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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T100000
DTEND;TZID=UTC:20230405T120000
DTSTAMP:20260403T181150
CREATED:20230306T133726Z
LAST-MODIFIED:20230306T133726Z
UID:10086689-1680688800-1680696000@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-10/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T093000
DTEND;TZID=UTC:20230405T133000
DTSTAMP:20260403T181150
CREATED:20230306T145940Z
LAST-MODIFIED:20230306T145940Z
UID:10086727-1680687000-1680701400@investinangus.com
SUMMARY:International Marketing: Product\, Positioning\, Target Markets & Gap Analysis
DESCRIPTION:Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? \nIn this webinar\, presenter John McCallum will explore just that\, covering: \n\nBrand positioning in a new market\nWhat to look out for in different markets\nUnderstanding the importance of your brand\nPractical GAP Analysis tools\n\nAt the end of the session\, you’ll have a clearer understanding of what sales and marketing should consider before entering a new market.
URL:https://investinangus.com/event/international-marketing-product-positioning-target-markets-gap-analysis-2/
CATEGORIES:International Trade,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T180000
DTEND;TZID=UTC:20230404T200000
DTSTAMP:20260403T181150
CREATED:20230327T080916Z
LAST-MODIFIED:20230327T080916Z
UID:10086848-1680631200-1680638400@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space. \nThe workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other workshops and webinars which may be appropriate for you. \nIf you would prefer an in person / interactive workshop\, we will be hosting this event in Monifieth on the 12th April.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-12/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T180000
DTEND;TZID=UTC:20230404T200000
DTSTAMP:20260403T181150
CREATED:20230313T104857Z
LAST-MODIFIED:20230313T104857Z
UID:10086760-1680631200-1680638400@investinangus.com
SUMMARY:Digital tools to help run your business remotely
DESCRIPTION:Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: \n\nHow to use video live streaming\, webinars and remote collaboration tools to get results for your business\nEquipment you need to get started\nAn overview of the tools and platforms currently available\nExamples of what others are doing\nHow to monetise this way of working
URL:https://investinangus.com/event/digital-tools-to-help-run-your-business-remotely-4/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T100000
DTEND;TZID=UTC:20230404T120000
DTSTAMP:20260403T181150
CREATED:20230313T104753Z
LAST-MODIFIED:20230313T104753Z
UID:10086758-1680602400-1680609600@investinangus.com
SUMMARY:Keep your business safe online
DESCRIPTION:Join us to find out how criminals are targeting small businesses online\, the risks you face\, and what you can do to minimise your exposure to online crime. \nThis webinar includes a number of live demos\, covering the following areas: \n\nWhat are the main online threats to your business?\nThe 5 pillars of prevention (Backup\, Malware prevention\, Securing your hardware\, Passwords & Phishing attacks)\nSimple and practical measures you can implement to protect yourself and your business\nBest practice recovery steps for your business if the worst should happen\n\nAs a result of attending this webinar\, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website\, social media and company data from cyber criminals.
URL:https://investinangus.com/event/keep-your-business-safe-online-4/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T100000
DTEND;TZID=UTC:20230404T110000
DTSTAMP:20260403T181150
CREATED:20230306T145840Z
LAST-MODIFIED:20230306T145840Z
UID:10086725-1680602400-1680606000@investinangus.com
SUMMARY:Leading Through Turbulent Times
DESCRIPTION:The events of the last three years – COVID-19\, the war in Ukraine\, and the risks of another global recession – have all stretched leaders and forced them to develop new skills to lead their teams through shock\, crisis\, and uncertainty. While keeping the basics of leadership\, such as strategizing and executing for results\, placing human-centric traits at the core of leadership is a long-term win-win for organizations. \nDelivered by Senior Researcher in Human Capital at the Conference Board Marion Devine\, this webinar will provide insights into the skills needed to lead through turbulent times\, and offer practical steps for organizations that face challenges in equipping their leaders with the right skills.
URL:https://investinangus.com/event/leading-through-turbulent-times/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T100000
DTEND;TZID=UTC:20230404T110000
DTSTAMP:20260403T181150
CREATED:20230306T145753Z
LAST-MODIFIED:20230306T145753Z
UID:10086723-1680602400-1680606000@investinangus.com
SUMMARY:An Introduction to Chinese E-Commerce and Marketing
DESCRIPTION:Thanks to Ecommerce platforms\, businesses are no longer limited to certain markets by proximity. From wherever you are\, you can access the world’s biggest markets. \nThis event will explore the opportunities associated with the Chinese market for internationally ambitious businesses\, and cover everything you need to know to start trading with it. \nPresenter James Buchanan will provide practical guidance on how to reach Chinese consumers through effective digital and eCommerce strategies\, as well as sharing some first-hand experiences from Scottish companies. \nThe session will also dive into: \n\nWhy you should trade with China\nCultural differences\nDigital differences\nPayments – Alipay\, WeChat Pay\nDigital platforms\neCommerce and Cross-Border – Tmall\, JD.com\, Taobao\, WeChat Shops\, Little Red Book\nDigital marketing – WeChat\, Weibo\, Douyin\, Baidu\, Zhihu\, RED
URL:https://investinangus.com/event/an-introduction-to-chinese-e-commerce-and-marketing/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T090000
DTEND;TZID=UTC:20230404T110000
DTSTAMP:20260403T181150
CREATED:20230306T133646Z
LAST-MODIFIED:20230306T133646Z
UID:10086687-1680598800-1680606000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230403T150000
DTEND;TZID=UTC:20230403T170000
DTSTAMP:20260403T181150
CREATED:20230313T101826Z
LAST-MODIFIED:20230313T101826Z
UID:10086756-1680534000-1680541200@investinangus.com
SUMMARY:Cloud essentials for business
DESCRIPTION:Business owners and managers are busy. You’re wearing many hats\, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. \nWe’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation\, improve your project management\, organise your digital storage and much more. By the end of this webinar\, you will be able to: \n\nUnderstand what the cloud is and what its benefits are\nUnderstand your own ‘digital back office’\nUse up-to-date knowledge on current cloud services and tools to help you with your business operations\nMake informed decisions about improving your digital processes based on scalability\, security\, efficiency and affordability
URL:https://investinangus.com/event/cloud-essentials-for-business-4/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230403T100000
DTEND;TZID=UTC:20230403T110000
DTSTAMP:20260403T181150
CREATED:20230306T145701Z
LAST-MODIFIED:20230306T145701Z
UID:10086721-1680516000-1680519600@investinangus.com
SUMMARY:Develop a successful international ready website and social media presence
DESCRIPTION:There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation\, having a truly global digital presence requires some additional steps to traditional website building. \nThis webinar will take you through all those steps\, covering the following topics: \n\nSelecting a domain\nRegistering with search engines\nChoosing a web host\nLanguage\nPayment and shipping\nLocalising your social media\n\nPresented by Stephen Whitelaw\, an entrepreneur and digital guru with over 30 years’ experience\, this free webinar is a must for business owners looking to grow internationally.
URL:https://investinangus.com/event/develop-a-successful-international-ready-website-and-social-media-presence-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T110000
DTEND;TZID=UTC:20230330T123000
DTSTAMP:20260403T181150
CREATED:20230220T104339Z
LAST-MODIFIED:20230220T104339Z
UID:10086578-1680174000-1680179400@investinangus.com
SUMMARY:Blogging for tourism businesses
DESCRIPTION:Learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-3/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T093000
DTEND;TZID=UTC:20230330T160000
DTSTAMP:20260403T181150
CREATED:20230328T134259Z
LAST-MODIFIED:20230328T134259Z
UID:10086903-1680168600-1680192000@investinangus.com
SUMMARY:Grow your Business online - Meet the experts
DESCRIPTION:These days\, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon\, Wayfair\, Etsy\, eBay and Alibaba. \nWith opportunities for selling to both retail and wholesale customers\, and to expand from the UK into international markets\, this is a great time to grow your ecommerce potential. \nRegister for this unmissable event\, which will be delivered by three experts. You’ll benefit from six insightful sessions and join peers for Q&A and discussion time. \nWith up-to-date content backed up by practical examples\, this event could help you to take the next steps in your ecommerce plans.
URL:https://investinangus.com/event/grow-your-business-online-meet-the-experts/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230330T090000
DTEND;TZID=UTC:20230330T110000
DTSTAMP:20260403T181150
CREATED:20230220T104255Z
LAST-MODIFIED:20230220T104255Z
UID:10086576-1680166800-1680174000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-14/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T103000
DTEND;TZID=UTC:20230329T120000
DTSTAMP:20260403T181150
CREATED:20230117T091658Z
LAST-MODIFIED:20230117T091658Z
UID:10086245-1680085800-1680091200@investinangus.com
SUMMARY:Using Public Contract Scotland (PCS) – How to Find and Bid for Opportunities
DESCRIPTION:Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you’re not only comfortable using the PCS website but also know how to generate business from it. \nThis event is suitable for Level 1 (Beginners). This workshop is the first step to tendering for new or inexperienced bidders. \nDuring this course\, you will learn: \n\nWhat is Public Contracts Scotland (PCS)?\nHow do I set myself up on PCS?\nWhat functions do I need to use on PCS?\nWhat is PCS-Tender (PCS-T)?\nWhat is a Quick Quote?\nHow does e-invoicing work?
URL:https://investinangus.com/event/using-public-contract-scotland-pcs-how-to-find-and-bid-for-opportunities-2/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T093000
DTEND;TZID=UTC:20230329T160000
DTSTAMP:20260403T181150
CREATED:20230220T111257Z
LAST-MODIFIED:20230220T111257Z
UID:10086611-1680082200-1680105600@investinangus.com
SUMMARY:Green Heat Geothermal Workshop
DESCRIPTION:An interactive workshop to explore the types of collaboration and innovation needed to overcome barriers and accelerate the uptake of minewater as a heat source for UK homes and buildings. \nDecarbonising heating and cooling is a major opportunity for Scotland that could deliver significant emissions reductions\, commercial opportunities\, and bring comfort and health benefits to communities and homeowners.  By 2045 the Scottish Government targets require that over 1 million homes and 50K non-domestic properties must switch to low emissions systems such as geothermal energy. \nIn order to deliver these targets and  deliver the level of heat demand required we need to explore mine water geothermal energy as a resource. \nIn Scotland there is potential availability of 600km3 of disused mineworkings in the Midland Valley (theoretically meeting 8% of Scotland’s domestic heating requirement and up to 40% of Glasgow’s heat demand) could make Scotland a world leader in this sector. \nScottish Enterprise is offering in person\, practical and interactive full-day workshop on minewater heat to provide an opportunity for a range of organisations\, mainly SMEs\, across Scotland to build relationships\, and share innovative ideas to address the barriers and accelerate the roll out and adoption of minewater as a heat source. \nWho is this for?   \nWe welcome companies who are driving innovation and growth in mine water geothermal energy\, including heat abstraction\, digital and data\, components and systems and subsurface modelling.  Each workshop will be limited to 20 participants in order to maximise the level of discussion and interaction. \nThe workshop will be delivered in March 2023 in Glasgow. A networking lunch will be provided. \nTo maximise the day there will be the opportunity to exchange insights beforehand.
URL:https://investinangus.com/event/green-heat-geothermal-workshop/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Energy,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T093000
DTEND;TZID=UTC:20230329T130000
DTSTAMP:20260403T181150
CREATED:20230313T101413Z
LAST-MODIFIED:20230313T101413Z
UID:10086753-1680082200-1680094800@investinangus.com
SUMMARY:Building a Sustainable Business
DESCRIPTION:This workshop\, run by our sustainability advisors will give you everything you need to know to start integrating this new\, exciting part of business into your company. \nBy the end of this session\, you will be confident with the definition of sustainability and how it relates to your business\, know how to go about making your business more sustainable\, and be able to identify methods to enhance your business’ sustainability and the opportunities surrounding this.
URL:https://investinangus.com/event/building-a-sustainable-business-2/
LOCATION:Kirriemuir Parish Church\, Bank Street\, Kirriemuir\, DD8 4BG
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230328T140000
DTEND;TZID=UTC:20230328T160000
DTSTAMP:20260403T181150
CREATED:20230220T104204Z
LAST-MODIFIED:20230220T104204Z
UID:10086574-1680012000-1680019200@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230328T093000
DTEND;TZID=UTC:20230328T113000
DTSTAMP:20260403T181150
CREATED:20230306T144004Z
LAST-MODIFIED:20230306T144004Z
UID:10086717-1679995800-1680003000@investinangus.com
SUMMARY:Thorntons Immigration Law Webinar - What to expect in 2023
DESCRIPTION:Immigration law is always a dynamic and fast-changing area\, and practitioners\, individuals and businesses alike will be looking to our new government for signs of what is to come in 2023. \nThis webinar will explore the potential developments including: \n\nThe review of the Shortage Occupation List\nIncrease in sponsor licence applications\nIncrease in illegal working checks\nChanges to the student dependent visa
URL:https://investinangus.com/event/thorntons-immigration-law-webinar-what-to-expect-in-2023/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230327T113000
DTEND;TZID=UTC:20230327T133000
DTSTAMP:20260403T181150
CREATED:20230220T104104Z
LAST-MODIFIED:20230220T104104Z
UID:10086572-1679916600-1679923800@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-13/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230327T110000
DTEND;TZID=UTC:20230327T123000
DTSTAMP:20260403T181150
CREATED:20230220T103959Z
LAST-MODIFIED:20230220T103959Z
UID:10086570-1679914800-1679920200@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses
DESCRIPTION:Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. \nIn part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nYou’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console\, Google Business Profile and robots.txt \nWe’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230324T160000
DTEND;TZID=UTC:20230324T180000
DTSTAMP:20260403T181150
CREATED:20230220T103753Z
LAST-MODIFIED:20230220T103753Z
UID:10086568-1679673600-1679680800@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-10/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230324T100000
DTEND;TZID=UTC:20230324T120000
DTSTAMP:20260403T181150
CREATED:20230220T103513Z
LAST-MODIFIED:20230220T103513Z
UID:10086566-1679652000-1679659200@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T180000
DTEND;TZID=UTC:20230323T200000
DTSTAMP:20260403T181150
CREATED:20230220T103430Z
LAST-MODIFIED:20230220T103430Z
UID:10086564-1679594400-1679601600@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T153000
DTEND;TZID=UTC:20230323T163000
DTSTAMP:20260403T181150
CREATED:20230306T121055Z
LAST-MODIFIED:20230306T121055Z
UID:10086673-1679585400-1679589000@investinangus.com
SUMMARY:Fife Tourism Talks: Accessibility - practical advice
DESCRIPTION:The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. \nThese free webinars are a great way of hearing from industry experts\, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm\, via Teams. \nThis talk we welcome Euans Guide\, the disabled access charity best known for EuansGuide.com\, the disabled access review website.
URL:https://investinangus.com/event/fife-tourism-talks-accessibility-practical-advice/
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T160000
DTSTAMP:20260403T181150
CREATED:20230220T103346Z
LAST-MODIFIED:20230220T103346Z
UID:10086562-1679580000-1679587200@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-3/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T160000
DTSTAMP:20260403T181150
CREATED:20230220T103249Z
LAST-MODIFIED:20230220T103249Z
UID:10086560-1679580000-1679587200@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-9/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T140000
DTEND;TZID=UTC:20230323T153000
DTSTAMP:20260403T181150
CREATED:20230117T091559Z
LAST-MODIFIED:20230117T091559Z
UID:10086243-1679580000-1679585400@investinangus.com
SUMMARY:How to Write Outstanding Tenders - The Invitation to Tender (ITT) Stage
DESCRIPTION:Understanding what a buyer is looking for and creating a response to show how you are the best candidate for the job can be tricky. \nAt this training\, you will learn what skills are needed for your business to write a good tender response and stand out from your competitors. One of SDP’s expert trainers will also explain how to analyse the tender documents and how to find hidden clues in the tender documents to help you develop a well-round response. \nOverview of what you will learn: \n\nWhat work can be done pre-tender to make the process of creating a bid less stressful?\nHow can use Public Contracts Scotland (PCS) and Public Contracts Scotland-Tender (PCS-T) to submit tenders?\nWhat work needs to go into preparing for the ITT before the tender documents are released.\nWhich skills do you need to have in your bid team to write winning bids?\nWhat good looks like in a bid response\n\nAt the end of the session\, there will be an interactive Q&A session where you will have the opportunity to ask any burning questions you may have. As well as have the chance to hear what other SME businesses in Scotland have to say. \nThis event is suitable for Level 2 (Intermediate)\, for people who know about bidding but need to develop specific knowledge and skills.
URL:https://investinangus.com/event/how-to-write-outstanding-tenders-the-invitation-to-tender-itt-stage/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T113000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260403T181150
CREATED:20230306T151209Z
LAST-MODIFIED:20230306T151209Z
UID:10086737-1679571000-1679574600@investinangus.com
SUMMARY:Access to funding
DESCRIPTION:Are you a business considering a fundraising campaign? \nDo you need advice on what funding options are available? How do you get Funder ready? \nWhat alternative finance is available to help grow my business? \nWhat are the benefits of Debt and Equity?
URL:https://investinangus.com/event/access-to-funding/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T110000
DTEND;TZID=UTC:20230323T123000
DTSTAMP:20260403T181150
CREATED:20230220T103148Z
LAST-MODIFIED:20230220T103148Z
UID:10086558-1679569200-1679574600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-4/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230323T090000
DTEND;TZID=UTC:20230323T110000
DTSTAMP:20260403T181150
CREATED:20230220T103047Z
LAST-MODIFIED:20230220T103047Z
UID:10086556-1679562000-1679569200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-25/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR