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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T113000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260403T222220
CREATED:20230306T151209Z
LAST-MODIFIED:20230306T151209Z
UID:10086737-1679571000-1679574600@investinangus.com
SUMMARY:Access to funding
DESCRIPTION:Are you a business considering a fundraising campaign? \nDo you need advice on what funding options are available? How do you get Funder ready? \nWhat alternative finance is available to help grow my business? \nWhat are the benefits of Debt and Equity?
URL:https://investinangus.com/event/access-to-funding/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T110000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260403T222220
CREATED:20230220T103148Z
LAST-MODIFIED:20230220T103148Z
UID:10086558-1679569200-1679574600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T090000
DTEND;TZID=UTC:20230323T110000
DTSTAMP:20260403T222220
CREATED:20230220T103047Z
LAST-MODIFIED:20230220T103047Z
UID:10086556-1679562000-1679569200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T140000
DTEND;TZID=UTC:20230322T160000
DTSTAMP:20260403T222220
CREATED:20230313T101237Z
LAST-MODIFIED:20230313T101237Z
UID:10086751-1679493600-1679500800@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T130000
DTEND;TZID=UTC:20230322T150000
DTSTAMP:20260403T222220
CREATED:20230220T102944Z
LAST-MODIFIED:20230220T102944Z
UID:10086554-1679490000-1679497200@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T100000
DTEND;TZID=UTC:20230322T120000
DTSTAMP:20260403T222220
CREATED:20230220T102900Z
LAST-MODIFIED:20230220T102900Z
UID:10086552-1679479200-1679486400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T100000
DTEND;TZID=UTC:20230322T113000
DTSTAMP:20260403T222220
CREATED:20230320T091427Z
LAST-MODIFIED:20230320T091427Z
UID:10086822-1679479200-1679484600@investinangus.com
SUMMARY:Why Circular Procurement is Better for Business
DESCRIPTION:Circular procurement extends beyond ‘traditional’ sustainable procurement by helping to develop circular business models within the supply chain. It uses purchasing power to achieve maximum positive ecological\, social\, and economic impact throughout the life span of products and services. \nThis webinar will introduce the concept of circular procurement\, highlighting the value of using and reusing the materials we already have\, from construction\, to clothing to food waste\, maximising their value and potentially not only saving Scottish businesses at least £3billion a year\, but also significantly cutting our emissions by reducing imports and making best use of our renewable energy. \nWe will hear from speakers whose expertise spans across both the public and private sector\, highlighting opportunities\, different approaches and viewpoints on implementing circular models within the field of procurement.
URL:https://investinangus.com/event/why-circular-procurement-is-better-for-business/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T100000
DTEND;TZID=UTC:20230322T110000
DTSTAMP:20260403T222220
CREATED:20221206T101246Z
LAST-MODIFIED:20221206T101246Z
UID:10086000-1679479200-1679482800@investinangus.com
SUMMARY:The accountant’s input to the EOT transaction
DESCRIPTION:Aimed at professional advisors\, this expert webinar series will explore different aspects of the subject to broaden your knowledge and help support your clients to make informed decisions. The webinars are also relevant for business owners looking towards succession planning. \nIn this webinar Linzi Wilson from Consilium Chartered Accountants\, will talk about valuing and selling a company to an EOT (Employee Ownership Trust). She’ll also look at how a deal can be funded. \nIt’s usual for these transactions to be funded primarily\, or solely\, by deferred consideration by the vendor — Linzi will discuss how this can be structured. She’ll also discuss tax clearances and meeting HMRC requirements.
URL:https://investinangus.com/event/the-accountants-input-to-the-eot-transaction/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T093000
DTEND;TZID=UTC:20230322T123000
DTSTAMP:20260403T222220
CREATED:20230220T111124Z
LAST-MODIFIED:20230220T111124Z
UID:10086609-1679477400-1679488200@investinangus.com
SUMMARY:Fair Work Workshop
DESCRIPTION:Fair Work is an investment in everyone\, for everyone. It can improve productivity\, innovation\, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. \nFor staff\, Fair Work can increase financial security\, physical health and psychological wellbeing. For businesses\, it brings more engaged\, committed and adaptable workers who spot challenges and opportunities\, solve problems\, offer insight and ideas for business improvement\, and create value. \nWhat’s the event about? \nThis is a fully funded programme which will help participating companies to: \n\nUnderstand the benefits of fair work (for both the business and its staff)\nDevelop an action plan to embed or improve current people practices\nPrioritise and take next steps to implementing an action plan\n\nThe type of projects and actions that could result from a fair work action plan include: \n\nImproving people and fair work practices\nSkills\, leadership and management development\nCreating a positive culture and values-based approach\nImproving employee engagement and supporting performance management practices
URL:https://investinangus.com/event/fair-work-workshop-3/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T093000
DTEND;TZID=UTC:20230322T103000
DTSTAMP:20260403T222220
CREATED:20230306T143655Z
LAST-MODIFIED:20230306T143655Z
UID:10086715-1679477400-1679481000@investinangus.com
SUMMARY:Thorntons Corporate Webinar - Protecting Your Business During a Downturn
DESCRIPTION:In a time of economic uncertainty\, supply issues\, inflationary pressures and spiralling costs\, business owners in all sectors need to take proactive measures to protect their business – and themselves. \nWhether you need to manage costs; you’re experiencing supply chain issues; or you need to review your business structure and financing\, there are a range of measures available to help navigate a difficult business environment.  Seeking early advice is always recommended to help avoid potential business disruption during an economic downturn. \nIn this webinar and Q&A\, Partners Pamela Muir and Chris Allan will explore the various legal options available to help reduce risks across your business and adjust to changing trading conditions. \nThis webinar will cover: \n\nStructuring your business including location of assets and personal liability issues\nFunding your business; shareholder loans v equity and third party funding\nContractual protection; contractual provisions for late payments and interest on late payments\nDebtor and creditor management; effective procedures
URL:https://investinangus.com/event/thorntons-corporate-webinar-protecting-your-business-during-a-downturn/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230322T090000
DTEND;TZID=UTC:20230322T130000
DTSTAMP:20260403T222220
CREATED:20230117T091501Z
LAST-MODIFIED:20230117T091501Z
UID:10086241-1679475600-1679490000@investinangus.com
SUMMARY:Fife & Tayside Procurement Surgery
DESCRIPTION:To support local suppliers in Angus\, Dundee City\, Fife and Perth & Kinross Councils\, Procurement Surgeries are hosted by each local authority on a rotating basis. \nLocal suppliers are invited to attend clinic appointments lasting 20 minutes\, available from 9:00am to 1:00pm by prior appointment only.  The appointments shall be conducted via Webex\, hosted by the Supplier Development Programme. \nProcurement Surgeries will: \n\nSignpost and prepare businesses to local support\, aiming to increase their confidence when tendering with the public sector;\nAssist suppliers in gaining knowledge of local supply chain opportunities across Fife and Tayside;\nHelp the Councils build relationships with suppliers and break down barriers to bidding;\nRaise awareness of the opportunities within public sector procurement\, such as Regulated Procurement Pipelines; and\nSupport suppliers in becoming “tender ready” with the Supplier Development Programme to better understand and respond to the “ask” from local authorities in procurement.\n\nBookings for Procurement Surgeries must be booked in advance by SMEs by logging into the SDP website and answering the required questions that are part of the booking process.
URL:https://investinangus.com/event/fife-tayside-procurement-surgery-4/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T180000
DTEND;TZID=UTC:20230321T200000
DTSTAMP:20260403T222220
CREATED:20230220T102033Z
LAST-MODIFIED:20230220T102033Z
UID:10086550-1679421600-1679428800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-13/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T140000
DTEND;TZID=UTC:20230321T160000
DTSTAMP:20260403T222220
CREATED:20230220T101943Z
LAST-MODIFIED:20230220T101943Z
UID:10086548-1679407200-1679414400@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T110000
DTEND;TZID=UTC:20230321T123000
DTSTAMP:20260403T222220
CREATED:20230220T101855Z
LAST-MODIFIED:20230220T101855Z
UID:10086546-1679396400-1679401800@investinangus.com
SUMMARY:Tourism businesses – Use analytics to evaluate your digital platforms and get customers
DESCRIPTION:By the end of this webinar\, you will understand how to find out (for Google\, Instagram & Facebook Analytics): \n\nThe characteristics of people who are accessing your online presence.\nWhat people are doing when they access your website/s or social accounts.\nHow to set goals and objectives on each platform.\nThe art of measuring the effectiveness of websites and social posts.\nHow to continuously improve digital activities – measures to monitor and actions to take.\n\nThere will be particular emphasis on cost-effective/free ways to do the above.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-5/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T100000
DTEND;TZID=UTC:20230321T140000
DTSTAMP:20260403T222220
CREATED:20230117T091359Z
LAST-MODIFIED:20230117T091359Z
UID:10086239-1679392800-1679407200@investinangus.com
SUMMARY:Meet the Buyer Tayside
DESCRIPTION:Dundee City Council\, Perth & Kinross Council\, and Angus Council\, in partnership with the Supplier Development Programme\, invites businesses of all sizes to a free in-person Meet the Buyer event on 21 March 2023 at the Invercarse Hotel in Dundee. \nNew and existing suppliers are invited to this free event to chat about upcoming contracts\, procurement processes\, and what an organisation looks for when buying goods and services\, be it personal care\, building works\, transport\, catering\, and more. \nMeet the Buyer Tayside will give businesses of all sizes the opportunity to meet buyers from most of the Public Sector organisations in and around Tayside\, including: \n\nAngus Council\nDundee City Council\nFife Council\nPerth & Kinross Council\nNHS Tayside\nUniversities\nColleges\nTayside Contracts\nSupplier Development Programme\nand more!\n\nIn addition to networking opportunities about upcoming contracts\, there will also be some optional short informational sessions delivered throughout the day\, covering topics including Quick Quotes for smaller contracts and understanding the Public Contracts Scotland (PCS) website. \nThis is the first in-person event since the Tay Cities Meet the Buyer prior to the outbreak of the COVID-19 pandemic.  It is an unmissable opportunity to engage with business opportunities related to the local public sector. \nAttendance at this event is free\, but we ask that you please book your place in advance. \nBe sure to use the hashtag #MeetTheBuyerTayside to get the latest information on exhibitors and workshops\, and share your photos on the day!
URL:https://investinangus.com/event/meet-the-buyer-tayside/
LOCATION:Invercarse Hotel\, Perth Road\, Dundee\, DD2 1PG
CATEGORIES:Networking,Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T100000
DTEND;TZID=UTC:20230321T130000
DTSTAMP:20260403T222220
CREATED:20230206T093754Z
LAST-MODIFIED:20230206T093754Z
UID:10086443-1679392800-1679403600@investinangus.com
SUMMARY:How To Get Found Online
DESCRIPTION:Within the busy digital environment\, ensuring that you are prominently positioned is key to attracting people that have a genuine interest in your products or services. SEO is the process of optimising your website so that search engines can find you. \nThis masterclass will cover the following areas: \nHow will customers find you? \nSEO best practice \nThe major ranking factors for search engine optimisation \nOrganic Search v Pay Per Click – Which is right for your business? \nGoogle Business Profile and Google Search Console \nAs a result of attending this Masterclass you will gain a deeper understanding of how to utilise SEO to build your online sales and increase your website visibility. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-get-found-online/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T100000
DTEND;TZID=UTC:20230321T120000
DTSTAMP:20260403T222220
CREATED:20230220T101759Z
LAST-MODIFIED:20230220T101759Z
UID:10086544-1679392800-1679400000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:An image is everything. Learn how to shoot\, edit and upload photos for use online and to showcase your business. \nDuring this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T093000
DTEND;TZID=UTC:20230321T170000
DTSTAMP:20260403T222220
CREATED:20230116T091633Z
LAST-MODIFIED:20230116T091633Z
UID:10086213-1679391000-1679418000@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space online\, one of the team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T093000
DTEND;TZID=UTC:20230321T130000
DTSTAMP:20260403T222220
CREATED:20230220T111029Z
LAST-MODIFIED:20230220T111029Z
UID:10086607-1679391000-1679403600@investinangus.com
SUMMARY:Build Your Own Silk Road to China - Practical A-Z of Business
DESCRIPTION:China\, the world’s largest consumer economy\, presents a significant opportunity for Scottish businesses\, particularly with the recent lifting of Covid-19 restrictions. \nIn this engaging online event\, Scottish businesses will gain a detailed knowledge of business\, digital and eCommerce\, along with some practical tips on how to break into and grow sales within the market. \nThe information gained within this Masterclass can be utilised to further business opportunities in China.
URL:https://investinangus.com/event/build-your-own-silk-road-to-china-practical-a-z-of-business/
CATEGORIES:Business Planning,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T080000
DTEND;TZID=UTC:20230321T100000
DTSTAMP:20260403T222220
CREATED:20230220T101706Z
LAST-MODIFIED:20230220T101706Z
UID:10086542-1679385600-1679392800@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-9/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T130000
DTEND;TZID=UTC:20230320T150000
DTSTAMP:20260403T222220
CREATED:20230220T101601Z
LAST-MODIFIED:20230220T101601Z
UID:10086540-1679317200-1679324400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T100000
DTEND;TZID=UTC:20230320T120000
DTSTAMP:20260403T222220
CREATED:20230220T101421Z
LAST-MODIFIED:20230220T101421Z
UID:10086536-1679306400-1679313600@investinangus.com
SUMMARY:Digital tools to help run your business remotely
DESCRIPTION:Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: \n\nHow to use video live streaming\, webinars and remote collaboration tools to get results for your business\nEquipment you need to get started\nAn overview of the tools and platforms currently available\nExamples of what others are doing\nHow to monetise this way of working
URL:https://investinangus.com/event/digital-tools-to-help-run-your-business-remotely-3/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T090000
DTEND;TZID=UTC:20230320T110000
DTSTAMP:20260403T222220
CREATED:20230220T101337Z
LAST-MODIFIED:20230220T101337Z
UID:10086534-1679302800-1679310000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-13/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230317T120000
DTEND;TZID=UTC:20230317T140000
DTSTAMP:20260403T222220
CREATED:20230220T101245Z
LAST-MODIFIED:20230220T101245Z
UID:10086532-1679054400-1679061600@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260403T222220
CREATED:20230306T133556Z
LAST-MODIFIED:20230306T133556Z
UID:10086685-1678989600-1678996800@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260403T222220
CREATED:20230220T101103Z
LAST-MODIFIED:20230220T101103Z
UID:10086530-1678989600-1678996800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T130000
DTEND;TZID=UTC:20230316T150000
DTSTAMP:20260403T222220
CREATED:20230220T101021Z
LAST-MODIFIED:20230220T101021Z
UID:10086528-1678971600-1678978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T110000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260403T222220
CREATED:20230220T100909Z
LAST-MODIFIED:20230220T100909Z
UID:10086526-1678964400-1678968000@investinangus.com
SUMMARY:Tourism businesses: make TikTok work for you
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. \nIn this webinar\, we will cover: \n\nUnderstand how tourism is uniquely suited to TikTok and what elements can be used to drive the best engagement and conversion.\nAppreciate how to use its functionality to create the best content.\nIdeas for your tourism business for creating content to entertain\, inspire or educate your audience.
URL:https://investinangus.com/event/tourism-businesses-make-tiktok-work-for-you/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260403T222220
CREATED:20230213T144012Z
LAST-MODIFIED:20230213T144012Z
UID:10086469-1678960800-1678969800@investinangus.com
SUMMARY:Become a CPD-certified green champion
DESCRIPTION:Business Energy Scotland deliver a live green champions webinar\, in partnership with VisitScotland\, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. \nThere are many growing challenges for businesses in Scotland today\, including rising energy costs and the climate emergency. Visitors to Scotland are also increasingly aware and conscious of the environmental impacts of their visits and seek transparency from businesses on their sustainable and green credentials. \nThis green champion training course will equip your business with the tools\, knowledge and advice you need to meet these challenges – and has already helped more than 4\,000 businesses across Scotland. \nDesigned specifically for Scottish tourism businesses\, this training will cover the entire green champions foundation modules. These will provide you with the skills and knowledge you need to develop a profitable\, green-focused businesses. \nGreen champions training will help your businesses to: \n\nReduce energy\, water and raw material use\nIncrease profits and create a competitive advantage\nGet access to free Scottish Government support\, funding and grants to improve business efficiency\nDemonstrate commitment to the environment and win new customers\n\nBy training to become the green champion for your business you’ll: \n\nLearn how to increase staff engagement in energy efficiency and recycling\nEnhance your CV\nGet free access to time-saving tools\, templates and tried-and-tested techniques
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-2/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260403T222220
CREATED:20230220T100825Z
LAST-MODIFIED:20230220T100825Z
UID:10086524-1678960800-1678968000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-24/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR