Invest in Angus

LinkedIn for business
2022-04-27 10:00 - 12:00 UTC
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Starting a business: Everything you need to know
2022-04-26 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Intellectual property: The fundamentals for business
2022-04-26 14:00 - 16:00
You have invested time, energy and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What is IP?
Can you own IP?
How can IP be protected?
What is the difference between intellectual and physical assets?

Video production for social media
2022-04-26 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

How to improve your Google search rankings
2022-04-25 18:00 - 20:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online.
We will cover:

How search engines work, and the factors used to rank your site.
Optimising your website for search engines
Keyword research tools and how to benefit from them
Technical considerations for further search engine benefits

Bookkeeping and finance: The essentials for business
2022-04-25 13:00 - 15:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Facebook for business
2022-04-25 10:00 - 12:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Generating ideas for your business
2022-04-22 14:00 - 16:00, 2022-04-07 14:00 - 16:00
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you:
1. Clarify your motivation behind starting your own business
2. Appreciate your skills and experiences
3. Use a range of techniques for generating new business ideas
4. Gain an appreciation of how to evaluate these ideas
5. Prepare to get started!

Online Sales: Improve, develop & make more money
2022-04-22 14:00 - 15:30
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both?
This webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.

Webinars, live streams, and video conferences: Running a business remotely
2022-04-22 10:00 - 11:30
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through:

What webinars, live streams and video conferences are and what is right for your business
Case studies and examples of how they are used
An overview of the tools and platforms currently available

Go green to grow your business
2022-04-21 17:30 - 19:30
This webinar will cover a variety of areas, from “what have we learned from Covid?” through to “understanding your new greener customer”, to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials.
We will look at:

Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Top tips for going green

An introduction to business websites & what you need to consider
2022-04-21 14:00 - 16:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

Writing a business plan – Why it's essential for ALL businesses
2022-04-21 09:30 - 11:30
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you can develop a business plan to meet your needs.
We will cover:

The business plan structure
What should be included within each section
When and how to use a business plan
The connections (and importance) between the words and the numbers
How to identify and manage cashflow within the business planning process

Thorntons Immigration Webinar - Immigration Updates
2022-04-21 09:30 - 10:30
The way UK employers undertake Right to Work checks is changing from 6 April 2022 as part of the Home Office’s continued effort to move to digitalisation. Failure to adhere to these new changes could lead to employers facing sanctions, including but not limited to, a civil penalty of up to £20,000 per illegal worker. It is therefore vital that employers are fully aware of the changes.
From 11 April 2022, the visa routes including the Intra-Company Transfer route, Intra-Company Graduate Trainee route, Representative of an Overseas Business category Visa (apart from for Media representatives), contractual service supplier and independent professional will all be closed to new applicants. These visa routes will be replaced by the new Global Business Mobility visa route.
We will host an immigration webinar and Q&A with Immigration specialist, Gurjit Pall, where he will share his insight on developments in Immigration Law and in particular, the changes to the Right to Work checks and the introduction of the new immigration visa routes.
This webinar will cover:

The changes in how employers must carry out Right to Work checks on potential employees and existing employees, with limited leave in the UK, from 6 April 2022.
Practical insight on the steps your organisation needs to take to ensure compliance with the digitalisation of UK Immigration processes
Context to understand the main changes as a result of the Statement of changes to Immigration Rules

What will I learn?
You will be given practical tips and advice on new developments in Immigration law published by the UK Government on 15 March 2022 and the new immigration visa routes introduced for business migration as a result of the overhauled Points-Based Immigration System.
Who should attend?

Anyone with a role in HR
Managers
Business owners

Get impact & engagement with social media analytics
2022-04-20 18:00 - 20:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, how to use them to improve your social media delivery.

Marketing your business on a budget
2022-04-20 14:00 - 16:00, 2022-04-08 10:00 - 12:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Photography for online business
2022-04-20 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

HR – The essentials for running a business
2022-04-19 17:30 - 19:30
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner.
During this time there is a need to do all this and more remotely, and at the same time consider how staff manage both personally and productively during the pandemic.
This webinar will allow the employer to have the main facts in their possession to start taking on staff.
We will look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working.
How you can best manage staff to ensure productivity is kept and mental health is supported during this challenging time.
The impacts of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed.

Twitter for business
2022-04-19 14:00 - 16:00
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
You will also learn about:

Twitter best practice content and what makes the perfect tweet.
Dashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.
Advanced techniques for social listening and pro-actively finding content and customers.

Creating value for your customers
2022-04-19 10:00 - 12:00
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition.
Topics covered include:

How to create value for your customers
The Value Proposition Canvas
Understanding and maximising your value proposition
The Customer Journey Concept
Customer segments, needs, pains and gains

Thorntons Employment Law Webinar - Employment Law Update
2022-04-19 09:30 - 10:30
This 1-hour webinar and Q&A will cover:

“What’s New in Employment Law?”
Annual Increase in Compensation Limits from April 2022;
Increase in National Living Wage; The Employment Law Bill;
Case law updates on topics such as right to annual leave, firing and re-hiring, dismissal of an unvaccinated care home worker, and unfair and wrongful dismissal.

What will I learn?
Our employment law experts will guide you through some of the latest legislative changes, and highlight key elements you should be aware of in 2022.
Who should attend?

Anyone with a role in HR
Managers
Business Owners

Taking a strategic approach to developing your business
2022-04-14 14:00 - 16:00
The webinar is practical, and outcomes driven.
Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments.
Topics covered during the webinar will include:

Looking at your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

You will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Paid for advertising
2022-04-14 10:00 - 11:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

Building your brand and promotional graphics
2022-04-13 13:00 - 15:00
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales.
This webinar will:

Provide you with a clear understanding of the difference between brands and branding
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Producing engaging online content
2022-04-13 10:00 - 12:00
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further.
By the end of it you will have the skills to show your audience that you are a trusted operator in your field.
This session will help you:

Understand what kind of content your customers are looking for
How to find, write and package it
How to market it and measure its success.
Amplify your brand and message, and to boost sales and profits.

Customer service: Creating the right response, approach and reputation for your business
2022-04-12 14:00 - 16:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business. From deciding on an initial customer service strategy to how to use customer feedback to help grow your business, this webinar covers the key things you need to consider when thinking about how your business interacts with its customers. Some of the topics covered in this webinar include:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when should you measure the service a business delivers
How to use the service provided to promote a business and enable growth

Enhance your business with digital
2022-04-12 10:00 - 11:30
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

How to build a digital marketing plan
2022-04-08 14:00 - 15:30
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads.
We will cover:

Setting measurable goals, establishing what your customers are looking for and competitor analysis.
Developing your brand
Content strategy
Prioritising digital channels
Marketing communications planning and evaluation
