BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T140000
DTEND;TZID=UTC:20221208T160000
DTSTAMP:20260404T104820
CREATED:20221121T102812Z
LAST-MODIFIED:20221121T102812Z
UID:10085902-1670508000-1670515200@investinangus.com
SUMMARY:Website usability and customer experience
DESCRIPTION:Website usability and user experience are key to driving leads\, sales and other conversions through your website. But where do you get started? \nDuring this webinar\, we’ll cover: \n\nWhat User Experience is and what impact it can have\nSome of the key factors influencing website usability\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\, from navigation menus to page layouts\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-usability-and-customer-experience-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T110000
DTEND;TZID=UTC:20221208T123000
DTSTAMP:20260404T104820
CREATED:20221031T093356Z
LAST-MODIFIED:20221031T093356Z
UID:10085803-1670497200-1670502600@investinangus.com
SUMMARY:Blogging for Tourism Businesses
DESCRIPTION:Learn the fundamentals of cost-effectively preparing\, writing\, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. \nGet tools to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your list of followers.
URL:https://investinangus.com/event/blogging-for-tourism-businesses-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T093000
DTEND;TZID=UTC:20221208T173000
DTSTAMP:20260404T104820
CREATED:20221128T104209Z
LAST-MODIFIED:20221128T104209Z
UID:10085949-1670491800-1670520600@investinangus.com
SUMMARY:Website User Experience: 1-2-1 Surgery
DESCRIPTION:Following our “Everything you ever wanted to know about Website User Experience” webinar\, Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your website is giving your customer the best experience ever. \nStephen can give you specific advice on how to make a few simple changes to transform your website\, leading to higher conversion rates\, greater return on investment and happier visitors. \nOnce you have booked your free space online\, one of our team will be in touch to discuss an appointment time with you and send you further information. \nThese appointments are aimed at businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/website-user-experience-1-2-1-surgery-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T093000
DTEND;TZID=UTC:20221208T173000
DTSTAMP:20260404T104820
CREATED:20220621T095804Z
LAST-MODIFIED:20220621T095804Z
UID:10084910-1670491800-1670520600@investinangus.com
SUMMARY:Website User Experience: 1-2-1 Surgery
DESCRIPTION:Following our “Everything you ever wanted to know about Website User Experience” webinar\, Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your website is giving your customer the best experience ever. \nStephen can give you specific advice on how to make a few simple changes to transform your website\, leading to higher conversion rates\, greater return on investment and happier visitors. \nThese appointments are aimed at businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/website-user-experience-1-2-1-surgery/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T093000
DTEND;TZID=UTC:20221208T130000
DTSTAMP:20260404T104820
CREATED:20221123T172934Z
LAST-MODIFIED:20221123T172934Z
UID:10085917-1670491800-1670504400@investinangus.com
SUMMARY:Build Your Own Silk Road to China - The Practical A-Z of Business
DESCRIPTION:China is a rapidly growing market with significant opportunities. But expert advice is essential if you want to get the best results. This session provides some key advice for Scottish businesses. \nIn this Masterclass\, you’ll gain a more detailed knowledge of digital and ecommerce within the Chinese market. The information provided can then be used to further the export activities of your business.
URL:https://investinangus.com/event/build-your-own-silk-road-to-china-the-practical-a-z-of-business/
CATEGORIES:International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T180000
DTEND;TZID=UTC:20221207T200000
DTSTAMP:20260404T104820
CREATED:20220912T103724Z
LAST-MODIFIED:20220912T103724Z
UID:10085451-1670436000-1670443200@investinangus.com
SUMMARY:A Guide to Completing Your Self Assessment Tax Return
DESCRIPTION:If you are newly self-employed and required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self Assessment Tax Return\, the key dates\, the basics about expenses and record keeping\, as well as how income tax and National Insurance Contributions are calculated\, then this is the workshop for you.
URL:https://investinangus.com/event/a-guide-to-completing-your-self-assessment-tax-return-6/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T170000
DTEND;TZID=UTC:20221207T190000
DTSTAMP:20260404T104820
CREATED:20221121T102720Z
LAST-MODIFIED:20221121T102720Z
UID:10085900-1670432400-1670439600@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist\n\nShopify is a paid monthly subscription costing around £25 per month
URL:https://investinangus.com/event/e-commerce-with-shopify-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T143000
DTEND;TZID=UTC:20221207T153000
DTSTAMP:20260404T104820
CREATED:20221123T173303Z
LAST-MODIFIED:20221123T173303Z
UID:10085921-1670423400-1670427000@investinangus.com
SUMMARY:An Update on 'Right to Work' Checks
DESCRIPTION:Covid-19 right to work measures are ending on 30 September 2022. In this webinar\, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date. \nThis webinar is presented by Brodies LLP\, TalentScotland’s immigration specialists\, and you’ll have the opportunity to have any questions you might have.
URL:https://investinangus.com/event/an-update-on-right-to-work-checks/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T140000
DTEND;TZID=UTC:20221207T160000
DTSTAMP:20260404T104820
CREATED:20220621T095655Z
LAST-MODIFIED:20220621T095655Z
UID:10084908-1670421600-1670428800@investinangus.com
SUMMARY:Everything you ever wanted to know about Website User Experience
DESCRIPTION:The average attention span of a human being is now 6 seconds. \nHow many times have you clicked off a website because it was too slow\, or didn’t give you what you are looking for straight away? \nThis is fun and lively masterclass that will give you valuable insights on how to ensure your website is giving your customer the best experience ever and you will take away some valuable insights into how people interact and what makes your website the one they want to return to and recommend. \nYou will learn \n\nWhy people behave as they do.\nWhat influences decisions.\nHow to make a few simple changes that will transform your website.\n\nIt will lead to higher conversion rates\, greater return on investment and happier visitors.
URL:https://investinangus.com/event/everything-you-ever-wanted-to-know-about-website-user-experience/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T120000
DTEND;TZID=UTC:20221207T140000
DTSTAMP:20260404T104820
CREATED:20221121T102630Z
LAST-MODIFIED:20221121T102630Z
UID:10085898-1670414400-1670421600@investinangus.com
SUMMARY:Making digital content accessible
DESCRIPTION:Everyone consumes and understands information differently\, with some facing additional challenges that aren’t always considered. In this webinar\, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. \nBy the end of this webinar\, you will be able to: \n\nUnderstand and consider the barriers and challenges faced by others when accessing digital content.\nAssess your digital content on how easy it is for others to access\, consume and understand.\nReview your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.\nUse social media functions and tools to help make your content more accessible.\nUnderstand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.
URL:https://investinangus.com/event/making-digital-content-accessible-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T100000
DTEND;TZID=UTC:20221207T110000
DTSTAMP:20260404T104820
CREATED:20221206T101712Z
LAST-MODIFIED:20221206T101712Z
UID:10086008-1670407200-1670410800@investinangus.com
SUMMARY:New clean energy research and innovation funding for 2023
DESCRIPTION:New research and innovation funding for green technologies is opening soon. \nConall McGinley\, UK Energy Horizon Europe National Contact Point will provide an update on opportunities including in the areas of energy generation\, heating and cooling technologies and Hydrogen / CCUS.
URL:https://investinangus.com/event/new-clean-energy-research-and-innovation-funding-for-2023/
CATEGORIES:Business Planning,Finance,Green Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221207T090000
DTEND;TZID=UTC:20221207T110000
DTSTAMP:20260404T104820
CREATED:20221128T104049Z
LAST-MODIFIED:20221128T104049Z
UID:10085947-1670403600-1670410800@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-6/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T180000
DTEND;TZID=UTC:20221206T200000
DTSTAMP:20260404T104820
CREATED:20221121T102534Z
LAST-MODIFIED:20221121T102534Z
UID:10085896-1670349600-1670356800@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T180000
DTEND;TZID=UTC:20221206T200000
DTSTAMP:20260404T104820
CREATED:20220912T103631Z
LAST-MODIFIED:20220912T103631Z
UID:10085449-1670349600-1670356800@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-7/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T120000
DTEND;TZID=UTC:20221206T140000
DTSTAMP:20260404T104820
CREATED:20221128T103701Z
LAST-MODIFIED:20221128T103701Z
UID:10085945-1670328000-1670335200@investinangus.com
SUMMARY:How to protect and manage your intellectual property
DESCRIPTION:You have invested time\, energy\, and money into your project\, however\, have you protected the innovation? \nFollowing this webinar\, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. \nTopics covered include: \n\nWhat are intellectual assets (IA)?\nWhat is intellectual property (IP)?\nHow to use IP (in the real world)\nWhere to get more insight and information\n\nParticipants will leave with: \n\nAn understanding that all businesses create IA/IP\nA framework of knowledge about IP\nA little more knowledge about the diverse types of IP\nAn insight into how to identify\, protect and exploit IP/IA\nContext of why IP/IA matters\nLinks to useful learning resources
URL:https://investinangus.com/event/how-to-protect-and-manage-your-intellectual-property-6/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T100000
DTEND;TZID=UTC:20221206T120000
DTSTAMP:20260404T104820
CREATED:20221121T102447Z
LAST-MODIFIED:20221121T102447Z
UID:10085894-1670320800-1670328000@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T093000
DTEND;TZID=UTC:20221206T130000
DTSTAMP:20260404T104820
CREATED:20221123T172832Z
LAST-MODIFIED:20221123T172832Z
UID:10085915-1670319000-1670331600@investinangus.com
SUMMARY:Developing Your International digital/eCommerce strategy
DESCRIPTION:This webinar will cover the following areas: \n\nGlobal E-Commerce Market Overview\nInternational E-Commerce Growth Dynamics\nKey Digital Strategy Considerations\, including – Audience Insight; Digital Marketing; Trading Platforms; Warehousing & Fulfilment; Customer Support; User Experience & Conversion; Payment Processing; Delivery\n\nAs a result of attending this webinar you will obtain a clearer understanding of the key strategy components of a successful international e-commerce business.
URL:https://investinangus.com/event/developing-your-international-digital-ecommerce-strategy-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221206T090000
DTEND;TZID=UTC:20221207T170000
DTSTAMP:20260404T104820
CREATED:20221007T141736Z
LAST-MODIFIED:20221007T141736Z
UID:10085654-1670317200-1670432400@investinangus.com
SUMMARY:Scottish Agritourism Conference 2022
DESCRIPTION:The Scottish Agritourism annual conference is for anyone keen to help grow our sector to its full potential. \nWhether you are an agritourism business owner\, or a farmer or crofter considering agritourism; part of our vital supply chain or an economic development professional keen to support the sector\, this will be the largest gathering of the agritourism sector in Scotland and everyone is welcome. \nThe event will include three main speaker sessions covering: \n\nSustainability of the Family Farm & Croft – focusing on agritourism as a way of ensuring that future generations can live and work on farm.\nCreating an agritourism destination – a look at farms that have created multi-aspects to their agritourism offering\, increasing opportunities for visitors to spend money.\nPutting Meat on to Agritourism Menus – 50% of agritourism farms in Scotland are to offer food & drink by 2030 as part of the national agritourism strategy. We know that there is high demand from consumers to buy meat direct and a great deal of interest from farmers in selling meat direct to consumers. This session will explore the challenges and opportunities that exist around this. A particular focus will be on access to processing facilities and margins.\n\nAs well as these sessions\, Cabinet Secretary for Rural Affairs and the Islands\, Mairi Gougeon\, will update on Scotland’s Agritourism Strategy; Vikki Millar\, Visit Scotland Marketing Director\, will share data showing the impact of Scottish tourism on the agritourism sector and there will be an update on the overall activity of Scottish Agritourism during the previous 12 months.  \nThroughout the programme you can expect: \n\nInspirational industry speakers and stories\nBreak out sessions by region and agritourism type\nSupplier exhibition\nSuperb networking opportunities\, including a drinks reception and evening dinner
URL:https://investinangus.com/event/scottish-agritourism-conference-2022/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Food & Drink,Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T143000
DTEND;TZID=UTC:20221205T153000
DTSTAMP:20260404T104820
CREATED:20221123T173153Z
LAST-MODIFIED:20221123T173153Z
UID:10085919-1670250600-1670254200@investinangus.com
SUMMARY:Skilled Worker Route: How employers can sponsor international talent
DESCRIPTION:Join us for an update on the Skilled Worker Route: how employers can sponsor international talent. With most EU and non-EU citizens now subject to the UK immigration system\, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME\, TalentScotland can support your business in a number of ways. \nThis webinar is presented by Brodies LLP\, TalentScotland’s immigration specialists – you’ll have the opportunity to ask questions you may have.
URL:https://investinangus.com/event/skilled-worker-route-how-employers-can-sponsor-international-talent-2/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T140000
DTEND;TZID=UTC:20221205T160000
DTSTAMP:20260404T104820
CREATED:20221121T102354Z
LAST-MODIFIED:20221121T102354Z
UID:10085892-1670248800-1670256000@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T130000
DTEND;TZID=UTC:20221205T150000
DTSTAMP:20260404T104820
CREATED:20221128T103609Z
LAST-MODIFIED:20221128T103609Z
UID:10085943-1670245200-1670252400@investinangus.com
SUMMARY:The business benefits of running a sustainable business
DESCRIPTION:It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. \nWe will look at: \nUnderstanding the problem\nWhat is sustainability and why it is important\nInnovation\nProfiting from being a green business\nEmbracing a purpose beyond profit\nThe sustainability triple bottom line\nDeveloping your own green charter\nExamples of those practicing this way of growth with remarkable success\nTop tips for going green
URL:https://investinangus.com/event/the-business-benefits-of-running-a-sustainable-business-6/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221205T100000
DTEND;TZID=UTC:20221205T120000
DTSTAMP:20260404T104820
CREATED:20221121T102307Z
LAST-MODIFIED:20221121T102307Z
UID:10085890-1670234400-1670241600@investinangus.com
SUMMARY:Protect your business and data from hackers
DESCRIPTION:Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks\, and we will also direct you to available support to help you and your business. \nDuring the session will cover: \n\nCyber security and why it matters for businesses\nSteps to take to protect yourself including backups\, malware protection\, mobile devices\, VPNs\, firewalls\, passwords and more secure authentication to help avoid scams and fraud\nSimple ways to protect your website and social media from attack\nBasic good practice\, to prepare and understand what to do if the worst happens
URL:https://investinangus.com/event/protect-your-business-and-data-from-hackers-22/
CATEGORIES:Data Protection,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221202T130000
DTEND;TZID=UTC:20221202T150000
DTSTAMP:20260404T104820
CREATED:20221121T102214Z
LAST-MODIFIED:20221121T102214Z
UID:10085888-1669986000-1669993200@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221202T090000
DTEND;TZID=UTC:20221202T110000
DTSTAMP:20260404T104820
CREATED:20221128T103505Z
LAST-MODIFIED:20221128T103505Z
UID:10085941-1669971600-1669978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-7/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T180000
DTEND;TZID=UTC:20221201T200000
DTSTAMP:20260404T104820
CREATED:20221128T103414Z
LAST-MODIFIED:20221128T103414Z
UID:10085939-1669917600-1669924800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-6/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T180000
DTEND;TZID=UTC:20221201T200000
DTSTAMP:20260404T104820
CREATED:20221121T102125Z
LAST-MODIFIED:20221121T102125Z
UID:10085886-1669917600-1669924800@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T180000
DTEND;TZID=UTC:20221201T200000
DTSTAMP:20260404T104820
CREATED:20220912T103535Z
LAST-MODIFIED:20220912T103535Z
UID:10085447-1669917600-1669924800@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-8/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T140000
DTEND;TZID=UTC:20221201T160000
DTSTAMP:20260404T104820
CREATED:20221121T102031Z
LAST-MODIFIED:20221121T102031Z
UID:10085884-1669903200-1669910400@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-23/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221201T080000
DTEND;TZID=UTC:20221201T100000
DTSTAMP:20260404T104820
CREATED:20221128T103320Z
LAST-MODIFIED:20221128T103320Z
UID:10085937-1669881600-1669888800@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-7/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221130T180000
DTEND;TZID=UTC:20221130T200000
DTSTAMP:20260404T104820
CREATED:20220906T135614Z
LAST-MODIFIED:20220906T135614Z
UID:10085433-1669831200-1669838400@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Are you a business that has been trading for less than five years? \nDo you realise your full potential? This is an opportunity for you to gain an outsider’s perspective\, which can be essential in realising the potential for your business to expand. \nWorking with our advisers\, you will analyse the current state of your business\, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance. \nYou will leave this webinar feeling motivated\, with the knowledge of how to grow your business. You’ll now be able to set new goals\, that previously weren’t possible. \nIf you are an early-stage business looking to grow\, book your place now! \nThis webinar is for businesses located in Perth\, Dundee & Angus.
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-3/
CATEGORIES:Business Planning
END:VEVENT
END:VCALENDAR