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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220824T153000
DTEND;TZID=UTC:20220824T163000
DTSTAMP:20260403T181043
CREATED:20220711T092608Z
LAST-MODIFIED:20220711T092608Z
UID:10085071-1661355000-1661358600@investinangus.com
SUMMARY:Is debt or equity better to fund growth?
DESCRIPTION:Are you a start-up company considering your first fundraising campaign? Or you are considering your next move should it be debt or equity to fund it? \nHow do you get Funder ready? What alternative finance is available to help grow my business? \nIt is becoming increasingly more important to consider a Net Zero approach to help Scotland push our Green Agenda – how does this affect funding for you?
URL:https://investinangus.com/event/is-debt-or-equity-better-to-fund-growth/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220824T140000
DTEND;TZID=UTC:20220824T160000
DTSTAMP:20260403T181043
CREATED:20220725T140637Z
LAST-MODIFIED:20220725T140637Z
UID:10085159-1661349600-1661356800@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220824T100000
DTEND;TZID=UTC:20220824T120000
DTSTAMP:20260403T181043
CREATED:20220725T140537Z
LAST-MODIFIED:20220725T140537Z
UID:10085157-1661335200-1661342400@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220823T140000
DTEND;TZID=UTC:20220823T160000
DTSTAMP:20260403T181043
CREATED:20220725T140449Z
LAST-MODIFIED:20220725T140449Z
UID:10085155-1661263200-1661270400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220823T100000
DTEND;TZID=UTC:20220823T120000
DTSTAMP:20260403T181043
CREATED:20220725T140353Z
LAST-MODIFIED:20220725T140353Z
UID:10085153-1661248800-1661256000@investinangus.com
SUMMARY:Website usability and customer experience
DESCRIPTION:Website usability and user experience are key to driving leads\, sales and other conversions through your website. But where do you get started? \nDuring this webinar\, we’ll cover: \n\nWhat User Experience is and what impact it can have\nSome of the key factors influencing website usability\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\, from navigation menus to page layouts\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-usability-and-customer-experience-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220822T140000
DTEND;TZID=UTC:20220822T160000
DTSTAMP:20260403T181043
CREATED:20220725T140304Z
LAST-MODIFIED:20220725T140304Z
UID:10085151-1661176800-1661184000@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220822T100000
DTEND;TZID=UTC:20220822T120000
DTSTAMP:20260403T181043
CREATED:20220725T140221Z
LAST-MODIFIED:20220725T140221Z
UID:10085149-1661162400-1661169600@investinangus.com
SUMMARY:Cloud for business
DESCRIPTION:Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar\, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations\, managing resources\, keeping organised and communicating efficiently. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the areas of your digital back-office and the impact each area can have on the efficiency and growth of your business.\nUse up-to-date knowledge on current cloud services and tools to help you with upgrading your digital back office to be more secure\, scalable and efficient.\nUse real-world examples to help you understand different cloud-based platforms\, their functions\, and their costs.\nMake informed decisions about improving your digital back-office in the future based on scalability\, security\, efficiency and affordability.
URL:https://investinangus.com/event/cloud-for-business-17/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220819T100000
DTEND;TZID=UTC:20220819T120000
DTSTAMP:20260403T181043
CREATED:20220725T140122Z
LAST-MODIFIED:20220725T140122Z
UID:10085147-1660903200-1660910400@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-2/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220818T180000
DTEND;TZID=UTC:20220818T200000
DTSTAMP:20260403T181043
CREATED:20220725T135922Z
LAST-MODIFIED:20220725T135922Z
UID:10085145-1660845600-1660852800@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics (Universal and GA4)\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220818T140000
DTEND;TZID=UTC:20220818T160000
DTSTAMP:20260403T181043
CREATED:20220725T135831Z
LAST-MODIFIED:20220725T135831Z
UID:10085143-1660831200-1660838400@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220818T100000
DTEND;TZID=UTC:20220818T120000
DTSTAMP:20260403T181043
CREATED:20220725T135735Z
LAST-MODIFIED:20220725T135735Z
UID:10085141-1660816800-1660824000@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-2/
CATEGORIES:Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220817T180000
DTEND;TZID=UTC:20220817T200000
DTSTAMP:20260403T181043
CREATED:20220725T135635Z
LAST-MODIFIED:20220725T135635Z
UID:10085139-1660759200-1660766400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-2/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220817T140000
DTEND;TZID=UTC:20220817T160000
DTSTAMP:20260403T181043
CREATED:20220725T135544Z
LAST-MODIFIED:20220725T135544Z
UID:10085137-1660744800-1660752000@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220817T100000
DTEND;TZID=UTC:20220817T120000
DTSTAMP:20260403T181043
CREATED:20220725T135453Z
LAST-MODIFIED:20220725T135453Z
UID:10085135-1660730400-1660737600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220817T090000
DTEND;TZID=UTC:20220817T170000
DTSTAMP:20260403T181043
CREATED:20220627T092922Z
LAST-MODIFIED:20220627T092922Z
UID:10084953-1660726800-1660755600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThese appointments are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-3/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220816T170000
DTEND;TZID=UTC:20220816T190000
DTSTAMP:20260403T181043
CREATED:20220725T135408Z
LAST-MODIFIED:20220725T135408Z
UID:10085133-1660669200-1660676400@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-2/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220816T100000
DTEND;TZID=UTC:20220816T120000
DTSTAMP:20260403T181043
CREATED:20220725T135314Z
LAST-MODIFIED:20220725T135314Z
UID:10085131-1660644000-1660651200@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220815T140000
DTEND;TZID=UTC:20220815T160000
DTSTAMP:20260403T181043
CREATED:20220725T135156Z
LAST-MODIFIED:20220725T135156Z
UID:10085129-1660572000-1660579200@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220815T100000
DTEND;TZID=UTC:20220815T120000
DTSTAMP:20260403T181043
CREATED:20220725T135108Z
LAST-MODIFIED:20220725T135108Z
UID:10085127-1660557600-1660564800@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220812T140000
DTEND;TZID=UTC:20220812T160000
DTSTAMP:20260403T181043
CREATED:20220725T134956Z
LAST-MODIFIED:20220725T134956Z
UID:10085125-1660312800-1660320000@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-2/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220812T100000
DTEND;TZID=UTC:20220812T120000
DTSTAMP:20260403T181043
CREATED:20220725T134708Z
LAST-MODIFIED:20220725T134708Z
UID:10085123-1660298400-1660305600@investinangus.com
SUMMARY:Protect your business and data from hackers
DESCRIPTION:Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks\, and we will also direct you to available support to help you and your business. \nDuring the session will cover: \n\nCyber security and why it matters for businesses\nSteps to take to protect yourself including backups\, malware protection\, mobile devices\, VPNs\, firewalls\, passwords and more secure authentication to help avoid scams and fraud\nSimple ways to protect your website and social media from attack\nBasic good practice\, to prepare and understand what to do if the worst happens
URL:https://investinangus.com/event/protect-your-business-and-data-from-hackers-19/
CATEGORIES:Data Protection
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220811T180000
DTEND;TZID=UTC:20220811T200000
DTSTAMP:20260403T181043
CREATED:20220725T134614Z
LAST-MODIFIED:20220725T134614Z
UID:10085121-1660240800-1660248000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220811T180000
DTEND;TZID=UTC:20220811T200000
DTSTAMP:20260403T181043
CREATED:20220613T104008Z
LAST-MODIFIED:20220613T104008Z
UID:10084858-1660240800-1660248000@investinangus.com
SUMMARY:How to Write a Business Plan and Why You Need One
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-5/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220811T100000
DTEND;TZID=UTC:20220811T120000
DTSTAMP:20260403T181043
CREATED:20220725T134523Z
LAST-MODIFIED:20220725T134523Z
UID:10085119-1660212000-1660219200@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220810T180000
DTEND;TZID=UTC:20220810T200000
DTSTAMP:20260403T181043
CREATED:20220725T134434Z
LAST-MODIFIED:20220725T134434Z
UID:10085117-1660154400-1660161600@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220810T140000
DTEND;TZID=UTC:20220810T160000
DTSTAMP:20260403T181043
CREATED:20220725T134328Z
LAST-MODIFIED:20220725T134328Z
UID:10085115-1660140000-1660147200@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, and how it differs from other platforms. \nYou will also learn about: \n\nWhat makes a good Twitter profile (and the options available to you).\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.\nThe basics of Twitter paid advertising.
URL:https://investinangus.com/event/twitter-for-business-14/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20220810T100000
DTEND;TZID=UTC:20220810T120000
DTSTAMP:20260403T181043
CREATED:20220725T134236Z
LAST-MODIFIED:20220725T134236Z
UID:10085113-1660125600-1660132800@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-2/
CATEGORIES:Business Planning
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DTSTART;TZID=UTC:20220809T180000
DTEND;TZID=UTC:20220809T200000
DTSTAMP:20260403T181043
CREATED:20220613T103913Z
LAST-MODIFIED:20220613T103913Z
UID:10084856-1660068000-1660075200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-4/
CATEGORIES:Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T130000
DTEND;TZID=UTC:20220809T153000
DTSTAMP:20260403T181043
CREATED:20220802T150631Z
LAST-MODIFIED:20220802T150631Z
UID:10085203-1660050000-1660059000@investinangus.com
SUMMARY:Building a Strong Future for Tourism in Angus
DESCRIPTION:Register your place and learn more about building a strong future for your tourism business. \nThis workshop\, held in partnership with the Angus Tourism Cooperative\, is open to Angus tourism businesses\, community groups and volunteers to come along and hear from three key speakers who will provide insights into the future of tourism. \nFollowing the speakers\, there will be four groups focusing on discussions around preparing Angus for the future of tourism. This is an opportunity to share information and ideas on your vision for the future\, spark new connections and work together on innovative collaborative projects. \nSpeakers \nDuncan Stewart\, 56 Degree Insights \nDuncan will present the latest market insights and trends in tourism and explain how you can use these to inform business decisions. You will also learn where you can access data easily using your own digital tools as well as free published data. \nStewart Walker\, BTS Consulting \nStewart has been appointed by Angus Council to support delivery of the Strategic Tourism Infrastructure Development Plan (STIDP) for Angus. Stewart has been engaging tourism stakeholders to identify issues arising from an increase in tourism and he will share some of these key findings. Stewart will share why it’s so important to have a STIDP plan and what the final report will consist of. \nRhonda McFarlane\, Funding Officer\, Angus Council \nRhonda has supported businesses and community groups with funding applications for eight years. Rhonda will present a flavour of the funding that is currently available for different projects and where you can access this information. Learn how Angus Council can help support your funding application. \nWorkshops \n\nWhat are the future ambitions for your business?\nWhat infrastructure improvements would you like to see that will improve/enhance the customer experience/journey in Angus?\nPreparing Angus to welcome visitors of the future – blue sky thinking.\nWhat help/support do you need to grow and develop your business?\n\nAgenda \n1pm – Arrival and networking \n1.30pm – Welcome and presentations from speakers \n2pm – Comfort break \n2.10pm – 4 x 20 minute workshops \n3.30pm – Networking & close
URL:https://investinangus.com/event/building-a-strong-future-for-tourism-in-angus/
LOCATION:Links Hotel\, Mid Links\, Montrose\, DD10 8RL
CATEGORIES:Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220809T100000
DTEND;TZID=UTC:20220809T120000
DTSTAMP:20260403T181043
CREATED:20220725T134101Z
LAST-MODIFIED:20220725T134101Z
UID:10085111-1660039200-1660046400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-16/
CATEGORIES:Digital Marketing
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