Invest in Angus

Upgrade your business marketing with a CRM system
2023-02-14 09:00 - 11:00 UTC
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

Finance 1-2-1 Surgery Sessions
2023-02-14 09:30 - 17:00, 2023-02-16 09:30 - 17:00
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable.
Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business’s profit and loss accounts. If you’re getting ready to apply for funding, lean on Scott’s experience to understand what lenders are looking for.
Become aware of your financial commitments, as they can differ depending on your business type.
Once you have booked your space online, one of our team will be in touch to discuss an appointment time with you and send you further information. These sessions can take place online via Zoom or alternatively, face to face in our Dundee Business Gateway Office.
These appointments are aimed at businesses based in Dundee, Angus, and Perth.

How to Sell on Wholesale B2B ECommerce Marketplaces
2023-02-14 10:00 - 11:00
Retail businesses can now reach new B2B customers by selling on wholesale ECommerce marketplaces such as Faire, Alibaba and Wayfair.
This one hour webinar will provide a great introduction to the marketplace options which are available to businesses of all stages and sizes.
It will also cover some of the challenges and top tips which may help sellers to start and grow their wholesale plans.

Get your business visible on Google with VisitScotland
2023-02-14 11:00 - 12:00
What can you expect from this Google Digital Garage session?
A presence on Google Search and Maps can help customers find you more easily.
Join us to learn about search and how to create and manage an online listing for your tourism business on Google Maps and in Google Search.
In this session you will learn:

What is search and how does it work
How to build your online presence and where it appears in search results
Ways to optimise your online profile with Google Maps Good to know

Building your business: Get to know Zero Waste Scotland & Business Energy Scotland
2023-02-14 11:00 - 12:30
Making changes to make your business more sustainable can be challenging and it can be difficult to know where to start. But doing so can benefit both you and the planet, saving you money whilst also protecting the environment!
Join us to get to know more about the support available through Zero Waste Scotland and Business Energy Scotland and how they can help you make your business greener for the future, with tops tips on:

Carbon and cost savings
Sustainable business models
Funding and grants available

Whether you’re a hospitality business, accommodation provider or activity provider, there is something all tourism businesses can do to become greener in 2023.

Build your brand and promotional graphics
2023-02-14 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Look at your brand strategy, brand identity and action
Help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Getting Your Business Tender Ready - The Checklist
2023-02-14 14:00 - 15:30
To compete effectively for public sector work, you need to have certain information and processes in place before you can begin to bid.
This training will help you to understand what the public sector requires and how to work according to requirements. This will be done by giving you an easy to use checklist and descriptions of all the policies, processes and evidence you need to have ready before you bid on an opportunity.
One of SDP’s expert trainers will also go through a list of best practices to help your business become efficient at tendering.
Overview of what you will learn:

What information and documentation you need to have in place to be able to tender for public sector work
A supporting checklist to create an action plan for your own business

At the end of the session, there will be an interactive Q&A session where you will have the opportunity to ask any burning questions you may have. As well as the chance to hear what other SME businesses in Scotland have to say.
This event is suitable for Level 1 (Beginner) workshop is a first step to tendering for new or inexperienced bidders. No previous knowledge or experience is required to attend this workshop.

The low-cost guide to marketing your business
2023-02-14 15:00 - 17:00
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank!
We will look at:

How marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend
Identifying marketing priorities and using these to reshape your business.
The marketing mix as a tool for reviewing how your business plans and delivers its marketing activity
How your marketing activity is delivered successfully and effectively in your business
A series of top tips including the importance of understanding your customers, the core components of a brand, the value of strong and consistent branding, the value of a clear focus and the power of creativity
The many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers, but also looking how this has changed in a world where marketing has moved online
The foundations of effective marketing in a digital age, looking at how your business can grasp new ways of marketing such as social media, web, and digital PR

HR – Recruiting, managing, and retaining staff
2023-02-14 17:30 - 19:30
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner.
This webinar will allow you to have the key information in your possession to take on staff and manage your team.
Topics covered:

Recruiting, managing, and retaining staff
Attracting and recruiting the best and right people for our business
Our obligations as employers
Managing people to stay with us
Moving on
Dismissal
Restructure/Redundancy

We will also look at:

How in the current climate you can manage staff and teams in a remote environment, considering their productivity, efficiency, and the issues of home working
How you can best manage staff to ensure productivity is kept and mental health is supported
The impact of companies who may be considering restructuring and therefore redundancy for the first time and how that can be managed

Instagram for business
2023-02-15 10:00 - 12:00
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools.
Best practice profiles, and some strategies to help your business stand out from the crowd.
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
The various types of content you can post to Instagram, from regular posts to Stories and Reels.

Hydrogen market opportunities in Scotland and Denmark
2023-02-16 09:00 - 10:30
In the first in a series of events before World Hydrogen 2023 in Rotterdam, Scottish and Danish companies are invited to attend a webinar and joint discussion on hydrogen market opportunities in Denmark and Scotland.
The goal is to give Scottish companies an overview of Danish projects, plans and market growth potential, and to explore cooperation between Scottish and Danish companies in supply chains.
The day is run by Scottish Development International, the Scottish Government’s international economic agency, together with Hydrogen Denmark and the Scottish Hydrogen and Fuel Cell Association.
Agenda:
10:00-10:15 Opening and overview of the Scottish market, Nigel Holmes, CEO, Scottish Hydrogen and Fuel Cell Association
10:15-10:30 Overview of the Danish market – Tejs Laustsen Jensen, CEO, Hydrogen Denmark, Denmark
10:30-11:00 Panel discussion (moderated by Monika Izydorczyk SDI Trade Energy Advisor, Copenhagen)
– Michael Dennis Knudsen, Business Development Director, Green Fuels & Energy Department, COWI
– Nigel Holmes, CEO, Scottish Hydrogen and Fuel Cell Association
– Tejs Laustsen Jensen, Director, Hydrogen Denmark
11:00 -11:15 Questions and Answers
11:15-11:20 Discussion summary & next steps, Monika Izydorczyk SDI Tr

Digital Marketing - Website and social media analytics
2023-02-16 13:00 - 16:30
All the digital platforms your business uses, from its website to social media, are constantly collecting data about your potential customers.
This data is the key to wider reach, higher conversion rates and more effective digital campaigns – but you have to know how to use it to unlock these benefits.
Join this event, presented by Stephen Whitelaw, business owner, writer, and digital guru, to learn the basics of data analytics and how it can impact your decision making to increase your return on investment.
About Stephen Whitelaw
Stephen has started and grown several successful businesses and has been the recipient of a Deloitte & Touche Fast 50 Award in recognition of establishing one of the UK’s fastest growing businesses.

Google Analytics – Understand how your website performs
2023-02-16 14:00 - 16:00
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including:

Which marketing channels drive traffic to your site?
What pages are users looking at the most?
What impact does mobile have on your potential customers?

During this webinar, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.

Develop a successful international ready website and social media presence
2023-02-17 10:00 - 11:00
There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation, having a truly global digital presence requires some additional steps to traditional website building.
This webinar will take you through all those steps, covering the following topics:

Selecting a domain
Registering with search engines
Choosing a web host
Language
Payment and shipping
Localising your social media

Presented by Stephen Whitelaw, an entrepreneur and digital guru with over 30 years’ experience, this free webinar is a must for business owners looking to grow internationally.

How Artificial Intelligence (AI) can help your business marketing
2023-02-17 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will include:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and Dall-E 2)
Automating Digital Content for Blogs and Social Media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

How to write and develop your business plan
2023-02-18 08:00 - 10:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

How to start a business: The basics
2023-02-18 10:00 - 12:00
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved.
We will cover:

Personal finance planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax

How to improve your Google search rankings - Part 1: On page optimisation
2023-02-20 10:00 - 12:00
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, and how to optimise your website as a result.
We will cover:

How search engines work, and the ‘on-page’ factors used to rank your site
Understanding customer search behaviour
Keyword research tools and how to benefit from them
Optimising your website content for search engines

How to create sustainable tourism experiences to reduce seasonality
2023-02-20 11:00 - 12:00
Join Xavier Font, Professor of Sustainability Marketing at the University of Surrey, to hear how you can extend the season for your business through sustainable tourism.
In this free webinar, you will learn how to effectively use sustainable tourism as a tool for product development, marketing and developing engaging visitor experiences.
This webinar will cover:
• Products making the way for experiences
• How to adapt your offering to suit varying seasons, markets, and customers
• Making valuable use of the low-season
• Designing innovative experiences and driving demand
• The importance of marketing and storytelling
• Setting expectations and visualising the benefits of sustainable tourism experiences
Advance sign-up is required for this free event, so register your space today.

Blogging for business
2023-02-20 14:00 - 16:00
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.
We will cover:

What a ‘blog’ is, how to set one up and what it takes to make them work
Other small and medium sized businesses who already blog successfully and what you can learn from them
Options for monetising a blog
How to promote your blog
How your blog can help move your website higher up search engine rankings
Understanding analytics and measuring the impact of your blog

Transform Business Festival
2023-02-21 08:00 - 16:00 | Dundee Science Centre, 14 Greenmarket, Dundee, DD1 4QB
The Transform Business Festival is coming to Tayside on Tuesday 21 February at the Dundee Science Centre.

The Transform Business Festival Tayside will bring together entrepreneurs, business owners and influential leaders under one roof for one unmissable day!

Business-boosting talks from a host of carefully chosen guest speakers on various topics
An ecosystem village filled with industry-leading organisations available to offer you expert business advice
Level up your knowledge at our BiteSize Sessions
Grow your connections at a Fire Side Chat or one of our Networking Events!

LinkedIn for business
2023-02-21 10:00 - 12:00
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

Cost of Doing Business: Reducing Energy Costs - Part 1
2023-02-21 14:00 - 15:00
Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions.
Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to reduce energy costs, increase efficiencies and support decarbonisation – building long-term resilience in your business.These webinars are of value to all Scottish companies looking for practical solutions to reduce the impact of the energy crisis while working towards net zero. The webinars will provide insights into cost saving options for all sectors, including energy monitoring, management, and behavioural change. You’ll also hear about specialised solutions associated with heating and cooling, equipment, and on-site renewable energy generation.
Mike Milner is a highly qualified and experienced engineer with over two decades of practical experience in many sectors including food and drink, manufacturing, hospitality and leisure, construction, and historic buildings.
Webinar 1 — Introduction to energy saving, management, and analysis:

Energy bills,
Energy sub metering, monitoring, and calculating costs
Half-hourly data – obtaining it, simple analysis, and interpretation
Behaviour change, and management
Energy management systems – what, how and why

Get impact & engagement with social media analytics
2023-02-21 14:00 - 16:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.

The business benefits of running a sustainable business
2023-02-21 14:00 - 16:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

Mint Ventures in Dundee: Making Angel Investment Accessible for Women
2023-02-21 16:30 - 19:00 | Dudhope Castle, Barrack Road, Dundee, DD3 6HF
Mint Ventures is a Scottish-based women-led angel investment group on a mission to make angel investing more accessible to women by educating both women and men from all business backgrounds how they can support more women to get involved.
Angel investing is an important element of the funding ecosystem to support early-stage companies to grow and is particularly important during a recession. Despite women holding 40% of the Scotland’s wealth, only 12% of business angels in Scotland are women.
It is, however, a myth that you need to be rich to angel invest and you can invest with as little as £2,000 with specific tax schemes giving 30 – 50% relief set by the govt to encourage more angels.
Following on from the UK Business Angel Association (UKBAA) and RBS Rose Review, Women Backing Women campaign we are partnering with RBS / Coutts and Co, Azets, supported by local partners in each location and funded by Scottish Enterprise we are running a series of regional in-person ‘Making Angel Investing More Accessible to Women’ events across Scotland in Feb and March 2023.
These free events will raise awareness of angel investment in particular the challenges for women business founders and to encourage more women to consider angel investing. Open to both men and women who are professionally involved in supporting SME’s including, lawyers, accountants, business advisers, wealth managers, IFA’s as well as women from any business background that might be considering growing their own company or becoming an angel investor. We will provide real insights into angel investing in gender specific language, highlight the challenges that we can collectively support and provide a safe-space environment for all to learn, ask questions and be inspired.
Please join us to find out more and spread the word to truly make a difference to the critical access to finance that our women entrepreneurs need.

The legal aspects of the employee ownership transaction
2023-02-22 10:00 - 11:00
Aimed at professional advisers, this series of expert webinars will explore different aspects of employee ownership. It’s designed to help advisers broaden their knowledge and equip them to support their clients in making informed decisions. The webinars are also relevant for business owners looking at succession planning.
In this webinar, Bruce Farquhar from Anderson Strathern will cover the requirements of the Employee Ownership Trust (EOT) legislation and look at the merits of opting for Corporate Trustee or individual trustees.
He’ll also talk about how the vendors can be protected within the parameters of HMRC rules and touch on the composition of the Trust Board.

Paid for advertising
2023-02-22 10:00 - 12:00
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads.
By the end of the webinar, you’ll have a better understanding of:

Key concepts of paid ads and how it fits within your strategy
Best practice during ads setup
Importance of planning for paid Ads
How to evaluate and understand performance of paid ads

Email marketing for business
2023-02-22 13:00 - 15:00
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications
