BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20220114T100000
DTEND;TZID=UTC:20220114T120000
DTSTAMP:20260404T152758
CREATED:20211220T160935Z
LAST-MODIFIED:20211220T160935Z
UID:10083794-1642154400-1642161600@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220113T180000
DTEND;TZID=UTC:20220113T200000
DTSTAMP:20260404T152758
CREATED:20220110T110516Z
LAST-MODIFIED:20220110T110516Z
UID:10083873-1642096800-1642104000@investinangus.com
SUMMARY:How to Write a Business Plan and why you need one
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220113T180000
DTEND;TZID=UTC:20220113T200000
DTSTAMP:20260404T152758
CREATED:20211122T132652Z
LAST-MODIFIED:20211122T132652Z
UID:10083593-1642096800-1642104000@investinangus.com
SUMMARY:Start-Up: Business Planning
DESCRIPTION:Taking time to plan your business and seek advice before you start trading is time well spent. \nThis webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\n\n\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is aimed at businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/start-up-business-planning/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220113T140000
DTEND;TZID=UTC:20220113T160000
DTSTAMP:20260404T152758
CREATED:20211206T162849Z
LAST-MODIFIED:20211206T162849Z
UID:10083663-1642082400-1642089600@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nWe will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.
URL:https://investinangus.com/event/pinterest-for-business-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220113T100000
DTEND;TZID=UTC:20220113T120000
DTSTAMP:20260404T152758
CREATED:20211206T162808Z
LAST-MODIFIED:20211206T162808Z
UID:10083661-1642068000-1642075200@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220112T140000
DTEND;TZID=UTC:20220112T160000
DTSTAMP:20260404T152758
CREATED:20220105T154531Z
LAST-MODIFIED:20220105T154531Z
UID:10083830-1641996000-1642003200@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-19/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220112T100000
DTEND;TZID=UTC:20220112T120000
DTSTAMP:20260404T152758
CREATED:20220105T154445Z
LAST-MODIFIED:20220105T154445Z
UID:10083828-1641981600-1641988800@investinangus.com
SUMMARY:Starting a business: Everything you need to know
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers\, the problems your business can solve for them and how you can do that better than the competition. Once that is clear\, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader\, partnership\, or limited company). \nWe will look at: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – to develop an understanding of your market\, who your customers are\, understanding your competition and what the trends are within your chosen field.\nBusiness structure – what are the main business structures? How to decide which is right for you and how to register as a business.\nCreating your start-up action plan – an outline.
URL:https://investinangus.com/event/starting-a-business-everything-you-need-to-know-19/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220111T180000
DTEND;TZID=UTC:20220111T200000
DTSTAMP:20260404T152758
CREATED:20211206T162531Z
LAST-MODIFIED:20211206T162531Z
UID:10083659-1641924000-1641931200@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:In this webinar you will: \n– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. \n– Better understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact. \n– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are. \n– Understand the power of Facebook advertising\, and other selling options available to you.
URL:https://investinangus.com/event/facebook-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220111T140000
DTEND;TZID=UTC:20220111T160000
DTSTAMP:20260404T152758
CREATED:20211220T160624Z
LAST-MODIFIED:20211220T160624Z
UID:10083792-1641909600-1641916800@investinangus.com
SUMMARY:Bookkeeping and finance: The essentials for business
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including developing basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAfter this webinar\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand how you can fund your business
URL:https://investinangus.com/event/bookkeeping-and-finance-the-essentials-for-business-16/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220111T100000
DTEND;TZID=UTC:20220111T113000
DTSTAMP:20260404T152758
CREATED:20211206T162451Z
LAST-MODIFIED:20211206T162451Z
UID:10083657-1641895200-1641900600@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220110T180000
DTEND;TZID=UTC:20220110T200000
DTSTAMP:20260404T152758
CREATED:20220110T110431Z
LAST-MODIFIED:20220110T110431Z
UID:10083871-1641837600-1641844800@investinangus.com
SUMMARY:The Complete Guide to Starting a Business
DESCRIPTION:The webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance.  \nThis webinar is for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/the-complete-guide-to-starting-a-business/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220110T140000
DTEND;TZID=UTC:20220110T153000
DTSTAMP:20260404T152758
CREATED:20211206T161652Z
LAST-MODIFIED:20211206T161652Z
UID:10083655-1641823200-1641828600@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you\, as well as the mix of social media platforms you can choose from. \nWe will cover: \n\nStrategy\, ad content guidelines and ad sizes\nKeyword planning\, tracking and analysis to optimise your campaigns.\nYou will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns\nPinpoint areas for improvement and be on top of legal guidelines.
URL:https://investinangus.com/event/paid-for-advertising-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220110T100000
DTEND;TZID=UTC:20220110T120000
DTSTAMP:20260404T152758
CREATED:20211206T161612Z
LAST-MODIFIED:20211206T161612Z
UID:10083653-1641808800-1641816000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you right from the beginning of website building. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content.\nCreate your brand’s visual identity online\, your site’s blueprint and how you can structure your site map.\nWhat’s involved in registering and maintaining your site content and options for hosting it.\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220110T093000
DTEND;TZID=UTC:20220110T113000
DTSTAMP:20260404T152758
CREATED:20211122T132602Z
LAST-MODIFIED:20211122T132602Z
UID:10083591-1641807000-1641814200@investinangus.com
SUMMARY:Start-Up: Awareness
DESCRIPTION:This webinar aims to make you aware of the various requirements involved in setting up a business. \nThe webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. This webinar is for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/start-up-awareness/
CATEGORIES:Business Start-up
END:VEVENT
END:VCALENDAR