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X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240406T100000
DTEND;TZID=UTC:20240406T120000
DTSTAMP:20260403T181055
CREATED:20240311T102345Z
LAST-MODIFIED:20240311T102345Z
UID:10088831-1712397600-1712404800@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-38/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240408T100000
DTEND;TZID=UTC:20240408T130000
DTSTAMP:20260403T181055
CREATED:20240311T104306Z
LAST-MODIFIED:20240311T104306Z
UID:10088855-1712570400-1712581200@investinangus.com
SUMMARY:Cashflow management for your small business
DESCRIPTION:This webinar has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible. \nThis webinar consists of three sections: \nFinancial assessment and review \n\nreviewing cashflow forecasts\ncapital expenditure\nworking capital\nsales forecasting\nexpenditure (variable and fixed) forecasting\nactual versus forecast analysis\n\nFinancial management: \n\ntimely financial reporting\nmanaging reduction in overheads\ninventory (stock) management\nmanaging debtor lists\nmanaging creditor lists\n\nFinancial support: \n\nalternative revenue streams\nmaintaining and meeting tax obligations\nassessing financing options\napplying for government support\nbank services
URL:https://investinangus.com/event/cashflow-management-for-your-small-business/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240410T100000
DTEND;TZID=UTC:20240410T120000
DTSTAMP:20260403T181055
CREATED:20240318T095711Z
LAST-MODIFIED:20240318T095711Z
UID:10088900-1712743200-1712750400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T100000
DTEND;TZID=UTC:20240411T120000
DTSTAMP:20260403T181055
CREATED:20240311T102437Z
LAST-MODIFIED:20240311T102437Z
UID:10088833-1712829600-1712836800@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-38/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T143000
DTEND;TZID=UTC:20240411T163000
DTSTAMP:20260403T181055
CREATED:20240311T102528Z
LAST-MODIFIED:20240311T102528Z
UID:10088835-1712845800-1712853000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240411T160000
DTEND;TZID=UTC:20240411T180000
DTSTAMP:20260403T181055
CREATED:20240318T095814Z
LAST-MODIFIED:20240318T095814Z
UID:10088902-1712851200-1712858400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-9/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240415T100000
DTEND;TZID=UTC:20240415T120000
DTSTAMP:20260403T181055
CREATED:20240318T100002Z
LAST-MODIFIED:20240318T100002Z
UID:10088904-1713175200-1713182400@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240416T160000
DTEND;TZID=UTC:20240416T180000
DTSTAMP:20260403T181055
CREATED:20240318T100101Z
LAST-MODIFIED:20240318T100101Z
UID:10088906-1713283200-1713290400@investinangus.com
SUMMARY:Business Finance Viability
DESCRIPTION:Led by experienced advisers\, this webinar takes the fear out of finances\, providing practical tools and guidance to help you confidently manage your business’s budgeting and forecasting. You’ll learn how to identify the hidden costs of running your business\, including the cost of hiring staff\, maintaining stock levels\, and other crucial expenses. \nThrough a series of engaging exercises\, you’ll gain a deeper understanding of your business’s financial viability\, helping you make informed decisions about its future growth and success. Whether you’re a new entrepreneur or have been in business for a couple of years\, this webinar is tailored to your needs\, providing you with the knowledge and skills to take your business to the next level. \nDon’t let financial worries hold you back from realizing your business’s full potential. Sign up for the Business Finance Viability webinar today and discover how to confidently manage your business’s financial health!
URL:https://investinangus.com/event/business-finance-viability-12/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240416T180000
DTEND;TZID=UTC:20240416T200000
DTSTAMP:20260403T181055
CREATED:20240318T100156Z
LAST-MODIFIED:20240318T100156Z
UID:10088908-1713290400-1713297600@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-15/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240417T090000
DTEND;TZID=UTC:20240418T170000
DTSTAMP:20260403T181055
CREATED:20240311T104953Z
LAST-MODIFIED:20240311T104953Z
UID:10088865-1713344400-1713459600@investinangus.com
SUMMARY:VisitScotland Connect 2024
DESCRIPTION:VisitScotland Connect 2024 will be taking place at the P&J Live Aberdeen on April 17-18\, 2024. \nVisitScotland Connect 2023 marked our first in-person event since the COVID-19 pandemic. The new workshop style format helped 175 tourism businesses connect with over 250 tour operators and travel advisors representing 23 countries. \nOur 2024 event will follow the same a business-to-business travel trade workshop structure\, connecting Buyers from around the globe with Scottish tourism businesses. \nPlease note: VisitScotland Connect 2024 is a closed event and only pre-approved businesses will be allowed entry.
URL:https://investinangus.com/event/visitscotland-connect-2024/
LOCATION:P&J Live\, East Burn Road\, Aberdeen\, AB21 9FX\, United Kingdom
CATEGORIES:Networking,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240417T140000
DTEND;TZID=UTC:20240417T160000
DTSTAMP:20260403T181055
CREATED:20240318T100246Z
LAST-MODIFIED:20240318T100246Z
UID:10088910-1713362400-1713369600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240417T160000
DTEND;TZID=UTC:20240417T170000
DTSTAMP:20260403T181055
CREATED:20240325T172355Z
LAST-MODIFIED:20240325T172355Z
UID:10088943-1713369600-1713373200@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai-2/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240418T100000
DTEND;TZID=UTC:20240418T120000
DTSTAMP:20260403T181055
CREATED:20240318T100336Z
LAST-MODIFIED:20240318T100336Z
UID:10088912-1713434400-1713441600@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240418T110000
DTEND;TZID=UTC:20240418T120000
DTSTAMP:20260403T181055
CREATED:20240319T163537Z
LAST-MODIFIED:20240319T163537Z
UID:10088929-1713438000-1713441600@investinangus.com
SUMMARY:Webinar: Working with Inch Cape - Supply Chain Lessons and Learnings
DESCRIPTION:This webinar is being organised by NOF\, on behalf of Inch Cape Offshore Wind Farm\, and is being supported by Forth & Tay Offshore (FTO). This webinar will be free to attend\, with tickets allocated on a first-come-first-served basis. \nThis webinar will provide an update on the project before offering some experience-based advice for potential suppliers\, including those transitioning from other industries such as oil & gas\, small businesses seeking to grow or other companies aiming to diversify into the sector. It will also be an opportunity for suppliers to feedback on how developers could better support them. \nThis webinar will aim to: \n\nGive attendees an update on Inch Cape as the project heads into full construction.\nGive an insight into the procurement process and the opportunity to feedback on how developers can support following a tender round.\nProvide existing offshore wind suppliers and those with ambitions to enter the sector with ideas on how to improve their offerings.
URL:https://investinangus.com/event/webinar-working-with-inch-cape-supply-chain-lessons-and-learnings/
CATEGORIES:Energy,Offshore Wind,Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240419T100000
DTEND;TZID=UTC:20240419T120000
DTSTAMP:20260403T181055
CREATED:20240318T100432Z
LAST-MODIFIED:20240318T100432Z
UID:10088914-1713520800-1713528000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240419T140000
DTEND;TZID=UTC:20240419T150000
DTSTAMP:20260403T181055
CREATED:20240325T172244Z
LAST-MODIFIED:20240325T172244Z
UID:10088941-1713535200-1713538800@investinangus.com
SUMMARY:Social media strategy
DESCRIPTION:A social media strategy can help you measure the success of your online posts. \nJoin this session to learn about how you can build a social media strategy into your business plan. \nIn this session you will learn: \n\nhow social media can help you reach new customers online\nthe building blocks of a simple social media strategy\ntools that can help you save time when creating social posts\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/social-media-strategy-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240419T143000
DTEND;TZID=UTC:20240419T163000
DTSTAMP:20260403T181055
CREATED:20240311T102636Z
LAST-MODIFIED:20240311T102636Z
UID:10088837-1713537000-1713544200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240422T130000
DTEND;TZID=UTC:20240422T170000
DTSTAMP:20260403T181055
CREATED:20240415T111209Z
LAST-MODIFIED:20240415T111209Z
UID:10089033-1713790800-1713805200@investinangus.com
SUMMARY:ASSC regional gathering: navigating change\, embracing opportunity
DESCRIPTION:The ASSC invites you to their first regional gathering of 2024\, aimed at businesses and organisations involved in the self-catering sector. \nThe afternoon will kick off with ample networking opportunities\, bringing together fellow operators\, tourism professionals\, and the dedicated team at ASSC. It’s a prime chance to connect with several dynamic partners and enjoy a diverse range of offerings. From sustainable products to indispensable services like insurance\, banking\, and booking agents\, there’s something for everyone to explore. \nThe event includes a fantastic line-up of speakers\, including Tiomóid Foley\, VisitScotland Net Zero Manager\, and Scott MacLean\, Managing Director of Green Tourism. Additionally\, ASSC CEO\, Fiona Campbell\, will provide updates on pertinent topics such as short-term let licensing and planning\, FHL abolition\, and the visitor levy. \nFurthermore\, there will be a panel discussion titled “Leading change: empowering the self-catering sector for responsible tourism and climate action”\, featuring ASSC Chair\, Clare Winskill\, and Gordon Drummond of Cairngorm Lodges amongst others. \nThis gathering isn’t just about convening; it’s about bringing together Scotland’s self-catering community to honour and celebrate Earth Day and embrace the mission of responsible tourism. \nEmbark on a journey to champion sustainability\, empower the industry\, and pave the way for a brighter\, greener future. \nMark your calendars and join this event to kick-start your journey to make a meaningful difference in Scotland’s self-catering sector.
URL:https://investinangus.com/event/assc-regional-gathering-navigating-change-embracing-opportunity/
LOCATION:Perth Theatre\, Mill Street\, Perth\, PH1 5HZ
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240423T090000
DTEND;TZID=UTC:20240423T120000
DTSTAMP:20260403T181055
CREATED:20240321T095440Z
LAST-MODIFIED:20240321T095440Z
UID:10088931-1713862800-1713873600@investinangus.com
SUMMARY:Made in Angus\, Sold to the World: Grow your business with international sales
DESCRIPTION:Hosted by Angus Council\, this event will help demystify the challenges and highlight the benefits of selling your products or services internationally. \nFrom world-class capability in food and drink production to innovation in financial technology and life sciences\, Scottish businesses like yours are already selling to many countries and regions around the world. \nWhatever your level of exporting experience\, this event will offer free advice and support to help your business expand overseas. \nYou will hear from exporters and representatives from the UK Department for Business and Trade\, Scottish Development International\, Dundee and Angus Chamber of Commerce and Business Gateway who will discuss how you can  navigate your export journey and the global opportunities that are out there. \nThe event will cover: \n· Scottish success stories \n· free tools and services available \n· people who are on hand to help \nThis is free to attend\, and spaces are limited\, so request your place to attend now.
URL:https://investinangus.com/event/made-in-angus-sold-to-the-world-grow-your-business-with-international-sales/
LOCATION:Arbikie Distillery Experience\, Arbikie Highland Estate\, Lunan\, DD10 9TR
CATEGORIES:Exporting,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240423T100000
DTEND;TZID=UTC:20240423T120000
DTSTAMP:20260403T181055
CREATED:20240311T102735Z
LAST-MODIFIED:20240311T102735Z
UID:10088839-1713866400-1713873600@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nThis course explores the relationship between a company’s profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nThe course will cover \n\nGetting to know your financials\nControlling Growth\nImproving decision making\nOpportunities\nCash is king\nControlling Change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-4/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240423T103000
DTEND;TZID=UTC:20240423T143000
DTSTAMP:20260403T181055
CREATED:20240308T100230Z
LAST-MODIFIED:20240308T100230Z
UID:10088815-1713868200-1713882600@investinangus.com
SUMMARY:Tay Cities Clean Growth - Financial and Investment Readiness
DESCRIPTION:You are invited to take part in our next Tay Cities Clean Growth in-person event focusing on financial readiness. \nA candid discussion on financial and investment readiness from the perspective of the organisations who provide funding. \nThe aim is: \n\nTo provide an overview of the basics of funding\, its main types and players (i.e. grant\, debt\, equity – domestic or international). To look at the basics of how to find an external funding injection into a business or project.\nTo explain the journey and the importance of preparation for this.\nTo raise awareness of questions businesses must ask themselves before embarking on funding applications.\nTo clarify the terminologies and potential misunderstandings around different investors. To debunk any myths or fears around the providers in the funding field.\nTo look at the main differences between the options and who are they suitable for. (domestic or international options).\n\nSome businesses in Tay Cities region and across Scotland may have a strong desire for funding injection whether they are a spin-out\, start-up or an established entity wishing to start a new venture\, plan capital projects\, R&D or just making sure that current projects reach their designed output. Navigating the funding landscape can be daunting or confusing\, so we wish to bring this topic closer to you\, making it more manageable and understandable in plain English. \nThis is an informal\, frank and practical event explaining the types of funding\, domestic and international investment / finance options in general with the view to creating an opportunity for practical support. The panel of speakers will provide corporate finance\, equity\, banking and international perspectives and allow attendees to ask questions and share opinions on these topics.
URL:https://investinangus.com/event/tay-cities-clean-growth-financial-and-investment-readiness/
LOCATION:Perth & Kinross Council Civic Hall\, 2 High Street\, Perth\, PH1 5HP
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240423T130000
DTEND;TZID=UTC:20240423T160000
DTSTAMP:20260403T181055
CREATED:20240311T104355Z
LAST-MODIFIED:20240311T104355Z
UID:10088857-1713877200-1713888000@investinangus.com
SUMMARY:Cashflow management for your small business
DESCRIPTION:This webinar has been designed for small business owners\, in order to help them with their short-term cash preservation and cashflow\, as well as helping to prepare your business for the future. \nYou’ll learn about managing your short-term cashflow and preparing your business for the future\, with effective cashflow forecasting and planning to put your business in the best position possible. \nThis webinar consists of three sections: \nFinancial assessment and review \n\nreviewing cashflow forecasts\ncapital expenditure\nworking capital\nsales forecasting\nexpenditure (variable and fixed) forecasting\nactual versus forecast analysis\n\nFinancial management: \n\ntimely financial reporting\nmanaging reduction in overheads\ninventory (stock) management\nmanaging debtor lists\nmanaging creditor lists\n\nFinancial support: \n\nalternative revenue streams\nmaintaining and meeting tax obligations\nassessing financing options\napplying for government support\nbank services
URL:https://investinangus.com/event/cashflow-management-for-your-small-business-2/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240423T143000
DTEND;TZID=UTC:20240423T153000
DTSTAMP:20260403T181055
CREATED:20240415T111658Z
LAST-MODIFIED:20240415T111658Z
UID:10089042-1713882600-1713886200@investinangus.com
SUMMARY:Understanding machine learning
DESCRIPTION:This session teaches the foundations of how machine learning models learn and work\, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a better understanding on the subject. \nIn this session\, you will learn: \n\nhow different machine learning models work\nthe essentials for preparing data for a machine learning project\noptions for implementing machine learning for a business\n\nThis session is run using YouTube and is 60 minutes long. \nThe course assumes no prior knowledge or experience so there is no pre-reading necessary. \nThere will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/understanding-machine-learning-4/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240423T180000
DTEND;TZID=UTC:20240423T200000
DTSTAMP:20260403T181055
CREATED:20240311T102959Z
LAST-MODIFIED:20240311T102959Z
UID:10088841-1713895200-1713902400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-39/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T093000
DTEND;TZID=UTC:20240424T103000
DTSTAMP:20260403T181055
CREATED:20240325T172105Z
LAST-MODIFIED:20240325T172136Z
UID:10088939-1713951000-1713954600@investinangus.com
SUMMARY:Writing for social media
DESCRIPTION:Engaging copy can help you say more with less when posting on your social media channels. \nIf you manage a social media channel for your business and you’re looking at ways to sharpen your copy\, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for creating copy for limited space online. \nIn this session you will learn: \n\nhow to define your brand across your social media channels\ntips for writing for social media and responding to customer comments\ntools you can use for content marketing\n\nThis session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be the opportunity to ask questions during the session.
URL:https://investinangus.com/event/writing-for-social-media/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T100000
DTEND;TZID=UTC:20240424T120000
DTSTAMP:20260403T181055
CREATED:20240318T100515Z
LAST-MODIFIED:20240318T100515Z
UID:10088916-1713952800-1713960000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T130000
DTEND;TZID=UTC:20240424T140000
DTSTAMP:20260403T181055
CREATED:20240311T104017Z
LAST-MODIFIED:20240311T104017Z
UID:10088851-1713963600-1713967200@investinangus.com
SUMMARY:Cyber security for your small business
DESCRIPTION:Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack –  which could mean going out of business. \nThis event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats\, protect their organisation and enable them to win new business and gain stakeholder support. \nYour host Jim Wright will introduce security\, how it can benefit businesses and allow them to seize opportunities while minimising risk. Jim will also discuss common frameworks and fundamental principles that business leaders should know from the start of their business venture. \nBy the end of this webinar\, attendees will: \n\nunderstand security risks\nunderstand the benefits of security\nhave an awareness of threat actors\nhave an awareness of threat vectors\nhave an awareness of the services that can be offered to support start-ups\nunderstand the regulatory environment in which they work\nunderstand the common frameworks relating to security\n\nJim Wright is the founder and principal consultant of Principle Defence\, a Hertfordshire-based security and data protection consultancy and training provider. Jim has over 17 years of experience in security having served in the British Army before moving into the private sector.
URL:https://investinangus.com/event/cyber-security-for-your-small-business-2/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T140000
DTEND;TZID=UTC:20240424T160000
DTSTAMP:20260403T181055
CREATED:20240318T100606Z
LAST-MODIFIED:20240318T100606Z
UID:10088918-1713967200-1713974400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240425T100000
DTEND;TZID=UTC:20240425T120000
DTSTAMP:20260403T181055
CREATED:20240311T103100Z
LAST-MODIFIED:20240311T103100Z
UID:10088843-1714039200-1714046400@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-34/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240425T130000
DTEND;TZID=UTC:20240425T150000
DTSTAMP:20260403T181055
CREATED:20240311T103156Z
LAST-MODIFIED:20240311T103156Z
UID:10088845-1714050000-1714057200@investinangus.com
SUMMARY:People and HR: Finding\, keeping and looking after your staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/people-and-hr-finding-keeping-and-looking-after-your-staff/
CATEGORIES:HR,Recruitment
END:VEVENT
END:VCALENDAR