BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20221228T120000
DTEND;TZID=UTC:20221228T140000
DTSTAMP:20260404T093528
CREATED:20221128T105817Z
LAST-MODIFIED:20221128T105817Z
UID:10085987-1672228800-1672236000@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221227T090000
DTEND;TZID=UTC:20221227T110000
DTSTAMP:20260404T093528
CREATED:20221128T105734Z
LAST-MODIFIED:20221220T113137Z
UID:10085985-1672131600-1672138800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-7/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221221T140000
DTEND;TZID=UTC:20221221T160000
DTSTAMP:20260404T093528
CREATED:20221128T105651Z
LAST-MODIFIED:20221128T105651Z
UID:10085983-1671631200-1671638400@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221221T100000
DTEND;TZID=UTC:20221221T120000
DTSTAMP:20260404T093529
CREATED:20221128T105605Z
LAST-MODIFIED:20221128T105605Z
UID:10085981-1671616800-1671624000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221219T140000
DTEND;TZID=UTC:20221219T160000
DTSTAMP:20260404T093529
CREATED:20221128T105520Z
LAST-MODIFIED:20221128T105520Z
UID:10085979-1671458400-1671465600@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising\, provide advice on planning\, explore platform options and look at measuring the impact of your ads. \nBy the end of the webinar\, you’ll have a better understanding of: \n\nKey concepts of paid ads and how it fits within your strategy\nBest practice during ads setup\nImportance of planning for paid Ads\nHow to evaluate and understand performance of paid ads
URL:https://investinangus.com/event/paid-for-advertising-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221219T100000
DTEND;TZID=UTC:20221219T120000
DTSTAMP:20260404T093529
CREATED:20221128T105435Z
LAST-MODIFIED:20221128T105435Z
UID:10085977-1671444000-1671451200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221219T080000
DTEND;TZID=UTC:20221219T100000
DTSTAMP:20260404T093529
CREATED:20221128T105350Z
LAST-MODIFIED:20221128T105350Z
UID:10085975-1671436800-1671444000@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-8/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221216T100000
DTEND;TZID=UTC:20221216T120000
DTSTAMP:20260404T093529
CREATED:20221128T105300Z
LAST-MODIFIED:20221128T105300Z
UID:10085973-1671184800-1671192000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221216T100000
DTEND;TZID=UTC:20221216T110000
DTSTAMP:20260404T093529
CREATED:20221206T101517Z
LAST-MODIFIED:20221206T101517Z
UID:10086006-1671184800-1671188400@investinangus.com
SUMMARY:Digital Marketing - Making the most of Google Tools
DESCRIPTION:Google provides a huge amount of free tools to help you market your business. \nThis webinar highlights tools that will help you save time and avoid splashing cash on a marketing agency. These tools cover areas such as keyword analysis\, measuring success\, website speed\, search and trends. \nThe webinar will offer many live demos of these tools — meaning you can see how to take advantage of them in your own business. \nThis event will be delivered by Stephen Whitelaw\, a business owner\, writer\, speaker and digital guru. Stephen has started and grown several successful businesses. He’s also been the recipient of a Deloitte & Touche Fast 50 Award\, in recognition of his work establishing one of the UK’s fastest growing businesses.
URL:https://investinangus.com/event/digital-marketing-making-the-most-of-google-tools/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221216T090000
DTEND;TZID=UTC:20221216T110000
DTSTAMP:20260404T093529
CREATED:20221128T105205Z
LAST-MODIFIED:20221128T105205Z
UID:10085971-1671181200-1671188400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-6/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221215T180000
DTEND;TZID=UTC:20221215T200000
DTSTAMP:20260404T093529
CREATED:20220912T103955Z
LAST-MODIFIED:20220912T103955Z
UID:10085457-1671127200-1671134400@investinangus.com
SUMMARY:An Introduction to Bookkeeping
DESCRIPTION:This workshop will explain: \n\nwhat financial records are needed\nthe broad principles and procedures of accounting systems\nhow to choose accounting systems – both manual and computerised\nwhich financial statements and statutory returns are relevant to your business\ndifferent accounting periods and financial years\nhow to use financial records for monitoring the financial state of your business\ncash flow forecasting\, profit and loss statements as well as what they should contain\nwhat financial measures and forecasts are needed by your business\nwhat information on financial record keeping is available and from whom\n\nBy the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances. \nThis webinar is for businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-bookkeeping-7/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221215T170000
DTEND;TZID=UTC:20221215T190000
DTSTAMP:20260404T093529
CREATED:20221128T105109Z
LAST-MODIFIED:20221128T105109Z
UID:10085969-1671123600-1671130800@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-7/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221215T100000
DTEND;TZID=UTC:20221215T123000
DTSTAMP:20260404T093529
CREATED:20221206T100819Z
LAST-MODIFIED:20221206T100819Z
UID:10085997-1671098400-1671107400@investinangus.com
SUMMARY:Become a CPD-certified Green Champion
DESCRIPTION:Rising energy costs\, the climate emergency and increasing consumer pressure continue to impact businesses and challenges the way they manage their environmental performance. \nThe good news is Business Energy Scotland’s Green Champions training course has already helped over 4\,000 professionals from organisations across Scotland to prepare for this challenge. \nAnd this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green\, profitable businesses.
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion/
CATEGORIES:Green Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221215T090000
DTEND;TZID=UTC:20221215T170000
DTSTAMP:20260404T093529
CREATED:20220912T103444Z
LAST-MODIFIED:20220912T103444Z
UID:10085445-1671094800-1671123600@investinangus.com
SUMMARY:Finance 1-2-1 Surgery Sessions
DESCRIPTION:Take this opportunity to discuss your finance queries with our finance specialist\, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. \nBrush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding\, lean on Scott’s experience to understand what lenders are looking for. \nBecome aware of your financial commitments\, as they can differ depending on your business type. \nOnce you have booked your space online\, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/finance-1-2-1-surgery-sessions-4/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221214T143000
DTEND;TZID=UTC:20221214T153000
DTSTAMP:20260404T093529
CREATED:20221206T101943Z
LAST-MODIFIED:20221206T101943Z
UID:10086012-1671028200-1671031800@investinangus.com
SUMMARY:Latest updates on the low cost visa routes
DESCRIPTION:There are lots of low-cost visa routes under the UK’s points-based system. \nJoin TalentScotland for an update on affordable visa options\, including the Graduate\, High Potential Individual and Youth Mobility routes.
URL:https://investinangus.com/event/latest-updates-on-the-low-cost-visa-routes/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221214T140000
DTEND;TZID=UTC:20221214T160000
DTSTAMP:20260404T093529
CREATED:20221128T104945Z
LAST-MODIFIED:20221128T104945Z
UID:10085967-1671026400-1671033600@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221214T100000
DTEND;TZID=UTC:20221214T120000
DTSTAMP:20260404T093529
CREATED:20221212T101712Z
LAST-MODIFIED:20221212T101712Z
UID:10086032-1671012000-1671019200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-6/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221214T100000
DTEND;TZID=UTC:20221214T120000
DTSTAMP:20260404T093529
CREATED:20221128T104900Z
LAST-MODIFIED:20221128T104900Z
UID:10085965-1671012000-1671019200@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221213T180000
DTEND;TZID=UTC:20221213T200000
DTSTAMP:20260404T093529
CREATED:20220912T103910Z
LAST-MODIFIED:20220912T103910Z
UID:10085455-1670954400-1670961600@investinangus.com
SUMMARY:How to Write a Business Plan and why you need one
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-9/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221213T143000
DTEND;TZID=UTC:20221213T153000
DTSTAMP:20260404T093529
CREATED:20221206T101839Z
LAST-MODIFIED:20221206T101839Z
UID:10086010-1670941800-1670945400@investinangus.com
SUMMARY:Scale-Up Visa Route
DESCRIPTION:The government has recently introduced the Scale-Up visa route\, which gives certain employers another visa option to help access international talent. \nJoin us to learn more about this new route and how it could help you access international talent.
URL:https://investinangus.com/event/scale-up-visa-route-2/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221213T140000
DTEND;TZID=UTC:20221213T160000
DTSTAMP:20260404T093529
CREATED:20221128T104817Z
LAST-MODIFIED:20221128T104817Z
UID:10085963-1670940000-1670947200@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specifically at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221213T120000
DTEND;TZID=UTC:20221213T140000
DTSTAMP:20260404T093529
CREATED:20221128T104725Z
LAST-MODIFIED:20221128T104725Z
UID:10085961-1670932800-1670940000@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-8/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221213T100000
DTEND;TZID=UTC:20221213T120000
DTSTAMP:20260404T093529
CREATED:20221128T104636Z
LAST-MODIFIED:20221128T104636Z
UID:10085959-1670925600-1670932800@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221212T140000
DTEND;TZID=UTC:20221212T160000
DTSTAMP:20260404T093529
CREATED:20221128T104552Z
LAST-MODIFIED:20221128T104552Z
UID:10085957-1670853600-1670860800@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics (Universal and GA4)\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221212T100000
DTEND;TZID=UTC:20221212T120000
DTSTAMP:20260404T093529
CREATED:20221128T104458Z
LAST-MODIFIED:20221128T104458Z
UID:10085955-1670839200-1670846400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221209T130000
DTEND;TZID=UTC:20221209T150000
DTSTAMP:20260404T093529
CREATED:20221121T102902Z
LAST-MODIFIED:20221121T102902Z
UID:10085905-1670590800-1670598000@investinangus.com
SUMMARY:Cloud for business
DESCRIPTION:Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar\, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations\, managing resources\, keeping organised and communicating efficiently. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the areas of your digital back-office and the impact each area can have on the efficiency and growth of your business.\nUse up-to-date knowledge on current cloud services and tools to help you with upgrading your digital back office to be more secure\, scalable and efficient.\nUse real-world examples to help you understand different cloud-based platforms\, their functions\, and their costs.\nMake informed decisions about improving your digital back-office in the future based on scalability\, security\, efficiency and affordability.
URL:https://investinangus.com/event/cloud-for-business-21/
CATEGORIES:Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221209T100000
DTEND;TZID=UTC:20221209T113000
DTSTAMP:20260404T093529
CREATED:20221125T150453Z
LAST-MODIFIED:20221125T150453Z
UID:10085933-1670580000-1670585400@investinangus.com
SUMMARY:BIG networking for small businesses
DESCRIPTION:FSB’s BIG networking event is back! Whether you’re self-employed\, a start-up\, or simply looking to grow your B2B connections – make sure you join us for FSB’s biggest UK-wide networking event\, sponsored by Dell Technologies. \nYou’ll have the opportunity to network with fellow SMEs in virtual break out rooms and be in with a chance to pitch your business to hundreds of business owners. \nWe’ll be joined by entrepreneur\, designer\, TV presenter\, and author\, Max McMurdo\, who will share his journey and tips for growing a successful and sustainable businesses. \nAn inspirational ‘up-cycler’\, you may recognise his creations from shows such as BBC’s Dragons’ Den\, CH4’s Amazing Spaces\, Fill your house for free\, Find it\, Fix it\, Flog it\, Mortgage Free on Netflix\, and the Weekend Workshop. \nWe also have some sought after prizes to be won\, including a top of the range Dell laptop for one lucky winner. Just opt-in to communications from Dell when you register and make sure you stay to the end of the event\, when the winner will be announced. \nThere is also a luxury hamper up for grabs for the best festive Zoom backdrop. Time to get your creative juices flowing!
URL:https://investinangus.com/event/big-networking-for-small-businesses/
CATEGORIES:Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221209T090000
DTEND;TZID=UTC:20221209T110000
DTSTAMP:20260404T093529
CREATED:20221128T104403Z
LAST-MODIFIED:20221128T104403Z
UID:10085953-1670576400-1670583600@investinangus.com
SUMMARY:Build an effective strategy to grow your business
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/build-an-effective-strategy-to-grow-your-business-6/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T180000
DTEND;TZID=UTC:20221208T200000
DTSTAMP:20260404T093529
CREATED:20220912T103815Z
LAST-MODIFIED:20220912T103815Z
UID:10085453-1670522400-1670529600@investinangus.com
SUMMARY:Complete Guide to Finance for Start-Ups
DESCRIPTION:The workshop will look at: \n\nmanaging a profit and loss account\nproducing a cashflow statement\nworking capital\nthe different sources of finance\nthe different legal structures of a business\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. \nThis webinar is aimed at businesses based in Dundee\, Angus and Perth. 
URL:https://investinangus.com/event/complete-guide-to-finance-for-start-ups-6/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221208T150000
DTEND;TZID=UTC:20221208T170000
DTSTAMP:20260404T093529
CREATED:20221128T104255Z
LAST-MODIFIED:20221128T104255Z
UID:10085951-1670511600-1670518800@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-7/
CATEGORIES:Finance
END:VEVENT
END:VCALENDAR