BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T140000
DTEND;TZID=UTC:20230321T160000
DTSTAMP:20260404T104803
CREATED:20230220T101943Z
LAST-MODIFIED:20230220T101943Z
UID:10086548-1679407200-1679414400@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T110000
DTEND;TZID=UTC:20230321T123000
DTSTAMP:20260404T104803
CREATED:20230220T101855Z
LAST-MODIFIED:20230220T101855Z
UID:10086546-1679396400-1679401800@investinangus.com
SUMMARY:Tourism businesses – Use analytics to evaluate your digital platforms and get customers
DESCRIPTION:By the end of this webinar\, you will understand how to find out (for Google\, Instagram & Facebook Analytics): \n\nThe characteristics of people who are accessing your online presence.\nWhat people are doing when they access your website/s or social accounts.\nHow to set goals and objectives on each platform.\nThe art of measuring the effectiveness of websites and social posts.\nHow to continuously improve digital activities – measures to monitor and actions to take.\n\nThere will be particular emphasis on cost-effective/free ways to do the above.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-5/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T100000
DTEND;TZID=UTC:20230321T140000
DTSTAMP:20260404T104803
CREATED:20230117T091359Z
LAST-MODIFIED:20230117T091359Z
UID:10086239-1679392800-1679407200@investinangus.com
SUMMARY:Meet the Buyer Tayside
DESCRIPTION:Dundee City Council\, Perth & Kinross Council\, and Angus Council\, in partnership with the Supplier Development Programme\, invites businesses of all sizes to a free in-person Meet the Buyer event on 21 March 2023 at the Invercarse Hotel in Dundee. \nNew and existing suppliers are invited to this free event to chat about upcoming contracts\, procurement processes\, and what an organisation looks for when buying goods and services\, be it personal care\, building works\, transport\, catering\, and more. \nMeet the Buyer Tayside will give businesses of all sizes the opportunity to meet buyers from most of the Public Sector organisations in and around Tayside\, including: \n\nAngus Council\nDundee City Council\nFife Council\nPerth & Kinross Council\nNHS Tayside\nUniversities\nColleges\nTayside Contracts\nSupplier Development Programme\nand more!\n\nIn addition to networking opportunities about upcoming contracts\, there will also be some optional short informational sessions delivered throughout the day\, covering topics including Quick Quotes for smaller contracts and understanding the Public Contracts Scotland (PCS) website. \nThis is the first in-person event since the Tay Cities Meet the Buyer prior to the outbreak of the COVID-19 pandemic.  It is an unmissable opportunity to engage with business opportunities related to the local public sector. \nAttendance at this event is free\, but we ask that you please book your place in advance. \nBe sure to use the hashtag #MeetTheBuyerTayside to get the latest information on exhibitors and workshops\, and share your photos on the day!
URL:https://investinangus.com/event/meet-the-buyer-tayside/
LOCATION:Invercarse Hotel\, Perth Road\, Dundee\, DD2 1PG
CATEGORIES:Networking,Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T100000
DTEND;TZID=UTC:20230321T130000
DTSTAMP:20260404T104803
CREATED:20230206T093754Z
LAST-MODIFIED:20230206T093754Z
UID:10086443-1679392800-1679403600@investinangus.com
SUMMARY:How To Get Found Online
DESCRIPTION:Within the busy digital environment\, ensuring that you are prominently positioned is key to attracting people that have a genuine interest in your products or services. SEO is the process of optimising your website so that search engines can find you. \nThis masterclass will cover the following areas: \nHow will customers find you? \nSEO best practice \nThe major ranking factors for search engine optimisation \nOrganic Search v Pay Per Click – Which is right for your business? \nGoogle Business Profile and Google Search Console \nAs a result of attending this Masterclass you will gain a deeper understanding of how to utilise SEO to build your online sales and increase your website visibility. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-get-found-online/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T100000
DTEND;TZID=UTC:20230321T120000
DTSTAMP:20260404T104803
CREATED:20230220T101759Z
LAST-MODIFIED:20230220T101759Z
UID:10086544-1679392800-1679400000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:An image is everything. Learn how to shoot\, edit and upload photos for use online and to showcase your business. \nDuring this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T093000
DTEND;TZID=UTC:20230321T170000
DTSTAMP:20260404T104803
CREATED:20230116T091633Z
LAST-MODIFIED:20230116T091633Z
UID:10086213-1679391000-1679418000@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space online\, one of the team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T093000
DTEND;TZID=UTC:20230321T130000
DTSTAMP:20260404T104803
CREATED:20230220T111029Z
LAST-MODIFIED:20230220T111029Z
UID:10086607-1679391000-1679403600@investinangus.com
SUMMARY:Build Your Own Silk Road to China - Practical A-Z of Business
DESCRIPTION:China\, the world’s largest consumer economy\, presents a significant opportunity for Scottish businesses\, particularly with the recent lifting of Covid-19 restrictions. \nIn this engaging online event\, Scottish businesses will gain a detailed knowledge of business\, digital and eCommerce\, along with some practical tips on how to break into and grow sales within the market. \nThe information gained within this Masterclass can be utilised to further business opportunities in China.
URL:https://investinangus.com/event/build-your-own-silk-road-to-china-practical-a-z-of-business/
CATEGORIES:Business Planning,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T080000
DTEND;TZID=UTC:20230321T100000
DTSTAMP:20260404T104803
CREATED:20230220T101706Z
LAST-MODIFIED:20230220T101706Z
UID:10086542-1679385600-1679392800@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-9/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T130000
DTEND;TZID=UTC:20230320T150000
DTSTAMP:20260404T104803
CREATED:20230220T101601Z
LAST-MODIFIED:20230220T101601Z
UID:10086540-1679317200-1679324400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T100000
DTEND;TZID=UTC:20230320T120000
DTSTAMP:20260404T104803
CREATED:20230220T101421Z
LAST-MODIFIED:20230220T101421Z
UID:10086536-1679306400-1679313600@investinangus.com
SUMMARY:Digital tools to help run your business remotely
DESCRIPTION:Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: \n\nHow to use video live streaming\, webinars and remote collaboration tools to get results for your business\nEquipment you need to get started\nAn overview of the tools and platforms currently available\nExamples of what others are doing\nHow to monetise this way of working
URL:https://investinangus.com/event/digital-tools-to-help-run-your-business-remotely-3/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230320T090000
DTEND;TZID=UTC:20230320T110000
DTSTAMP:20260404T104803
CREATED:20230220T101337Z
LAST-MODIFIED:20230220T101337Z
UID:10086534-1679302800-1679310000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-13/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230317T120000
DTEND;TZID=UTC:20230317T140000
DTSTAMP:20260404T104803
CREATED:20230220T101245Z
LAST-MODIFIED:20230220T101245Z
UID:10086532-1679054400-1679061600@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260404T104803
CREATED:20230306T133556Z
LAST-MODIFIED:20230306T133556Z
UID:10086685-1678989600-1678996800@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy-2/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260404T104803
CREATED:20230220T101103Z
LAST-MODIFIED:20230220T101103Z
UID:10086530-1678989600-1678996800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T130000
DTEND;TZID=UTC:20230316T150000
DTSTAMP:20260404T104803
CREATED:20230220T101021Z
LAST-MODIFIED:20230220T101021Z
UID:10086528-1678971600-1678978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T110000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260404T104803
CREATED:20230220T100909Z
LAST-MODIFIED:20230220T100909Z
UID:10086526-1678964400-1678968000@investinangus.com
SUMMARY:Tourism businesses: make TikTok work for you
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. \nIn this webinar\, we will cover: \n\nUnderstand how tourism is uniquely suited to TikTok and what elements can be used to drive the best engagement and conversion.\nAppreciate how to use its functionality to create the best content.\nIdeas for your tourism business for creating content to entertain\, inspire or educate your audience.
URL:https://investinangus.com/event/tourism-businesses-make-tiktok-work-for-you/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260404T104803
CREATED:20230213T144012Z
LAST-MODIFIED:20230213T144012Z
UID:10086469-1678960800-1678969800@investinangus.com
SUMMARY:Become a CPD-certified green champion
DESCRIPTION:Business Energy Scotland deliver a live green champions webinar\, in partnership with VisitScotland\, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. \nThere are many growing challenges for businesses in Scotland today\, including rising energy costs and the climate emergency. Visitors to Scotland are also increasingly aware and conscious of the environmental impacts of their visits and seek transparency from businesses on their sustainable and green credentials. \nThis green champion training course will equip your business with the tools\, knowledge and advice you need to meet these challenges – and has already helped more than 4\,000 businesses across Scotland. \nDesigned specifically for Scottish tourism businesses\, this training will cover the entire green champions foundation modules. These will provide you with the skills and knowledge you need to develop a profitable\, green-focused businesses. \nGreen champions training will help your businesses to: \n\nReduce energy\, water and raw material use\nIncrease profits and create a competitive advantage\nGet access to free Scottish Government support\, funding and grants to improve business efficiency\nDemonstrate commitment to the environment and win new customers\n\nBy training to become the green champion for your business you’ll: \n\nLearn how to increase staff engagement in energy efficiency and recycling\nEnhance your CV\nGet free access to time-saving tools\, templates and tried-and-tested techniques
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-2/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260404T104803
CREATED:20230220T100825Z
LAST-MODIFIED:20230220T100825Z
UID:10086524-1678960800-1678968000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T093000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260404T104803
CREATED:20230220T110940Z
LAST-MODIFIED:20230220T110940Z
UID:10086605-1678959000-1678969800@investinangus.com
SUMMARY:Preventing IT and Digital Project Failure
DESCRIPTION:Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff\, as well as impact on service delivery and your brand’s reputation. \nDo you need help navigating these challenges? \nScottish Enterprise is offering practical and interactive half-day workshops that will help you to identify causes of project failure\, avoid common mistakes and maximise your success. These are delivered by Augmentum 360 and Scottish Enterprise’s Digital Team. \nYou’ll benefit from highly experienced professionals sharing their expertise on: \n\nIT project and implementation\nHow technology can boost efficiency\, profitability\, market competitiveness and resilience\nBest-practice tools and techniques\nReal-life examples and resolving key challenges\nIdentifying and engaging suppliers\nSupport for Scottish businesses adopting digital technology\n\nWho is this for? \nIf you’re a business leader within an ambitious Scottish company\, who has responsibility for IT & Digital investment decisions and/or implementation. \nWorkshops are being delivered during February and March 2023 in Dundee\, Edinburgh and Glasgow. \nWorkshop details \nPreventing IT Project Failure: IT & Change Management for SME’s — why do IT projects fail\, common pitfalls and how to avoid them \nIn this workshop\, you’ll get a chance to learn about: \n\nTrue cost of project failure – money\, time\, quality\, reputation\nHow to scope and plan\nAssessing options — ROI\, solution suitability\nIdentifying and managing risks\nHow to effectively implement and roll out How to initiate organisation change and take people with you\nHow to Choose a System and Supplier: CRM\, ERP\, Ecommerce\, other systems — how to avoid costly mistakes and ensure solution and supplier are fit for purpose\nRisks of leading with solution ahead of identifying business need\nScope business requirements\nUnderstand and define the problem that needs solved or the opportunity you want to grasp\nAre current business processes optimised ahead of considering an IT solution\nDefine the system requirements\nHow to prepare a project specification and identify potential suppliers\nHow to prepare an invite to quote\nHow to appoint the right supplier and solution\nHow to effectively manage your project – identify potential risks and how to mitigate\nLegal and contractual
URL:https://investinangus.com/event/preventing-it-and-digital-project-failure-2/
LOCATION:Apex City Quay Hotel\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T150000
DTEND;TZID=UTC:20230315T160000
DTSTAMP:20260404T104803
CREATED:20230220T112041Z
LAST-MODIFIED:20230220T112041Z
UID:10086624-1678892400-1678896000@investinangus.com
SUMMARY:Opportunities for Scottish companies into the geothermal market in the USA
DESCRIPTION:Geothermal expert from Weatherford will tell us about opportunities in the USA market\, including within Weatherford. \nStrategies on how to enter the market and how to pivot or expand from O&G services into Geothermal. US Financial stimuli and how to access them.
URL:https://investinangus.com/event/opportunities-for-scottish-companies-into-the-geothermal-market-in-the-usa/
CATEGORIES:Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T130000
DTEND;TZID=UTC:20230315T163000
DTSTAMP:20260404T104803
CREATED:20230220T110814Z
LAST-MODIFIED:20230220T110814Z
UID:10086603-1678885200-1678897800@investinangus.com
SUMMARY:Selling on Global Platforms: Shopify
DESCRIPTION:E-Commerce has become a game-changer for growing international brands and is forecasted to be a key growth driver in coming years. E-Commerce platforms are the backbone of any online retail business\, and online shopping behaviour has been accelerated by the recent global Covid-19 pandemic. \nE-Commerce offers businesses a whole range of opportunities\, from marketing to increasing your product ranges to generating more sales\, and with an optimised and well developed website and E-Commerce channels you can not only achieve these goals but also offer your customers around the clock\, convenient service\, that can boost your business. Gain an overview of what they are and how they can take your business to the next (international) level. \nThis workshop will cover the following areas: \n\nAn introduction to eCommerce platforms – Alibaba\, Amazon\, JD.com\, eBay\, Shopify\, Rakuten\, Walmart\nChoosing the right eCommerce platform for international trade – B2B\, B2C\, D2C\nAn introduction to payment processors\nChoosing the right payment solution to trade internationally\nBest in class examples of internationally trading companies\nFurther info and support\n\nAs a result of attending this webinar you will be able to identify which platforms are right for your business to trade internationally.
URL:https://investinangus.com/event/selling-on-global-platforms-shopify-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T130000
DTEND;TZID=UTC:20230315T150000
DTSTAMP:20260404T104803
CREATED:20230220T100738Z
LAST-MODIFIED:20230220T100738Z
UID:10086522-1678885200-1678892400@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230315T093000
DTEND;TZID=UTC:20230315T103000
DTSTAMP:20260404T104803
CREATED:20230306T143358Z
LAST-MODIFIED:20230306T143358Z
UID:10086713-1678872600-1678876200@investinangus.com
SUMMARY:Thorntons Data Protection Webinar - Update on Direct Marketing
DESCRIPTION:Most public and private organisations engage in direct marketing to promote the organisations’ goods\, services or ideals.  Being an area of focus for data protection regulators\, in terms of enforcement action\, it is important to ensure the marketing activity is legally sound. \nThis webinar will provide a practical overview of legal requirements in relation to direct marketing strategies\, taking account of recent case law including the Irish Data Protection Commission’s significant fine of €390M imposed on Meta Ireland for its targeted advertising as well as the UK Information Commissioner’s updated guidance on direct marketing. \nIt will cover postal\, telephone\, email and other electronic marketing strategies and provide pragmatic advice on how to minimise risk in your direct marketing strategy.
URL:https://investinangus.com/event/thorntons-data-protection-webinar-update-on-direct-marketing/
CATEGORIES:Business Planning,Data Protection,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T140000
DTEND;TZID=UTC:20230314T170000
DTSTAMP:20260404T104803
CREATED:20230206T093700Z
LAST-MODIFIED:20230206T093700Z
UID:10086441-1678802400-1678813200@investinangus.com
SUMMARY:Don’t get TR**PPED up by IP
DESCRIPTION:Join us for a really informative event. Whether you have just started a business or own one already. \nFrom this event you will learn about: \n\nCopyright\nRegistered and unregistered trademarks\nRegistered and unregistered designs\nPatents\nConfidential information\n\nAfter this class you will: \n\nHave an awareness of all aspects of IP as they affect their organisations\nBe able to distinguish between copyright\, patents\, trademarks\, designs and confidential information\nUnderstand the importance of IP in all organisations\nUnderstand the necessity of considering IP from the outset of a business\nRecognise the rights licensing\, registering and managing entities related to IP in the UK\nRecognise the relevant aspects of each form of IP
URL:https://investinangus.com/event/dont-get-trpped-up-by-ip/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T140000
DTEND;TZID=UTC:20230314T160000
DTSTAMP:20260404T104803
CREATED:20230220T100650Z
LAST-MODIFIED:20230220T100650Z
UID:10086520-1678802400-1678809600@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-12/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T110000
DTEND;TZID=UTC:20230314T120000
DTSTAMP:20260404T104803
CREATED:20230220T111928Z
LAST-MODIFIED:20230220T111928Z
UID:10086622-1678791600-1678795200@investinangus.com
SUMMARY:Scale-Up visa route - latest updates
DESCRIPTION:The government has recently introduced the Scale-Up visa route\, which gives certain employers another visa option to help access international talent. \nJoin us to learn more about this new route and how it could help you access international talent.
URL:https://investinangus.com/event/scale-up-visa-route-latest-updates-2/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T103000
DTEND;TZID=UTC:20230314T120000
DTSTAMP:20260404T104803
CREATED:20230117T091228Z
LAST-MODIFIED:20230117T091228Z
UID:10086237-1678789800-1678795200@investinangus.com
SUMMARY:Working with the Public Sector - All You Need to Know
DESCRIPTION:How well do you know the public sector? This introductory module is recommended for anyone new to bidding. It provides a comprehensive overview of the public sector marketplace in Scotland and beyond and introduces the concept of tendering and procurement. \nThis event is suitable for Level 1 (Beginner) workshop is a first step to tendering for new or inexperienced bidders. No previous knowledge or experience is required to attend this workshop.\n \nDuring this course\, you will learn: \n\nWhat is the public sector?\nRoutes into the public sector\nFinding opportunities\nCreating a pipeline of work\nPre-engagement activities
URL:https://investinangus.com/event/working-with-the-public-sector-all-you-need-to-know-2/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T100000
DTEND;TZID=UTC:20230314T120000
DTSTAMP:20260404T104803
CREATED:20230220T100608Z
LAST-MODIFIED:20230220T100608Z
UID:10086518-1678788000-1678795200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T100000
DTEND;TZID=UTC:20230314T110000
DTSTAMP:20260404T104803
CREATED:20230220T110055Z
LAST-MODIFIED:20230220T110055Z
UID:10086593-1678788000-1678791600@investinangus.com
SUMMARY:Lead Generation - Digital Platforms and Tools
DESCRIPTION:B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders\, each with their own different needs\, perspectives and potential sales objectives we need to overcome \nPRESENTER Roddy MacLean \nRoddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK\, France\, Italy\, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M\, US Internet Retailer Top 200 e-commerce business. \nIn recent years\, Roddy has established two successful new ventures\, Feral\, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.
URL:https://investinangus.com/event/lead-generation-digital-platforms-and-tools/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230314T093000
DTEND;TZID=UTC:20230314T170000
DTSTAMP:20260404T104803
CREATED:20230116T091525Z
LAST-MODIFIED:20230116T091525Z
UID:10086211-1678786200-1678813200@investinangus.com
SUMMARY:Finance 1-2-1 Surgery Sessions
DESCRIPTION:Take this opportunity to discuss your finance queries with our finance specialist\, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. \nBrush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding\, lean on Scott’s experience to understand what lenders are looking for. \nBecome aware of your financial commitments\, as they can differ depending on your business type. \nOnce you have booked your space online\, one of the team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/finance-1-2-1-surgery-sessions-8/
CATEGORIES:Finance
END:VEVENT
END:VCALENDAR