Invest in Angus

Selling Globally with Amazon
2022-01-18 10:00 - 11:00 UTC
Did you know that over half of Amazon’s sales are made by businesses just like yours?
This vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for sellers to reach a wide range of customers – both in the UK and overseas. If you’re looking to start-up, or expand your retail business, then you need to think about Amazon.

Ask an Expert: DigitalBoost
2022-01-18 09:30 - 16:00
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to private clients, and business support organisations, such as Business Gateway, Aberdeen & Grampian Chamber of Commerce, HAAN, and Perthshire Chamber.
Eileen’s skills include: Marketing strategy, campaign management, campaign planning, website development, SEO, PR, Online PR, content management, content development, social media, online advertising, with an interest in Google Ads specifically, e-commerce, e-marketing, design, branding consultancy, brand identity development, events.
Whatever your digital query our expert is here to help! Eileen will be holding 1-2-1 sessions on Tuesday 18th January. Register for your pre-booked zoom appointment.

Quarterly Economic Indicator Update
2022-01-18 08:30 - 10:00
Join us as we deliver the results of the Dundee & Angus Chamber Quarterly Economic Indicator (QEI) for Q4 of 2021.
Alison Henderson, CEO of Dundee & Angus Chamber of Commerce and Dr Shona Dobbie of Angus Economics will reveal the findings of the latest Dundee & Angus Chamber Economic Indicator, explore what this means for our local economy, and how it fares relative to national and international trends.
Take part in a live conversation on the day about how business looks to the future, learn how the Chamber is ensuring that your voice is heard, your concerns are listened to by local & national policymakers and understand how your business can weather economic storms.
Of the results for Q4 Shona Dobbie said “This is the seventh presentation of our business and economic survey which focuses on activity across Dundee & Angus and it has been undertaken during a period of some relatively loose Covid-19 related restrictions, but rising concerns about new strains of the virus, increased case rates and the possibility of more restrictions ahead. Given this background we cannot be too surprised that businesses are assessing current conditions with at least some level of concern, giving results which remain in positive territory but are more muted than before.”

How to do Market Research and The Secret to Marketing Success for Your Business
2022-01-17 18:00 - 20:00
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

Online user experience: How to analyse it and improve it
2022-01-17 14:00 - 16:00
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform.
Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.

Video production for social media
2022-01-17 10:00 - 12:00
Video captures people’s attention online and is important for getting your message across, while engaging with your target audience.
Learn how to:

Choose what type of video to create to suit your business objectives
Plan, shoot, edit, and upload video without special kit or expertise.
Get to know the various digital platforms that can be utilised to view and share video content.
See what editing apps are available and how to add music and subtitles.

International SEO and Social Media
2022-01-17 09:30 - 13:00
Digital marketing can help your business to attract international customers.
This webinar will introduce you to a number of Search Engine Optimisation (SEO) techniques that will assist your business to become more visible when expanding into new international markets. The more visible that your website is to searches, the more likely you will be able to generate sales.

Business Start-Up: Marketing
2022-01-17 09:30 - 11:30
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors

market research

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
This webinar is aimed at businesses based in Dundee, Angus and Perth.

International Business Mission to Dubai Expo
2022-01-15 08:00 - 2022-01-23 17:00
The Scottish Chamber of Commerce international network is pleased to invite applications from Scottish businesses to a trade mission to Dubai Expo focusing on clean energy and climate change.
Running from October 1, 2021 to March 31, 2022, Expo 2020 Dubai is the first World Expo ever hosted in the Middle East, Africa and South Asia region.
It will welcome more than 25million visitors and 190 countries with a stated aim of hosting a World Expo that inspires people by showcasing the best examples of collaboration, innovation and cooperation from around the world.
Key Sector Opportunities:
Having turned its world-leading engineering skills to green energy, Scottish businesses can benefit from the strong sustainability theme that runs through the whole event. Some of the world’s most advanced technology is on show, which makes it the ideal stage for Scottish technical innovation.
With Scotland hosting COP26 in November 2021, we know there are a range of stories to be told which will be enlightening and surprising for a general public hungry for solutions to the climate change emergency.
Scotland is home to the world’s first floating offshore windfarm and one of Europe’s largest hydrogen bus fleets and a new power plant at Peterhead is the world’s first gas-fired power station equipped with carbon capture storage (CCS) technology to capture up to 1.5 million tonnes of CO2 every year; 15% of the UK’s target by 2030.
The UK Pavilion will be hosting Scotland’s Race to Net Zero Day on January 19 and the World Future Energy Summit is being held in Abu Dhabi from January 17-19, making it the ideal time for businesses shifting from fossil fuels to take part in the delegation.
Businesses that would benefit from participating include renewable energy, low carbon heat, low carbon transport, offshore wind, blue and green hydrogen and oil & gas transition.
A week of activities is being organised for the delegation, along with some free time for delegates to attend Dubai Expo and the World Future Energy Summit.
Applications:
This trade mission is open to any business in Scotland looking to access international markets and companies do not need to be a Chamber member.
Cost:
£600 + VAT per person

Sales – How to find them, make them and keep them
2022-01-14 10:00 - 12:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like and a good understanding of their problems, needs and wants is key to sales success.
How to develop your sales platform using digital tools, platforms, and techniques.
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.
The key phases in prospecting, qualifying, and converting sales prospects.
The value of a Sales Funnel and how it can be used to help plan and achieve sales.
Why keeping the customers you already have is the best sales strategy of all?
The importance of appropriate customer service in retaining customers.

How to Write a Business Plan and why you need one
2022-01-13 18:00 - 20:00
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

Start-Up: Business Planning
2022-01-13 18:00 - 20:00
Taking time to plan your business and seek advice before you start trading is time well spent.
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources

presenting your business plan

There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is aimed at businesses based in Dundee, Angus and Perth.

Pinterest for business
2022-01-13 14:00 - 16:00
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest.
We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.

Photography for online business
2022-01-13 10:00 - 12:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.

Marketing your business on a budget
2022-01-12 14:00 - 16:00
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.
Identifying Marketing Priorities and using these to reshape your business.
The Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.
How your marketing activity is delivered successfully and effectively in your business.
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding and the power of of a clear focus and creativity.
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online.

Starting a business: Everything you need to know
2022-01-12 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership, or limited company).
We will look at:

Personal finance planning – how much do you need to earn?
Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
Creating your start-up action plan – an outline.

Facebook for business
2022-01-11 18:00 - 20:00
In this webinar you will:
– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
– Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact.
– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are.
– Understand the power of Facebook advertising, and other selling options available to you.

Bookkeeping and finance: The essentials for business
2022-01-11 14:00 - 16:00
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund both start up and growth. At the end of the session, you will receive a workbook on excel to help you manage and monitor costs and sales.
After this webinar, you will be able to:

Implement basic bookkeeping skills across your business
Create a profit and loss account
Understand what expenses can and cannot be claimed
Use financial management to increase revenues and profits
Understand how you can fund your business

Enhance your business with digital
2022-01-11 10:00 - 11:30
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels and much more.
We will cover:

The opportunities and benefits that doing more digitally could offer your business
Websites and ecommerce
Content marketing and key digital channels, including social media, search and email
Opportunities with cloud computing
Remote working tools
The importance of cyber resilience

The Complete Guide to Starting a Business
2022-01-10 18:00 - 20:00
The webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance.
This webinar is for businesses based in Dundee, Angus or Perth.

Paid for advertising
2022-01-10 14:00 - 15:30
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:

Strategy, ad content guidelines and ad sizes
Keyword planning, tracking and analysis to optimise your campaigns.
You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
Pinpoint areas for improvement and be on top of legal guidelines.

An introduction to business websites & what you need to consider
2022-01-10 10:00 - 12:00
This webinar will take you right from the beginning of website building. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content.
Create your brand’s visual identity online, your site’s blueprint and how you can structure your site map.
What’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor, what to organise first and costing for the work.

Start-Up: Awareness
2022-01-10 09:30 - 11:30
This webinar aims to make you aware of the various requirements involved in setting up a business.
The webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
