Invest in Angus

Google Analytics – Understand how your website performs
2023-01-17 14:00 - 16:00 UTC
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Finance 1-2-1 Surgery Sessions
2023-01-17 09:30 - 17:00
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable.
Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding, lean on Scott’s experience to understand what lenders are looking for.
Become aware of your financial commitments, as they can differ depending on your business type.
Once you have booked your space online, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively, face to face in our Dundee Business Gateway Office.
These appointments are aimed at businesses based in Dundee, Angus, and Perth.

Build a customer focused business
2023-01-17 09:00 - 11:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business.
We will cover:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when you should measure the service a business delivers
How to use the service provided to promote a business and enable growth

Website User Experience – Is your website fit for purpose
2023-01-16 14:00 - 16:00
Websites should look good and function well, and give your website visitors and customers a positive user experience.
During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including:

Understand what User Experience is
A look at some of the key factors, including credibility, value, purpose and more
Hints, tips and tools to help you start improving elements of your website
An overview of tools to help you measure User Experience

How to write and develop your business plan
2023-01-16 08:00 - 10:00, 2023-01-05 11:30 - 13:30
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

The business benefits of running a sustainable business
2023-01-13 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

TikTok and Instagram Reels for business
2023-01-13 10:00 - 12:00
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.
We will cover:

How to optimise your TikTok and Instagram accounts for the best results with video.
How to discover the latest trends on each platform and leverage this to create popular videos for your business.
Ideas for creating content to entertain, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).
How to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.
The best kit, apps and workflow to create bitesize vertical videos for both platforms.

e-Commerce with Shopify
2023-01-12 17:00 - 19:00
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website.
By the end of this webinar, you will be able to:

Understand the essential features that a website needs to have to sell physical and digital products online
Understand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website
Use the Shopify page builder and work with free themes to get the design and style of your website on-brand
Understand how to manage orders and deliver great customer service
Understand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist

Shopify is a paid monthly subscription costing around £25 per month

Build your brand and promotional graphics
2023-01-12 14:00 - 16:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

How to protect and manage your intellectual property
2023-01-12 08:00 - 10:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Facebook for business
2023-01-11 14:00 - 16:00
Get to grips with Facebook – the world’s most popular social networking platform.
In this webinar you will:

Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.
Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
Understand the power of Facebook advertising, and other selling options available to you.
Discover other business opportunities presented by Facebook, including how to promote and sell products and services.
Be introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.

Pinterest for business
2023-01-11 10:00 - 12:00
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
During this webinar we’ll help you better understand:

Who is using Pinterest and what are they looking for?
How to setup your business profile
Key features to use within Pinterest
Measuring success and engagement

HR 1-2-1 Surgery Sessions
2023-01-11 09:30 - 17:00
With an academic background in business law & HR management, Skye is the perfect resource to offer confidential, impartial advice for businesses of all sizes and sectors. Whether you’re looking to hire your first employee, looking to review your workplace policies or dealing with complex employee issues – no challenge is too big or too small.
Once you have booked your space online, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively, face to face in our Dundee Business Gateway Office.
These appointments are aimed at businesses based in Dundee, Angus, and Perth.

Producing engaging online content
2023-01-10 18:00 - 20:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further, and develop the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
Source, write and deliver that content
Amplify your brand and message and boost engagement online

An Introduction to Self-Employment and Starting your own Business
2023-01-10 18:00 - 20:00
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

The essentials of bookkeeping and what expenses you can claim
2023-01-10 15:00 - 17:00, 2022-12-19 08:00 - 10:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
At the end of this session, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand capital and revenue costs and how they are treated

Twitter for business
2023-01-10 10:00 - 12:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms.
You will also learn about:

What makes a good Twitter profile (and the options available to you).
Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.
The basics of Twitter paid advertising.

Keep your business safe online
2023-01-09 14:00 - 16:00
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime.
This webinar includes a number of live demos, covering the following areas:

What are the main online threats to your business?
The 5 pillars of prevention (Backup, Malware prevention, Securing your hardware, Passwords & Phishing attacks)
Simple and practical measures you can implement to protect yourself and your business
Best practice recovery steps for your business if the worst should happen

As a result of attending this webinar, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website, social media and company data from cyber criminals.

Digital tools to help run your business remotely
2023-01-09 10:00 - 12:00
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through:

How to use video live streaming, webinars and remote collaboration tools to get results for your business
Equipment you need to get started
An overview of the tools and platforms currently available
Examples of what others are doing
How to monetise this way of working

How to start a business: The basics
2023-01-07 10:00 - 12:00, 2022-12-27 09:00 - 11:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

Cloud essentials for business
2023-01-06 12:00 - 14:00
Business owners and managers are busy. You’re wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes.
We’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation, improve your project management, organise your digital storage and much more. By the end of this webinar, you will be able to:

Understand what the cloud is and what its benefits are
Understand your own ‘digital back office’
Use up-to-date knowledge on current cloud services and tools to help you with your business operations
Make informed decisions about improving your digital processes based on scalability, security, efficiency and affordability

The low-cost guide to marketing your business
2023-01-06 09:00 - 11:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

Email marketing for business
2022-12-28 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Planning & scheduling your online content
2022-12-21 14:00 - 16:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.

How to build a digital marketing plan
2022-12-21 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Paid for advertising
2022-12-19 14:00 - 16:00
This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2022-12-19 10:00 - 12:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital
