Invest in Angus

Get impact & engagement with social media analytics
2022-01-26 14:00 - 16:00 UTC
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, how to use them to improve your social media delivery.

Transition to net zero with the Zero Carbon Business Portal
2022-01-26 11:00 - 12:00
Learn how the Zero Carbon Business Portal can help you cut carbon more quickly and thrive in the new low carbon economy. This webinar will help business owners understand how to use the portal’s tools to build their own net zero plan and where to find local, regional and national support.

Customer service: Creating the right response, approach and reputation for your business
2022-01-26 10:00 - 12:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business. From deciding on an initial customer service strategy to how to use customer feedback to help grow your business, this webinar covers the key things you need to consider when thinking about how your business interacts with its customers. Some of the topics covered in this webinar include:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when should you measure the service a business delivers
How to use the service provided to promote a business and enable growth

Ask an Expert: Tax Surgery
2022-01-26 09:00 - 17:00
Whatever your tax query our expert is here to help! Lauren will be holding 1-2-1 sessions on Wednesday 26th January. Register for your pre-booked zoom appointment.
With over 20 years experience working in accountancy, Lauren was previously employed as a Senior Tax Manager at Scotland’s largest firm of independent chartered accountants, Johnston Carmichael.
So whether you’d like to know what business expenses you can claim, if you should register as a limited company, or how to calculate your tax, no query is too big or too small! Please note these appointments are for Dundee, Angus and Perth based businesses.

Starting a business: Everything you need to know
2022-01-25 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Young Entrepreneur Starter Pack - Part 2: Structuring your Business and exploring Financials/Funding
2022-01-25 15:00 - 17:00
Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business.
This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, and ready to begin your start-up journey! During this webinar, we will run through everything you need to know when it comes to setting up your business including legal and tax requirements, cash flow forecasting and funding options, and everything else in-between.
After this session, you will come away with a to-do list and the information needed to help you prepare for kickstarting your ideas. You will have a sound knowledge of start-up costs, fixed and variable costs, cash flow forecasts, a personal survival budget and funding options.
This webinar is for businesses based in Dundee, Angus or Perth.

Producing engaging online content
2022-01-25 14:00 - 16:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further.
By the end of it you will have the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
How to find, write and package it
How to market it and measure its success.
Amplify your brand and message, and to boost sales and profits.

Alternative Visa Routes
2022-01-25 14:00 - 15:00
Options for Scottish employers recruiting international talent other than the skilled worker route. Join this webinar to find out which routes are lower cost, more flexible or faster to obtain.

Young Entrepreneur Starter Pack - Part 1: Ideas Generation & Researching your Idea
2022-01-25 13:00 - 14:30
Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business.
This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, and ready to begin your start-up journey!
During this webinar, we will help you work through the creative process to come up with a concept you love and test out whether you have the foundations of a successful business. After this session, you will have a clear understanding of how to undertake the creative process of generating, developing, and communicating new thoughts and ideas. You will also recognise the importance of conducting market research and how to use the Business Model Canvas which will support you to form the building blocks needed for business success.
This webinar is for businesses based in Dundee, Angus or Perth.

Your route to an ethical digital business in Scotland
2022-01-25 13:00 - 14:00
Job insecurity and precarious working have proliferated with the rise of digital platforms like Uber and Deliveroo. Meanwhile, the tech giants behind digital platforms dominate markets and make huge profits.
But there’s a fairer alternative: platform co-ops. Join Co-operatives UK’s Ludovica Rogers to discover how platform co-ops can empower those on the frontline of services – putting them in control of the business, providing better working conditions and fairer pay. Ludovica will be joined by guest speakers from platform co-ops:
– Signalise – a sign language interpreting service that uses a digital platform to connect its members: Deaf people, BSL interpreters and service user organisations
– Open Food Network UK – a co‑op of co‑ops whose members collectively own and control an innovative software platform they use to trade the food they produce
Platform co‑ops are democratically owned and controlled businesses that use an online platform or mobile app to trade, connect people and pool resources or data. They are built on co‑operative principles and values that ensure the business:
– Truly responds to the needs of its community
– Embeds equity and social purpose from day one
– Has a growth model that does not involve giving up control to external profit‑driven investors
Format
An online one-hour webinar on Zoom
Presentations from several speakers with an opportunity to ask questions at the end
What attendees will learn:
– An overview of platform co-ops
– What a platform co‑op is and isn’t
– About setting up and running a platform co-op, from platform pioneers
– What support is available for those wishing to set up a co-op, including The Hive business support programme, the next UnFound Accelerator programme and the specialist support available from Co-operative Development Scotland
Who should attend?
Anyone in Scotland and beyond who is keen to learn more about platform co‑ops, this includes:
– Individuals and groups looking to set up a digital platform enterprise
– Anyone wanting to learn more about co-ops: business advisors, local authorities, community leaders, voluntary sector support agencies, etc.

Intellectual property: The fundamentals for business
2022-01-25 10:00 - 12:00
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

Amazon-Selling International Masterclass -Part 1
2022-01-25 09:30 - 13:00
Around 60% of Amazon’s merchants are third-party sellers like you. Today, anyone looking to start or grow a retail or ecommerce business should consider the Amazon marketplace.
You can take your first steps by registering for Part One of the ‘Selling on Amazon’ masterclass.
On this half-day course, you’ll get advice on:
Opening and maintaining your Amazon account
Managing your performance
Choosing which products to sell
Listing your items on Amazon
Karen Riddick will be the presenter for both sessions of this two-part masterclass. Karen is an experienced seller on Amazon and other other marketplaces. This means she can provide a wealth of experience and practical tips that will help you sell successfully on Amazon.
Part 2 will take place on March 1.

Maximising The Opportunity in Challenging Times
2022-01-25 08:15 - 10:15
Dundee & Angus College have teamed up with the inspiring team at Shirlaws Group to bring you this interactive webinar to look at how we can maximise opportunities in challenging times.
The event, aimed at Business Owners and Directors will be led by Fergus King. Investor, business owner, sought-after speaker and now one of the most experienced business coaches in the UK.
Over the last 18 years Fergus has personally supported over 350 owner managed businesses and helped them to be as profitable, valuable and enjoyable as possible.
Addressing both commercial and cultural issues, during the event Fergus will raise questions, share perspectives, and inspire participants to take additional actions to complement what they are already working on.

Planning & scheduling your online content
2022-01-24 14:00 - 16:00
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this brand new DigitalBoost webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through your blog and email newsletters
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

Email marketing for business
2022-01-24 10:00 - 11:30
By the end of this webinar, you will be able to understand how to:

Target the right audiences
Create a quality marketing email and how to measure its effectiveness.
Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
Identify the different components of a successful email campaign, including design, HTML v text and other formats.
Reporting and measuring is vitally important, we will recommend what reporting to track to make sure your campaigns are successful
Legal requirements that you need to follow will also be covered.

Launch Pad – Start Your Own Business - Part 2 – Structuring your Business and exploring Financials/Funding
2022-01-21 11:30 - 13:30
This webinar will equip you with all the right tools to set up your business including how you can finance your business when starting out and running it. After this session, you will have a clear understanding of legal requirements, tax requirements and a to do list for starting your business.
You will also learn about start-up costs, fixed and variable costs, cash flow forecasts, a personal survival budget and funding options.

Website analytics to improve your business and sales
2022-01-21 10:00 - 12:00
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by:

Learning about top landing pages and traffic sources, to understanding organic search rankings and user interaction,
We’ll show you around the Google Analytics interface, help you view and understand key reports, how to setup Goal conversions and more.

How to Get Found Online - Search Engine Optimisation (SEO)
2022-01-21 09:30 - 12:30
This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop you will be understand the factors affecting your search engine rankings and act to improve your position.

Launch Pad – Start Your Own Business - Part 1 - Ideas Generation & Researching your Idea
2022-01-21 09:30 - 11:00
This webinar is all about the act of forming ideas and testing out whether these can be transformed into a viable, successful business. After this session, you will have a clear understanding of how to undertake the creative process of generating, developing, and communicating new thoughts and ideas.
You will also understand the importance of conducting thorough market research and how to apply the Business Model Canvas – a strategic management template for documenting your business model.

Business Start-Up: Finance
2022-01-20 18:00 - 20:00
This webinar aims to give an introduction to the role of finance in business.
The workshop will look at:

managing a profit and loss account
producing a cashflow statement
working capital

the different sources of finance
the different legal structures of a business

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

Writing a business plan – Why it's essential for ALL businesses
2022-01-20 14:00 - 16:00
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs.
We will cover:

The business plan structure
What should be included within each section
When and how to use a business plan
The connections (and importance) between the words and the numbers
How to identify and manage cashflow within the business planning process

Webinars, live streams, and video conferences: Running a business remotely
2022-01-20 11:30 - 13:00
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Go green to grow your business
2022-01-20 09:00 - 11:00
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

Working with travel trade - agritourism
2022-01-19 11:00 - 12:30
Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays.
Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with tour operators and other travel intermediaries. Find out how they can help you reach more visitors, particularly in overseas markets, and what unique agritourism experiences they are looking for to sell to their customers.
You will also hear from Caroline Millar from Scottish Agritourism on their latest Go Rural campaign, how you can get involved in the group and the support provided to members of Scottish Agritourism.
This session will finish up with the chance to ask questions and find out more about how to make the most of the opportunity to work with the travel trade.

An Introduction to Selling on Global Platforms: Shopify
2022-01-19 10:00 - 11:00
Selling online internationally has never been more accessible with the emergence of major platforms such as Shopify.
Shopify assists 1 million businesses to trade globally in 175 countries . Now Shopify have moved into fulfilment in the United States we should be aware of the opportunities of utilising the Shopify platform to sell online

Online Sales: Improve, develop & make more money
2022-01-18 14:00 - 15:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

How to improve your Google search rankings
2022-01-18 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Selling Globally with Amazon
2022-01-18 10:00 - 11:00
Did you know that over half of Amazon’s sales are made by businesses just like yours?
This vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for sellers to reach a wide range of customers – both in the UK and overseas. If you’re looking to start-up, or expand your retail business, then you need to think about Amazon.

Ask an Expert: DigitalBoost
2022-01-18 09:30 - 16:00
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to private clients, and business support organisations, such as Business Gateway, Aberdeen & Grampian Chamber of Commerce, HAAN, and Perthshire Chamber.
Eileen’s skills include: Marketing strategy, campaign management, campaign planning, website development, SEO, PR, Online PR, content management, content development, social media, online advertising, with an interest in Google Ads specifically, e-commerce, e-marketing, design, branding consultancy, brand identity development, events.
Whatever your digital query our expert is here to help! Eileen will be holding 1-2-1 sessions on Tuesday 18th January. Register for your pre-booked zoom appointment.

Quarterly Economic Indicator Update
2022-01-18 08:30 - 10:00
Join us as we deliver the results of the Dundee & Angus Chamber Quarterly Economic Indicator (QEI) for Q4 of 2021.
Alison Henderson, CEO of Dundee & Angus Chamber of Commerce and Dr Shona Dobbie of Angus Economics will reveal the findings of the latest Dundee & Angus Chamber Economic Indicator, explore what this means for our local economy, and how it fares relative to national and international trends.
Take part in a live conversation on the day about how business looks to the future, learn how the Chamber is ensuring that your voice is heard, your concerns are listened to by local & national policymakers and understand how your business can weather economic storms.
Of the results for Q4 Shona Dobbie said “This is the seventh presentation of our business and economic survey which focuses on activity across Dundee & Angus and it has been undertaken during a period of some relatively loose Covid-19 related restrictions, but rising concerns about new strains of the virus, increased case rates and the possibility of more restrictions ahead. Given this background we cannot be too surprised that businesses are assessing current conditions with at least some level of concern, giving results which remain in positive territory but are more muted than before.”
