BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230302T100000
DTEND;TZID=UTC:20230302T120000
DTSTAMP:20260404T210021
CREATED:20230220T094508Z
LAST-MODIFIED:20230220T094508Z
UID:10086488-1677751200-1677758400@investinangus.com
SUMMARY:Keep your business safe online
DESCRIPTION:Join us to find out how criminals are targeting small businesses online\, the risks you face\, and what you can do to minimise your exposure to online crime. \nThis webinar includes a number of live demos\, covering the following areas: \n\nWhat are the main online threats to your business?\nThe 5 pillars of prevention (Backup\, Malware prevention\, Securing your hardware\, Passwords & Phishing attacks)\nSimple and practical measures you can implement to protect yourself and your business\nBest practice recovery steps for your business if the worst should happen\n\nAs a result of attending this webinar\, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website\, social media and company data from cyber criminals.
URL:https://investinangus.com/event/keep-your-business-safe-online-3/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230302T100000
DTEND;TZID=UTC:20230302T120000
DTSTAMP:20260404T210021
CREATED:20230220T094418Z
LAST-MODIFIED:20230220T094418Z
UID:10086486-1677751200-1677758400@investinangus.com
SUMMARY:Getting to grips with TikTok for Business
DESCRIPTION:The aim of this session is to go through the process of planning\, shooting and editing a short videos using the TikTok app. The session covers creating ‘expert’ videos\, text videos\, using TikTok soundtracks\, creating voiceover videos\, and using transitions in videos. \nEssential App – TikTok \nWe will be using this app for every task during the session so it is vital that you have the app installed and that you can access your account in order to create TikToks. This can be your own personal account or your business account. You will have the opportunity to post the TikToks you create if you are happy with them. However\, you will also be able to simply save the draft TikTok to your device and come back to complete it at a later date.
URL:https://investinangus.com/event/getting-to-grips-with-tiktok-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230302T100000
DTEND;TZID=UTC:20230302T110000
DTSTAMP:20260404T210021
CREATED:20230220T110511Z
LAST-MODIFIED:20230220T110511Z
UID:10086601-1677751200-1677754800@investinangus.com
SUMMARY:Managing your Multi Channel ECommerce Strategy
DESCRIPTION:Online retailers are increasingly selling on multiple channels\, but this can be a complex operation. Most online sellers use a combination of ecommerce platforms\, such as an independent website\, together with a selection of marketplaces such as Etsy\, Amazon and Ebay. \nMaximising your sales through these channels requires a unified approach across operations\, such as: \n\nProduct research and preparation;\nPlanning stock and pricing\nSelling to retail and wholesale customers\nSelling in the UK and internationally\nManaging customers and orders\nMaintaining consistency and efficiency\n\nIf you want to grow your sales on multiple channels\, you’ll benefit from a strategic approach. This one-hour webinar will introduce you to everything you need to consider together with a range of software solutions. \nThis event will be delivered by Karen Riddick\, Business Owner\, Writer\, Speaker and Amazon Guru. Karen founded Second Nature Online\, an eco-friendly soft furnishing business in 2008. Since then she has grown it considerably utilising global e-marketplaces including Amazon to reach international customers.
URL:https://investinangus.com/event/managing-your-multi-channel-ecommerce-strategy/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230302T080000
DTEND;TZID=UTC:20230302T100000
DTSTAMP:20260404T210021
CREATED:20230206T093558Z
LAST-MODIFIED:20230206T093558Z
UID:10086438-1677744000-1677751200@investinangus.com
SUMMARY:Talent On Your Doorstep
DESCRIPTION:Your workforce is so important. We know it is hard to recruit but Business Gateway\, Dundee & Angus College and Angus Employability Hive are here to support you to build and nurture your workforce. \nWho is this event for? \n\nAngus business owners\nPeople in leadership or management roles\n\nJoin us to explore the help available to Angus-based businesses in order to recruit\, retain and support employees. \nLearn from guest speaker Hayley Wilkes\, Head Chef of WeeCOOK\, about her experience with gaining training needs support. \nAlso hear from: \n\nCaryn Gibson\, Business Partnerships Manager from Dundee & Angus College\nClaire McGuigan from Angus Employability Hive\nSkye McLeod\, HR Advisor from Business Gateway\n\nRepresentatives from the NHS\, the Department of Work and Pensions (DWP)\, Angus Council Skills and Employability Team and Dundee and Angus Chamber of Commerce will also be in attendance and available to speak to attendees personally.
URL:https://investinangus.com/event/talent-on-your-doorstep/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T180000
DTEND;TZID=UTC:20230301T200000
DTSTAMP:20260404T210021
CREATED:20230220T094323Z
LAST-MODIFIED:20230220T094323Z
UID:10086484-1677693600-1677700800@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T160000
DTSTAMP:20260404T210021
CREATED:20230220T094238Z
LAST-MODIFIED:20230220T094238Z
UID:10086482-1677679200-1677686400@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T100000
DTEND;TZID=UTC:20230301T120000
DTSTAMP:20260404T210021
CREATED:20230220T094141Z
LAST-MODIFIED:20230220T094141Z
UID:10086480-1677664800-1677672000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T100000
DTEND;TZID=UTC:20230301T110000
DTSTAMP:20260404T210021
CREATED:20230220T110415Z
LAST-MODIFIED:20230220T110415Z
UID:10086599-1677664800-1677668400@investinangus.com
SUMMARY:Selling on Global Platforms: Shopify
DESCRIPTION:Shopify is a leading global commerce company\, providing trusted tools to start\, grow\, market\, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere. Shopify powers over 1.7 million businesses in more than 175 countries and is trusted by brands small and large. \nRakesh has over 15 years’ experience in the IT/digital/online industry\, working with companies small and large on all aspects of technology. A former e-Business Adviser with Scottish Enterprise\, he worked with high-growth new-starts and established businesses\, offering strategic advice on online and technology issues. \nWith business\, agency and public sector experience\, Rakesh continues to work in a business advisory and consulting capacity\, while also delivering training and workshops with a focus on technology adoption and improvement for businesses. \nRakesh has been delivering workshops and seminars for Business Gateway now since 2008 and in addition has also delivered on a number of Scottish Enterprise Expert Help frameworks including Digital Marketing\, Innovation and ICT and E-Commerce.
URL:https://investinangus.com/event/selling-on-global-platforms-shopify/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T180000
DTEND;TZID=UTC:20230228T200000
DTSTAMP:20260404T210021
CREATED:20221220T114331Z
LAST-MODIFIED:20221220T114331Z
UID:10086136-1677607200-1677614400@investinangus.com
SUMMARY:An Introduction to Bookkeeping
DESCRIPTION:This workshop aims to equip you with the knowledge and skills necessary to manage your finances and comply with regulatory and legal requirements through a relevant bookkeeping system. \nThis workshop will explain: \n\nwhat financial records are needed\nthe broad principles and procedures of accounting systems\nhow to choose accounting systems – both manual and computerised\nwhich financial statements and statutory returns are relevant to your business\ndifferent accounting periods and financial years\nhow to use financial records for monitoring the financial state of your business\ncash flow forecasting\, profit and loss statements as well as what they should contain\nwhat financial measures and forecasts are needed by your business\nwhat information on financial record keeping is available and from whom\n\nBy the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.
URL:https://investinangus.com/event/an-introduction-to-bookkeeping-10/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T140000
DTEND;TZID=UTC:20230228T150000
DTSTAMP:20260404T210021
CREATED:20230220T104945Z
LAST-MODIFIED:20230220T104945Z
UID:10086582-1677592800-1677596400@investinangus.com
SUMMARY:Cost of Doing Business: Reducing Energy Costs - Part 2
DESCRIPTION:Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions. \nJoin Mike Milner\, Tomson Consulting Ltd\, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost\, low cost\, and investment opportunities for your company to reduce energy costs\, increase efficiencies and support decarbonisation – building long-term resilience in your business.These webinars are of value to all Scottish companies looking for practical solutions to reduce the impact of the energy crisis while working towards net zero. The webinars will provide insights into cost saving options for all sectors\, including energy monitoring\, management\, and behavioural change. You’ll also hear about specialised solutions associated with heating and cooling\, equipment\, and on-site renewable energy generation. \nMike Milner is a highly qualified and experienced engineer with over two decades of practical experience in many sectors including food and drink\, manufacturing\, hospitality and leisur\, construction\, and historic buildings. \nWebinar 2 — Opportunities – electricity saving and renewables: \n\nLighting and controls\nIT equipment and servers\nCompressed air – generation\, distribution and use\nMotors\, drive and pumps\nRenewables and battery storage
URL:https://investinangus.com/event/cost-of-doing-business-reducing-energy-costs-part-2/
CATEGORIES:Business Planning,Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T130000
DTEND;TZID=UTC:20230228T150000
DTSTAMP:20260404T210021
CREATED:20230130T111701Z
LAST-MODIFIED:20230130T111701Z
UID:10086364-1677589200-1677596400@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-11/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T110000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260404T210021
CREATED:20230213T144325Z
LAST-MODIFIED:20230213T144325Z
UID:10086475-1677582000-1677585600@investinangus.com
SUMMARY:Google and VisitScotland presents: tourism accommodation – make the most of Google Hotels and Google Vacation Rentals
DESCRIPTION:Join this special session for tourism accommodation (hotels\, B&Bs\, guest houses\, hostels and self-catering owners) with Google and VisitScotland. \nHear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. \nYou’ll also gain a better understanding of how to more effectively advertise your accommodation using Google Hotels and Google Vacation Rentals.
URL:https://investinangus.com/event/google-and-visitscotland-presents-tourism-accommodation-make-the-most-of-google-hotels-and-google-vacation-rentals/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T110000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260404T210021
CREATED:20230213T143900Z
LAST-MODIFIED:20230213T143900Z
UID:10086467-1677582000-1677585600@investinangus.com
SUMMARY:Tourism industry webinar: free energy-saving advice and funding
DESCRIPTION:Business Energy Scotland are partnering with VisitScotland to deliver a free webinar to provide energy saving advice and highlight the funding and support available to tourism businesses. \nDiscover what free support is available so you can quickly get started making changes. \nJoin to learn about: \n\nThe interest-free loans available to Scottish small and medium-sized enterprises (SMEs) – currently with up to £30k cashback grants\nThe fully funded expert consultancy advice and support available to SMEs\nHow you can help your business minimise the impact of rising energy costs and reduce your carbon footprint\nBusinesses that have already implemented energy-saving changes\, what they did and the positive impact this has had on their business\n\nWho should attend? \nThis event is designed specifically for managers\, directors and owners of Scottish tourism businesses and organisations\, including accommodation providers\, attractions\, and more. This webinar will be especially useful for decision makers in these organisations who hold responsibility for business improvement\, and responsible and sustainable tourism targets.
URL:https://investinangus.com/event/tourism-industry-webinar-free-energy-saving-advice-and-funding/
CATEGORIES:Energy,Finance,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T100000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260404T210021
CREATED:20230123T105021Z
LAST-MODIFIED:20230123T105021Z
UID:10086319-1677578400-1677585600@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T100000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260404T210021
CREATED:20221220T114238Z
LAST-MODIFIED:20221220T114238Z
UID:10086134-1677578400-1677585600@investinangus.com
SUMMARY:Improving Your Search Engine Ranking
DESCRIPTION:The session will focus on assisting with search engine performance\, with reference to Google Analytics (GA) and Search Console data\, both offering a wide selection of reports. \nTo get the most out of the session it’s important that you: \n\nHave a website live and running.\nHave Google Analytics setup and active on the website (Universal\, not GA4).\nHave Search Console setup and active on the website.\nCheck that there is data collecting in both tools.\nKnow your login details for both tools and are able to login in advance of the session.
URL:https://investinangus.com/event/improving-your-search-engine-ranking/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T093000
DTEND;TZID=UTC:20230228T130000
DTSTAMP:20260404T210021
CREATED:20230206T093421Z
LAST-MODIFIED:20230206T093421Z
UID:10086435-1677576600-1677589200@investinangus.com
SUMMARY:Building a Sustainable Business
DESCRIPTION:This workshop\, run by Business Gateway sustainability advisors\, will give you everything you need to know to start integrating this new\, exciting part of business into your company. \nBy the end of this session\, you will be confident with the definition of sustainability and how it relates to your business\, know how to go about making your business more sustainable\, and be able to identify methods to enhance your business’ sustainability and the opportunities surrounding this. \nThe event will also hear from Sustainable Kirriemuir who will guide us through Carbon Literacy\, what it means and the opportunities for training within your business. \nAt the event attendees will have the opportunity to sign up to a two hour one to one session with David to take place on 13 or 14 March (in person or on Zoom) when he can provide more tailored support to you and your business. \nThis is a face-2-face event taking place at Sustainable Kirriemuir\, lunch will be provided.
URL:https://investinangus.com/event/building-a-sustainable-business/
LOCATION:Sustainable Kirriemuir\, 2 St. Malcolms Wynd\, Kirriemuir\, DD8 4HB
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T093000
DTEND;TZID=UTC:20230228T123000
DTSTAMP:20260404T210021
CREATED:20230130T114355Z
LAST-MODIFIED:20230130T114355Z
UID:10086399-1677576600-1677587400@investinangus.com
SUMMARY:Fair Work Workshop
DESCRIPTION:Fair Work is an investment in everyone\, for everyone. It can improve productivity\, innovation\, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. \nFor staff\, Fair Work can increase financial security\, physical health and psychological wellbeing. For businesses\, it brings more engaged\, committed and adaptable workers who spot challenges and opportunities\, solve problems\, offer insight and ideas for business improvement\, and create value. \nWhat’s the event about? \nThis is a fully funded programme which will help participating companies to: \n\nUnderstand the benefits of fair work (for both the business and its staff)\nDevelop an action plan to embed or improve current people practices\nPrioritise and take next steps to implementing an action plan\n\nThe type of projects and actions that could result from a fair work action plan include: \n\nImproving people and fair work practices\nSkills\, leadership and management development\nCreating a positive culture and values-based approach\nImproving employee engagement and supporting performance management practices
URL:https://investinangus.com/event/fair-work-workshop-2/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T093000
DTEND;TZID=UTC:20230228T113000
DTSTAMP:20260404T210021
CREATED:20230210T111309Z
LAST-MODIFIED:20230210T112025Z
UID:10086459-1677576600-1677583800@investinangus.com
SUMMARY:Angus Outdoor Adventure Strategy Workshop
DESCRIPTION:Book your free place today at the Angus Outdoor Adventure Strategy Workshop – Come along\, have your say and get involved in how outdoor adventure tourism is developed in Angus. \nThe Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness of outdoor adventure\, nature\, health and wellbeing focussed tourism activities in Angus. \nThis is an exciting initiative that will give the Marine\, Adventure\, Health and Well-being and Wildlife tourism industry a unique opportunity to look at emerging opportunities\, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry. \nThis is a critical time as we emerge from Covid-19\, face new consumer trends & expectations\, and adapt to a future net zero agenda. Now is the time to help shape the future of the sector in Angus. \nAs part of this process\, we would like to invite you to participate in one of our upcoming workshops being held in Angus. At the workshops we will share with you the key findings to date and importantly the latest outdoor adventure market trends. \nThe workshops will focus on questions such as: \n1. What is the current provision of outdoor experiences in Angus\, and do they meet consumer expectations? \n2. What are the gaps within the current offering and can we identify the potential to develop achievable\, deliverable activities and experiences within Angus? \n3. What differentiates Angus and gives us a competitive advantage as a Marine\, Adventure and Wildlife tourism destination? \n4. What factors are hindering sustainable growth of outdoors adventure tourism in Angus\, and how do we build on our advantages and strengthen the return on our key markets? \nBTS is working with The Angus Tourism Cooperative on the planning process and will facilitate these workshops. We invite you to participate in a workshop to discuss your aspirations and thoughts for outdoors adventure in Angus and to assist in identifying the most appropriate steps that should be taken in the next five years. \nThese workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy. \nEvent Dates \nThe workshops are being held on the following dates and you can book your place on one of the workshops by clicking the links below: \n\nMonday 27th February; 4.00pm – 6.00pm; Murton Farm\, Murton Steading; Arbroath Road; Forfar\, DD8 2RZ; http://bit.ly/3HD0CXe \nTuesday 28th February; 9.30 – 11.30pm; Forbes of Kingennie Country Resort; Kingennie\, Broughty Ferry\, DD5 3RD;  http://bit.ly/40JRPeH \n\nThe workshops are open to any business\, community group\, local authority with an interest in Marine\, Adventure\, Health and Well-Being or Wildlife Tourism in Angus.
URL:https://investinangus.com/event/angus-outdoor-adventure-strategy-workshop-2/
LOCATION:Forbes of Kingennie\, DD5 3RD
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T180000
DTEND;TZID=UTC:20230227T200000
DTSTAMP:20260404T210021
CREATED:20230123T104924Z
LAST-MODIFIED:20230123T104924Z
UID:10086317-1677520800-1677528000@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T160000
DTEND;TZID=UTC:20230227T180000
DTSTAMP:20260404T210021
CREATED:20230210T111124Z
LAST-MODIFIED:20230210T112018Z
UID:10086456-1677513600-1677520800@investinangus.com
SUMMARY:Angus Outdoor Adventure Strategy Workshop
DESCRIPTION:Book your free place today at the Angus Outdoor Adventure Strategy Workshop – Come along\, have your say and get involved in how outdoor adventure tourism is developed in Angus. \nThe Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness of outdoor adventure\, nature\, health and wellbeing focussed tourism activities in Angus. \nThis is an exciting initiative that will give the Marine\, Adventure\, Health and Well-being and Wildlife tourism industry a unique opportunity to look at emerging opportunities\, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry. \nThis is a critical time as we emerge from Covid-19\, face new consumer trends & expectations\, and adapt to a future net zero agenda. Now is the time to help shape the future of the sector in Angus. \nAs part of this process\, we would like to invite you to participate in one of our upcoming workshops being held in Angus. At the workshops we will share with you the key findings to date and importantly the latest outdoor adventure market trends. \nThe workshops will focus on questions such as: \n1. What is the current provision of outdoor experiences in Angus\, and do they meet consumer expectations? \n2. What are the gaps within the current offering and can we identify the potential to develop achievable\, deliverable activities and experiences within Angus? \n3. What differentiates Angus and gives us a competitive advantage as a Marine\, Adventure and Wildlife tourism destination? \n4. What factors are hindering sustainable growth of outdoors adventure tourism in Angus\, and how do we build on our advantages and strengthen the return on our key markets? \nBTS is working with The Angus Tourism Cooperative on the planning process and will facilitate these workshops. We invite you to participate in a workshop to discuss your aspirations and thoughts for outdoors adventure in Angus and to assist in identifying the most appropriate steps that should be taken in the next five years. \nThese workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy. \nEvent Dates \nThe workshops are being held on the following dates and you can book your place on one of the workshops by clicking the links below: \n\nMonday 27th February; 4.00pm – 6.00pm; Murton Farm\, Murton Steading; Arbroath Road; Forfar\, DD8 2RZ; http://bit.ly/3HD0CXe \nTuesday 28th February; 9.30 – 11.30pm; Forbes of Kingennie Country Resort; Kingennie\, Broughty Ferry\, DD5 3RD;  http://bit.ly/40JRPeH \n\nThe workshops are open to any business\, community group\, local authority with an interest in Marine\, Adventure\, Health and Well-Being or Wildlife Tourism in Angus.
URL:https://investinangus.com/event/angus-outdoor-adventure-strategy-workshop/
LOCATION:Murton Farm\, Arbroath Road\, Forfar\, DD8 2RZ
CATEGORIES:Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T140000
DTEND;TZID=UTC:20230227T160000
DTSTAMP:20260404T210021
CREATED:20230130T114258Z
LAST-MODIFIED:20230130T114258Z
UID:10086397-1677506400-1677513600@investinangus.com
SUMMARY:Engaging and supporting an intergenerational workforce
DESCRIPTION:Did you know that by 2025\, millennials (Gen Y) and centennials (Gen X) will make up over 75% of the workforce? What will this mean for your workplace? \nThis webinar will explore how you can get the best from today’s multigenerational workforce by addressing communication\, prioritisation and staff morale. We’ll look at some of the challenges that intergenerational working can bring\, and focus on how your team can work more effectively together by understanding generational traits and their impact on team effectiveness. \nDuring our ‘Journey Through the Generations’\, you’ll learn why we associate certain traits with each generation. We’ll look at the stereotypes and challenge and debunk some of them\, with the aim of helping you understand your colleagues better. In this session\, we’ll focus on the perspectives of Gen Z in particular\, and explore how we can prepare ourselves to be better colleagues and managers to the youngest demographic in our workforce. \nThe talk is delivered by Get the Gen\, a social enterprise that helps employers across the UK to understand the value and overcome the challenges of embracing a cohesive multigenerational workforce.
URL:https://investinangus.com/event/engaging-and-supporting-an-intergenerational-workforce/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T140000
DTEND;TZID=UTC:20230227T160000
DTSTAMP:20260404T210021
CREATED:20230123T104814Z
LAST-MODIFIED:20230123T104814Z
UID:10086315-1677506400-1677513600@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T130000
DTEND;TZID=UTC:20230227T140000
DTSTAMP:20260404T210021
CREATED:20230220T094048Z
LAST-MODIFIED:20230220T094048Z
UID:10086478-1677502800-1677506400@investinangus.com
SUMMARY:Social Media Listening with Dr Jillian Ney
DESCRIPTION:This Q&A between Dr Jillian Ney\, Founder of the Social Intelligence Lab\, and Hugh Lightbody\, Chief Officer\, Business Gateway National Unit will help dispel the myths around social listening. \nDr Jillian Ney\, is a digital anthropologist\, entrepreneur\, author\, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s first ‘Dr. of Social Media.’ \nExploring how all businesses can benefit from analysing social and internet data\, Dr Ney will highlight quick\, simple\, and sometimes free tricks that can be used to understand customers\, competitors\, and your business. The insights you find can be used in marketing\, communications\, customer experience\, and even new product development. \nWe’ll cover: \n\nWhat social listening is and how it can help businesses of any size or scale\nHow businesses can use social listening\nHow internet culture and social media usage has changed\, especially with the introduction of ChatGPT\, and how businesses can keep up with these changes through social listening\nHow to use social listening to differentiate yourself in the market to remain competitive\nWhat resources are available to help businesses get started
URL:https://investinangus.com/event/social-media-listening-with-dr-jillian-ney/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T100000
DTEND;TZID=UTC:20230227T120000
DTSTAMP:20260404T210021
CREATED:20230123T104721Z
LAST-MODIFIED:20230123T104721Z
UID:10086313-1677492000-1677499200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T093000
DTEND;TZID=UTC:20230227T130000
DTSTAMP:20260404T210021
CREATED:20230220T110307Z
LAST-MODIFIED:20230220T110307Z
UID:10086597-1677490200-1677502800@investinangus.com
SUMMARY:Build your ECommerce sales on Amazon Masterclass
DESCRIPTION:In this half-day masterclass\, we’ll explore how to grow your business on Amazon. \nAmazon is delivering consistent growth year-on-year\, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. \nData is core to Amazon\, and we’ll take a deep dive into the brand and market data available on the platform\, through the Brand Registry programme. The program has a host of essential tools available\, and we’ll look at how to use these to maximise your brand’s visibility. \nWe’ll also cover common mistakes when advertising on the platform and reveals the key to structuring advertising campaigns for maximum visibility and success. \nLearning outcomes will include \nBrand Registry – Essential tools and Marketplace data available to brands on Amazon \n\nChallenges and solutions when advertising on Amazon\nWhat successful brands do to win on Amazon and how we can learn from them\nUnderstanding what matters to Amazon and how you can use that to grow\nWhat not to do – common mistakes that can lose you profitability instead of growing it with your sales
URL:https://investinangus.com/event/build-your-ecommerce-sales-on-amazon-masterclass/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230224T100000
DTEND;TZID=UTC:20230224T120000
DTSTAMP:20260404T210021
CREATED:20230123T104634Z
LAST-MODIFIED:20230123T104634Z
UID:10086311-1677232800-1677240000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T140000
DTEND;TZID=UTC:20230223T160000
DTSTAMP:20260404T210021
CREATED:20230123T104113Z
LAST-MODIFIED:20230123T104113Z
UID:10086309-1677160800-1677168000@investinangus.com
SUMMARY:Digital tools to help run your business remotely
DESCRIPTION:Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: \n\nHow to use video live streaming\, webinars and remote collaboration tools to get results for your business\nEquipment you need to get started\nAn overview of the tools and platforms currently available\nExamples of what others are doing\nHow to monetise this way of working
URL:https://investinangus.com/event/digital-tools-to-help-run-your-business-remotely-2/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T130000
DTEND;TZID=UTC:20230223T163000
DTSTAMP:20260404T210021
CREATED:20230130T114210Z
LAST-MODIFIED:20230130T114210Z
UID:10086395-1677157200-1677169800@investinangus.com
SUMMARY:Sell on Wholesale B2B ECommerce Marketplaces Masterclass
DESCRIPTION:Selling online via wholesale marketplaces has become an increasingly attractive way for new and existing retailers to reach customers all over the world. \nThanks to B2B marketplaces like Faire\, Wayfair and Alibaba\, it’s easier than ever to sell online – but that’s not to say it’s without its challenges. \nThis event\, presented by Karen Riddick\, business owner and writer\, will explore the range of B2B marketplaces available\, from transaction sites to shipping sites\, and discuss some of the challenges and solutions to keep in mind when adding this capability to your business operations. \nThis half-day session will explore: \n\nThe background and advantages of Online B2B Marketplaces\nWhat to think about when choosing the right marketplaces for you\nThree walk-through examples of current marketplaces (Faire\, Fairling and Wayfair)\nAlibaba inthe UK\nChallenges and solutions when selling on B2B ECommerce.\n\nAbout the presenter \nThis event will be delivered by Karen Riddick\, Business Owner\, Writer\, Speaker and Amazon Guru. Karen founded Second Nature Online\, an eco-friendly soft furnishing business in 2008. Since then\, she has grown it considerably utilising global e-marketplaces to reach international customers.
URL:https://investinangus.com/event/sell-on-wholesale-b2b-ecommerce-marketplaces-masterclass/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T110000
DTEND;TZID=UTC:20230223T120000
DTSTAMP:20260404T210021
CREATED:20230213T144238Z
LAST-MODIFIED:20230213T144238Z
UID:10086473-1677150000-1677153600@investinangus.com
SUMMARY:Google and VisitScotland presents: tourism experiences – make the most of Google Things to do
DESCRIPTION:Join this special session for tourism experiences (tours\, visitor attractions and activity providers) with Google and VisitScotland. \nHear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. \nYou’ll also gain a better understanding of how to more effectively advertise your tours\, visitor attractions and activities using Google Things to do.
URL:https://investinangus.com/event/google-and-visitscotland-presents-tourism-experiences-make-the-most-of-google-things-to-do/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T100000
DTEND;TZID=UTC:20230223T120000
DTSTAMP:20260404T210021
CREATED:20230123T104021Z
LAST-MODIFIED:20230123T104021Z
UID:10086307-1677146400-1677153600@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-20/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR