more about the practice. \nWe invite manufacturing SMEs to participate in an interactive Cobot demonstration and learning session. \nThis will enable attendees to see Cobots in both an integrated (mini factory) and free-standing form. \nAttendees will be able to: \n\nObserve Cobots operating up close\nHave a go at basic programming and understand Cobot task capabilities\nLearn all about the multiple applications for Cobots in different manufacturing settings\nUnderstand the costs and Return on Investment (ROI) potential\n\nThe event is run by Smart Hub Lanarkshire and open to anyone across Scotland.
URL:https://investinangus.com/event/get-hands-on-with-collaborative-robots-for-manufacturing-smes-2/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220330T113000
DTEND;TZID=UTC:20220330T130000
DTSTAMP:20260403T212055
CREATED:20220221T100850Z
LAST-MODIFIED:20220221T100850Z
UID:10084210-1648639800-1648645200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:By the end of this webinar\, you will be able to understand how to: \n\nTarget the right audiences\nCreate a quality marketing email and how to measure its effectiveness.\nLearn how to identify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels.\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats.\nReporting and measuring is vitally important\, we will recommend what reporting to track to make sure your campaigns are successful\nLegal requirements that you need to follow will also be covered.
URL:https://investinangus.com/event/email-marketing-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220330T110000
DTEND;TZID=UTC:20220330T120000
DTSTAMP:20260403T212055
CREATED:20220323T165035Z
LAST-MODIFIED:20220323T165035Z
UID:10084374-1648638000-1648641600@investinangus.com
SUMMARY:What to do if running your business feels hard
DESCRIPTION:Running a business that is out of alignment with your true self is like driving a car with one wheel pointing the wrong way.  It slows you down\, wastes energy\, ruins your equipment and creates unnecessary stress for you and anyone connected to you. People deal with this problem in one of three ways: \n\nTurn up the radio and ignore it\nPut their foot down harder\, hoping force and persistence will solve things\nAre humble enough to realise they’re on the wrong course and bravely commit to a path of self-discovery and a more impactful way of living\n\nIn this context the correct option seems so obvious. Why then\, do so many business owners choose options one or two when it comes to dealing with misalignment in their businesses? \nIn this webinar we will explore: \n\nWhat causes us to feel tired\, burnt out or frustrated in our businesses\nWhat to do if/when you find yourself in this situation\nLong term changes you can make to make your business feel more effortless
URL:https://investinangus.com/event/what-to-do-if-running-your-business-feels-hard/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220330T090000
DTEND;TZID=UTC:20220330T170000
DTSTAMP:20260403T212055
CREATED:20220131T112028Z
LAST-MODIFIED:20220131T112028Z
UID:10084042-1648630800-1648659600@investinangus.com
SUMMARY:Meet The Advisor - General Surgery
DESCRIPTION:Whether you are thinking about starting a business or you have already started one\, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. \nWe have slots throughout the day and you will be matched up with an adviser that suits whichever stage of running a business you are at.
URL:https://investinangus.com/event/meet-the-advisor-general-surgery/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220329T150000
DTEND;TZID=UTC:20220329T170000
DTSTAMP:20260403T212055
CREATED:20220221T100810Z
LAST-MODIFIED:20220221T100810Z
UID:10084208-1648566000-1648573200@investinangus.com
SUMMARY:Writing a business plan – Why it's essential for ALL businesses
DESCRIPTION:Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. \nWe will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs. \nWe will cover: \n\nThe business plan structure\nWhat should be included within each section\nWhen and how to use a business plan\nThe connections (and importance) between the words and the numbers\nHow to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/writing-a-business-plan-why-its-essential-for-all-businesses-21/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220329T130000
DTEND;TZID=UTC:20220329T150000
DTSTAMP:20260403T212055
CREATED:20220221T100737Z
LAST-MODIFIED:20220221T100737Z
UID:10084206-1648558800-1648566000@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220329T100000
DTEND;TZID=UTC:20220329T120000
DTSTAMP:20260403T212055
CREATED:20220216T114002Z
LAST-MODIFIED:20220216T114002Z
UID:10084146-1648548000-1648555200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nCreate a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nContent is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220328T143000
DTEND;TZID=UTC:20220328T160000
DTSTAMP:20260403T212055
CREATED:20220316T165618Z
LAST-MODIFIED:20220316T165618Z
UID:10084290-1648477800-1648483200@investinangus.com
SUMMARY:The 150th Open industry webinar
DESCRIPTION:Join us at this upcoming industry webinar on 28 March from 2.30pm – 4.30pm focusing on the 150th Open Championship coming to Fife this summer. \nFind out more about this major golfing event coming to Fife and how your businesses can make the most of this exciting opportunity.
URL:https://investinangus.com/event/the-150th-open-industry-webinar/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220328T130000
DTEND;TZID=UTC:20220328T150000
DTSTAMP:20260403T212055
CREATED:20220221T100612Z
LAST-MODIFIED:20220221T100612Z
UID:10084204-1648472400-1648479600@investinangus.com
SUMMARY:Bookkeeping and finance: The essentials for business
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including developing basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAfter this webinar\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand how you can fund your business
URL:https://investinangus.com/event/bookkeeping-and-finance-the-essentials-for-business-21/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220325T100000
DTEND;TZID=UTC:20220325T120000
DTSTAMP:20260403T212055
CREATED:20220221T100534Z
LAST-MODIFIED:20220221T100534Z
UID:10084202-1648202400-1648209600@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220325T093000
DTEND;TZID=UTC:20220325T163000
DTSTAMP:20260403T212055
CREATED:20220112T165433Z
LAST-MODIFIED:20220112T165433Z
UID:10083894-1648200600-1648225800@investinangus.com
SUMMARY:Complete Storytelling - Perth Workshop
DESCRIPTION:This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits\, recommendations and increased secondary spend. \nComplete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe\, supported and inspiring environment. Using performance techniques\, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters. \nOver the course of the training\, attendees will learn how the power of your story can motivate staff\, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage\, sell and create brand loyalty. \nCost: The delegate fee is £50\, inclusive of VAT. \nVenue:  This event will be held in Perth\, at The Black Watch Castle and Museum.
URL:https://investinangus.com/event/complete-storytelling-perth-workshop/
LOCATION:The Black Watch Castle and Museum\, Hay Street\, Perth\, PH1 5HR
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220324T183000
DTEND;TZID=UTC:20220324T200000
DTSTAMP:20260403T212055
CREATED:20220321T093414Z
LAST-MODIFIED:20220321T093414Z
UID:10084296-1648146600-1648152000@investinangus.com
SUMMARY:The Stress-Free Guide to Smashing your Business Goals
DESCRIPTION:Here at Business Gateway Tayside\, we understand that\, as well as bringing a huge sense of personal satisfaction\, achievement and freedom\, being a small business owner means having to juggle a busy work schedule that can often lead to stress and a feeling of being overwhelmed. \nOur Business Owner’s Guide to Smashing Goals and Staying Sane event brings together a panel of experts with a wealth of knowledge on how to effectively organise day-to-day tasks leading to more efficient processes and a happier business owner. \nOur speakers will discuss tried and true methods that will help you to streamline your general practices\, build a better social media management system and give you a vital understanding of how to cope with work-related stresses. Our speakers for the evening will include Continuous Improvement Practitioner Gillian Reid from Scottish Enterprise and Digital Marketing expert Amanda Inglis from Due North. \nThe topics for the evening are: \n\nHow to effectively manage your day-to-day tasks and plan ahead for milestones and goals\nManage social media without becoming overwhelmed\nStaying sane whilst juggling a busy workload
URL:https://investinangus.com/event/the-stress-free-guide-to-smashing-your-business-goals/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR