BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20221101T180000
DTEND;TZID=UTC:20221101T200000
DTSTAMP:20260403T212054
CREATED:20220906T134923Z
LAST-MODIFIED:20220906T134923Z
UID:10085419-1667325600-1667332800@investinangus.com
SUMMARY:An Introduction to Self-Employment and Starting your own Business
DESCRIPTION:The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information\, advice and guidance. \nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-self-employment-and-starting-your-own-business-7/
CATEGORIES:Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221101T110000
DTEND;TZID=UTC:20221101T120000
DTSTAMP:20260403T212054
CREATED:20221017T153235Z
LAST-MODIFIED:20221017T153235Z
UID:10085674-1667300400-1667304000@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers
DESCRIPTION:At the end of this webinar you’ll: \n\nUnderstand how users consume content.\nUnderstand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly.\nFind out how to measure user experience cost-effectively.\nHave some great examples of making user experience work.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221031T170000
DTEND;TZID=UTC:20221031T190000
DTSTAMP:20260403T212054
CREATED:20220920T153346Z
LAST-MODIFIED:20220920T153346Z
UID:10085533-1667235600-1667242800@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221031T140000
DTEND;TZID=UTC:20221031T160000
DTSTAMP:20260403T212054
CREATED:20220920T153301Z
LAST-MODIFIED:20220920T153301Z
UID:10085531-1667224800-1667232000@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221028T140000
DTEND;TZID=UTC:20221028T160000
DTSTAMP:20260403T212054
CREATED:20221003T102626Z
LAST-MODIFIED:20221003T102626Z
UID:10085630-1666965600-1666972800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221028T100000
DTEND;TZID=UTC:20221028T140000
DTSTAMP:20260403T212054
CREATED:20221007T141459Z
LAST-MODIFIED:20221007T141459Z
UID:10085651-1666951200-1666965600@investinangus.com
SUMMARY:Tayside Contracts Local Suppliers Event
DESCRIPTION:Tayside Contracts is the largest catering organisation in the Tayside area and provides over 6 million meals to schools and communities in the Angus\, Dundee City and Perth & Kinross areas every year. \nSeveral Tayside-based food producers already supply Tayside Contracts through our extensive supply chain\, and we are looking to extend that local approach\, to ensure that more sustainable\, high quality and local products are used as much as possible in the safe\, healthy\, nutritious and delicious meals that are served every day to nearly 30\,000 people by Tayside Contracts – whilst generating more income for local businesses. \nTherefore\, NFU Scotland\, local food producers and Tayside Contracts have joined together to host an event that brings together food producers across Tayside (whether you are\, or are not\, a NFU member)\, with Tayside Contracts and some of their big suppliers\, to explore how we can work together to support Tayside businesses and increase the levels of locally grown and produced food\, being part of the meals served by Tayside Contracts. \nIf you’re a food producer based in Tayside and are looking to extend your sales and distribution\, this is for you. \nThis event will be held at:\nPerth & Kinross Council Civic Hall\, 2 High Street\, Perth\, PH1 5PH\n28 October 2022\nfrom 9.30am for 10am start. \nRegister online to attend.
URL:https://investinangus.com/event/tayside-contracts-local-suppliers-event/
LOCATION:Perth & Kinross Council Civic Hall\, 2 High Street\, Perth\, PH1 5HP
CATEGORIES:Food & Drink,Supply Chain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T180000
DTEND;TZID=UTC:20221027T200000
DTSTAMP:20260403T212054
CREATED:20220920T153215Z
LAST-MODIFIED:20220920T153215Z
UID:10085529-1666893600-1666900800@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T180000
DTEND;TZID=UTC:20221027T200000
DTSTAMP:20260403T212054
CREATED:20220920T153133Z
LAST-MODIFIED:20220920T153133Z
UID:10085527-1666893600-1666900800@investinangus.com
SUMMARY:An Introduction to Bookkeeping
DESCRIPTION:This workshop will explain: \n\nwhat financial records are needed\nthe broad principles and procedures of accounting systems\nhow to choose accounting systems – both manual and computerised\nwhich financial statements and statutory returns are relevant to your business\ndifferent accounting periods and financial years\nhow to use financial records for monitoring the financial state of your business\ncash flow forecasting\, profit and loss statements as well as what they should contain\nwhat financial measures and forecasts are needed by your business\nwhat information on financial record keeping is available and from whom\n\nBy the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances. \nThis webinar is for businesses in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/an-introduction-to-bookkeeping-8/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T140000
DTEND;TZID=UTC:20221027T160000
DTSTAMP:20260403T212054
CREATED:20220920T153047Z
LAST-MODIFIED:20220920T153047Z
UID:10085525-1666879200-1666886400@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T110000
DTEND;TZID=UTC:20221027T120000
DTSTAMP:20260403T212054
CREATED:20221017T153141Z
LAST-MODIFIED:20221017T153141Z
UID:10085672-1666868400-1666872000@investinangus.com
SUMMARY:Digital fundamentals for tourism businesses
DESCRIPTION:At the end of this webinar you’ll have learned about: \n\nGetting your business visible online with the right content\, at the right time\, on the right platforms.\nAssessing the quality of your online presence and knowing if you reach your intended audience.\nThe different online booking and distribution platforms available to tourism businesses.\nCost-effective digital marketing\, including reducing your carbon footprint.\nThe first steps in ensuring your content is SEO (Search Engine Optimisation) friendly.
URL:https://investinangus.com/event/digital-fundamentals-for-tourism-businesses-3/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T080000
DTEND;TZID=UTC:20221027T100000
DTSTAMP:20260403T212054
CREATED:20221003T102823Z
LAST-MODIFIED:20221003T102823Z
UID:10085634-1666857600-1666864800@investinangus.com
SUMMARY:How to write and develop your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/how-to-write-and-develop-your-business-plan-5/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221026T180000
DTEND;TZID=UTC:20221026T200000
DTSTAMP:20260403T212054
CREATED:20220920T153003Z
LAST-MODIFIED:20220920T153003Z
UID:10085523-1666807200-1666814400@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221026T140000
DTEND;TZID=UTC:20221026T160000
DTSTAMP:20260403T212054
CREATED:20220920T152913Z
LAST-MODIFIED:20220920T152913Z
UID:10085521-1666792800-1666800000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221026T093000
DTEND;TZID=UTC:20221026T170000
DTSTAMP:20260403T212054
CREATED:20220920T152749Z
LAST-MODIFIED:20220920T152749Z
UID:10085519-1666776600-1666803600@investinangus.com
SUMMARY:Marketing 1-2-1 Surgery Sessions
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist\, Stuart Milne. \nOnce you have booked your space\, one of our team will be in touch to arrange an appointment. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/marketing-1-2-1-surgery-sessions-7/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T180000
DTEND;TZID=UTC:20221025T200000
DTSTAMP:20260403T212054
CREATED:20220920T152702Z
LAST-MODIFIED:20220920T152702Z
UID:10085517-1666720800-1666728000@investinangus.com
SUMMARY:The basics of trading on Ebay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at Ebay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T170000
DTEND;TZID=UTC:20221025T190000
DTSTAMP:20260403T212054
CREATED:20221003T102211Z
LAST-MODIFIED:20221003T102211Z
UID:10085628-1666717200-1666724400@investinangus.com
SUMMARY:HR – Recruiting\, managing\, and retaining staff
DESCRIPTION:One of the scariest things you can do as a business is take on staff – from hiring\, interviewing\, payroll\, pensions\, contracts\, remote working and more\, it is a minefield for the business owner. \nThis webinar will allow you to have the key information in your possession to take on staff and manage your team. \nTopics covered: \n\nRecruiting\, managing\, and retaining staff\nAttracting and recruiting the best and right people for our business\nOur obligations as employers\nManaging people to stay with us\nMoving on\nDismissal\nRestructure/Redundancy\n\nWe will also look at: \n\nHow in the current climate you can manage staff and teams in a remote environment\, considering their productivity\, efficiency\, and the issues of home working\nHow you can best manage staff to ensure productivity is kept and mental health is supported\nThe impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed
URL:https://investinangus.com/event/hr-recruiting-managing-and-retaining-staff-5/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T140000
DTEND;TZID=UTC:20221025T160000
DTSTAMP:20260403T212054
CREATED:20220920T152617Z
LAST-MODIFIED:20220920T152617Z
UID:10085515-1666706400-1666713600@investinangus.com
SUMMARY:Website usability and customer experience
DESCRIPTION:Website usability and user experience are key to driving leads\, sales and other conversions through your website. But where do you get started? \nDuring this webinar\, we’ll cover: \n\nWhat User Experience is and what impact it can have\nSome of the key factors influencing website usability\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\, from navigation menus to page layouts\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-usability-and-customer-experience-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T110000
DTEND;TZID=UTC:20221025T120000
DTSTAMP:20260403T212054
CREATED:20220829T093928Z
LAST-MODIFIED:20220829T093928Z
UID:10085363-1666695600-1666699200@investinangus.com
SUMMARY:DASA Funding and how Scottish Companies can win it
DESCRIPTION:DASA funds innovation projects which support UK defence and security quickly and effectively\, through an Open Call for Innovation\, along with Thematic Competitions and innovation loans. \nDASA has recently launched several new funding and acceleration programmes to support companies to commercialise new products\, which this webinar will focus on.
URL:https://investinangus.com/event/dasa-funding-and-how-scottish-companies-can-win-it/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T100000
DTEND;TZID=UTC:20221025T120000
DTSTAMP:20260403T212054
CREATED:20221003T102113Z
LAST-MODIFIED:20221003T102113Z
UID:10085626-1666692000-1666699200@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-4/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T100000
DTEND;TZID=UTC:20221025T120000
DTSTAMP:20260403T212054
CREATED:20220920T152528Z
LAST-MODIFIED:20220920T152528Z
UID:10085513-1666692000-1666699200@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T090000
DTEND;TZID=UTC:20221025T170000
DTSTAMP:20260403T212054
CREATED:20221003T101804Z
LAST-MODIFIED:20221003T101804Z
UID:10085624-1666688400-1666717200@investinangus.com
SUMMARY:Finance 1-2-1 Surgery Sessions
DESCRIPTION:Take this opportunity to discuss your finance queries with finance specialist\, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. \nBrush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding\, lean on Scott’s experience to understand what lenders are looking for. \nBecome aware of your financial commitments\, as they can differ depending on your business type. \nOnce you have booked your space online\, someone will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively\, face to face at the Dundee Business Gateway Office. \nThese appointments are aimed at businesses based in Dundee\, Angus\, and Perth.
URL:https://investinangus.com/event/finance-1-2-1-surgery-sessions-5/
CATEGORIES:Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221024T183000
DTEND;TZID=UTC:20221024T193000
DTSTAMP:20260403T212054
CREATED:20221003T103421Z
LAST-MODIFIED:20221003T103421Z
UID:10085636-1666636200-1666639800@investinangus.com
SUMMARY:Learning Zone - How to run a more efficient business
DESCRIPTION:We will explore the ways you can improve your efficiency with the least business impact and at a low cost\, covering: \n\nGovernance and process\nGood financial management\nUnderstanding your sales and costs\nTargeting only profitable customers\nReducing stock\nCutting wastage (process\, people\, and projects)
URL:https://investinangus.com/event/learning-zone-how-to-run-a-more-efficient-business-3/
CATEGORIES:Business Planning,Sustainable/Circular Economy
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221024T140000
DTEND;TZID=UTC:20221024T160000
DTSTAMP:20260403T212054
CREATED:20220920T152357Z
LAST-MODIFIED:20220920T152357Z
UID:10085511-1666620000-1666627200@investinangus.com
SUMMARY:Cloud for business
DESCRIPTION:Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar\, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations\, managing resources\, keeping organised and communicating efficiently. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the areas of your digital back-office and the impact each area can have on the efficiency and growth of your business.\nUse up-to-date knowledge on current cloud services and tools to help you with upgrading your digital back office to be more secure\, scalable and efficient.\nUse real-world examples to help you understand different cloud-based platforms\, their functions\, and their costs.\nMake informed decisions about improving your digital back-office in the future based on scalability\, security\, efficiency and affordability.
URL:https://investinangus.com/event/cloud-for-business-19/
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221024T100000
DTEND;TZID=UTC:20221024T120000
DTSTAMP:20260403T212054
CREATED:20220920T152308Z
LAST-MODIFIED:20220920T152308Z
UID:10085509-1666605600-1666612800@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels.
URL:https://investinangus.com/event/instagram-for-business-21/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221021T123000
DTEND;TZID=UTC:20221021T143000
DTSTAMP:20260403T212054
CREATED:20221003T101639Z
LAST-MODIFIED:20221003T101639Z
UID:10085622-1666355400-1666362600@investinangus.com
SUMMARY:The essentials of bookkeeping and what expenses you can claim
DESCRIPTION:This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business\, including basic bookkeeping\, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your business. At the end of the session\, you will receive a workbook on excel to help you manage and monitor costs and sales. \nAt the end of this session\, you will be able to: \n\nImplement basic bookkeeping skills across your business\nCreate a profit and loss account\nUnderstand what expenses can and cannot be claimed\nUse financial management to increase revenues and profits\nUnderstand capital and revenue costs and how they are treated
URL:https://investinangus.com/event/the-essentials-of-bookkeeping-and-what-expenses-you-can-claim-5/
CATEGORIES:Business Start-up,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221021T120000
DTEND;TZID=UTC:20221021T140000
DTSTAMP:20260403T212054
CREATED:20220920T151936Z
LAST-MODIFIED:20220920T151936Z
UID:10085507-1666353600-1666360800@investinangus.com
SUMMARY:e-Commerce with Shopify
DESCRIPTION:Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar\, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. \nBy the end of this webinar\, you will be able to: \n\nUnderstand the essential features that a website needs to have to sell physical and digital products online\nUnderstand what Shopify is and how to use the features it offers to build a secure and powerful e-Commerce website\nUse the Shopify page builder and work with free themes to get the design and style of your website on-brand\nUnderstand how to manage orders and deliver great customer service\nUnderstand how to launch your new e-Commerce website and ensure all essential building blocks are in place using a pre-launch checklist\n\nShopify is a paid monthly subscription costing around £25 per month.
URL:https://investinangus.com/event/e-commerce-with-shopify-4/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221020T180000
DTEND;TZID=UTC:20221020T200000
DTSTAMP:20260403T212054
CREATED:20220920T151718Z
LAST-MODIFIED:20220920T151718Z
UID:10085505-1666288800-1666296000@investinangus.com
SUMMARY:Upgrade your business marketing with a CRM system
DESCRIPTION:From organising how you reach new customers to tracking the new deals you close\, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar\, we’ll show you how to connect a CRM to your website\, track potential new customers\, manage your business activities\, nurture your leads and track successful\, new business. \nBy the end of this webinar\, you will understand: \n\nWhat a CRM is\, why they’re important and the difference between some of the best CRMs offered to businesses.\nHow to use HubSpot\, a free CRM\, for managing contacts\, organising sales processes and creating reports.\nHow to improve your sales and marketing processes by using CRM task management\, meeting scheduling and email marketing.\nYour legal responsibilities when capturing customer information.
URL:https://investinangus.com/event/upgrade-your-business-marketing-with-a-crm-system-4/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221020T180000
DTEND;TZID=UTC:20221020T200000
DTSTAMP:20260403T212054
CREATED:20220906T134830Z
LAST-MODIFIED:20220906T134830Z
UID:10085417-1666288800-1666296000@investinangus.com
SUMMARY:How to write a Business Plan and why you need one
DESCRIPTION:This webinar will help you create a robust business plan. \nThe webinar will look at: \n\ncreating a description for your business\nthe business planning process\nefficient ways of obtaining skills and resources\npresenting your business plan\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/how-to-write-a-business-plan-and-why-you-need-one-7/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221020T140000
DTEND;TZID=UTC:20221020T160000
DTSTAMP:20260403T212054
CREATED:20221003T101541Z
LAST-MODIFIED:20221003T101541Z
UID:10085620-1666274400-1666281600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-4/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221020T100000
DTEND;TZID=UTC:20221020T120000
DTSTAMP:20260403T212054
CREATED:20220920T151632Z
LAST-MODIFIED:20220920T151632Z
UID:10085503-1666260000-1666267200@investinangus.com
SUMMARY:Webinars\, live streams\, and video conferences: Running a business remotely
DESCRIPTION:There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar\, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: \n\nWhat webinars\, live streams and video conferences are and what is right for your business\nCase studies and examples of how they are used\nAn overview of the tools and platforms currently available
URL:https://investinangus.com/event/webinars-live-streams-and-video-conferences-running-a-business-remotely-21/
CATEGORIES:Business Planning,Technology
END:VEVENT
END:VCALENDAR