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PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230419T110000
DTEND;TZID=UTC:20230419T120000
DTSTAMP:20260403T221606
CREATED:20230306T151323Z
LAST-MODIFIED:20230306T151323Z
UID:10086739-1681902000-1681905600@investinangus.com
SUMMARY:Skilled worker route: How employers can sponsor international talent
DESCRIPTION:With most EU and non-EU citizens now subject to the UK immigration system\, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. \nAs a Scottish based SME\, TalentScotland can support your business in a number of ways.
URL:https://investinangus.com/event/skilled-worker-route-how-employers-can-sponsor-international-talent-6/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230419T100000
DTEND;TZID=UTC:20230419T140000
DTSTAMP:20260403T221606
CREATED:20230330T132641Z
LAST-MODIFIED:20230330T132641Z
UID:10087017-1681898400-1681912800@investinangus.com
SUMMARY:Tay Cities Clean Growth Website Launch
DESCRIPTION:You are invited to take part in the public launch of the www.taycitiescleangrowth.scot website – An online community designed to enable and encourage businesses\, industry\, academia and others to collaborate\, share knowledge and drive low carbon and clean growth innovation\, while benefitting the Tay Cities by driving investment to the region. With its central geography\, mixed economy and broad base of academic\, professional expertise and active developments\, Tayside is a great place to exploit this ongoing economic transformation as we address climate change and post Covid recovery. \nThe Tay Cities Clean Growth website provides an opportunity to represent the mix of clean growth projects not only in the Tay Cities Deal but extending it far beyond to enable inter-project synergies\, wider project development\, knowledge exchange and R&D collaboration\, as well as creating an environment for investor engagement. The website will act as a central platform to facilitate\, support\, and accelerate clean growth across the Tayside economy. \nCome along and hear more about how we aim to create a community that works together and presents the Tay Region’s clean growth opportunities and synergies as a collective Unique Selling Point. Clean Growth in the Tay Cities Region has a special focus on; Sustainable Mobility\, Green Agri-tech\, Clean Energy\, Circular Economy and Data and Digital Solutions. \nThere will be networking opportunities to meet and talk to project owners from the four focus areas as well as local authority representatives and likeminded attendees. You will also have the opportunity to meet the team at the D’Arcy Thompson Simulator Centre for an overview of their work and the methodologies applied to digitise clients requirements \nEden Campus Tours will be available and can be booked on the day\, you will have the opportunity to: \n\nAttend a general outside walking tour providing overall clean growth strategy of the Eden Campus and visit the 1MW Solar PV array.\nVisit and walk round our 6.5MW District Heating Network Centre which provide low carbon heat to University buildings\, then visit our 1MW Solar PV providing green power to the Campus.
URL:https://investinangus.com/event/tay-cities-clean-growth-website-launch/
CATEGORIES:Networking,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230419T100000
DTEND;TZID=UTC:20230419T120000
DTSTAMP:20260403T221606
CREATED:20230410T084756Z
LAST-MODIFIED:20230410T084756Z
UID:10087039-1681898400-1681905600@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-10/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230419T090000
DTEND;TZID=UTC:20230420T160000
DTSTAMP:20260403T221606
CREATED:20230109T102529Z
LAST-MODIFIED:20230109T102529Z
UID:10086173-1681894800-1682006400@investinangus.com
SUMMARY:VisitScotland Connect 2023
DESCRIPTION:VisitScotland Connect 2023 will be taking place at the P&J Live Aberdeen on April 19-20\, 2023. \nVisitScotland is focused on rebuilding international tourism demand and supporting the country’s ambitions to be a leading destination for responsible tourism. \nThe format for this event will be a new business-to-business travel trade workshop connecting Buyers from around the globe with Scottish tourism businesses\, helping to rebuild Scotland’s valuable tourism industry. \nSpeak to your VisitScotland contact if you are interested in joining this event or use the registration links on the website.
URL:https://investinangus.com/event/visitscotland-connect-2023/
LOCATION:P&J Live\, East Burn Road\, Aberdeen\, AB21 9FX\, United Kingdom
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230418T180000
DTEND;TZID=UTC:20230418T200000
DTSTAMP:20260403T221606
CREATED:20230313T110214Z
LAST-MODIFIED:20230313T110214Z
UID:10086787-1681840800-1681848000@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230418T140000
DTEND;TZID=UTC:20230418T160000
DTSTAMP:20260403T221606
CREATED:20230306T140924Z
LAST-MODIFIED:20230306T140924Z
UID:10086699-1681826400-1681833600@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-10/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230418T110000
DTEND;TZID=UTC:20230418T120000
DTSTAMP:20260403T221606
CREATED:20230410T094539Z
LAST-MODIFIED:20230410T094539Z
UID:10087065-1681815600-1681819200@investinangus.com
SUMMARY:The Graduate Visa Route - An Update for Scottish Employers
DESCRIPTION:The UK Government opened the Graduate Visa route in summer 2021. This route gives certain employers another visa option to help access international talent. Join us to learn more about this route\, how it could help you access international talent\, and things employers can do to look to the future. \nIf you’re a Scotland-based small-to-midsized enterprise\, TalentScotland can support your business in a number of ways.
URL:https://investinangus.com/event/the-graduate-visa-route-an-update-for-scottish-employers/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230418T100000
DTEND;TZID=UTC:20230418T120000
DTSTAMP:20260403T221606
CREATED:20230313T105926Z
LAST-MODIFIED:20230313T105926Z
UID:10086784-1681812000-1681819200@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230417T180000
DTEND;TZID=UTC:20230417T200000
DTSTAMP:20260403T221606
CREATED:20230313T105843Z
LAST-MODIFIED:20230313T105843Z
UID:10086782-1681754400-1681761600@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230417T140000
DTEND;TZID=UTC:20230417T160000
DTSTAMP:20260403T221606
CREATED:20230313T105758Z
LAST-MODIFIED:20230313T105758Z
UID:10086780-1681740000-1681747200@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230417T100000
DTEND;TZID=UTC:20230417T120000
DTSTAMP:20260403T221606
CREATED:20230313T105712Z
LAST-MODIFIED:20230313T105712Z
UID:10086778-1681725600-1681732800@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T180000
DTEND;TZID=UTC:20230413T200000
DTSTAMP:20260403T221606
CREATED:20230327T081139Z
LAST-MODIFIED:20230327T081139Z
UID:10086853-1681408800-1681416000@investinangus.com
SUMMARY:The Complete Guide to Marketing for Novices
DESCRIPTION:This workshop will be held via Zoom. Joining instructions will be sent upon book your free space. \nThe online workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business. \nThis online workshop is aimed at businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/the-complete-guide-to-marketing-for-novices/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T180000
DTEND;TZID=UTC:20230413T200000
DTSTAMP:20260403T221606
CREATED:20230313T105626Z
LAST-MODIFIED:20230313T105626Z
UID:10086776-1681408800-1681416000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T130000
DTEND;TZID=UTC:20230413T150000
DTSTAMP:20260403T221606
CREATED:20230306T134239Z
LAST-MODIFIED:20230306T134239Z
UID:10086697-1681390800-1681398000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-14/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T100000
DTEND;TZID=UTC:20230413T120000
DTSTAMP:20260403T221606
CREATED:20230313T105539Z
LAST-MODIFIED:20230313T105539Z
UID:10086774-1681380000-1681387200@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230412T143000
DTEND;TZID=UTC:20230412T163000
DTSTAMP:20260403T221606
CREATED:20230306T134154Z
LAST-MODIFIED:20230306T134154Z
UID:10086695-1681309800-1681317000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-10/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230412T140000
DTEND;TZID=UTC:20230412T160000
DTSTAMP:20260403T221606
CREATED:20230327T081035Z
LAST-MODIFIED:20230327T081035Z
UID:10086850-1681308000-1681315200@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:This workshop will be held in person at Monifieth Library\, 48 High Street\, Monifieth\, Dundee\,DD5 4AE \nThe workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other workshops and webinars which may be appropriate for you.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-13/
LOCATION:Monifieth Library\, 48 High Street\, Monifieth\, DD5 4AE
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230412T100000
DTEND;TZID=UTC:20230412T120000
DTSTAMP:20260403T221606
CREATED:20230313T105351Z
LAST-MODIFIED:20230313T105351Z
UID:10086772-1681293600-1681300800@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. \nIn this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230411T180000
DTEND;TZID=UTC:20230411T200000
DTSTAMP:20260403T221606
CREATED:20230313T105304Z
LAST-MODIFIED:20230313T105304Z
UID:10086770-1681236000-1681243200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230411T140000
DTEND;TZID=UTC:20230411T160000
DTSTAMP:20260403T221606
CREATED:20230313T105217Z
LAST-MODIFIED:20230313T105217Z
UID:10086768-1681221600-1681228800@investinangus.com
SUMMARY:Website User Experience – Is your website fit for purpose?
DESCRIPTION:Websites should look good and function well\, and give your website visitors and customers a positive user experience. \nDuring this webinar\, we’ll look at User Experience (UX) and how you can improve it on your website\, including: \n\nUnderstand what User Experience is\nA look at some of the key factors\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-user-experience-is-your-website-fit-for-purpose-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230411T130000
DTEND;TZID=UTC:20230411T163000
DTSTAMP:20260403T221606
CREATED:20230306T150701Z
LAST-MODIFIED:20230306T150701Z
UID:10086731-1681218000-1681230600@investinangus.com
SUMMARY:International SEO and social media masterclass
DESCRIPTION:Digital marketing can help your business to attract customers. \nThis webinar will introduce you to a number of SEO techniques that will help your business to become more visible when expanding into new international markets. \nThe more visible that your website is to searches\, the more likely you will be to generate sales.
URL:https://investinangus.com/event/international-seo-and-social-media-masterclass/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230411T100000
DTEND;TZID=UTC:20230411T110000
DTSTAMP:20260403T221606
CREATED:20230306T150546Z
LAST-MODIFIED:20230306T150546Z
UID:10086729-1681207200-1681210800@investinangus.com
SUMMARY:Fulfilling ecommerce orders from the US – why & how to serve US customers
DESCRIPTION:Selling your products to the American market is a fantastic opportunity for many online Scottish businesses. In this webinar\, we’ll explore the benefits and practicalities of trading with American customers\, including: \n\nWhy you should internationalise your business – and why target the US in particular\nCommon myths about selling to the US\, and why it’s easier than you might expect\nUser experience when selling to customers in the US\nPrimary marketing channels for the US\nFulfilment when selling to the US – whether to ship direct or work with third party logistics (3PL)
URL:https://investinangus.com/event/fulfilling-ecommerce-orders-from-the-us-why-how-to-serve-us-customers/
CATEGORIES:International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230407T143000
DTEND;TZID=UTC:20230407T163000
DTSTAMP:20260403T221606
CREATED:20230404T142304Z
LAST-MODIFIED:20230404T142304Z
UID:10087022-1680877800-1680885000@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-11/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230407T090000
DTEND;TZID=UTC:20230407T110000
DTSTAMP:20260403T221606
CREATED:20230313T105130Z
LAST-MODIFIED:20230313T105130Z
UID:10086766-1680858000-1680865200@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230406T180000
DTEND;TZID=UTC:20230406T200000
DTSTAMP:20260403T221606
CREATED:20230313T105044Z
LAST-MODIFIED:20230313T105044Z
UID:10086764-1680804000-1680811200@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-10/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230406T090000
DTEND;TZID=UTC:20230406T110000
DTSTAMP:20260403T221606
CREATED:20230306T133851Z
LAST-MODIFIED:20230306T133851Z
UID:10086693-1680771600-1680778800@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-15/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T180000
DTEND;TZID=UTC:20230405T200000
DTSTAMP:20260403T221606
CREATED:20230313T104947Z
LAST-MODIFIED:20230313T104947Z
UID:10086762-1680717600-1680724800@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T140000
DTEND;TZID=UTC:20230405T160000
DTSTAMP:20260403T221606
CREATED:20230306T133810Z
LAST-MODIFIED:20230306T133810Z
UID:10086691-1680703200-1680710400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-14/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T100000
DTEND;TZID=UTC:20230405T120000
DTSTAMP:20260403T221606
CREATED:20230306T133726Z
LAST-MODIFIED:20230306T133726Z
UID:10086689-1680688800-1680696000@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T093000
DTEND;TZID=UTC:20230405T133000
DTSTAMP:20260403T221606
CREATED:20230306T145940Z
LAST-MODIFIED:20230306T145940Z
UID:10086727-1680687000-1680701400@investinangus.com
SUMMARY:International Marketing: Product\, Positioning\, Target Markets & Gap Analysis
DESCRIPTION:Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? \nIn this webinar\, presenter John McCallum will explore just that\, covering: \n\nBrand positioning in a new market\nWhat to look out for in different markets\nUnderstanding the importance of your brand\nPractical GAP Analysis tools\n\nAt the end of the session\, you’ll have a clearer understanding of what sales and marketing should consider before entering a new market.
URL:https://investinangus.com/event/international-marketing-product-positioning-target-markets-gap-analysis-2/
CATEGORIES:International Trade,Marketing
END:VEVENT
END:VCALENDAR