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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T140000
DTEND;TZID=UTC:20221124T160000
DTSTAMP:20260404T075538
CREATED:20221024T113735Z
LAST-MODIFIED:20221024T113735Z
UID:10085758-1669298400-1669305600@investinangus.com
SUMMARY:The basics of trading on Ebay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at Ebay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T100000
DTEND;TZID=UTC:20221124T120000
DTSTAMP:20260404T075538
CREATED:20221024T113648Z
LAST-MODIFIED:20221024T113648Z
UID:10085756-1669284000-1669291200@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-22/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T090000
DTEND;TZID=UTC:20221124T170000
DTSTAMP:20260404T075538
CREATED:20220912T103357Z
LAST-MODIFIED:20220912T103357Z
UID:10085443-1669280400-1669309200@investinangus.com
SUMMARY:Finance 1-2-1 Surgery Sessions
DESCRIPTION:Take this opportunity to discuss your finance queries with our finance specialist\, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. \nBrush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding\, lean on Scott’s experience to understand what lenders are looking for. \nBecome aware of your financial commitments\, as they can differ depending on your business type. \nOnce you have booked your space online\, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face in our Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/finance-1-2-1-surgery-sessions-3/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T190000
DTEND;TZID=UTC:20221123T200000
DTSTAMP:20260404T075538
CREATED:20221024T113602Z
LAST-MODIFIED:20221024T113602Z
UID:10085754-1669230000-1669233600@investinangus.com
SUMMARY:Learning Zone – Successfully starting a business
DESCRIPTION:So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoids the pitfalls when starting up. \nWe will cover: \n\nWhy start-ups fail (cash\, time\, market research)\nSpend time researching your idea\nWill you be a sole trader or a limited company?\nWhat are your main revenue streams?\nWhat are your main start up and running costs?\nWhat assets\, resources and people do you need?
URL:https://investinangus.com/event/learning-zone-successfully-starting-a-business-4/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T180000
DTEND;TZID=UTC:20221123T200000
DTSTAMP:20260404T075538
CREATED:20220906T135513Z
LAST-MODIFIED:20220906T135513Z
UID:10085431-1669226400-1669233600@investinangus.com
SUMMARY:Marketing Strategy Workshop
DESCRIPTION:This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. \nMarketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop\, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in place. \nThis workshop will look at: \n\nMarketing Audit – current knowledge and success.\nUnderstanding what ‘Marketing’ is.\nThe importance and benefits of planning.\nHow to develop your Marketing Strategy.\nMeasuring your marketing output\nTop tips to improve your Marketing Strategy\n\nBy the end of this workshop\, you will come away with the knowledge plus top tips for implementing your own marketing strategy plan into your business. \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/marketing-strategy-workshop-3/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T150000
DTEND;TZID=UTC:20221123T170000
DTSTAMP:20260404T075538
CREATED:20221024T113515Z
LAST-MODIFIED:20221024T113515Z
UID:10085752-1669215600-1669222800@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T110000
DTEND;TZID=UTC:20221123T123000
DTSTAMP:20260404T075538
CREATED:20221024T113432Z
LAST-MODIFIED:20221024T113432Z
UID:10085750-1669201200-1669206600@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings\, including how search engines work. \nThis first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll see how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221123T090000
DTEND;TZID=UTC:20221123T110000
DTSTAMP:20260404T075538
CREATED:20221115T160654Z
LAST-MODIFIED:20221115T160654Z
UID:10085871-1669194000-1669201200@investinangus.com
SUMMARY:Robertson Group Tayside - Supply Chain Event
DESCRIPTION:Robertson Construction Tayside is hosting a Supply Chain Event to give local subcontractors and suppliers the opportunity to learn more about the business as well as our upcoming project\, Monifieth Learning Campus. \nMonifieth Learning Campus is a replacement for the existing Monifieth High School. The new Campus will be constructed on the existing site with a GIFA of circa 13\,800m2\, to cater for 1\,200 pupils and will also incorporate an early years learning facility. \nAnticipated site start is May 2023\, with phase 1 scheduled to complete July 2025. Phase 2 will commence in August 2025 and will complete in July 2026. \nThe project is being designed and built to Passive House standard. \nThis event is primarily for new subcontractors and suppliers to Robertson therefore\, as we have limited capacity\, we would encourage new supply chain to attend over businesses we have existing relationships with. \nWe will be hosting 2 sessions on the day; 09:00 – 10:00 and 10:30 – 11:30.
URL:https://investinangus.com/event/robertson-group-tayside-supply-chain-event/
LOCATION:Carnoustie Golf Hotel\, Links Parade\, Carnoustie\, DD7 7JE
CATEGORIES:Supply Chain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221122T180000
DTEND;TZID=UTC:20221122T200000
DTSTAMP:20260404T075538
CREATED:20220906T135418Z
LAST-MODIFIED:20220906T135418Z
UID:10085429-1669140000-1669147200@investinangus.com
SUMMARY:An Introduction to Bookkeeping
DESCRIPTION:This workshop will explain: \n\nwhat financial records are needed\nthe broad principles and procedures of accounting systems\nhow to choose accounting systems – both manual and computerised\nwhich financial statements and statutory returns are relevant to your business\ndifferent accounting periods and financial years\nhow to use financial records for monitoring the financial state of your business\ncash flow forecasting\, profit and loss statements as well as what they should contain\nwhat financial measures and forecasts are needed by your business\nwhat information on financial record keeping is available and from whom\n\nBy the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances. \nThis webinar is for businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-bookkeeping-6/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221122T140000
DTEND;TZID=UTC:20221122T160000
DTSTAMP:20260404T075538
CREATED:20221024T113343Z
LAST-MODIFIED:20221024T113343Z
UID:10085748-1669125600-1669132800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221122T100000
DTEND;TZID=UTC:20221122T110000
DTSTAMP:20260404T075538
CREATED:20221024T113253Z
LAST-MODIFIED:20221024T113253Z
UID:10085746-1669111200-1669114800@investinangus.com
SUMMARY:Learning Zone - How to run a more efficient business
DESCRIPTION:We will explore the ways you can improve your efficiency with the least business impact and at a low cost\, covering: \n\nGovernance and process\nGood financial management\nUnderstanding your sales and costs\nTargeting only profitable customers\nReducing stock\nCutting wastage (process\, people\, and projects)
URL:https://investinangus.com/event/learning-zone-how-to-run-a-more-efficient-business-4/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221122T090000
DTEND;TZID=UTC:20221122T130000
DTSTAMP:20260404T075538
CREATED:20221025T150454Z
LAST-MODIFIED:20221025T150454Z
UID:10085778-1669107600-1669122000@investinangus.com
SUMMARY:Fife & Tayside Procurement Surgery
DESCRIPTION:Local suppliers are invited to attend clinic appointments lasting 20 minutes\, available from 9:00am to 1:00pm by prior appointment only.  The appointments shall be conducted via Webex\, hosted by the Supplier Development Programme. \nProcurement Surgery Aims \nProcurement Surgeries will: \n\nSignpost and prepare businesses to local support\, aiming to increase their confidence when tendering with the public sector;\nAssist suppliers in gaining knowledge of local supply chain opportunities across Fife and Tayside;\nHelp the Councils build relationships with suppliers and break down barriers to bidding;\nRaise awareness of the opportunities within public sector procurement\, such as Regulated Procurement Pipelines; and\nSupport suppliers in becoming “tender ready” with the Supplier Development Programme to better understand and respond to the “ask” from local authorities in procurement.\n\nBookings for Procurement Surgeries must be booked in advance by SMEs by logging into the SDP website and answering the required questions that are part of the booking process. \nThis event will say it is fully booked\, it is not. If you are interested in attending please register. Suppliers will be placed on a waiting list in the first instance\, and allocated a time slot by the Supplier Development Programme. \nDue to high demand for these sessions\, eligible SMEs are asked not to book more than one procurement surgery per financial year.  Should an eligible business register for more than one procurement surgery\, it will be allocated a place at the next procurement surgery with the local authority area in which it is based. \nPlease note: these Procurement Clinics are open to eligible SME businesses based within Angus\, Dundee City\, Fife and Perth & Kinross Councils only. 
URL:https://investinangus.com/event/fife-tayside-procurement-surgery-3/
CATEGORIES:Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221121T140000
DTEND;TZID=UTC:20221121T160000
DTSTAMP:20260404T075538
CREATED:20221024T113050Z
LAST-MODIFIED:20221024T113050Z
UID:10085744-1669039200-1669046400@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221119T090000
DTEND;TZID=UTC:20221119T110000
DTSTAMP:20260404T075538
CREATED:20221024T113005Z
LAST-MODIFIED:20221024T113005Z
UID:10085742-1668848400-1668855600@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-6/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221118T140000
DTEND;TZID=UTC:20221118T160000
DTSTAMP:20260404T075539
CREATED:20221024T112913Z
LAST-MODIFIED:20221024T112913Z
UID:10085740-1668780000-1668787200@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-5/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221118T110000
DTEND;TZID=UTC:20221118T130000
DTSTAMP:20260404T075539
CREATED:20221024T112826Z
LAST-MODIFIED:20221024T112826Z
UID:10085738-1668769200-1668776400@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist
URL:https://investinangus.com/event/e-commerce-with-shopify-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T180000
DTEND;TZID=UTC:20221117T200000
DTSTAMP:20260404T075539
CREATED:20221024T112739Z
LAST-MODIFIED:20221024T112739Z
UID:10085736-1668708000-1668715200@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T140000
DTEND;TZID=UTC:20221117T160000
DTSTAMP:20260404T075539
CREATED:20221024T112654Z
LAST-MODIFIED:20221024T112654Z
UID:10085734-1668693600-1668700800@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T110000
DTEND;TZID=UTC:20221117T120000
DTSTAMP:20260404T075539
CREATED:20221031T100939Z
LAST-MODIFIED:20221031T100939Z
UID:10085815-1668682800-1668686400@investinangus.com
SUMMARY:Scale up Visa route
DESCRIPTION:The government has recently introduced the Scale-Up visa route\, which gives certain employers another visa option to help access international talent. \nJoin us to learn more about this new route and how it could help you access international talent.
URL:https://investinangus.com/event/scale-up-visa-route/
CATEGORIES:HR,Recruitment
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T100000
DTEND;TZID=UTC:20221117T120000
DTSTAMP:20260404T075539
CREATED:20221024T112605Z
LAST-MODIFIED:20221024T112605Z
UID:10085732-1668679200-1668686400@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221117T090000
DTEND;TZID=UTC:20221117T170000
DTSTAMP:20260404T075539
CREATED:20221024T112518Z
LAST-MODIFIED:20221024T112518Z
UID:10085730-1668675600-1668704400@investinangus.com
SUMMARY:The Secret to Successful Tendering: 1-2-1 Surgery
DESCRIPTION:Book a space on this specialist surgery to get a one hour 1-2-1 appointment with our expert Judith Stewart. You’ll be able to ask advice on how to win public and private sector contracts for your business. \nBooking this event will secure you a space\, one of our team will be in touch with you after booking to arrange a time for your one hour appointment. Judith can help explain the differences between private and public sector tendering\, ways to get your business tender-ready\, and how to build your reputation with the people who matter so that you’ll come away with a roadmap to success.
URL:https://investinangus.com/event/the-secret-to-successful-tendering-1-2-1-surgery/
CATEGORIES:Business Planning,Finance,Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T140000
DTEND;TZID=UTC:20221116T160000
DTSTAMP:20260404T075539
CREATED:20221024T112432Z
LAST-MODIFIED:20221024T112432Z
UID:10085728-1668607200-1668614400@investinangus.com
SUMMARY:The Secret to Successful Tendering - How to win contracts and boost your business’s revenue
DESCRIPTION:Join this specialist webinar to learn how to win public and private sector contracts that will help you increase connections and revenue for your business. \nOur expert\, Judith Stewart\, will explain the differences between private and public sector tendering\, ways to get your business tender-ready\, and how to build your reputation with the people who matter so that you’ll come away with a roadmap to success. \nFrancis will help you to find all the support and training with SDP to help you for tendering for public sector contracts.
URL:https://investinangus.com/event/the-secret-to-successful-tendering-how-to-win-contracts-and-boost-your-businesss-revenue-2/
CATEGORIES:Business Planning,Finance,Procurement
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T140000
DTEND;TZID=UTC:20221116T160000
DTSTAMP:20260404T075539
CREATED:20221024T112331Z
LAST-MODIFIED:20221024T112331Z
UID:10085726-1668607200-1668614400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-5/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T110000
DTEND;TZID=UTC:20221116T123000
DTSTAMP:20260404T075539
CREATED:20221024T112245Z
LAST-MODIFIED:20221024T112245Z
UID:10085724-1668596400-1668601800@investinangus.com
SUMMARY:Tourism businesses – Use analytics to evaluate your digital platforms and get customers
DESCRIPTION:By the end of this webinar\, you will understand how to find out (for Google\, Instagram & Facebook Analytics): \n\nThe characteristics of people who are accessing your online presence.\nWhat people are doing when they access your website/s or social accounts.\nHow to set goals and objectives on each platform.\nThe art of measuring the effectiveness of websites and social posts.\nHow to continuously improve digital activities – measures to monitor and actions to take.\n\nThere will be particular emphasis on cost-effective/free ways to do the above.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221116T093000
DTEND;TZID=UTC:20221116T170000
DTSTAMP:20260404T075539
CREATED:20220906T135317Z
LAST-MODIFIED:20220906T135317Z
UID:10085427-1668591000-1668618000@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of the team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-6/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T150000
DTEND;TZID=UTC:20221115T170000
DTSTAMP:20260404T075539
CREATED:20221024T112151Z
LAST-MODIFIED:20221024T112151Z
UID:10085722-1668524400-1668531600@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T120000
DTEND;TZID=UTC:20221115T140000
DTSTAMP:20260404T075539
CREATED:20221024T111252Z
LAST-MODIFIED:20221024T111252Z
UID:10085720-1668513600-1668520800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T110000
DTEND;TZID=UTC:20221115T120000
DTSTAMP:20260404T075539
CREATED:20221031T100833Z
LAST-MODIFIED:20221031T100833Z
UID:10085813-1668510000-1668513600@investinangus.com
SUMMARY:An update on low cost Visa routes
DESCRIPTION:There are lots of low-cost visa routes under the UK’s points-based system. \nJoin TalentScotland for an update on affordable visa options\, including the Graduate\, High Potential Individual and Youth Mobility routes.
URL:https://investinangus.com/event/an-update-on-low-cost-visa-routes/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221115T100000
DTEND;TZID=UTC:20221115T120000
DTSTAMP:20260404T075539
CREATED:20221024T111157Z
LAST-MODIFIED:20221024T111157Z
UID:10085718-1668506400-1668513600@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:A commonly used tool for those researching products and services for personal life (clothing ideas\, holidays inspiration\, cooking alternatives!)\, but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nDuring this webinar we’ll help you better understand: \n\nWho is using Pinterest and what are they looking for?\nHow to setup your business profile\nKey features to use within Pinterest\nMeasuring success and engagement
URL:https://investinangus.com/event/pinterest-for-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221114T110000
DTEND;TZID=UTC:20221114T120000
DTSTAMP:20260404T075539
CREATED:20221024T111106Z
LAST-MODIFIED:20221024T111106Z
UID:10085716-1668423600-1668427200@investinangus.com
SUMMARY:Tourism businesses: Turn your customer reviews into increased customers
DESCRIPTION:During this session\, we’ll cover: \n\nHow to manage your online reputation proactively.\nHow to deal with customer or client feedback\, both positive and negative.\n\nHow the importance of reputation has changed since the pandemic.\n\nWhat cost-effective reassurance tools have increased in importance.\nWhat cost-effective reassurance tools are available to tourism businesses such as VisitScotland’s Quality Assurance schemes.
URL:https://investinangus.com/event/tourism-businesses-turn-your-customer-reviews-into-increased-customers/
CATEGORIES:Business Planning,Tourism
END:VEVENT
END:VCALENDAR