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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T090000
DTEND;TZID=UTC:20230404T110000
DTSTAMP:20260403T190329
CREATED:20230306T133646Z
LAST-MODIFIED:20230306T133646Z
UID:10086687-1680598800-1680606000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230403T150000
DTEND;TZID=UTC:20230403T170000
DTSTAMP:20260403T190329
CREATED:20230313T101826Z
LAST-MODIFIED:20230313T101826Z
UID:10086756-1680534000-1680541200@investinangus.com
SUMMARY:Cloud essentials for business
DESCRIPTION:Business owners and managers are busy. You’re wearing many hats\, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. \nWe’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation\, improve your project management\, organise your digital storage and much more. By the end of this webinar\, you will be able to: \n\nUnderstand what the cloud is and what its benefits are\nUnderstand your own ‘digital back office’\nUse up-to-date knowledge on current cloud services and tools to help you with your business operations\nMake informed decisions about improving your digital processes based on scalability\, security\, efficiency and affordability
URL:https://investinangus.com/event/cloud-essentials-for-business-4/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230403T100000
DTEND;TZID=UTC:20230403T110000
DTSTAMP:20260403T190329
CREATED:20230306T145701Z
LAST-MODIFIED:20230306T145701Z
UID:10086721-1680516000-1680519600@investinangus.com
SUMMARY:Develop a successful international ready website and social media presence
DESCRIPTION:There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation\, having a truly global digital presence requires some additional steps to traditional website building. \nThis webinar will take you through all those steps\, covering the following topics: \n\nSelecting a domain\nRegistering with search engines\nChoosing a web host\nLanguage\nPayment and shipping\nLocalising your social media\n\nPresented by Stephen Whitelaw\, an entrepreneur and digital guru with over 30 years’ experience\, this free webinar is a must for business owners looking to grow internationally.
URL:https://investinangus.com/event/develop-a-successful-international-ready-website-and-social-media-presence-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T110000
DTEND;TZID=UTC:20230330T123000
DTSTAMP:20260403T190329
CREATED:20230220T104339Z
LAST-MODIFIED:20230220T104339Z
UID:10086578-1680174000-1680179400@investinangus.com
SUMMARY:Blogging for tourism businesses
DESCRIPTION:Learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-3/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T093000
DTEND;TZID=UTC:20230330T160000
DTSTAMP:20260403T190329
CREATED:20230328T134259Z
LAST-MODIFIED:20230328T134259Z
UID:10086903-1680168600-1680192000@investinangus.com
SUMMARY:Grow your Business online - Meet the experts
DESCRIPTION:These days\, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon\, Wayfair\, Etsy\, eBay and Alibaba. \nWith opportunities for selling to both retail and wholesale customers\, and to expand from the UK into international markets\, this is a great time to grow your ecommerce potential. \nRegister for this unmissable event\, which will be delivered by three experts. You’ll benefit from six insightful sessions and join peers for Q&A and discussion time. \nWith up-to-date content backed up by practical examples\, this event could help you to take the next steps in your ecommerce plans.
URL:https://investinangus.com/event/grow-your-business-online-meet-the-experts/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T090000
DTEND;TZID=UTC:20230330T110000
DTSTAMP:20260403T190329
CREATED:20230220T104255Z
LAST-MODIFIED:20230220T104255Z
UID:10086576-1680166800-1680174000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-14/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T103000
DTEND;TZID=UTC:20230329T120000
DTSTAMP:20260403T190329
CREATED:20230117T091658Z
LAST-MODIFIED:20230117T091658Z
UID:10086245-1680085800-1680091200@investinangus.com
SUMMARY:Using Public Contract Scotland (PCS) – How to Find and Bid for Opportunities
DESCRIPTION:Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you’re not only comfortable using the PCS website but also know how to generate business from it. \nThis event is suitable for Level 1 (Beginners). This workshop is the first step to tendering for new or inexperienced bidders. \nDuring this course\, you will learn: \n\nWhat is Public Contracts Scotland (PCS)?\nHow do I set myself up on PCS?\nWhat functions do I need to use on PCS?\nWhat is PCS-Tender (PCS-T)?\nWhat is a Quick Quote?\nHow does e-invoicing work?
URL:https://investinangus.com/event/using-public-contract-scotland-pcs-how-to-find-and-bid-for-opportunities-2/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T093000
DTEND;TZID=UTC:20230329T160000
DTSTAMP:20260403T190329
CREATED:20230220T111257Z
LAST-MODIFIED:20230220T111257Z
UID:10086611-1680082200-1680105600@investinangus.com
SUMMARY:Green Heat Geothermal Workshop
DESCRIPTION:An interactive workshop to explore the types of collaboration and innovation needed to overcome barriers and accelerate the uptake of minewater as a heat source for UK homes and buildings. \nDecarbonising heating and cooling is a major opportunity for Scotland that could deliver significant emissions reductions\, commercial opportunities\, and bring comfort and health benefits to communities and homeowners.  By 2045 the Scottish Government targets require that over 1 million homes and 50K non-domestic properties must switch to low emissions systems such as geothermal energy. \nIn order to deliver these targets and  deliver the level of heat demand required we need to explore mine water geothermal energy as a resource. \nIn Scotland there is potential availability of 600km3 of disused mineworkings in the Midland Valley (theoretically meeting 8% of Scotland’s domestic heating requirement and up to 40% of Glasgow’s heat demand) could make Scotland a world leader in this sector. \nScottish Enterprise is offering in person\, practical and interactive full-day workshop on minewater heat to provide an opportunity for a range of organisations\, mainly SMEs\, across Scotland to build relationships\, and share innovative ideas to address the barriers and accelerate the roll out and adoption of minewater as a heat source. \nWho is this for?   \nWe welcome companies who are driving innovation and growth in mine water geothermal energy\, including heat abstraction\, digital and data\, components and systems and subsurface modelling.  Each workshop will be limited to 20 participants in order to maximise the level of discussion and interaction. \nThe workshop will be delivered in March 2023 in Glasgow. A networking lunch will be provided. \nTo maximise the day there will be the opportunity to exchange insights beforehand.
URL:https://investinangus.com/event/green-heat-geothermal-workshop/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Energy,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T093000
DTEND;TZID=UTC:20230329T130000
DTSTAMP:20260403T190329
CREATED:20230313T101413Z
LAST-MODIFIED:20230313T101413Z
UID:10086753-1680082200-1680094800@investinangus.com
SUMMARY:Building a Sustainable Business
DESCRIPTION:This workshop\, run by our sustainability advisors will give you everything you need to know to start integrating this new\, exciting part of business into your company. \nBy the end of this session\, you will be confident with the definition of sustainability and how it relates to your business\, know how to go about making your business more sustainable\, and be able to identify methods to enhance your business’ sustainability and the opportunities surrounding this.
URL:https://investinangus.com/event/building-a-sustainable-business-2/
LOCATION:Kirriemuir Parish Church\, Bank Street\, Kirriemuir\, DD8 4BG
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230328T140000
DTEND;TZID=UTC:20230328T160000
DTSTAMP:20260403T190329
CREATED:20230220T104204Z
LAST-MODIFIED:20230220T104204Z
UID:10086574-1680012000-1680019200@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230328T093000
DTEND;TZID=UTC:20230328T113000
DTSTAMP:20260403T190329
CREATED:20230306T144004Z
LAST-MODIFIED:20230306T144004Z
UID:10086717-1679995800-1680003000@investinangus.com
SUMMARY:Thorntons Immigration Law Webinar - What to expect in 2023
DESCRIPTION:Immigration law is always a dynamic and fast-changing area\, and practitioners\, individuals and businesses alike will be looking to our new government for signs of what is to come in 2023. \nThis webinar will explore the potential developments including: \n\nThe review of the Shortage Occupation List\nIncrease in sponsor licence applications\nIncrease in illegal working checks\nChanges to the student dependent visa
URL:https://investinangus.com/event/thorntons-immigration-law-webinar-what-to-expect-in-2023/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230327T113000
DTEND;TZID=UTC:20230327T133000
DTSTAMP:20260403T190329
CREATED:20230220T104104Z
LAST-MODIFIED:20230220T104104Z
UID:10086572-1679916600-1679923800@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-13/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230327T110000
DTEND;TZID=UTC:20230327T123000
DTSTAMP:20260403T190329
CREATED:20230220T103959Z
LAST-MODIFIED:20230220T103959Z
UID:10086570-1679914800-1679920200@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses
DESCRIPTION:Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. \nIn part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230324T160000
DTEND;TZID=UTC:20230324T180000
DTSTAMP:20260403T190329
CREATED:20230220T103753Z
LAST-MODIFIED:20230220T103753Z
UID:10086568-1679673600-1679680800@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-10/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230324T100000
DTEND;TZID=UTC:20230324T120000
DTSTAMP:20260403T190329
CREATED:20230220T103513Z
LAST-MODIFIED:20230220T103513Z
UID:10086566-1679652000-1679659200@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T180000
DTEND;TZID=UTC:20230323T200000
DTSTAMP:20260403T190329
CREATED:20230220T103430Z
LAST-MODIFIED:20230220T103430Z
UID:10086564-1679594400-1679601600@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T153000
DTEND;TZID=UTC:20230323T163000
DTSTAMP:20260403T190329
CREATED:20230306T121055Z
LAST-MODIFIED:20230306T121055Z
UID:10086673-1679585400-1679589000@investinangus.com
SUMMARY:Fife Tourism Talks: Accessibility - practical advice
DESCRIPTION:The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. \nThese free webinars are a great way of hearing from industry experts\, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm\, via Teams. \nThis talk we welcome Euans Guide\, the disabled access charity best known for EuansGuide.com\, the disabled access review website.
URL:https://investinangus.com/event/fife-tourism-talks-accessibility-practical-advice/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T160000
DTSTAMP:20260403T190329
CREATED:20230220T103346Z
LAST-MODIFIED:20230220T103346Z
UID:10086562-1679580000-1679587200@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-3/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T160000
DTSTAMP:20260403T190329
CREATED:20230220T103249Z
LAST-MODIFIED:20230220T103249Z
UID:10086560-1679580000-1679587200@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-9/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T153000
DTSTAMP:20260403T190329
CREATED:20230117T091559Z
LAST-MODIFIED:20230117T091559Z
UID:10086243-1679580000-1679585400@investinangus.com
SUMMARY:How to Write Outstanding Tenders - The Invitation to Tender (ITT) Stage
DESCRIPTION:Understanding what a buyer is looking for and creating a response to show how you are the best candidate for the job can be tricky. \nAt this training\, you will learn what skills are needed for your business to write a good tender response and stand out from your competitors. One of SDP’s expert trainers will also explain how to analyse the tender documents and how to find hidden clues in the tender documents to help you develop a well-round response. \nOverview of what you will learn: \n\nWhat work can be done pre-tender to make the process of creating a bid less stressful?\nHow can use Public Contracts Scotland (PCS) and Public Contracts Scotland-Tender (PCS-T) to submit tenders?\nWhat work needs to go into preparing for the ITT before the tender documents are released.\nWhich skills do you need to have in your bid team to write winning bids?\nWhat good looks like in a bid response\n\nAt the end of the session\, there will be an interactive Q&A session where you will have the opportunity to ask any burning questions you may have. As well as have the chance to hear what other SME businesses in Scotland have to say. \nThis event is suitable for Level 2 (Intermediate)\, for people who know about bidding but need to develop specific knowledge and skills.
URL:https://investinangus.com/event/how-to-write-outstanding-tenders-the-invitation-to-tender-itt-stage/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T113000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260403T190329
CREATED:20230306T151209Z
LAST-MODIFIED:20230306T151209Z
UID:10086737-1679571000-1679574600@investinangus.com
SUMMARY:Access to funding
DESCRIPTION:Are you a business considering a fundraising campaign? \nDo you need advice on what funding options are available? How do you get Funder ready? \nWhat alternative finance is available to help grow my business? \nWhat are the benefits of Debt and Equity?
URL:https://investinangus.com/event/access-to-funding/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T110000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260403T190329
CREATED:20230220T103148Z
LAST-MODIFIED:20230220T103148Z
UID:10086558-1679569200-1679574600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T090000
DTEND;TZID=UTC:20230323T110000
DTSTAMP:20260403T190329
CREATED:20230220T103047Z
LAST-MODIFIED:20230220T103047Z
UID:10086556-1679562000-1679569200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T160000
DTSTAMP:20260403T190329
CREATED:20230313T101237Z
LAST-MODIFIED:20230313T101237Z
UID:10086751-1679493600-1679500800@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T130000
DTEND;TZID=UTC:20230322T150000
DTSTAMP:20260403T190329
CREATED:20230220T102944Z
LAST-MODIFIED:20230220T102944Z
UID:10086554-1679490000-1679497200@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T100000
DTEND;TZID=UTC:20230322T120000
DTSTAMP:20260403T190329
CREATED:20230220T102900Z
LAST-MODIFIED:20230220T102900Z
UID:10086552-1679479200-1679486400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T100000
DTEND;TZID=UTC:20230322T113000
DTSTAMP:20260403T190329
CREATED:20230320T091427Z
LAST-MODIFIED:20230320T091427Z
UID:10086822-1679479200-1679484600@investinangus.com
SUMMARY:Why Circular Procurement is Better for Business
DESCRIPTION:Circular procurement extends beyond ‘traditional’ sustainable procurement by helping to develop circular business models within the supply chain. It uses purchasing power to achieve maximum positive ecological\, social\, and economic impact throughout the life span of products and services. \nThis webinar will introduce the concept of circular procurement\, highlighting the value of using and reusing the materials we already have\, from construction\, to clothing to food waste\, maximising their value and potentially not only saving Scottish businesses at least £3billion a year\, but also significantly cutting our emissions by reducing imports and making best use of our renewable energy. \nWe will hear from speakers whose expertise spans across both the public and private sector\, highlighting opportunities\, different approaches and viewpoints on implementing circular models within the field of procurement.
URL:https://investinangus.com/event/why-circular-procurement-is-better-for-business/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T100000
DTEND;TZID=UTC:20230322T110000
DTSTAMP:20260403T190329
CREATED:20221206T101246Z
LAST-MODIFIED:20221206T101246Z
UID:10086000-1679479200-1679482800@investinangus.com
SUMMARY:The accountant’s input to the EOT transaction
DESCRIPTION:Aimed at professional advisors\, this expert webinar series will explore different aspects of the subject to broaden your knowledge and help support your clients to make informed decisions. The webinars are also relevant for business owners looking towards succession planning. \nIn this webinar Linzi Wilson from Consilium Chartered Accountants\, will talk about valuing and selling a company to an EOT (Employee Ownership Trust). She’ll also look at how a deal can be funded. \nIt’s usual for these transactions to be funded primarily\, or solely\, by deferred consideration by the vendor — Linzi will discuss how this can be structured. She’ll also discuss tax clearances and meeting HMRC requirements.
URL:https://investinangus.com/event/the-accountants-input-to-the-eot-transaction/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T093000
DTEND;TZID=UTC:20230322T123000
DTSTAMP:20260403T190329
CREATED:20230220T111124Z
LAST-MODIFIED:20230220T111124Z
UID:10086609-1679477400-1679488200@investinangus.com
SUMMARY:Fair Work Workshop
DESCRIPTION:Fair Work is an investment in everyone\, for everyone. It can improve productivity\, innovation\, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. \nFor staff\, Fair Work can increase financial security\, physical health and psychological wellbeing. For businesses\, it brings more engaged\, committed and adaptable workers who spot challenges and opportunities\, solve problems\, offer insight and ideas for business improvement\, and create value. \nWhat’s the event about? \nThis is a fully funded programme which will help participating companies to: \n\nUnderstand the benefits of fair work (for both the business and its staff)\nDevelop an action plan to embed or improve current people practices\nPrioritise and take next steps to implementing an action plan\n\nThe type of projects and actions that could result from a fair work action plan include: \n\nImproving people and fair work practices\nSkills\, leadership and management development\nCreating a positive culture and values-based approach\nImproving employee engagement and supporting performance management practices
URL:https://investinangus.com/event/fair-work-workshop-3/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T093000
DTEND;TZID=UTC:20230322T103000
DTSTAMP:20260403T190329
CREATED:20230306T143655Z
LAST-MODIFIED:20230306T143655Z
UID:10086715-1679477400-1679481000@investinangus.com
SUMMARY:Thorntons Corporate Webinar - Protecting Your Business During a Downturn
DESCRIPTION:In a time of economic uncertainty\, supply issues\, inflationary pressures and spiralling costs\, business owners in all sectors need to take proactive measures to protect their business – and themselves. \nWhether you need to manage costs; you’re experiencing supply chain issues; or you need to review your business structure and financing\, there are a range of measures available to help navigate a difficult business environment.  Seeking early advice is always recommended to help avoid potential business disruption during an economic downturn. \nIn this webinar and Q&A\, Partners Pamela Muir and Chris Allan will explore the various legal options available to help reduce risks across your business and adjust to changing trading conditions. \nThis webinar will cover: \n\nStructuring your business including location of assets and personal liability issues\nFunding your business; shareholder loans v equity and third party funding\nContractual protection; contractual provisions for late payments and interest on late payments\nDebtor and creditor management; effective procedures
URL:https://investinangus.com/event/thorntons-corporate-webinar-protecting-your-business-during-a-downturn/
CATEGORIES:Business Planning,Finance
END:VEVENT
END:VCALENDAR