Invest in Angus

An introduction to business strategy
2025-10-01 10:00 - 12:00 UTC
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Cybersecurity & AI: Simple Steps to Protect Your Business
2025-10-01 11:30 - 12:30
Do you feel your business could be better protected? This session is for you.
Join Pamela Malpas, CEO of 1Office Technologies, for a practical walkthrough of what today’s cyber risks really look like – including how AI is changing both the risks and the solutions.
You’ll leave with simple, cost-effective steps you can take right now to reduce risk, protect your team and clients, and feel confident in the choices you’re making.
Whether you’ve had a close call or just want peace of mind, this session will give you the clarity and control to keep your business running smoothly – without the stress or overwhelm.

Lunch and Learn: How to create a digital product from idea to prototype
2025-10-01 12:00 - 12:30
Do you have an idea for an app, a service or another digital product, but don’t know where to begin?
In this Lunch and Learn, Marco Strillozzi will lay out a straightforward, practical process you can follow to move from concept to prototype – and you don’t need to be a tech expert!
He’ll show you how to define your target audience, differentiate yourself from competitors and use modern no-code/low-code tools to build testable prototypes that you can publish online.
You’ll also learn how to use freelancers and tech partners to fill gaps and accelerate your journey.
Topics covered in this session:

A simple roadmap to prototyping your idea
A list of tools and platforms to get you started
How to promote and validate your prototype with real users

Creating an effective email marketing strategy
2025-10-01 12:00 - 14:00
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.
Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy, this webinar enable you to:

Adopt email marketing into your wider marketing strategy and gain insight into your target audience
Understand the key stages of an effective marketing strategy
Segment your audiences and to target and position your offering to them effectively
Create a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Optimise the different components of a successful email campaign
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications and use best practices for escaping the spam folder

How to improve your Google search rankings - Part 1: On page optimisation
2025-10-01 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

Become a CPD-certified Green Champion
2025-10-02 10:00 - 12:30
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance.
The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge.
And this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green, profitable business.

Lunch and Learn: What does AI search mean for marketers, SEO and content?
2025-10-02 12:00 - 12:30
AI is rewriting the rules of search in real time and, frankly, who isn’t struggling to keep up?
With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.
We’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.
Topics covered in this session:

Is SEO dead or just evolving?
Is it really possible to optimise for large language models (LLMs)?
What role does your website play when answers are generated, not linked?

Introduction to Canva
2025-10-03 09:30 - 11:30, 2025-10-06 09:30 - 11:30
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content.
In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor.
We’ll then explore how to:

Design professional printed marketing materials and edit photos with ease.
Create engaging social media content, including videos and images for posts and ads.
Write creative blog content and make stunning presentations.

We’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials.
As a result of attending this webinar, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.

Lunch and Learn: Identifying ideal customers and validating potential demand
2025-10-03 13:00 - 13:30
In this session, business consultant Paul Cunningham will introduce you to actionable tools and frameworks you can use to identify your ideal customers and validate that there’s demand for what you’re selling.
Topics covered in this session:

How to model your ideal customer profile for accurate and cost-effective marketing
Validating potential demand to scale your efforts and investments to match
Simple tools and frameworks that accelerate and sustain your progress

How to start a business: The basics
2025-10-04 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Lunch and Learn: Building a loved local brand
2025-10-06 12:00 - 12:30
In this webinar, Teresa Ferreira, creative director and founder of Ferrgood Studio, shares some practical ways to cultivate a positive and beloved brand presence in your immediate local community.
Learn how to foster customer loyalty, increase footfall and drive sustainable growth.
Topics covered in this session:

How to identify the key elements that contribute to a “loved” local brand that stands out on the high street
A simple framework for connecting with customers through storytelling, visuals and tone of voice
Budget-friendly ways to enhance shopfronts and digital channels
Other resources and tools you can use to build your brand

How to create engaging content
2025-10-06 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels.
This session is ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
We will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

How to scale your business on TikTok Shop
2025-10-07 10:00 - 11:00
The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop, where content and commerce seamlessly merge.
While traditional marketplaces remain essential, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos, LIVE shopping, and partnerships with creators.
This free webinar, led by Nora Zukauskaite, Integrated Marketing Director at TikTok Shop UK & Europe, will show you how to harness the potential of TikTok shop.
It’s designed for small businesses that sell goods and products and will help you learn how to open a shop and grow revenue through shoppable content on TikTok Shop. It will particularly benefit your business if you sell products across FMCG, Home and Living, Electronics, or Beauty and Fashion.
During the session, you’ll learn:

Practical steps to set up your TikTok Shop and start selling quickly
How to create shoppable videos, LIVE shopping, and use the affiliate programme
Tips for optimising your TikTok Shop for maximum visibility, engagement and sales

Whether you’re new to TikTok Shop or looking to scale your existing presence, this session will give you the insights and tools to succeed.

How to deliver low-cost, high impact marketing
2025-10-07 10:00 - 12:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank.
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web and digital PR

Google Analytics – Understand how your website performs
2025-10-07 14:00 - 16:00
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Bookkeeping essentials
2025-10-08 10:00 - 12:00
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

You will also receive a workbook on excel to help you manage and monitor costs and sales.

Lunch and Learn: Money-saving questions to ask your accountant
2025-10-08 12:00 - 12:30
Most small business owners only speak to their accountant once a year – when the tax bill lands. By then, it’s too late to make changes.
But if you know the right questions to ask during the year, you can save money, improve decision-making and put your business in the best possible position for growth.
In this practical 30-minute Lunch and Learn, award-winning finance trainer Tara Askham will share simple tips to help you stay on top of your cash flow, understand the key numbers that matter and build the confidence to have better conversations with your accountant.
Topics covered in this session:

The key questions to ask your accountant to save money and improve decisions
The three essential numbers every business owner should know (and why they matter for loans, mortgages, and growth)
How to keep on top of your cash flow so there are no surprises

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2025-10-08 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

An introduction to Artificial Intelligence (AI) for small businesses
2025-10-09 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will cover:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and MidJourney)
Automating digital content for blogs and social media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Lunch and Learn: Building a food business with creativity and confidence
2025-10-09 12:00 - 12:30
Join us for an inspiring session in which Dee Omole, CEO of Dee’s Basement, explores why your story is just as powerful as your product.
Discover how to keep your creative spark alive while navigating the demands of running a business, and learn how to recognise and grow opportunities that truly let your brand shine.
Whether you’re building your brand or looking to refresh your vision, this webinar offers practical insights to fuel both passion and purpose.
Topics covered in this session:

Why your story matters as much as your product
How to keep your creativity alive while running a business
How to spot and nurture opportunities that help your brand shine

Social media essentials: TikTok and Instagram Reels
2025-10-10 10:00 - 12:00
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video
How to discover the latest trends on each platform and leverage this to create popular videos for your business
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms
The best kit, apps and workflow to create bitesize vertical videos for both platforms

Lunch and Learn: Why changing the high-street narrative is vital for success
2025-10-10 12:00 - 12:30
In this webinar, Laura Harris from HighStreetPositives will explore why changing the narrative about our high streets is vital for business success, investment and local engagement.
Using survey insights and real-life examples, she’ll show you how to build pride in your place, share local good news, collaborate with fellow enterprises and highlight the high street as a community hub – all to strengthen both your business and your town.
Topics covered in this session:

Why narrative matters – understand how perceptions influence local engagement and your business, with insights from HSP surveys
Building pride in place – practical steps for small businesses to foster community spirit and collaborate with other local enterprises
Making high streets experiential, convenient and community-focused – actionable ways to attract and retain customers while contributing to a vibrant, valued local high street

Predicting the future of soil health with AI
2025-10-13 10:30 - 12:00
Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth, hosted by Soil Association.
What role can AI play in assessing soil degradation, mapping vulnerabilities, and identifying the drivers of soil health decline? Can machine learning and process-based models provide reliable insights into Soil Organic Carbon (SOC) dynamics? And how can indicator frameworks be integrated into modelling projects to strengthen our ability to track and safeguard soil health?
Sign up to this free webinar to join leading experts to discuss these topics and learn more about the future of soil science.
In this webinar we are joined by AI 4 Soil Health project partners and a member of the European Commission to discuss AI, modelling and soil health indicator frameworks. The panel will discuss what these methods mean for the future of soil health, explore challenges and opportunities, and share lessons learned from applying models across Europe.

Lunch and Learn: Bringing your business story to life
2025-10-13 12:00 - 12:30
Storytelling brings the emotional element into the buying process. Knowing how and when to use your story ensures that people hear what you have to say and engage with it.
In this webinar, Bev Hepting will look at how you can incorporate your story into your business marketing and create highly compelling messages in the process.
Topics covered in this session:

How to put your story together
How to incorporate it into your business message
How to deliver your story and message with confidence and clarity

Young person’s guide to starting a business
2025-10-14 10:00 - 12:00
This webinar will provide you with information, direction and support on a range of topics, including:

Planning (before you start, & once you are up and running)

The personal benefits of working for yourself

How to make sure your idea is viable and sustainable

How to research your market and market your business

How to identify who your customers are

Staffing

Funding

How to register and set up – sole trader or a limited company

Lunch and Learn: Leaning into adversities to make your brand stronger
2025-10-14 12:00 - 12:30
Many businesses don’t survive “shock events” (global pandemics, heavy flooding, recessions and so on). So what helps those that do survive them to keep going?
In this Lunch and Learn, Adrian Ashton will share insight into how he’s managed to keep his business afloat in the face of ongoing crises that would’ve forced most other businesses to wind up. And he’ll explain how to apply these lessons to any enterprise.
Topics covered in this session:

How not to lose clients when dealing with challenges
How to approach recreating your business model
How you can use crises to help strengthen your brand

Business expenses – What can I claim
2025-10-15 10:00 - 12:00
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed.
This webinar will cover:

What constitutes a business expense
The HMRC rules around business expenses
What you can claim and more importantly what you cannot when submitting an accurate tax return
The main expenses that are claimable, what can be claimed and how they should be calculated

Building a finance stack that grows with your business
2025-10-15 12:00 - 12:30
Expanding globally starts with the right systems in place.
Many founders choose low-cost finance tools early on. It works for a while. But as the business grows, those tools often fall short – leading to messy migrations and delays.
In this session, we’ll hear from Tannah Matus, CFO at Secret Food Tours. He’ll share how he’s built finance systems that scale, support global operations and connect smoothly with tools like Xero, NetSuite and Shopify.
Tannah will also answer questions based on real challenges small businesses face when expanding into new markets – drawing from his own experience and from the wider community.
If you’re thinking about growing internationally, this conversation will help you plan ahead and avoid common roadblocks.
Topics covered in this session:

The essential tools for early-stage vs scaling-stage businesses
How to avoid painful migrations later on
Real examples from founders and leaders
How Airwallex integrates with accounting and e-commerce software

How to build your brand
2025-10-15 13:00 - 15:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks
