BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T140000
DTEND;TZID=UTC:20230227T160000
DTSTAMP:20260405T204650
CREATED:20230123T104814Z
LAST-MODIFIED:20230123T104814Z
UID:10086315-1677506400-1677513600@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T130000
DTEND;TZID=UTC:20230227T140000
DTSTAMP:20260405T204650
CREATED:20230220T094048Z
LAST-MODIFIED:20230220T094048Z
UID:10086478-1677502800-1677506400@investinangus.com
SUMMARY:Social Media Listening with Dr Jillian Ney
DESCRIPTION:This Q&A between Dr Jillian Ney\, Founder of the Social Intelligence Lab\, and Hugh Lightbody\, Chief Officer\, Business Gateway National Unit will help dispel the myths around social listening. \nDr Jillian Ney\, is a digital anthropologist\, entrepreneur\, author\, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s first ‘Dr. of Social Media.’ \nExploring how all businesses can benefit from analysing social and internet data\, Dr Ney will highlight quick\, simple\, and sometimes free tricks that can be used to understand customers\, competitors\, and your business. The insights you find can be used in marketing\, communications\, customer experience\, and even new product development. \nWe’ll cover: \n\nWhat social listening is and how it can help businesses of any size or scale\nHow businesses can use social listening\nHow internet culture and social media usage has changed\, especially with the introduction of ChatGPT\, and how businesses can keep up with these changes through social listening\nHow to use social listening to differentiate yourself in the market to remain competitive\nWhat resources are available to help businesses get started
URL:https://investinangus.com/event/social-media-listening-with-dr-jillian-ney/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T100000
DTEND;TZID=UTC:20230227T120000
DTSTAMP:20260405T204650
CREATED:20230123T104721Z
LAST-MODIFIED:20230123T104721Z
UID:10086313-1677492000-1677499200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T093000
DTEND;TZID=UTC:20230227T130000
DTSTAMP:20260405T204650
CREATED:20230220T110307Z
LAST-MODIFIED:20230220T110307Z
UID:10086597-1677490200-1677502800@investinangus.com
SUMMARY:Build your ECommerce sales on Amazon Masterclass
DESCRIPTION:In this half-day masterclass\, we’ll explore how to grow your business on Amazon. \nAmazon is delivering consistent growth year-on-year\, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. \nData is core to Amazon\, and we’ll take a deep dive into the brand and market data available on the platform\, through the Brand Registry programme. The program has a host of essential tools available\, and we’ll look at how to use these to maximise your brand’s visibility. \nWe’ll also cover common mistakes when advertising on the platform and reveals the key to structuring advertising campaigns for maximum visibility and success. \nLearning outcomes will include \nBrand Registry – Essential tools and Marketplace data available to brands on Amazon \n\nChallenges and solutions when advertising on Amazon\nWhat successful brands do to win on Amazon and how we can learn from them\nUnderstanding what matters to Amazon and how you can use that to grow\nWhat not to do – common mistakes that can lose you profitability instead of growing it with your sales
URL:https://investinangus.com/event/build-your-ecommerce-sales-on-amazon-masterclass/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230224T100000
DTEND;TZID=UTC:20230224T120000
DTSTAMP:20260405T204650
CREATED:20230123T104634Z
LAST-MODIFIED:20230123T104634Z
UID:10086311-1677232800-1677240000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T140000
DTEND;TZID=UTC:20230223T160000
DTSTAMP:20260405T204650
CREATED:20230123T104113Z
LAST-MODIFIED:20230123T104113Z
UID:10086309-1677160800-1677168000@investinangus.com
SUMMARY:Digital tools to help run your business remotely
DESCRIPTION:Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: \n\nHow to use video live streaming\, webinars and remote collaboration tools to get results for your business\nEquipment you need to get started\nAn overview of the tools and platforms currently available\nExamples of what others are doing\nHow to monetise this way of working
URL:https://investinangus.com/event/digital-tools-to-help-run-your-business-remotely-2/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T130000
DTEND;TZID=UTC:20230223T163000
DTSTAMP:20260405T204650
CREATED:20230130T114210Z
LAST-MODIFIED:20230130T114210Z
UID:10086395-1677157200-1677169800@investinangus.com
SUMMARY:Sell on Wholesale B2B ECommerce Marketplaces Masterclass
DESCRIPTION:Selling online via wholesale marketplaces has become an increasingly attractive way for new and existing retailers to reach customers all over the world. \nThanks to B2B marketplaces like Faire\, Wayfair and Alibaba\, it’s easier than ever to sell online – but that’s not to say it’s without its challenges. \nThis event\, presented by Karen Riddick\, business owner and writer\, will explore the range of B2B marketplaces available\, from transaction sites to shipping sites\, and discuss some of the challenges and solutions to keep in mind when adding this capability to your business operations. \nThis half-day session will explore: \n\nThe background and advantages of Online B2B Marketplaces\nWhat to think about when choosing the right marketplaces for you\nThree walk-through examples of current marketplaces (Faire\, Fairling and Wayfair)\nAlibaba inthe UK\nChallenges and solutions when selling on B2B ECommerce.\n\nAbout the presenter \nThis event will be delivered by Karen Riddick\, Business Owner\, Writer\, Speaker and Amazon Guru. Karen founded Second Nature Online\, an eco-friendly soft furnishing business in 2008. Since then\, she has grown it considerably utilising global e-marketplaces to reach international customers.
URL:https://investinangus.com/event/sell-on-wholesale-b2b-ecommerce-marketplaces-masterclass/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T110000
DTEND;TZID=UTC:20230223T120000
DTSTAMP:20260405T204650
CREATED:20230213T144238Z
LAST-MODIFIED:20230213T144238Z
UID:10086473-1677150000-1677153600@investinangus.com
SUMMARY:Google and VisitScotland presents: tourism experiences – make the most of Google Things to do
DESCRIPTION:Join this special session for tourism experiences (tours\, visitor attractions and activity providers) with Google and VisitScotland. \nHear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. \nYou’ll also gain a better understanding of how to more effectively advertise your tours\, visitor attractions and activities using Google Things to do.
URL:https://investinangus.com/event/google-and-visitscotland-presents-tourism-experiences-make-the-most-of-google-things-to-do/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T100000
DTEND;TZID=UTC:20230223T120000
DTSTAMP:20260405T204650
CREATED:20230123T104021Z
LAST-MODIFIED:20230123T104021Z
UID:10086307-1677146400-1677153600@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T093000
DTEND;TZID=UTC:20230223T123000
DTSTAMP:20260405T204650
CREATED:20230130T114117Z
LAST-MODIFIED:20230130T114117Z
UID:10086392-1677144600-1677155400@investinangus.com
SUMMARY:Preventing IT and Digital Project Failure
DESCRIPTION:Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff\, as well as impact on service delivery and your brand’s reputation. \nDo you need help navigating these challenges? \nScottish Enterprise is offering practical and interactive half-day workshops that will help you to identify causes of project failure\, avoid common mistakes and maximise your success. These are delivered by Augmentum 360 and Scottish Enterprise’s Digital Team. \nYou’ll benefit from highly experienced professionals sharing their expertise on: \n\nIT project and implementation\nHow technology can boost efficiency\, profitability\, market competitiveness and resilience\nBest-practice tools and techniques\nReal-life examples and resolving key challenges\nIdentifying and engaging suppliers\nSupport for Scottish businesses adopting digital technology\n\nWho is this for? \nIf you’re a business leader within an ambitious Scottish company\, who has responsibility for IT & Digital investment decisions and/or implementation. \nIn this workshop\, you’ll get a chance to learn about: \n\nTrue cost of project failure – money\, time\, quality\, reputation\nHow to scope and plan\nAssessing options — ROI\, solution suitability\nIdentifying and managing risks\nHow to effectively implement and roll out How to initiate organisation change and take people with you\nHow to Choose a System and Supplier: CRM\, ERP\, Ecommerce\, other systems — how to avoid costly mistakes and ensure solution and supplier are fit for purpose
URL:https://investinangus.com/event/preventing-it-and-digital-project-failure/
LOCATION:Apex City Quay Hotel\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230223T090000
DTEND;TZID=UTC:20230223T100000
DTSTAMP:20260405T204650
CREATED:20230220T110201Z
LAST-MODIFIED:20230220T110201Z
UID:10086595-1677142800-1677146400@investinangus.com
SUMMARY:Offshore Wind market opportunities in Denmark
DESCRIPTION:Scottish Development International\, the Scottish Government’s international economic agency\, would like to invite Scottish companies for a webinar and joint discussion on offshore wind market opportunities. \nThe main purpose of the event is to explore joint cooperation between Scottish and Danish companies in supply chains and ‘meet the buyers’. We will discuss strategic sourcing policy\, how to enter into cooperation with chosen Danish developers. \nThe webinar will take place on 23rd of February from 10:00 – 11:00 am CET (9:00 am-10:00 am UK time). It is the first event aiming to prepare Scottish companies for Wind Europe Annual Conference in Copenhagen\, in April 2023.
URL:https://investinangus.com/event/offshore-wind-market-opportunities-in-denmark/
CATEGORIES:Offshore Wind
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T180000
DTEND;TZID=UTC:20230222T200000
DTSTAMP:20260405T204650
CREATED:20230123T103938Z
LAST-MODIFIED:20230123T103938Z
UID:10086305-1677088800-1677096000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-23/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T173000
DTEND;TZID=UTC:20230222T193000
DTSTAMP:20260405T204650
CREATED:20230130T111610Z
LAST-MODIFIED:20230130T111610Z
UID:10086362-1677087000-1677094200@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-8/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T130000
DTEND;TZID=UTC:20230222T150000
DTSTAMP:20260405T204650
CREATED:20230123T103848Z
LAST-MODIFIED:20230123T103848Z
UID:10086303-1677070800-1677078000@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T100000
DTEND;TZID=UTC:20230222T120000
DTSTAMP:20260405T204650
CREATED:20230123T103805Z
LAST-MODIFIED:20230123T103805Z
UID:10086301-1677060000-1677067200@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230222T100000
DTEND;TZID=UTC:20230222T110000
DTSTAMP:20260405T204650
CREATED:20221206T101336Z
LAST-MODIFIED:20221206T101336Z
UID:10086002-1677060000-1677063600@investinangus.com
SUMMARY:The legal aspects of the employee ownership transaction
DESCRIPTION:Aimed at professional advisers\, this series of expert webinars will explore different aspects of employee ownership. It’s designed to help advisers broaden their knowledge and equip them to support their clients in making informed decisions. The webinars are also relevant for business owners looking at succession planning. \nIn this webinar\, Bruce Farquhar from Anderson Strathern will cover the requirements of the Employee Ownership Trust (EOT) legislation and look at the merits of opting for Corporate Trustee or individual trustees. \nHe’ll also talk about how the vendors can be protected within the parameters of HMRC rules and touch on the composition of the Trust Board.
URL:https://investinangus.com/event/the-legal-aspects-of-the-employee-ownership-transaction/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T163000
DTEND;TZID=UTC:20230221T190000
DTSTAMP:20260405T204650
CREATED:20230130T141050Z
LAST-MODIFIED:20230130T141050Z
UID:10086412-1676997000-1677006000@investinangus.com
SUMMARY:Mint Ventures in Dundee: Making Angel Investment Accessible for Women
DESCRIPTION:Mint Ventures is a Scottish-based women-led angel investment group on a mission to make angel investing more accessible to women by educating both women and men from all business backgrounds how they can support more women to get involved. \nAngel investing is an important element of the funding ecosystem to support early-stage companies to grow and is particularly important during a recession. Despite women holding 40% of the Scotland’s wealth\, only 12% of business angels in Scotland are women. \nIt is\, however\, a myth that you need to be rich to angel invest and you can invest with as little as £2\,000 with specific tax schemes giving 30 – 50% relief set by the govt to encourage more angels. \nFollowing on from the UK Business Angel Association (UKBAA) and RBS Rose Review\, Women Backing Women campaign we are partnering with RBS / Coutts and Co\, Azets\, supported by local partners in each location and funded by Scottish Enterprise we are running a series of regional in-person ‘Making Angel Investing More Accessible to Women’ events across Scotland in Feb and March 2023. \nThese free events will raise awareness of angel investment in particular the challenges for women business founders and to encourage more women to consider angel investing. Open to both men and women who are professionally involved in supporting SME’s including\, lawyers\, accountants\, business advisers\, wealth managers\, IFA’s as well as women from any business background that might be considering growing their own company or becoming an angel investor. We will provide real insights into angel investing in gender specific language\, highlight the challenges that we can collectively support and provide a safe-space environment for all to learn\, ask questions and be inspired. \nPlease join us to find out more and spread the word to truly make a difference to the critical access to finance that our women entrepreneurs need.
URL:https://investinangus.com/event/mint-ventures-in-dundee-making-angel-investment-accessible-for-women/
LOCATION:Dudhope Castle\, Barrack Road\, Dundee\, DD3 6HF
CATEGORIES:Finance,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T140000
DTEND;TZID=UTC:20230221T160000
DTSTAMP:20260405T204650
CREATED:20230130T111518Z
LAST-MODIFIED:20230130T111518Z
UID:10086360-1676988000-1676995200@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-8/
CATEGORIES:Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T140000
DTEND;TZID=UTC:20230221T160000
DTSTAMP:20260405T204650
CREATED:20230123T103722Z
LAST-MODIFIED:20230123T103722Z
UID:10086299-1676988000-1676995200@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T140000
DTEND;TZID=UTC:20230221T150000
DTSTAMP:20260405T204650
CREATED:20230220T104848Z
LAST-MODIFIED:20230220T104848Z
UID:10086580-1676988000-1676991600@investinangus.com
SUMMARY:Cost of Doing Business: Reducing Energy Costs - Part 1
DESCRIPTION:Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions. \nJoin Mike Milner\, Tomson Consulting Ltd\, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost\, low cost\, and investment opportunities for your company to reduce energy costs\, increase efficiencies and support decarbonisation – building long-term resilience in your business.These webinars are of value to all Scottish companies looking for practical solutions to reduce the impact of the energy crisis while working towards net zero. The webinars will provide insights into cost saving options for all sectors\, including energy monitoring\, management\, and behavioural change. You’ll also hear about specialised solutions associated with heating and cooling\, equipment\, and on-site renewable energy generation. \nMike Milner is a highly qualified and experienced engineer with over two decades of practical experience in many sectors including food and drink\, manufacturing\, hospitality and leisure\, construction\, and historic buildings. \nWebinar 1 — Introduction to energy saving\, management\, and analysis: \n\nEnergy bills\,\nEnergy sub metering\, monitoring\, and calculating costs\nHalf-hourly data – obtaining it\, simple analysis\, and interpretation\nBehaviour change\, and management\nEnergy management systems – what\, how and why
URL:https://investinangus.com/event/cost-of-doing-business-reducing-energy-costs-part-1/
CATEGORIES:Business Planning,Energy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T100000
DTEND;TZID=UTC:20230221T120000
DTSTAMP:20260405T204650
CREATED:20230123T103639Z
LAST-MODIFIED:20230123T103639Z
UID:10086297-1676973600-1676980800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230221T080000
DTEND;TZID=UTC:20230221T160000
DTSTAMP:20260405T204650
CREATED:20230117T092136Z
LAST-MODIFIED:20230117T092136Z
UID:10086249-1676966400-1676995200@investinangus.com
SUMMARY:Transform Business Festival
DESCRIPTION:The Transform Business Festival is coming to Tayside on Tuesday 21 February at the Dundee Science Centre. \n\n\n\nThe Transform Business Festival Tayside will bring together entrepreneurs\, business owners and influential leaders under one roof for one unmissable day! \n\nBusiness-boosting talks from a host of carefully chosen guest speakers on various topics\nAn ecosystem village filled with industry-leading organisations available to offer you expert business advice\nLevel up your knowledge at our BiteSize Sessions\nGrow your connections at a Fire Side Chat or one of our Networking Events!
URL:https://investinangus.com/event/transform-business-festival/
LOCATION:Dundee Science Centre\, 14 Greenmarket\, Dundee\, DD1 4QB
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230220T140000
DTEND;TZID=UTC:20230220T160000
DTSTAMP:20260405T204650
CREATED:20230123T103555Z
LAST-MODIFIED:20230123T103555Z
UID:10086295-1676901600-1676908800@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230220T110000
DTEND;TZID=UTC:20230220T120000
DTSTAMP:20260405T204650
CREATED:20230206T094246Z
LAST-MODIFIED:20230206T094246Z
UID:10086445-1676890800-1676894400@investinangus.com
SUMMARY:How to create sustainable tourism experiences to reduce seasonality
DESCRIPTION:Join Xavier Font\, Professor of Sustainability Marketing at the University of Surrey\, to hear how you can extend the season for your business through sustainable tourism. \nIn this free webinar\, you will learn how to effectively use sustainable tourism as a tool for product development\, marketing and developing engaging visitor experiences. \nThis webinar will cover:\n• Products making the way for experiences\n• How to adapt your offering to suit varying seasons\, markets\, and customers\n• Making valuable use of the low-season\n• Designing innovative experiences and driving demand\n• The importance of marketing and storytelling\n• Setting expectations and visualising the benefits of sustainable tourism experiences \nAdvance sign-up is required for this free event\, so register your space today.
URL:https://investinangus.com/event/how-to-create-sustainable-tourism-experiences-to-reduce-seasonality/
CATEGORIES:Business Planning,Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230220T100000
DTEND;TZID=UTC:20230220T120000
DTSTAMP:20260405T204650
CREATED:20230123T103507Z
LAST-MODIFIED:20230123T103507Z
UID:10086293-1676887200-1676894400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230218T100000
DTEND;TZID=UTC:20230218T120000
DTSTAMP:20260405T204650
CREATED:20230130T111417Z
LAST-MODIFIED:20230130T111417Z
UID:10086358-1676714400-1676721600@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-11/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230218T080000
DTEND;TZID=UTC:20230218T100000
DTSTAMP:20260405T204650
CREATED:20230130T111333Z
LAST-MODIFIED:20230130T111333Z
UID:10086356-1676707200-1676714400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-12/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230217T100000
DTEND;TZID=UTC:20230217T120000
DTSTAMP:20260405T204650
CREATED:20230206T093226Z
LAST-MODIFIED:20230206T093226Z
UID:10086433-1676628000-1676635200@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-2/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230217T100000
DTEND;TZID=UTC:20230217T110000
DTSTAMP:20260405T204650
CREATED:20230130T113914Z
LAST-MODIFIED:20230130T113914Z
UID:10086390-1676628000-1676631600@investinangus.com
SUMMARY:Develop a successful international ready website and social media presence
DESCRIPTION:There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation\, having a truly global digital presence requires some additional steps to traditional website building. \nThis webinar will take you through all those steps\, covering the following topics: \n\nSelecting a domain\nRegistering with search engines\nChoosing a web host\nLanguage\nPayment and shipping\nLocalising your social media\n\nPresented by Stephen Whitelaw\, an entrepreneur and digital guru with over 30 years’ experience\, this free webinar is a must for business owners looking to grow internationally.
URL:https://investinangus.com/event/develop-a-successful-international-ready-website-and-social-media-presence/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230216T140000
DTEND;TZID=UTC:20230216T160000
DTSTAMP:20260405T204650
CREATED:20230123T103420Z
LAST-MODIFIED:20230123T103420Z
UID:10086291-1676556000-1676563200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-2/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR