Invest in Angus

Email marketing for business
2022-05-25 14:00 - 15:30 UTC
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Video production for social media
2022-05-25 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Bookkeeping and finance: The essentials for business
2022-05-24 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

LinkedIn for business
2022-05-24 14:00 - 16:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Thorntons Employment Law Webinar - Hybrid Working
2022-05-24 09:30 - 10:30
As Covid-19 restrictions have eased, many organisations have progressed from fully working at home to welcoming employees back to the workplace on a hybrid basis.
Hybrid working has allowed employees to return to the workplace on a rotational basis over the course of the pandemic, whilst still maintaining the requirements of social distancing. However, now that the remaining legal restrictions have been lifted and despite many employees being able to go back to work in a pre-pandemic manner, many organisations are now considering implementing a permanent hybrid working pattern.
Join Employment Associate, Andrew Wallace for a 1 hour webinar and Q&A where he will discuss the challenges of hybrid working and how your organisation can adjust to the new post-pandemic world of work.
This webinar will cover:

The legal pitfalls of hybrid working
Hybrid working policies – do you need one and what should they include?
Consultation – how to reach an agreement with employees
Flexible working requests – how do these work alongside hybrid working?
What to do if it isn’t working – setting expectations with employees and communicating the need for hybrid working to work for both the individual and the business

Who should attend?

Anyone with a role in HR
Managers
Business owners

Marketing 1-2-1 Sessions
2022-05-24 09:00 - 17:00
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist, Stuart Milne.
Once you have booked your space, one of our team will be in touch to arrange an appointment.
These appointments are for businesses based in Dundee, Angus or Perth.

An Introduction to Bookkeeping
2022-05-23 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.

Get impact & engagement with social media analytics
2022-05-23 14:00 - 16:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, how to use them to improve your social media delivery.

Taking a strategic approach to developing your business
2022-05-23 10:00 - 12:00
The webinar is practical, and outcomes driven.
Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments.
Topics covered during the webinar will include:

Looking at your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

You will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Go green to grow your business
2022-05-20 14:00 - 16:00
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Generating ideas for your business
2022-05-19 18:00 - 20:00
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

Complete Guide to Finance for Start-ups
2022-05-19 18:00 - 20:00
The workshop will look at:

managing a profit and loss account
producing a cashflow statement
working capital

the different sources of finance
the different legal structures of a business

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

Writing a business plan – Why it's essential for ALL businesses
2022-05-19 10:00 - 12:00
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs.
We will cover:

The business plan structure
What should be included within each section
When and how to use a business plan
The connections (and importance) between the words and the numbers
How to identify and manage cashflow within the business planning process

Online Sales: Improve, develop & make more money
2022-05-19 10:00 - 11:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

Producing engaging online content
2022-05-18 18:00 - 20:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further.
By the end of it you will have the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
How to find, write and package it
How to market it and measure its success.
Amplify your brand and message, and to boost sales and profits.

TravelTech Huddle
2022-05-18 16:00 - 17:00
Join this online huddle as Josh from TravelTech Scotland gives an overview of the possibilities through technology for tourism.
The overall aim of the TravelTech programme is to improve the innovation of your business or enterprise and to help you capitalise on new economic and innovation opportunities.
Josh will help guide us through what that means for tourism and hospitality; be it online booking systems, shorter supply chains, or visitor management tools and much more.
Our huddles always allow time for discussion, knowledge sharing and support with any challenges and opportunities around travel technology.

Instagram for business
2022-05-18 14:00 - 16:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts, to Stories, Reels, and Live Video.

Getting to grips with Instagram Reels
2022-05-18 10:00 - 13:00
We’ll take you through a step-by-step process of planning, shooting and editing a video with Instagram Reels. We will cover how to:

Create ‘expert’ videos
Create text videos
Use Reels soundtracks
Create voiceover videos
Use transition in videos

Essential App – Instagram
We will be using this app for every task during the session so it is vital that you have the app installed and that you can access your account in order to create Reels.This can be your own personal account or your business account.You will have the opportunity to post the Reels you create if you are happy with them.However, you will also be able to simply save the draft Reel to your device and come back to complete it at a later date.

HR – The essentials for running a business
2022-05-17 16:00 - 18:00
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner.
During this time there is a need to do all this and more remotely, and at the same time consider how staff manage both personally and productively during the pandemic.
This webinar will allow the employer to have the main facts in their possession to start taking on staff.
We will look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working.
How you can best manage staff to ensure productivity is kept and mental health is supported during this challenging time.
The impacts of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed.

How to improve your Google search rankings
2022-05-17 14:00 - 16:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Market Research Made Easy
2022-05-16 18:00 - 20:30
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

Webinars, live streams, and video conferences: Running a business remotely
2022-05-16 18:00 - 19:30
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Facebook for business
2022-05-16 10:00 - 12:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Build a wellbeing toolkit – Breathwork & meditation
2022-05-13 12:30 - 13:00
Breathwork, mindfulness and movement practices are all proven to reduce stress, enhance cognitive performance and decision making, foster creativity, bolster self-compassion, connection and kindness to others and so much more.
Join us this week as we explore these practices together, find a moment to reset in the middle of the day and build a wellbeing toolkit you can dip into any time you need. No experience needed, everyone is welcome.

Intellectual property: The fundamentals for business
2022-05-13 10:00 - 12:00
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

How to write a Business Plan and why you need one
2022-05-12 18:00 - 20:30
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

An introduction to business websites & what you need to consider
2022-05-12 18:00 - 20:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

Marketing your business on a budget
2022-05-12 14:00 - 16:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Website analytics to improve your business and sales
2022-05-12 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

Engineering, Design and Manufacturing Graduate Apprenticeships - Developing the skills of your workforce at no additional cost
2022-05-12 10:00 - 11:00
Let us help you to develop the Engineering, Design and Manufacturing skills of your workforce (of all ages) at no additional cost to your business
Join us on Thursday 12 May to find out how our fully funded Engineering, Design and Manufacturing Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow.
At the event, you will hear from both apprentices and employers who are currently utilising our Graduate Apprenticeship Programme, so you can find out about their experience first-hand and the benefits the programme can bring to your business.
You will also hear from our Industrial Liaison Officer Wayne Paul, along with some of our Engineering Lecturers, so you can find out everything you need to know about our Graduate Apprenticeship Programme, and how it can help you to develop your talent, boost your performance, and grow your business.
How does it work?
Our fully funded Graduate Apprenticeship Programme gives you the opportunity to develop current or new members of your workforce (of all ages) to honours degree level at no additional cost to your business.
We have fully funded and easily accessible places available on five different courses:

Civil Engineering
Engineering, Design and Manufacturing
Business Management
IT Management for Business
IT Software Development

Graduate Apprentices spend one day a week studying at the University and the remaining four days of the week working in their role. At the end of four years they will receive the same level of degree as a student studying full time.
The application process is simple and easy and there is no mountain of paperwork to complete.
