What is involved in building a successful international ready website
2023-01-20 13:30 - 16:30 UTC
This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence.
The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces.
You’ll learn about the following topics:

Selecting a domain
Registering with search engines
Choosing a web host
Language and localisation issues
Payment and shipping
Localising your social media

Photography for online business
2023-01-20 14:00 - 16:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Scotland's Trade Fair & Speciality Food Show
2023-01-22 09:30 - 2023-01-24 16:00 | SEC Glasgow, Exhibition Way, Glasgow, G3 8YW
Held at the SEC in Glasgow, over 500 companies exhibit thousands of products to retail buyers looking to source inspirational products for the new season.
These co-located shows offer the very best home accessories, giftware, fashion, jewellery, accessories and speciality food and drink from Scotland and beyond.
Please note this is a trade only event.
Sunday 22 January: 09:30 – 17:00
Monday 23 January: 09:30 – 17:00
Tuesday 24 January: 09:30 – 16:00

Innovative Strategies to Attract and Keep The Best Talent
2023-01-23 10:00 - 11:00
Attracting the right talent and retaining it is paramount to business success.
In this webinar, The Conference Board will explore the key themes that organisations should consider when it comes to stimulating innovative approaches to broaden the talent pool and anchor existing talent.
These themes will include:

Alternative sources of labour to widen the talent pool and achieve greater
diversity in the workforce
Challenging recruitment bias in current processes
Rethinking employee value propositions and employer branding, with consideration of workers’ varying expectations
Retention and recruitment strategies and how these interlink

How Artificial Intelligence (AI) can help your business marketing
2023-01-23 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Paid for advertising
2023-01-23 14:00 - 16:00
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

Building Resilience in Hospitality and Tourism
2023-01-23 16:00 - 18:00 | Dundee & Angus College, Gardyne Campus, Dundee, DD5 1NY
The past few years have devastated Scotland’s Hospitality & Tourism industry, and employers have faced challenges, including the pandemic, spiralling energy and supply costs and staff shortages. This event will focus on the tools at our disposal to weather this ‘perfect storm’ while ensuring staff feel valued and supported.
Aimed at Hospitality & Tourism employers, the event will be an opportunity to reflect on some of the sector’s challenges and explore opportunities to develop resilience through fair work practices.
Attendees will hear from Gordon McIntyre, founder of Hospitality Health – a charity focusing on supporting staff in the fantastic world of Hospitality and helping employers better understand how to ensure employee wellbeing. In addition, a panel of Dundee-based employers sharing their experiences of engaging with Fair Work, including The Selkie and Dundee University Students Association.
The audience will further explore the theme of resilience with a panel of employers, who will speak more about the benefits (as well as challenges) of implementing fair work and sustainable practices in their business.
During the event, attendees will have an opportunity to speak with organisations offering support for businesses within the local area, including Zero Waste Scotland, NHS Public Health Scotland and Business Gateway. Guests are invited to Networking & Nibbles from the end of the session until 6pm.

Upgrade your business marketing with a CRM system
2023-01-24 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

Developing Your International Digital Strategy
2023-01-24 10:00 - 11:00
Are you looking to grow your business in the international ecommerce market? By attending this webinar, you’ll gain a clearer understanding of the key strategy components of a successful international ecommerce business.
The webinar will cover the following areas:

Global ecommerce market overview
International ecommerce growth dynamics
Key digital strategy considerations, including audience insight, digital marketing, trading platforms, warehousing and fulfilment, customer support, user experience and conversion, payment processing, and delivery

HR – Recruiting, managing, and retaining staff
2023-01-24 11:30 - 13:30
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Using Public Contract Scotland (PCS) – How to Find and Bid for Opportunities
2023-01-24 14:00 - 15:30
Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you’re not only comfortable using the PCS website but also know how to generate business from it.
This event is suitable for Level 1 (Beginners). This workshop is the first step to tendering for new or inexperienced bidders.
During this course, you will learn:

What is Public Contracts Scotland (PCS)?
How do I set myself up on PCS?
What functions do I need to use on PCS?
What is PCS-Tender (PCS-T)?
What is a Quick Quote?
How does e-invoicing work?

Video production for social media
2023-01-24 14:00 - 16:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

Scale-Up Visa Route
2023-01-24 14:30 - 15:30
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent.
Join us to learn more about this new route and how it could help you access international talent.

Blogging for business
2023-01-24 18:00 - 20:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

Making digital content accessible
2023-01-25 09:00 - 11:00
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all.
By the end of this webinar, you will be able to:

Understand and consider the barriers and challenges faced by others when accessing digital content.
Assess your digital content on how easy it is for others to access, consume and understand.
Review your website content with an understanding of what adjustments you should make to ensure that your content is catering to all.
Use social media functions and tools to help make your content more accessible.
Understand and use an ‘Accessibility Ready Checklist’ for any of your content to ensure you are designing and developing content for all of your audience.

Fife & Tayside Procurement Surgery
2023-01-25 09:00 - 13:00
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils, Procurement Surgeries are hosted by each local authority on a rotating basis.
Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by the Supplier Development Programme.
Procurement Surgeries will:

Signpost and prepare businesses to local support, aiming to increase their confidence when tendering with the public sector;
Assist suppliers in gaining knowledge of local supply chain opportunities across Fife and Tayside;
Help the Councils build relationships with suppliers and break down barriers to bidding;
Raise awareness of the opportunities within public sector procurement, such as Regulated Procurement Pipelines; and
Support suppliers in becoming “tender ready” with the Supplier Development Programme to better understand and respond to the “ask” from local authorities in procurement.

Bookings for Procurement Surgeries must be booked in advance by SMEs by logging into the SDP website and answering the required questions that are part of the booking process.

Lunch with Dr Susie Mitchell
2023-01-25 12:00 - 14:00 | Clayton Hotel, 286 Clyde Street, Glasgow, G1 4AR
Join Scottish Women in Business for lunch as they kick off their quarterly topic of innovation and technology with guest speaker Dr Susie Mitchell, Programme Director at Glasgow City of Science and Innovation.
About Dr Mitchell:

She came to Glasgow in 1996 to undertake a PhD in cancer research at the University of Glasgow’s Beatson Institute for Cancer Research where she was awarded the John Paul Award for research excellence
She would then become an R&D manager within the NHS, a public policy practitioner for local and national government, and Accessibility and Inclusion lead for the Glasgow 2014 Commonwealth Games Organising Committee
She is a champion of diversity in STEM and in 2016 was recognised by Equate Scotland as a Leading Woman of Scotland for her contributions to STEM and Scotland’s advancement
In 2013, she became Programme Director for Glasgow City of Science and Innovation – a regional innovation partnership that influences regional innovation strategy and delivers impact through a range of pioneering projects and programmes that support greater innovation in business to benefit people, productivity and planet
She is a proud member of the Glasgow International Jazz Festival Board and outside work, is a session musician and a presenter and contributor for the BBC.

Latest updates on the low cost visa routes
2023-01-25 14:30 - 15:30
There are lots of low-cost visa routes under the UK’s points-based system.
Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.

The basics of trading on eBay, Etsy and Amazon Marketplaces
2023-01-25 18:00 - 20:00
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you?
We will cover:

Why to sell via a Marketplace, your own website, or both
Choosing the right Marketplace – looking specificly at eBay, Etsy and Amazon

Understanding Profit Margins and how Marketplace fees affect them

An overview of some of the rules and regulations enforced by these platforms
Trading internationally – what’s possible?

You’ll leave with a better understanding of how online marketplaces can help you reach your target audience, which marketplace is best for you, and how to get started selling quickly and easily.

Ready, Steady, Grow: How to Expand Your Business
2023-01-25 18:00 - 20:00
Are you a business that has been trading for less than five years?
Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand.
Working with our advisers, you will analyse the current state of your business, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance.
You will leave this webinar feeling motivated, with the knowledge of how to grow your business. You’ll now be able to set new goals, that previously weren’t possible.
If you are an early-stage business looking to grow, book your place now!
This webinar is for businesses located in Perth, Dundee & Angus.

Fair Work Workshop
2023-01-26 09:30 - 12:30
Fair Work is an investment in everyone, for everyone. Fair Work can improve productivity, innovation, organisational reputation and recruitment, reduce staff turnover, and lead to diverse workplaces with a richness of talent and a diversity of ideas.
For workers, it increases financial security, physical health and psychological wellbeing. For businesses, it brings more engaged, committed and adaptable workers who spot challenges and opportunities, solve problems, offer insight and ideas for business improvement, and create value.
What’s the event about?
Join this interactive online workshop to explore the five dimensions of Fair Work.
Gain practical tips and advice on where you can implement changes that will help your business in retaining and motivating staff and contribute to your business’s reputation as a fair and secure employer as well as potentially increase innovation and productivity.
You’ll also have the opportunity of a one to one follow up session with one of our workplace innovation specialist to discuss your action plan, and you’ll be signposted to further support available from the Scottish Enterprise workplace innovation team and local partners.
Who’s it for?
These workshops are for business leaders, managers and change agents within growing businesses in Scotland.

LinkedIn to grow your business internationally
2023-01-26 09:30 - 13:00
There are now more than 830m business people worldwide and in excess of 34m in the UK who consider LinkedIn to be the pre-eminent business networking platform online.
A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.
Using many live demos, this LinkedIn masterclass is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new international business on it.
We will be covering the following:

Key Concepts and settings on LinkedIn to get the most out of it
Creating a Profile which will market, attract and sell for you
Targeting prospects using the Advanced Search and other tools
How to best connect with people (and how not to)
Advertising on LinkedIn
LinkedIn Groups
Developing and Using your Company Pages to best effect

Getting to grips with TikTok for Business
2023-01-26 10:00 - 12:00
The aim of this session is to go through the process of planning, shooting and editing a short videos using the TikTok app.
The session covers creating ‘expert’ videos, text videos, using TikTok soundtracks, creating voiceover videos, and using transitions in videos.

How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
2023-01-26 14:00 - 16:00
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.
We will cover:

How to block or control what websites are allowed to ‘index’
The importance of a fast loading mobile website
How security and usability influence Google
What “off-page” optimisation means, and tactics to generate back-links
The importance of Local SEO, and why a “Google Business Profile” is vital

An Introduction to Bookkeeping
2023-01-26 18:00 - 20:00
This workshop will explain:

what financial records are needed
the broad principles and procedures of accounting systems
how to choose accounting systems – both manual and computerised
which financial statements and statutory returns are relevant to your business
different accounting periods and financial years
how to use financial records for monitoring the financial state of your business
cash flow forecasting, profit and loss statements as well as what they should contain
what financial measures and forecasts are needed by your business
what information on financial record keeping is available and from whom

By the end of the workshop you will be able to introduce or improve your financial record keeping system and improve how you manage your finances.

How to generate and increase sales
2023-01-27 09:00 - 11:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Email marketing for business
2023-01-27 12:00 - 14:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

How to build a digital marketing plan
2023-01-30 10:00 - 12:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

How to manage and improve your cashflow
2023-01-30 13:00 - 14:00
This panel webinar, led by a panel of experts, will offer valuable discussion, insights, and tips on how small businesses can manage their cashflow in 2023 – including looking at how to resolve late invoices and secure fair payments. It will also outline the importance of having a robust cashflow process in place.
This session will explore:

The difference between late payments and extended payment terms
Negotiating and securing fair payment terms
How to improve communication between suppliers and customers
What support is out there to help businesses secure fast, fair payments

Panellists include:

Hugh Lightbody, Chief Officer, Business Gateway National Unit
Liz Barclay, Small Business Commissioner, OSBC
Rachel Cook, Deputy Head of Policy, FSB Scotland

Planning & scheduling your online content
2023-01-30 14:00 - 16:00
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform – hugely increase the chances of achieving impact.
In this webinar, you will learn how to:

Plan content based on your business and your customer needs
Evaluate current social media dashboards and management tools
Create a social media content calendar and schedule updates automatically
Reach more people through automating your blog and email newsletter content
Implement simple automation techniques to increase efficiency

Having great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling, to achieve great business results.
